One of the best ways of breathing life to your content is by presenting it in infographics. Research studies show that people who follow directions with illustrations and texts do 323% better than those who just follow instructions without any illustrations. This statistics explains why infographics are shared 3x more than other types of content on social media.
The concept of conveying information using visuals is not new in the Singapore online marketing landscape. Hundreds of other companies in your niche are probably using them to get in touch with their audience, so you have no option but to come up with smart ways of beating them at their own game.
Here are tips on how to optimize your infographics for SEO.
Do Keyword Research
Well, you will not be able to include keywords in the actual body of the infographic, but there are other sections that you can add them. An extensive keyword research will help you to know the primary keyword phrase as well as secondary phrases that you should target.
Choose the Right File Name
You need to make sure that you infographic file is named correctly as Google uses it to determine the content in it. You need to steer clear of generic file names such as image004.png if you want to succeed. Instead of such generic names, use phrases such as time-management-tricks-infographic.png. Google bots will automatically know that infographics are about time management immediately they crawl the name. Go an extra mile and include a primary keyword in the name for SEO purposes.
Don’t Forget to Optimize the Alt Text
Just like the file name, alt text needs to be properly tuned. For starters, alt text helps people to know the content of an image if it does not load properly on their browser. It is also important to note that modern screen readers for the visually impaired and blind are programmed to read this text around to the audience.
The Alt text will help Google to understand the contents of your infographic. Make it as succinctly as possible to avoid any form of confusion. A good example of an alt text is “Infographic explaining five time management tricks.” Feel free to squeeze in a keyword here naturally but be vigilant not to use too many keywords as that could be flagged as keyword stuffing by Google.
Aim to keep the URL as short as possible – three to five words are enough and you should not exceed 60 characters. The words can be keywords that are relevant to the contents of the infographic and your brand in the URL.
Optimize the Meta Description
Meta description will help the searchers to know what an infographic is all about when it is displayed in SERPs. Here are four rules that you should adhere to when creating a meta description.
- It should have 135-160 characters
- Include the primary keyword phrase once
- Should accurately describe the content of your infographic
- Add a CTA at the end to motivate users to click on the link
Include Supporting Text at the Beginning
As long as you do not break the set Google regulations, you should embrace hacks, loopholes, and shortcuts that can position your brand for success. One such trick that has proven to be effective in increasing an infographic audience reach and ranking is supporting the text.
This type of text should be strategically placed at the beginning and should expound the content of the infographic. Picture it as an introduction that will help your target audience to know what the infographic is all about. Be sure to include keywords in this section to increase its chances of being indexed.
These simple hacks will greatly optimize your infographic for SEO and ensure that you get maximum results. Save time and money by hiring a reputable and accredited Singapore search engine optimization company to create the infographic for you. Their personnel is fully aware of these and other hacks of improving and optimizing an infographic.