Singapore has the highest smartphone penetration in the world. Research shows that more than 80% of Singaporeans use their tablets and smartphones to search for local services and products. That is why it is important to ensure that as you look for web design services in Singapore, make sure that local SEO is also done correctly.
Google My Business (GMB) is one of the powerful tools introduced by Google to enable users to locate businesses in their locality quickly and accurately. GMB allows businesses to provide all the essential information that potential customers need to know before they visit the website. This includes the operating hours, posts, reviews, directions, and much more.
Even though most of this information can be found on your website, Google My Business indexes the content for purposes of ensuring consistency across Google Map, and Google Search. Whenever a potential customer searches for your business or your focus keyword, the GMB will be displayed on the browser. The information will help them decide whether to proceed and do business with you or to look for another service provider.
GMB is not just a source of necessary information about your business; it can help increase your revenue especially if you have many positive Google reviews from other customers. Naturally, clients gravitate towards companies that have a good reputation and offer valuable insights. Strive to get as many positive reviews from clients as possible by providing quality services and products. Their reviews will greatly boost your credibility and competitiveness in the dynamic Singapore digital marketing world.
Before we look at ways of optimizing Google My Business, here are some facts to help you understand why this tool is so vital to your business.
Why You Should Focus on Google My Business
Google is one of the dominant search engines in the world. Recent research by Net Marketshare revealed that 80% of all searches are done on this search engine. Quick arithmetic shows that this is roughly 3.5 billion searches per day.
Another staggering fact about Google users is that most people do not go beyond the first page of search results. Below is a report that shows a significant drop in the number of click-through rate after the second SERPs.
This is a clear indication that a majority of the customers are finding everything that they need on the first page. That is why you should focus on optimising Google My Business even though there are other ways of making sure that your website is ranked on the first page.
GMB is an incredibly easy and valuable tool that is designed to help you:
- Index, control and display relevant information about your business
- Manage your reputation online and interact with prospects
- Curate customer videos, photos, and other forms of user-generated content
- Get insights about how customers are landing on your Singapore business website
All the signals and data from Google My Business will help you create a robust local SEO strategy.
The most successful brands in Singapore are aware of the potent power of GMB and use it to leverage the market. Surprisingly, 56% of local retailers are yet to grab and use their free GMB account.
Recent research by Google to gauge the performance of this tool showed that 50% of consumers who searched for a local business on their smartphone visited store physically the same day.
Here are three steps to help you get started.
Step 1: Visit https://www.google.com/business
Step 2: Provide necessary information about your business such as phone number, website, name, and address.
Step 3: Verify the account using a verification code. The code will be sent in a postcard to the address you provided in Step 2. Make sure that the address is correct to get this code.
Step 6: Access your GMB account dashboard and start personalizing it to connect with potential customers
These six steps will get your business on the map, but if you are to succeed in dominating your niche in Singapore, you need to take another bold step to optimise your Google My Business.
How to Optimise Google My Business for Singapore Market
Tip 1: Confirm that All Information is Up-to-Date
The wrong information will send potential customers to the wrong location. Such an incident can ruin your reputation greatly. Note that all the information that you provide, NAP, is indexed by Google Maps and Google Search to support your other local SEO strategies.
This information should be consistent with the details listed on your official Singapore business website. Any inconsistency will affect your search ranking negatively. When inputting your address, make sure that it resonates with the correct coordinates shown on the map and do not forget to provide a zip code.
A local phone number that the clients can use to contact you works better than a call centre. The next step is selecting the business category and attributes. The two will help Google to know the kind of business that you do and rank your website accordingly. Consider your current keyword strategy when selecting the attributes and business category to boost your local SEO efforts. Just make sure that you do not fill this section with keywords. Keyword Stuffing is an illegal SEO tactic that could result in your site been penalized.
Tip 2: Request for Reviews from Clients and Respond to Them
As mentioned earlier, clients prefer doing business or shopping from Singapore ecommerce websites that are reputable. Reviews (both negative and positive) are the lifeblood of local search. The more good reviews you get from customers, the more sales you will generate.
Yesterday, we looked at how to respond to bad Google reviews as well as phony reviews left by malicious internet users. Unknown to most business owners, is that it is possible to use a bad review to generate more sales. Almost everyone wants a second opinion about a product or service, and that is why 90% of internet users in Singapore take time to check reviews posted by previous customers before purchasing.
Request customers to leave feedback politely and professionally – to increase your reviews count on Google My Business. Here is an article that we recently wrote on how to get more Google reviews without breaking any of the guidelines put in place by Google.
Tip 3: Communicate with Customers Directly via Google My Business Messages
Not all customers will prefer calling you using the phone number listed in your Google My Business when they have a problem finding something on your website. One recent study showed that 90% of business leads prefer receiving a text message about a previous inquiry they made than a phone call.
Mobile messaging is one of the most powerful digital marketing strategies in Singapore. You should consider incorporating it in your marketing strategy. One of the highlights of this form of marketing is that it spurs engagement by connecting with business leads directly.
Here is a research report done recently that clearly shows that direct SMS messages perform better than mobile advertising in terms of conversion rate.
Google is aware of this metric, and that is why it introduced a messaging feature that allows business owners to interact with customers via messages. By activating this feature, you will be able to communicate with existing and potential customers who come across your GMB directly.
Tip 4: Leverage Google My Business Insights
As with any other digital marketing strategy, you need to keep track of its performance to know if you are headed in the right direction.
Google My Business Insights will assist you to know the impact of your Google My Business listing. Here is some of the information that this tool will help you get.
- How potential customers are discovering your business (direct vs. discover searches)
- Where your customers see your listing (Search vs. Maps)
- Specific actions that customers are taking on your listing (visiting your website, clicking on directions, browsing the photo gallery, calling you)
- Location of your customers based on the direction queries
- The number of phone calls and the time most of the clients are calling
Direct searches mean that clients are already aware of your company and are using your specific business address or name to find you.
Discover searches show you that the customers are using a business category or type and not necessarily your business name to find your GMB. This is one of the typical tactics used by people who are not familiar with your business.
All the information provided by Google My Business Insights will give you a clearer perspective of your clientele base. It will also help you to know the specific areas that you need to work on to improve your GMB and Singapore digital marketing strategies.
It is time to stop getting average results – get in touch with us for professional digital marketing services in Singapore. We will come up with custom digital marketing campaigns that will help you dominate your niche.