How To Market Repair Services (Household) In Singapore

Market Repair Services

According to information published on, 5.5 million Singaporeans use the Internet. Therefore, when a household repair services in Singapore designs their marketing strategies, it is very important that every company utilizes all of the resources available. Specifically, when these companies have access to such a broad target audience (i.e. 80% of all Singaporeans) to market their services to.

With this in mind, here are 3 great recommendations that explain how marketing repair services in Singapore can be very effective in delivering a successful message.

Dominate Online Space with a Unique Digital Marketing Strategy

Before getting started, one of the first things that Singapore business owners and their representatives should know is all household repair service companies must have their own website. These sites are a very pivotal part of any online marketing strategy. Since these sites are designed for clients and customers who have an interest in receiving household repair services, an official site is not a luxury but a necessity. Therefore, once the site is up and running, these companies will have the capability of dominating an online space in their local area.

Additionally, in order to build a successful ad campaign, it is also essential that these internet marketing teams go the extra mile. For instance, the site will need to be designed with several key objectives in mind, including posting engaging content and updating the site frequently in order to keep up with the latest changes in the digital marketing industry. For instance, if major search engines like Google changes their rules and guidelines to rank at the top of the search engines, the site must be modified to meet the most recent publications. Some of the more advantageous require deploying an updated SEO (search engine optimisation strategy). In particular, an online campaign strategy that will generate more PPCs (pay per click).

Define Your Target Audience and Focus on Building a Strong Local Brand

Even though online access gives business owners a chance to reach people all over the globe, the audience that they actually cater to can differ significantly in scope. For instance, if the company is only servicing one specific residential area in Singapore, the internet marketing campaigns that they design will need to meet the needs of this limited audience. Also, when this is the case, the online marketing team can focus on distinguishing their services from others in the same locale. In fact, the primary goal in these situations is to build a strong brand that Singaporean homeowners will remember for years to come.

Do not forget Mobile-Friendly Social Media Marketing Campaigns that Yield Immediate Results

Another key to marketing household repair services effectively is to take advantage of mobile-friendly marketing techniques. Because mobile phone usage is so prevalent in Singapore, residents can look up what they need via their mobile devices at home and while on the road. Therefore, this is an excellent opportunity to be found locally, especially when an effective social media mobile campaign for the business is already in place.

Deploying a successful household repair services marketing strategy is not always easy. However, there are some key things that business owners can do to market their services effectively online. Some of the more successful include dominating a local Singapore market with online space, building a strong local brand and incorporating mobile friendly campaigns.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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