How To Market Resorts And Vacation Stays In Singapore

Market Resorts And Vacation Stays In Singapore

According to STB Marketing Strategy publications in April 2016, Singapore is facing a wide spectrum of challenges. Because traditional industry methods of marketing no longer work effectively, a new fresh approach is needed to market resorts in this area.

Therefore, to replace the old and usher in the new marketing initiatives, Singapore Tourism Board is deploying a new marketing strategy that will encompass a 3 strategic thrust. The 3 strategic thrusts include telling a great story, targeting the right fans and enhancing the marketers delivery.

So, for those of you who are interested in knowing more, here are some tips and recommendations on how to market resorts in Singapore.

Telling a Great Story – Utilizing the Singapore Brand

Just like any other service or product, you always need to develop a great brand. With Singapore itself representing the brand, the story that’s told can be centralized within a local area or widespread throughout Singapore. Whatever the case, Singapore’s story has to be engaging enough to attract tourists from near and far. For instance, when posting promotions online via digital marketing campaigns and social media marketing platforms, stories about Singapore town’s, culture and the people should hook them in and then lead them to the process of making reservations for the entire family and friends.

Targeting the Right Fans via Social Media Platforms Locally and Internationally

Another big part of creating a winning marketing promotional strategy for resorts is to target the right fans. Even though the Internet has a monumental audience that marketers can cater to, identify the right audience will help to maximize the time. For instance, if you want to send digital marketing campaigns to working millennials and business travelers, you are often designing campaigns for the groups that have more discretionary money to spend. Therefore, when launching a new site for a Singapore Resort site, you should make sure the site meets SEO or Search engine optimisation requirements so that the internet marketing initiatives are successful.

ALSO READ  7 Secrets Behind The World's Most Successful Newsletters

Enhance the Marketers Delivery By Allowing Fellow Singaporeans to Tell their Own Stories via the Internet

In this internet marketing age, fellow Singaporeans can take advantage of the innovative tools that can be used to market resorts to specific target audiences. In particular, the communication vehicles that allow everyone to give their special stories to fans that they want to market their resorts to. The online marketing campaigns that they create may be meant for the locals in the area, especially if the marketers are promoting a discounted weekend excursion in the area.

engage google ppc agency ad

On the other hand, if the resort is being marketed across the globe, the story that is being told may be relayed through Youtube channels, social media networks like Facebook, Twitter, LinkedIn and the like. All of which are great communication vehicles for delivering messages that can easily go viral. For instance, when these campaigns are done right, the theme of the marketing campaigns can deliver messages in a manner that makes Singapore resorts the best places to be on the family’s vacation, Spring Break, special events and much much more.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.

Share:

Search Engine Optimisation (SEO)

Baidu SEO: Optimising Your Website for Chinese Audiences

In today’s interconnected world, expanding your online presence to capture international markets has become essential. When targeting the Chinese market, …

Enterprise SEO: Everything You Need to Know

Are you looking to enhance your online presence and boost organic traffic to your website? If you’re operating on a …

10 Tested SEO-optimised Content Development Techniques

Content development refers to creating or improving material that conveys information to a particular audience. In addition to textual material …

7 Emerging Skills Every SEO Must Master in 2023

7 Emerging Skills Every SEO Must Master in 2023 One thing almost all SEOs can agree on is that SEO …

How to Use Keyword Intent to Maximize Conversion Rate

After keyword research, you’re armed with a list of potential keywords to target.  Let’s say one of the keywords is …

Search Engine Marketing (SEM)

Leveraging Social Media for Search Engine Marketing (SEM)

You’ve probably heard of social media, and how important it is to businesses and marketers. Chances are, you use one …

PSG Grants: The Complete Guide

How do you kickstart your technology journey with limited resources? The Productivity Solution Grant (PSG) is a great place to …

Is SEO Better Or SEM Better?

I think we can all agree that Google SEO is pretty cool! A lot of people get to enjoy high …

How To Remove A Web Page Without Affecting Overall SEO

Before removing an old page from your website, do you ever stop to think about the potential effect it might …

Toxic Links Threats and Disavows: Complete SEO guide

Your website is only as strong as the backlinks you have. We’re not talking numbers here but quality.  If you …

Social Media

How to Find Influencers to Promote Your Small Business in Singapore (Low Cost)

In today’s digital age, social media influencers have become powerful tools for businesses looking to increase their brand awareness and …

Instagramming Your Way to Success: Tips for Effective Social Media Marketing in the Travel Industry

Social Media has revolutionised how businesses connect with their audience. In the travel industry, where experiences and visuals play a …

The Rise of Influencer Marketing: Leveraging Social Media to Promote Your Travel Planning Agency

Social media has become an integral part of our daily lives. People from all walks of life use social media …

App Marketing on a Budget: Cost-Effective Strategies for Maximum Impact

In today’s digital landscape, app marketing plays a crucial role in driving the success of your mobile application. However, many …

Leveraging Influencers: A Powerful Tool for App Promotion

The digital landscape is continuously evolving, attention is divided among countless apps and platforms, and app promotion has become more …

Technology

The Rise of Influencer Marketing: Leveraging Social Media to Promote Your Travel Planning Agency

Social media has become an integral part of our daily lives. People from all walks of life use social media …

8 Strategies for Bug Hunting: Debugging, Testing, and Code Review

Bugs are among the most unpleasant aspects of the software development process, whether you’ve worked on a little side project …

How Does A Virtual Private Network Work

If you’re reading this, I assume you’re either a small business owner who’s looking to expand your reach, or an …

Digital Identity Theft: How to Protect Yourself from Scams and Fraud

We are always online in this day and age of technology, which makes personal data more exposed than ever. Digital …

The Legal Consequences of Cybersecurity Breaches in Singapore

Technology has advanced greatly in the digital age. It paves the way for a higher risk of cybersecurity breaches. There …

Branding

What Are Virtual Fitting Rooms and How Do They Work? (2023)

Shopping for clothes online can be tricky. It’s difficult to know how something will look and fit without trying it …

Planograms: What They Are and How They’re Used in Visual Merchandising

As a retailer, you know the importance of creating an appealing and organised display of your merchandise. The way you …

PSG Grants: The Complete Guide

How do you kickstart your technology journey with limited resources? The Productivity Solution Grant (PSG) is a great place to …

The Importance of Authenticity in Your Brand Voice Strategy

Most companies are aware of the value of branding. The reputation of a firm may make or break it, after …

Featured Snippet Optimization: Complete Guide In 2022

You’ve probably seen the boxes that pop up at the top of the SERP featuring a summary of an answer …

Business

15 Ways to Remain Empathic While Still Making Deals

Empathy is an essential quality in any negotiation. It allows you to understand the other party’s perspective, build trust and …

10 Prospect Qualification Mistakes That Are Hurting Your Sales

10 Prospect Qualification Mistakes That Are Hurting Your Sales Prospecting is one of the most important aspects of sales. It’s …

How Pros Write Business Proposals To Win New Clients

As a business owner or entrepreneur, one of the most critical skills you need to have is the ability to …

Baidu SEO: Optimising Your Website for Chinese Audiences

In today’s interconnected world, expanding your online presence to capture international markets has become essential. When targeting the Chinese market, …

Time Management Tips for Busy Entrepreneurs (Free Tools)

Are you one of the entrepreneurs juggling multiple tasks, constantly racing against the clock? Do you often find yourself overwhelmed …

Most viewed Articles

Other Similar Articles