Marketing Strategy in Singapore, You need to know!
Marketing in Singapore can be very challenging because there are so many options ranging from digital to outdoor to print. Businesses should consider the merits of the various marketing media in Singapore for market share and positioning. Here we consider the various modes to market in Singapore.
The way businesses market in Singapore via offline and online has been shaken up due to the accelerated adoption of digital media which is over powering traditional media.
Singapore has garnered quite the reputation when it comes to innovation and standard of living. It ranks as the world’s number 2 smart city. It’s widely regarded as one of the globe’s most crypto-friendly countries. It has managed to remain at the top of the list for the last four years as the world’s most expensive place to live. And it is also rumoured that this Southeast Asia city-state’s new satellite companies could make it the next leader in space technology. It’s this laundry list of achievements which makes Singapore one of the most dynamic and ideal places on earth to market your business.
The booming Singapore economy greatly motivates local and foreign investors to start businesses here. A recent report showed that there are more than 400,000 corporate entities in the country and 60% of them are owned and operated by sole traders. The government has put in place policies such as the open immigration policy that allows foreigners to easily relocate to Singapore. The government also offers tax incentives and investments protection policies that are geared to make the country one of the best places to run a business.
Singapore’s Business Environment
What draws most business owners to the Singapore market is how simple it is to do business there. Up until October of 2016, Singapore held a decade-long place at the very top of the World Bank’s list of the easiest places to do business. And there are several factors that came into play when measuring it against all others.
For instance, it’s easy to start a business there. This is because there is an abundant number of business opportunities for both locals and foreigners. In fact, for foreigners, the list of requirements for registering a new business is pretty basic: the business has to be legal, it must be registered as a PLC, the business must not be registered for more than 6 months at the time of your application, the foreigner applicant must own a minimum share of 30% of the company and the business needs to have an SGD paid-up capital of $50,000.
Taxes are reduced in Singapore. The income tax rate for companies that are based there is 17%. However, these businesses are only expected to pay tax if their taxable income exceeds $300,000 per year. If their income is less than $300,000 per year, the tax rate is lowered to half the amount – only 9%. Also, to support businesses and bring in more investors the government offers tax exemption to new businesses. Not are taxed low, but there are also incentives and benefits offered.
Contracts are readily and swiftly enforced. In fact, in 2014 Singapore introduced a new litigation system that allows litigants to file their cases online and gives the courts the ability to keep litigants and lawyers well-informed about cases through e-mail and text messages. This makes it easy to manage hearing dates. Singapore is known for having the shortest resolution time worldwide with the average commercial dispute being settled within 290 days.
Another element of what makes Singapore’s business environment so inviting is how easy it can be to get construction permits. This is one of the quickest places to secure a permit. So for business owners who are interested in building a new structure, this is a huge benefit.
Singapore is a global hub for business
Headquarters for leading companies
Leading innovation centre in Asia
Advanced manufacturing hotspot
Quick business setup
- 15 minutes to register a company online—quickest in Southeast Asia
- S$330 to set up a company
- 1.5 days to set up a business—17x faster than the regional average
- S$1minimum issued capital needed to register a new local company
Government help
- S$8.3 billion over three years to spur economic transformation and business growth
- Absorption of bank loan risk (up to 70%) for new companies (<5 years)
- S$300 million funding for deep-tech startups
- Tailored assistance for large and high-growth companies from EDB and other agencies
Trends In Singapore Marketing
In the world of technology, things are constantly changing. And the same can also be said for the world of marketing and advertising. This is why it’s so important that business owners always be aware of what the latest trends are. Let’s discuss a few of the most popular marketing trends in Singapore.
- Voice search is gaining popularity in Singapore, with 26% of users using voice search online.
- Social Commerce (shoppable tags)
- FinTech (Financial Technology)
- Cybersecurity
- Artificial intelligence (AI)
- Internet-of-Things (IoT)
- Streamlined Memorability
Power of The Consumer
While social media has the power to help a business grow, it can also do damage if customers are not properly cared for. This is why Singapore business owners are starting to take the power of social media very seriously. They understand that one complaint from one customer, could potentially go viral and the damage could be irreparable. This is evidenced by certain Facebook posts that make national and international news from time to time. Singapore advertisers are starting to give more weight to online reviews and other third-party websites that could possibly sway a potential customer’s opinion.
Ways To Market In Singapore
There are several ways to advertise your business in Singapore. Each has its own benefits as well as drawbacks. However, the good thing is that they can also be combined to create the most effective campaign.
Here are expert tips on how to market and advertise your company in Singapore.
1. Advertising
Online Marketing
According to a 2015 report, Singapore has approximately more than 4 million broadband internet users. This figure is expected to increase by more than 20% by the year 2018 as more people purchase internet-enabled devices. So far, the internet is considered one of the most reliable sources of information in the country.
Based on these statistics, marketing your company online will help you to connect and interact with more customers than you would use traditional marketing platforms. 74% of Singaporeans use social media daily. Therefore, posting ads on the various social media platforms such as Facebook, Twitter, and Instagram will help increase sales as well as drive more traffic to your website.
2020 Update: In May 2020, there are over 4.92 million (84% of the total population) active Internet users in Singapore. 99% of mobiles are connected with 3G or 4G broadband. On average, a user spends 7 hours 2 minutes on the Internet using any device.
Radio, TV, and Print Advertising
Radio advertising is a great way to increase sales and gain a leg up on the competition, though it’s worth noting that these means of advertising can be quite costly. They are ideal for businesses that cater to a younger audience.
For many years, radio, TV, and print advertising in Singapore have remained the most efficient ways of increasing sales and competitiveness. Recent statistics show that 47% of people who listen to radio consider it a reliable source of information. 6.9% of total media revenue earned by radio stations in the country is achieved by providing companies with advertising airtime.
The same case applies to TV and print advertising. Even though these channels are expensive, they allow one to target a specific audience. For example, when targeting the young generation, you can decide to advertise your products during radio and TV programs as well as magazines that the public is fond of.
2020 Update: Projected ad spends on Radio, TV, and print advertising is S$2.042 billion, a 6.5% decrease overall from an earlier year. 41% of Internet users stream TV content via the Internet, meaning they don’t use a cable connection to watch TV content.
Outdoor Advertising
One of the best things about outdoor advertising is the amount of exposure your business can receive. Unlike most forms of advertising, this one gives you access to the public 24 hours a day. Outdoor advertising tends to be more affordable than TV, radio, and print advertising. As long as your posters are placed strategically, meaning where your target audience is most likely to be, then this form of advertising can offer a nice return on investment.
Online marketing has gained immense traction in Singapore, but conventional advertising strategies such as outdoor advertising are still effective in generating sales for businesses. The cities are packed with posters that promote products and services for individual companies. One of the benefits of using this strategy is that information about your business will be exposed to the public 24 hours a day. It is also important to note that outdoor advertisements are 50% and 80% more affordable than radio and television ads respectively. They can also be combined with other forms of advertisements such as print and radio campaigns thereby creating an all-inclusive media focal launch.
The trick is placing the advertisement in strategic locations to get the most results. For instance, companies selling whole foods place billboards at farmer’s markets. Mobile billboards are also widely used by advertising agencies to grasp the attention of passers-by and drivers. Note that there are regulations that govern outdoor advertising that you need to heed to avoid legal tussles. Visit the Advertising Standards Authority of Singapore website for a full list of these regulations and information about the permits that you need.
2020 Update: The value of the outdoor advertising market in Singapore is projected to grow around US$186 million.
2. Outreach Programmes
Email Blasting
Email blasting and telemarketing are two of the main strategies used by companies in Singapore to spread information from the company to customers. Using email blasting software, you can send newsletters and general marketing emails to your opt-in subscriber base without spending a fortune. The email blasts can be tailored to suit your goods and services.
In fact, email blasting software makes this process seamless, making it easy to tailor messages to the products and services you offer.
Uber uses email marketing to inform their customers about promotions and deals. The clear call-to-action and intuitive design of the email make it easy for one to understand the intended message.
2020 Update: Up to December 2019, 269 billion emails were sent and received each day. The number of active email users is forecasted to reach 4.3 billion in 2022. The average open rate for a welcome email is 82%. 81% of small businesses rely on email as their primary customer acquisition channel, and 80% for retention. The average expected ROI is $32 for every $1 you spend on email marketing. Emails with personalized subject lines generate 50% higher open rates. Videos added to your email increase click rates by 300%. 49% of consumers would like to receive promotional emails from their favorite brands. 49% of all emails are opened on mobile devices.
Telemarketing
Telemarketing involves marketing goods and services by calling the target customers. Companies that offer financial services, home security systems, Internet and cable services, and charitable organisations widely use this strategy to get more customers. Callbox is one of the leading telemarketing companies in Singapore.
2020 Update: Mobile connection as a percentage of the total population is 144%. The total number of mobile connections is 8.37 million. The percentage of mobile connections that are Broadband (3G&4G) is 99%. The percentage of mobile connections that are pre-paid and post-paid is 36% and 64% respectively.
Direct Marketing
The worth of direct selling in Singapore in March 2020 is US$990. Direct marketing involves making direct contact with existing customers as well as potential clients and informing them about your products and services. Unlike other strategies such as media advertising, it allows you to target a particular group of customers and personalize the message to get maximum results. You can save time and money by hiring a direct marketing and lead generation company such as SingPost Admail. This company offers maildrop service to distribute unaddressed promotion materials such as brochures to business premises and households in Singapore.
Alternatively, you can rent a database from one of the lead generation companies such as Ninja Emails and Wave Evolution and use it to do email marketing.
3. Education
Free Seminars and Workshops
What’s the best way to build customer trust and loyalty? Offer free seminars and workshops. This achieves two things: offering things for free always gets the attention of your potential and teaching people what you know helps to build credibility with your audience. These events also serve as a wonderful opportunity to present new products or services.
Inviting existing and potential customers to free seminars or workshops at different times of the year can help you market your products. During the workshop, explain the solutions that the goods or services offer to customers.
You could also capitalise on these events by introducing new or upcoming products to the customers.
Visit the Go Global website for a comprehensive list of events, seminars, and conferences that you can attend to market and learn more about the business realm in the country.
2020 Update: 10times.com has listed a total of 643 upcoming free seminars and conferences in 2020-2021 in Singapore.
Partnered Programmes
Partnered programmes are mutually beneficial associations that will help you save money on marketing and enjoy multiple streams of revenue. One such arrangement is the YouTube Partner Program that allows companies to use its vast online video platform for reaching more customers using their monetised content.
Youtube channels broadcast their content and during their videos ads are shown. When someone clicks on the ad, the owner of the Youtube channel is paid a certain amount. These types of partnerships give you the ability to have multiple streams of revenue.
The company offers YouTube analytics that aid in tracking and managing the performance of your content and keep track of earnings.
Write and Publish Blogs, Articles, and Opinion Pieces Online and Offline
The internet is one of the most trusted sources of information in Singapore. You can empower the public with information about your products and services by writing and publishing informative and engaging blog posts on your website.
You can also post guest posts on the authority site to drive more traffic to the main site. Guest posts are also very effective in boosting the site’s ranking on search engines and domain authority.
Blogs and articles serve as another way to build credibility with your audience–specifically online users. Build your authority even further by guest posting on related blogs and websites.
Also, writing opinion pieces and submitting them to leading newspapers such as Lianhe Zaobao and The Business Times can help you engage with the target audience in a more direct and engaging way.
2020 Update: Publishing articles, blogs, and opinions are good options for marketing a product. It is observed that in 2019, 72% of Singaporeans read news once a week, while 41% read online articles on either social media (39 percent) or websites (27 percent) once a week.
4. Digital Marketing
Social Media Marketing
Digital marketing in Singapore is a growing trend as many businesses realise that offline marketing means such as newspapers, free sheets, bus ads, billboards, and telemarketing are rapidly losing ground. A recent survey showed that 48% of respondents aged 40 and below, 63% aged 30 and below, and a whopping 97% aged 20 and below do not get their news feed from printed dailies.
Facebook, Twitter, Snapchat, and Instagram are some of the social media platforms that you can use to market your products to millions of people simultaneously. Facebook allows marketers to create free pages and place either paid or free ads on them. The Twitter business version can also help influence your marketing campaigns positively by letting you post ads on your profile. You can also post links and small marketing blurbs on your profile to engage with millions of people.
More Singaporeans have embraced photo-sharing social media platforms that have sharply increased the number of individuals who use Snapchat and Instagram. The number of individuals using these two platforms increased from 8% to 15% between 2014 and 2015. Therefore, posting photos of your products on either of these platforms will help you to engage with more customers. You can also display sponsored ads and hold contests on the platform to keep your followers engaged and interested in your company.
2020 Update: Marketers can reach 4.60 million people through social media. The most active social media networks in the country are YouTube, Facebook, Instagram, and Twitter. Among them, nearly 4.45 million Singaporeans are active Facebook users. It is possible to reach 4.3 million Singaporeans through YouTube. There are over 1.3 million Twitter users, more than 2.113 million Singaporeans are on Instagram and 1 million people are active WeChat users. Singapore’s millennials dominate social media.
Video Marketing
Many business owners are starting to realise how invaluable video marketing can be. This form of advertising gives them the ability to communicate a story more effectively. Singapore marketers are also creating videos for platforms like Facebook and Youtube. Marketers realise that this could help their message spread. However, it is worth noting that this particular trend is still in its infancy, so this is the perfect form of advertising for business owners who hope to stand out from the crowd.
2020 Update: 96% of Internet users watch online videos. 89% of users watch online videos on mobile. 78% of users choose YouTube as their first choice for watching online videos. 60% of users watch YouTube videos to learn about a product. On Facebook, an average video post gets 7.15% and a photo post gets 5.43% engagement. A business website with videos captures 4.8% higher attention of audiences than a website without videos. Digital marketers believe video marketing strategy brings 55% returning customers.
Content Marketing
Content to become prominent with more business amplifying content marketing in their marketing strategies.
In 2016, Hubspot, one of the largest champions of content marketing set up its headquarters in Singapore. It was announced that it planned to hire 150 employees within the next three years. So it’s no surprise that other Singapore companies have decided to get in on this trend. Content is still king and in Singapore, content marketing is playing a huge role in advertising at the moment.
In 2019, 25% to 43% of digital marketers spend their marketing budget on content. Digital marketers also believe that content marketing costs 62% less than traditional marketing and helps to generate 3 times more leads. Infographics content has 3X times more shared and liked ratio than any other form of content.
Affiliate Marketing
Affiliate marketing entails contracting independent marketers to sell your products and services through their websites, blogs, and social media channels in return for a commission. The Affiliate Gateway and Optimise Media are two of the leading affiliate marketing companies that you can use to scale up your online sales. Both companies have systems and platforms that they use to target different segments of the audience.
2020 Update: 81% of marketers and 84% of publishers leverage the power of affiliate marketing. Affiliate programs generate 15%–30% of all sales for advertisers. In 2020, 15% of the total digital media advertising revenue is attributed to affiliate marketing in the world. Annual affiliate marketing spending is projected to hit the $6.8 billion mark in 2020 around the world.
Conversion Optimisation
Another trend is conversion optimisation. Singapore business owners are currently focused on turning those website visitors into actual customers. Many are doing this through Google and Facebook advertising. Since 2002, Singapore has taken advantage of Google’s ad prices, which are steadily rising. Facebook ads are expected to follow the same trend.
2020 Update: Google and Facebook are the two biggest online platforms in Singapore for getting eyeballs for business. Both Google’s and Facebook’s advertising platforms work like an auction.
5. Soft Selling
Taking Part in Charities and Sponsorships
A recent poll showed that 90% of consumers expect companies that they buy products or services to give back to society. You can strike a balance between conduct business in the country and being a good corporate citizen by participating in charities and sponsorships. These two course-related marketing strategies will give your company immense exposure in return for footing the event expenses.
You can also sponsor local sports teams to get more exposure when the team takes part in tournaments locally and abroad. Garena is one such company that recently sponsored Young Lions, a Singapore League football club. The company signed a two-year deal to support the team by providing $4 million. The team will be wearing t-shirts with the Shopee brand name. Shopee is Garena’s first C2C marketplace that is mobile-centric.
Top five reasons for charities and sponsorships activities in Singapore (2020):
- Increasing brand loyalty
- Brand differentiation
- Awareness and visibility
- Highlighting corporate social responsibility
- Client entertainment
6. Use Professional SEO & SEM Services
If you want to ensure that your business is playing by the rules and will get the most out of your online presence, then it’s a good idea to seek the advice of a professional SEO service. What makes this form of marketing so useful is that it gives you visibility in the search engines. And the more visible and highly ranked your Singapore business website is, the more traffic and sales you will be able to generate.
Sure, you could take the time to learn the ends and outs of SEO on your own. You could learn the mechanics of SEM, Cost-Per-Click, Pay-Per-Click, and Cost-per-Thousand Impressions. However, you have to consider how much time this will actually take away from the rest of your business. That’s why many business owners choose to enlist the help of experts who have more experience in this particular field.
It is of paramount importance for all websites to comply with search engine optimized (SEO) rules to continue ranking high on Google and other search engines. High ranking results in more traffic and sales, as more people will get to know about your company and the products that it offers.
Go the extra mile and couple your SEO campaigns with SEM (Search Engine Marketing). Concisely, SEM is a new internet marketing strategy that entails promoting sites by increasing their visibility and popularity in search engine results pages through paid search ads, paid search advertising, Pay-Per-Click, Cost-Per-Click, and Cost-per-Thousand Impressions.
In most cases, the search engine ads are sold on a PPC/CPC and CPM basis. It is recommended to hire an online marketing company that specializes in offering these services to get maximum results from SEO and SEM. The service providers have the resources required to come up with a digital marketing campaign that resonates with your goals as well as software to monitor the amount of traffic and sales generated from each campaign.
2019 is a great year for SEO in Singapore and the rest of the world. Facebook ad spend increased by 62% in Q1. Instagram influencer marketing is estimated to reach $2 billion. 86% of digital marketers use PPC for SEO and SEM. In 2019, 61% of digital marketing agencies in Singapore claim that improving SEO and SEM is their top inbound marketing priority. The average firm is expected to set aside 41% of their marketing budget for SEO and SEM, and the rate is projected to increase to 45% by 2020.
Some Creative Ways To Marketing In Singapore
Here are 20 creative ways that Singaporean businesses use to market a new or existing product and services:
- Email Marketing
- Lead Management
- Event Management
- WebForms & Surveys
- Websites & Landing Pages
- Blogging or Content Management
- A/B Testing
- SEO
- Social Media Marketing
- Mobile Marketing
- Live Chat
- Dashboards and Analytics
- Ecommerce and point-of-sale
8 Superior Marketing Strategies and Definitions for Singapore Businesses
Having an effective marketing plan in place is important to business success. Without focus, you will easily fail to achieve any of your goals and objectives. For this reason, it is necessary that you have a robust marketing strategy to keep your vision in focus.
Marketing is not a stand-alone activity. It comprises of the many different components that must be implemented in all the stages of a business’ activities. With various things happening within your business in Singapore, it is important to have a marketing strategy in place.
Marketing Strategy Definition
A marketing strategy is the company’s general game plan for getting prospective leads and transforming them into clients. It entails the business’ value proposition, data on target client demographics, key branding messaging and other high-level components.
Four Key Things to Consider for Marketing
There are numerous types of marketing strategies. You need to choose one that works best for your business needs. Here are the four things you must consider to choose the right marketing strategy:
- Determine the target population: Determining your target population is one of the essential steps in picking a marketing strategy. It offers you accurate demographics that assist in choosing the appropriate marketing plan
- Examine the audience: Craft a theoretical procedure of buying goods and services to examine your audience’s behaviour. The moment you understand the buying habits of your target audience, you can choose an appropriate marketing plan
- Consider marketing strategies: The moment you understand the demographics, attitude, and behaviours of the ideal client, you can pick a proper marketing plan
- Evaluate the strategies: Once you choose the best marketing strategies in Singapore, evaluate and implement them. The procedure must be for testing purposes, and the most productive and reliable strategy should be applied
Types of Marketing Strategies
Choosing the right marketing strategy comprises requires you to analyse the business’ requirements, target audience and product specifications. The main types of marketing strategies include Business to Consumer marketing and Business to Business marketing.
The common type of marketing strategy is Business to Consumer (B2C) marketing. Read through for more.
-
Cause Marketing
Finding a common cause that you and your clients care about will create magic for your business success. This requires internal knowledge of the things your business cares about and who they intend to help in the society.
-
Proximity Marketing/Close Range Marketing
Use Wi-Fi to send promotional tests of your products and services to your client’s tablets and smartphones in close proximity.
Source: Yahoo
-
Transactional Marketing
Increasing sales is hard, especially if you must consistently sell your products in high volume. To meet the demands of your investors, you must offer discounts and coupons to motivate clients to buy.
-
Word of Mouth Marketing
Word of mouth entails passing information from an individual to an individual through oral communication. Clients are excited to share with their people the brands they like. The majority of clients find great importance in sharing stories of their best products or services.
Word of mouth is an ancient method where people learned about what to buy. Contemporary marketers have also learned how to make an authentic word of mouth for their organizations and the products they represent.
Source: Yahoo
- Mass Marketing
Established corporations need to drive large numbers of people to buy their products or services for them to remain operational and succeed. Even though mass marketing might look like a shotgun methodology to marketing, this is not true.
Large businesses spend a lot of money to understand big data. This offers them important insights into where to place media for their potential clients who purchase their products or services.
An excellent example of an effective mass-market retailer is Walmart. Being the leading global retailer, they are smart about mass marketing strategy, always giving their clients a feeling of warmth and locality.
-
Online Marketing
The commerce industry has propagated to the internet, and this has forced a new type of marketing to emerge. From pop-ups to online banners, online marketing experts have tried to catch their client’s attention the best way they can. Currently, the majority of online marketing effects are a combination of growth hacking plans and a range of awareness tactics that drives attention.
Source: Yahoo
- Social Marketing
The internet has changed how people live, work, learn, and how they engage in extra-curricular. Whenever a client has any question, they hardly ask friends or colleagues; they simply Google.
Google is extremely effective when it comes to answering questions. You do not have to look far to notice the power of a search marketing plan. Google has crafted the industry for many decades and has assisted many business owners in expanding their business.
Even though many businesses and organizations used to market their products in the local yellow pages, fewer clients consult their local physical directory. So, this channel has become increasingly less effective over the years.
-
Direct Mail Marketing
This is a channel-agnostic type of marketing that allows non-profit agencies and businesses to communicate directly with their clients. They do this with marketing techniques that include text messaging, email, online display ads, interactive consumer websites, fliers, promotional letters, outdoor advertising and catalogue distribution. Direct marketing texts emphasize focus on the client, data and accountability. Traits that distinguish direct marketing comprise:
- Advertising texts are addressed directly to the clients. Direct marketing relies on the ability to address the participants of a target market. Addressability comes in various forms such as email addresses, web browser cookies, postal addresses, fax numbers and mobile phone numbers
- Direct marketing aims to drive a unique call to action. For instance, an ad might ask the prospect to click on a link to an official website or call a free phone number
- Direct marketing emphasizes measurable, traceable responses from clients regardless of medium.
- Direct mail marketing applies to the business of all sizes from a small start up to the leading companies in Fortune 500. A perfectly executed direct marketing strategy in Singapore can bring positive returns in investment by indicating how many potential clients responded to the call to action
10 Low-Cost Marketing Strategies for Businesses in Singapore
Marketing a startup doesn’t have to cost a fortune.
Granted, a higher marketing budget might help to bring more visibility, which translates to better and more consistent returns, but there are ways to work around a shoestring budget and still achieve as much.
Here are ten such strategies:
-
Pick a Killer Brand Name
A rose by any other name would still smell sweet…
Not in the world of startups.
Think of your name as your identity, the first thing your customer will remember about your business.
It should therefore be memorable, easy-to-spell, and engaging — no compromise. If people can’t spell and pronounce your brand name properly, you can bet they’ll also have a hard time remembering it.
-
Work on Referrals
One of the most effective low-cost marketing strategies you can adopt today is to avoid marketing by itself. Instead, create a system where your customers or clients help you market your business.
Never forget the fact that your customers are four times more likely to purchase your products or services when it’s referred to them by their friends or family.
We suggest you work on getting personal recommendations from your customers. Focus on how you can get them to put out a positive word for your business or products.
-
Identify Your Target Marketing and Direct All Your Marketing Effort to them
Don’t just market to random individuals. Instead, identify people with real interest and direct all your marketing effort to them.
Take your time to research, study, and understand your target audience. Find out what appeals to them.
The point is to avoid casting a wider net to an audience you’re not sure of. Then as your business gradually picks, you may want to extend your marketing effort to an even bigger audience as you work on growing your customer base.
-
Perfect Your Brand Positioning Statement
Strong brands need strong brand positioning statements to direct their marketing decisions.
After you figure this out, the next thing you want to do is communicate it clearly to your target audience so it sticks into their mind. The point is to work towards creating a unique impression in the minds of your target audience to stand out from the crowd and so they can start viewing you as an industry leader and not just any random company.
-
Work on Your Social Media Presence
Social media has grown to be a powerful marketing tool, boasting close to 5 million users in Singapore.
All you have to do is package your content for social media consumption and there’s a fair chance that it might actually go viral and draw the spotlight to your business.
For your brand to grow popular and attract your target audience on social media, you have to work towards making your brand both reliable and reputable online.
-
Guerrilla Marketing
Guerrilla marketing is even more promising now than it’s ever been over the years.
With the likes of social media sites such as TikTok and Likee taking over, guerrilla marketing is the perfect way to draw attention and direct it to your brand.
What’s guerrilla marketing for those hearing about it for the first time?
Guerrilla marketing is a marketing strategy that involves creating some buzz around your products or services offline, with the aim of winning over your target market’s attention.
The point is to figure out how to get people talking. You want to keep your brand fresh in people’s mouths. So, you create an entertaining and informative message that you’ll be passing to your target audience verbally to get a shot at new business opportunities.
-
Own Your Niche
Research your industry and establish yourself as an expert.
To do this, you have to look beyond your products and services by focusing on the field that you’re involved with.
You have to come off as someone’s knowledge by dishing out pieces of advice that not only help to inspire trust and respect with your target audience but also work in favour when you’re working with other writers and influencers.
For this, you have to start a blog and write about your industry and everything you know. Write articles, guest articles, publications, trade magazines, and newsletters. The point is to make sure your name is everywhere.
-
Work on Your Connection
Your business is as successful as the network it has.
You can start by establishing relationships with influencers and writers in your industry.
For instance, if you have a fintech idea, you should consider establishing a strong relationship with writers and influencers in the technology and financial industry.
Find out about the influencers and micro-influencers within your industry and reach out to them, asking them to endorse your products or services.
-
Forums and Groups
Never underestimate the power of hanging around public forums and various social media groups.
People ask questions in these forums and groups, and the more you answer them (and more expertly) the more people learn to trust you.
You might even catch wind of some events happening around you or the opportunities to promote your products.
Just stay involved in these groups and forums and watch as the rest of the chips fall in place.
-
List Your Business Google Maps
People using Google Maps to find places to shop, eat, hang out, party, and so on has become a popular trend. For this, you want to make sure your business is listed on Google Maps.
Just having your business listed on Google maps is enough to get your brand noticed.
But you can go the extra mile by getting your customers to comment on your business and leave reviews that potential clients and customers might find useful.
Understanding The Different Media When Marketing In Singapore
Foreign Media Used for Marketing
The media industry has different kinds of sectors dealing in various fields such as animation, broadcasting and so forth. Foreign media is available in Singapore. Americans, Japanese, UK, and Germans formed the largest group of media correspondents. Singapore is an ideal place in attracting foreign organizations.
Over the last few years, many new media companies have set bases. Famous international media available in Singapore include CNBC Asia and DOW Jones Group. Both the two companies have their headquarters in Singapore. Various publications such as Time, INYT, WSJA, Newsweek, and Economist print their information and distribute Asian Editions via Singapore.
Local Media Used for Marketing
Local media forms a more significant part of the industry. There are about nine daily newspapers such as The New Paper, TODAY, The Strait Times, Lianhe Zaobao, Shin Min Daily, Berita Harian, Tamil Murasu, and Lianhe Wanbao. The newspapers are conveyed in different languages such as English, Malay, Tamil, Chinese, and so forth. The leading publisher in the whole industry is Singapore Press Holdings.
Satellite Broadcast Media Used for Marketing
On local broadcast media, there are approximately 20 satellite broadcasters that are licensed according to the laws and regulations found in Singapore. The broadcast uses four main uplinks such as Ascent Media Group, ST Teleport, SingTel Telecast, and MediaCorp. However, the local broadcast media can use their uplinks, with the Infocomm Media Development Authority (IMDA) issuing licensing for the right to broadcast.
Radio Broadcast Used for Marketing
Radio is another popular media in Singapore. MediaCorp Radio is the owner and carries operations of 13 radio stations that air in different languages. It also owns XFM 96.3 that broadcast in French, Japanese, Geman, Hindi, and Korean. It provides diverse options to various communities in Singapore. The 13 radio stations include Capital 95.8FM, RIA 89.7FM, LUSH 99.5FM, CLASS 95GM, WARNA 94.2FM, GOLD 90.5FM, Y.E.S 93.3 FM, SYMPHONY 92,4FM, 938LIVE, EXPAT RADIO 96.3FM. LOVE 97.2FM, OLI 96.8FM, and 987FM. SPH Radio owns and operates One FM 91.3, UFM100.3 and Kiss 92FM. SAFRA Radio owns and operates Power 98FM and 883JiaFm.
Television Broadcast Used for Marketing
Television attracts a wide range of consumers in Singapore. MediaCorp is also the largest and popular broadcaster. It manages and owns various entertainment and broadcasting channels such as Channel U, Channel 8, and Channel 5. Additionally, it leads the information channel and Malay entertainment. It has added other broadcasting channels such as Okto and Vasantham. Channel 5 and Channel 8 provide consumers with the highest quality and 24/7 Mandarin and English information and entertainment programs. Channel 5 is majorly information programs while channel 8 is entertainment programmes.
CNA (Channel NewsAsia) was started in 1999 to offer Asian English shows majorly airing news to viewers all round the clock. It has a wide area of the field from social, political to economic news covering areas of East, Southeast, and South Asia. It has its stations in these regions. CNA is also part of MediaCorp Company. StarHub Tv is another popular media in Singapore operating a subscription Tv service and providing about 100 quality and international programming channels. It airs its program 24/7. Some of the programs that are found in Starhub TV include HBO, CNN, National Geographic, and Star World. Another media, SingTel mioTV was started in 2007 and also operated under subscription. It provides programs such as Video on Demand Content. Mainly their content covers many areas such as sports programs, general entertainment, and US drama series.
Media Gaining Popularity In Singapore
It is no doubt that TV and print media are dying. From many sources, subscriptions are going down, and many viewers and readers are moving online. They use digital platforms for entertainment and news. Digital media is gaining a lot of popularity, and the ad spending is ten times more than it was two decades ago according to Group M.
TV and Print media have started seeing a significant reduction in their advertising field. Television and print media circulation revenue is exceeding advertising revenue so there are many chances that they will phase out in the future. For example Jakarta Globe, a local publisher stopped printing in 2015 due to the high cost of operating a paper. The Strait Times recently announced that it would merge with the other two companies to cut about 10% of the operating expenses. The Strait Times print circulation dropped to 276 000 in 2016 as compared to 300 000 in 2015.
2020 Update: Traditional media is losing its popularity and digital media gaining its popularity. The most active media networks in Singapore are YouTube, Facebook, Instagram, and Twitter. In 2020, marketers can reach 4.60 million people through social media. Among them, nearly 4.45 million Singaporeans are active Facebook users. Statistics from Google shows that 82% of all internet users in Singapore access YouTube each month in 2020, with 68% of Internet users in Singapore watching online video every day.
Marketing Expenditure
In the coming years, the entertainment and media industry will see a rise in the compound annual growth rate of about 3.5%. This is similar to $5.6 billion in 2016 to about $7 billion in 2022 according to PwC report. The local online advertising market is expected to grow from 8.4% CAGR to $455 million in 2022. Mobile advertising, well-known marketing agencies will continue to dominate the industry and accounts for about 48% of the total amount.
2020 Update: In Singapore, marketing expenditure in the advertising market is projected to reach US$768m in 2020. The market’s largest segment is Search Advertising with a projected market volume of US$318m in 2020. In the Digital Advertising market, 21.0% of digital ad spending is accounted for by the retail industry in 2020.
Marketing expenditure in Singapore from 2010 to 2018, by medium (in million U.S. dollars)
| Year | Newspaper | TV | Digital | Outdoor/transport | Radio | Magazine | Cinema |
| 2010 | 665 | 541 | 73 | 161 | 139 | 87 | 10 |
| 2011 | 681 | 591 | 127 | 166 | 142 | 94 | 9 |
| 2012 | 665 | 582 | 133 | 167 | 142 | 87 | 9 |
| 2013 | 867 | 625 | 173 | 219 | 153 | 88 | 9 |
| 2014 | 655 | 574 | 208 | 201 | 159 | 87 | 14 |
| 2015 | 637 | 572 | 249 | 236 | 157 | 74 | 13 |
| 2016 | 643 | 567 | 273 | 212 | 167 | 64 | 13 |
| 2017 | 627 | 556 | 313 | 212 | 162 | 62 | 15 |
| 2018 | 639 | 567 | 352 | 223 | 160 | 62 | 15 |
In 2017, advertisers in the region spend about US$313 million on internet advertising which is an increase of 15% in 2016. From this report, it shows that Singapore is benefiting from digital infrastructure. More than 1 million households have been connected to high speeds broadband internet and 5 million high-speed phone connections.
Singapore’s digital marketing expenditure was US$352 million by 2018, decreasing the gap between digital, and newspaper and television advertising expenditure. With the decline of print media circulation and widespread internet connectivity, Singapore’s advertising landscape will need to adapt to the populations’ changing media usage to reach the widest audience possible.
Magazines are still experiencing growth while newspapers are rapidly declining. However, both newspapers and magazines have acquired a new trend of moving from print to digital format. Magazine digital revenue is exceeding traditional revenue in 2018. The newspaper market has been declining for three consecutive years.
Radio is set to be on track in 2019 following contracting revenue in several years. The advertising accounts in the radio of 30-second slots cost about $329 on well know stations such as Kiss 92FM. Most popular radio stations in Singapore air in the Chinese language. The total amount of TV advertising revenue is expected to grow at 0.5 %. However, Television subscription and terrestrial are dropping.
Digital streaming is taking a new look in Singapore. It grew from $3 million in 2013 to $20 million in 2017. It is expected to multiply, and by 2022 it will amount to $65 million. Recently, on-demand platforms are generating good revenue. E-sports are also overgrowing majorly because of overall video games and regular games. Singapore has set expectations to provide trust and transparency to consumers by how personal and data are handled.
Here are other marketing spend in Singapore you should take note of:
The big winner, not surprisingly is digital media:
Media Laws And How They Affect Marketing Activities In Singapore
The Info-communications Media Development Authority (IMDA) is the main body regulating the overall media sectors. The agency is responsible for the promotion, development, and regulation of the communication and information industry. It also includes information technology and telecommunication sectors. Currently, various media sectors and telecommunication are regulated by different areas.
The telecommunications sector is under the IMDA according to Telecoms Act, while Info-communication media is under the IMDA Act 2016. Telecommunications Act entails a lot of issues from regulations, standards of performance, code of practice advisory, and directions guidelines. All people operating any telecommunication media should be licensed under the rules in the Telecommunication Act.
In advertising sectors, the Singapore Code of Advertising Practice is the main principle guiding ways on how advertising agencies should run. This code aims at promoting high levels of ethics in advertising through self-regulation. All the advertisement done by anybody should be legal, honest, decent, and truthful. This code covers all the national, international, and local laws. There are new laws that have been put in place in Singapore to guide rapidly in the increasing digital and technology landscape. The IMDA will take over the existing laws of monitory broadcasting content.
As you can see, there’s a whole lot to wrap your head around before you can go ahead and choose a marketing agency in Singapore. But before you even jump into making the decision, it’s important to shift the focus from the agencies to your business.
You want to understand your business, your team, your strength, and the vision you carry so you can direct the agency you choose in the right direction to take.
Which is to say, the only thing a marketing agency can help you with is refining the marketing vision you have as a company before laying down a sound strategy on how to propel your business towards it.
Marketing jobs & salaries in Singapore
Based on the 2018 Marketing Salary Guide: Marketing salary ranges in Singapore in banking and financial services, pharmacy and medical devices, consumer goods, technology, and digital marketing.
| Title | Salary Range |
| Marketing Salaries in Banking and Financial Services | |
| Regional Head of Marketing – Executive Director (20 + years) | $360k – $550k |
| Head of Marketing – SVP/ Director (15 + years) | $260k – $320k |
| Senior Marketing Manager – VP (12 + years) | $120k – $200k |
| Marketing Manager – AVP (8 + years) | $90k – $120k |
| Associate (5 years) | $50k – $80k |
| Marketing Salaries in Pharmaceuticals and Medical Devices | |
| Director/ Senior Director (15 + years) | $230k – $320k |
| Business Unit Head – Regional (10 + years) | $180k – $260k |
| Associate Director (10 + years) | $160k – $250k |
| Marketing Manager (6 + years) | $90k – $160k |
| Senior Product Manager (6 + years) | $100k – $170k |
| Product Manager (5 + years) | $80k – $120k |
| Product Manager (3 – 5 years) | $60k – $90k |
| Product Specialist/ Executive | $40k – $60k |
| Marketing Salaries in Consumer Goods | |
| Director/ Senior Director (15 + years) | $230k – $320k |
| Business Unit Head – Regional (10 + years) | $180k – $260k |
| Associate Director (10 + years) | $160k – $250k |
| Trade Marketing Director (10 + years) | $120k – $220k |
| Brand Marketing Manager (6 + years) | $90k – $160k |
| Trade Marketing Manager (5 – 8 years) | $90k – $160k |
| Product Manager (5 – 8 + years) | $60k – $120k |
| Product Specialist/ Executive | $40k – $60k |
| Marketing Salaries in Technology | |
| Vice-President / President (20 + years) | $230k – $320k |
| Director/ Senior Director (15 + years) | $160k – $250k |
| Associate Director (10 + years) | $120k – $180k |
| Senior Marketing Manager (8 + years) | $90k – $135k |
| Marketing/Field Marketing Manager (5 + years) | $66k – $100k |
| Digital Marketing Salaries | |
| Digital Marketing Director (> 15 years) | $220k – $350k |
| Assistant Director – Digital Marketing (11 – 15 years) | $160k – $230k |
| Senior Digital Marketing Manager (11-15 years) | $100k – $160k |
| Digital Marketing Manager (8 – 10 years) | $80k – $1203k |
| Digital Marketing Executive (up to 7 years) | $60k – $90k |
According to the Salary Guide for Singaporeans-2019
| Role | Minimum (per year) | Median (per year) | Maximum (per year) |
Digital Marketing Agency |
|||
| Account Manager | $50,000 | $60,000 | $70,000 |
| Account Director | $70,000 | $85,000 | $100,000 |
| Business Director | $150,000 | $200,000 | $250,000 |
In-house Digital Marketer |
|||
| Digital Marketing Manager | $84,000 | $97,000 | $110,000 |
| Senior Digital Marketing Manager | $110,000 | $130,000 | $150,000 |
| Digital Marketing Director | $180,000 | $215,000 | $250,000 |
| Ecommerce Manager | $80,000 | $100,000 | $120,000 |
| Ecommerce Director | $200,000 | $275,000 | $350,000 |
| Social Media | $50,000 | $100,000 | $150,000 |
| SEO / SEM | $80,000 | $115,000 | $150,000 |
| Web Analytics | $80,000 | $115,000 | $150,000 |
| User Experience | $80,000 | $115,000 | $150,000 |
Consumer Products and FMCG |
|||
| Key Account Manager | $85,000 | $93,000 | $100,000 |
| Sales Manager | $100,000 | $105,000 | $110,000 |
| Senior Sales Manager | $110,000 | $118,000 | $125,000 |
| Sales General Manager | $125,000 | $135,000 | $145,000 |
| Head of Sales | $130,000 | $138,000 | $145,000 |
| Sales Director | $130,000 | $138,000 | $145,000 |
| Digital Marketing Manager | $105,000 | $113,000 | $120,000 |
| Marketing Manager | $105,000 | $113,000 | $120,000 |
| Senior Marketing Manager | $170,000 | $195,000 | $220,000 |
| Communications Manager | $90,000 | $95,000 | $100,000 |
| Country Manager | $135,000 | $143,000 | $150,000 |
| Brand Manager | $70,000 | $78,000 | $85,000 |
| Brand Director | $175,000 | $188,000 | $200,000 |
| Consumer Insights Manager | $96,000 | $101,000 | $105,000 |
| Consumer Insights Lead | $150,000 | $180,000 | $210,000 |
| Business Manager | $100,000 | $108,000 | $115,000 |
Healthcare and Life Sciences |
|||
| Product Specialist | $70,000 | $73,000 | $75,000 |
| Product Manager | $135,000 | $140,000 | $145,000 |
| Sales Manager | $115,000 | $120,000 | $125,000 |
| Senior Sales Manager | $135,000 | $143,000 | $150,000 |
| Marketing Manager | $150,000 | $155,000 | $160,000 |
| Marketing Director | $270,000 | $295,000 | $320,000 |
| Brand Manager | $95,000 | $103,000 | $110,000 |
| Brand Director | $175,000 | $188,000 | $200,000 |
| Business Development Manager | $125,000 | $130,000 | $135,000 |
Most common marketing jobs and salaries in Singapore
| Title | Salary Range |
| Head of Ecommerce | $120K – 240K |
| Digital /Online Marketing Manager | $84K – 120K |
| Digital/Online Marketing Executive | $48K – 84K |
| Social Media / Community marketing Manager | $54K – 72K |
| Brand marketing Manager | $60K – 84K |
| Marketing Analyst | S$60K |
| Marketing Assistant | S$7 |
| Marketing Communications | S$52K |
| Account Manager | S$70K |
| Marketing Associate | S$8 |
Marketing Job Titles You Should Be Familiar With When Hiring (or Looking For A Job) In Singapore
| Job Title | Job Title | Job Title |
| Business Development | Senior Product Manager | Head Of Marketing |
| Account Executive | Market Research Manager | Marketing Management |
| Channel Marketing Manager | Marketing Analytics Manager | Designer |
| Project Management | Market Research | Market Access |
| Marketing Services Manager | Market Specialist | Product Marketing |
| Group Marketing Manager | Market Development Specialist | Channel Marketing |
| Product Management | Market Leader | Marketing Communications Executive |
| Product Specialist | Strategic Marketing Manager | Marketing Communication |
| Advertising | Marketing Program Manager | Marketing Research |
| Marketing | Product Marketing Manager | Local Marketing Manager |
| Marketing Business Development Manager | Ad Sales | Marketing Manager |
| Marketing Analysis Manager | Market Segment Manager | Market Director |
| Market Manager | Market Sales Manager | Market Data Analyst |
| Marketing Executive | Regional Marketing Manager | Marketing Strategy |
| Director, Market Development | Marketing Specialist | Global Marketing Manager |
| Analyst | Sales And Marketing Manager | Area Marketing Manager |
| Relationship Marketing Manager | Email Marketing | Marketing And Business Development |
| Field Marketing | Trade Marketing | Market Associate |
| Brand | Digital Marketing | Direct Marketing |
| Market Risk Manager | Events Design | Business Marketing Manager |
| Brand Marketing Manager | Marketing Expert | Online Marketing |
| Program Management | Marketing Development Manager | Commercial Marketing Manager |
| Market Executive | Manager – Market Research | Marketing Lead |
| Capital Markets | Online Marketing Manager | Brand Management |
| International Marketing | Media Project Management | Brand Manager |
| Partner Marketing Manager | Country Marketing Manager | Marketing Staff |
| Global Market Manager | Digital Marketing Manager | |
Marketing Training Courses/Workshops/Diplomas/Degrees Offline and Online In Singapore
List of marketing courses/workshops/diplomas/degrees offline and online in Singapore to help anyone break into the hottest industry of the decade.
| Institute | Online/offline | Description |
| Marketing institute of Singapore | Offline | Founded in 1973, the Marketing Institute of Singapore (MIS), a not-for-profit organisation, is the National Body for Sales and Marketing. Web site: https://www.mis.org.sg/ |
| Digital Marketing Courses in Singapore | Offline | ACCREDITED BY SKILLSFUTURE SINGAPORE (SSG / WDA). Take Away ACTIONABLE Digital Marketing Strategies and Get Certified
Web site: https://www.equinetacademy.com/internet-marketing-course-singapore/ |
| Digital Vidya Singapore – Digital Marketing Course | online | Online Digital Marketing Master Course (CDMM) led by experts in the domain.
Web link: https://www.digitalvidya.com/digital-marketing-course-in-singapore/ |
| Equinet Academy | Offline | Equinet Academy is a WSQ SkillsFuture Singapore (SSG) Approved Training Organisation (ATO), under the InfoComm Technology (ICT) Framework.
Web link: https://www.equinetacademy.com/about/ |
| Marketing Institute of Singapore | Offline | INTEGRATED DIGITAL MARKETING STRATEGIES COURSE
This workshop provides a fast track understanding of the digital landscape including social media marketing, search engine optimization, search marketing, online reputation management, email marketing, display advertising and media metrics and analytics. Web link: https://digitalsenior.sg/marketing-institute-of-singapore/ |
| Kaplan Singapore | Offline | Kaplan Singapore is one of the biggest private higher education providers in Singapore.
Web link: https://digitalsenior.sg/kaplan-singapore-digital-marketing/ |
| Singapore Management University | Offline | Provide Professional Certificate in Digital Marketing.
Web link: https://academy.smu.edu.sg/professional-certificate-digital-marketing-1771 |
| M.A.D School | Offline | Provide degrees of Diploma in Digital Marketing
Web link: https://digitalsenior.sg/madschool/ |
| Singapore Polytechnic | Offline | Specialist Diploma in Digital Marketing & Analytics.
Web link: https://www.sp.edu.sg/pace/courses/course-type/part-time-and-post-diplomas/specialist-diploma-in-digital-marketing-and-analytics |
| UpGrad | Online | Executive Course in Strategic Digital Marketing.
Web link: https://digitalsenior.sg/upgrad/ |
| Squared Online | Online | Squared Online is (duh) an online course in Digital Marketing.
Web link: https://digitalsenior.sg/squared-online/
|
| Temasek Polytechnic | Online | 12 Essentials of Digital Marketing
Web link: http://www.tp.edu.sg/courses/part-time-courses/micro-learning-courses/catalogue-of-courses/12-essentials-of-digital-marketing |
Selected best marketing training courses in Singapore with details
| Course | School | Programme Duration | Accreditation | Editor’s notes | Course Fees | Find out more |
| Short course | Equinet Academy | 2 days | SkillsFuture Singapore under the WSQ Skills Framework ICT-SNM-5006-1.1 Integrated Marketing | Conducted by the only school in Singapore specializing in digital marketing education, this course is backed by a comprehensive curriculum, taught by a real practioner, combining the best of both worlds between practicality and academic rigor. | From $37 after 95% subsidies | Equinet |
| Diploma | PSB Academy | Full-time (12 months), Part-time (24 months) | PSB Academy is registered with CPE | PSB Academy is one the top 3 private education institutions in Singapore, established in 1964. | S $6420 (Full-time, local admissions), S $5,264.00 (part-time, local admissions) | PSB |
| Online course | Squared Online | 5 months (6-8 hours weekly) | The course was developed in conjunction with Google. | What else can we say, Google is the giant in the online world and beyond. | SGD 3,895 | Squared Online |
Marketing Resources: Magazines, News, Directories, etc, You Can Use In Singapore
Here, it is shown the list of marketing magazines, newspapers and directories with their details
| List of marketing magazines, newspapers and directories | Details with web links |
| Marketing Magazine (Singapore)
|
Originally launched in June 2002, Marketing magazine is Asia’s leading source of advertising, marketing and media intelligence with editions in Singapore. |
| The Singapore Marketer | The Singapore Marketer magazine is the quarterly publication of Marketing Institute of Singapore that congregates the latest trends and issues that concern marketers today. Web link: https://www.magzter.com/SG/Marketing_Institute_of_Singapore/The_Singapore_Marketer/Business/ |
| The Magazine for Modern Marketing
|
This Site is owned and operated by AdAsia Media Pte Limited (the Publishers), a company registered in Singapore. The name AdAsia and the logo are trademarked and are copyright. Web link: http://www.adasiaonline.com/term-conditions/ |
| The Drum | Latest marketing and advertising news for Singapore, including insights and opinions.
Web link: https://www.thedrum.com/topics/singapore |
| Made in Katana
|
Sydney-Based Made in Katana opens Singapore branch
Read more at: https://marketingmagazine.com.my/sydney-based-made-in-katana-opens/ |
| Digital Market Asia | Digital Market Asia is a Singapore based media house that caters to the marketing community in the digital age. The company’s flagship news portal, www.digitalmarket.asia.
|
| United Resources Marketing Services | United Resources offers the best fall protection equipment in Singapore. They also offer safety protective equipment marketing solutions across various issues. https://unitedresources-intl.com/ |
| Pacific Marketing Resources | Promote your business with branded products and apparel for events, conferences and marketing opportunities. Web link: https://www.pacmarllc.com/ |
Marketing Institutes and Associations In Singapore
Here, it is shown the top listed marketing institutes/associations in Singapore
| Name of Marketing institutes/associations | Website link | Address and contact details |
| Marketing Institute of Singapore
|
https://www.mis.org.sg/
|
51 Anson Road #03-53 Anson Centre, Singapore 079904
Tel: 6327 7580 Email: [email protected] / [email protected] |
| Data-Driven Marketing Association of Singapore (DMAS) | http://www.dmas.org/ | 10 Eunos Road 8 #13-07 Singapore Post Centre Singapore 408600
Tel: 6227 8055 Email: [email protected] |
| Singapore – The Marketing Society | https://www.marketingsociety.com/region/singapore |
Events +44 (0)208973 1360
General enquiries
|
| Hospitality Sales and Marketing Association International | https://hsmaiasia.org/singapore/ | [email protected] |
| Institute of Advertising Singapore | http://ias.org.sg/ | 114 Lavender Street #10-87 CT Hub 2 Singapore 338729
Tel:+65 6220 8382
E-mail:[email protected]
|
| Asia Content Marketing Association | https://www.asiacontentmarketing.net/ | 70 Shenton Way, #10-06 [email protected] Singapore 079118
Tel: 97504024 |
Marketing Events in Singapore
These are the list of upcoming marketing events in Singapore.
eCommerce Expo Asia 2020
Location: Marina Bay Sands Expo and Convention Centre, Singapore
Date: Wed, 14 – Thurs, 15 October 2020
Description: Spread over two days, this conference will give you ample opportunities to network, learn from some of the sharpest minds in ecommerce, and gather some valuable insights
Website: https://www.ecommerceexpoasia.com/
FUTR Asia Summit
Location: Suntec Singapore Convention Centre, Singapore
Date: Tues, 20 – Wed, 21 October 2020
Description: This conference boasts of being the only one in the retail industry that focuses on progressive change and fresh thinking. The event brings together hundreds of retailers and brands across ecommerce, marketing, digital, customer experience, and innovation to help you stay abreast of the latest cutting-edge solutions and technologies.
Website: http://www.futr.today/
UX STRAT
Location: Suntec Singapore Convention Centre, Singapore
Date: Mon, 2 – Tues, 3 November 2020
Description: Produced by Paul Brayn, UX STRAT 2020 will host a promising range of workshops and presentations by renowned industry experts such as Burgan Shealy and Angel Brown.
Website: https://uxstrat.com/asia/
Digital Marketing World Forum Asia
Location: Marina Bay Sands Expo and Convention Centre, Singapore
Date: Wed, 2 – Thurs, 3 December 2020
Description: This 2-day event is all set to deliver top-notch strategic insights from industry experts on topics such as content and influencer marketing, digital transformation and strategy, ecommerce, UX, and CX, data and disruptive tech, and so on.
Website: https://www.digitalmarketing-conference.com/asia/
The MarTech Summit
Location: Suntec Singapore Convention & Exhibition Centre, Singapore
Date: Tues, 8 – Wed, 9 December 2020
Description: The MarTech Summit is the only Marketing Technology-focused summit in Asia that will cover a series of business executive events throughout the MarTech landscape. Learn and discuss the latest in Digital Marketing, Marketing Strategy, Digital Transformation and Customer Experience & Engagement.
Website: https://www.themartechsummit.com/singapore
Higher Education Marketing, Branding & Recruitment in Asia Conference
Location: Carlton Hotel Singapore, Singapore
Date: Mon, 22 – Tues, 23 February 2021
Description: Find out how to enhance brand appeal beyond rankings and gain insights into how to tailor recruitment strategies to key Asian markets.
Website: http://www.conferences.com.sg/events/em10-higher-education-marketing-branding/
WFA Global Marketer Week Singapore
Date: Thurs, 22 – Fri, 23 April 2021
Description: The showpiece event will bring together some of the global industry’s biggest brands to share strategies for growth in a fast-changing world and inspire marketers with innovation across a wide range of categories, media channels and regions.
Website: https://wfanet.org/events/global-marketer-week
DigiMarCon Singapore 2021
Location: Marina Bay Sands Expo and Convention Centre, Singapore
Date: Wed, 15 – Thurs, 16 September 2021
Description: Hear from some of the most audacious and thought provoking speakers in the digital marketing industry, and gain insight into emerging strategies, the latest innovative technologies, and best practices to move your business to the next level.
Website: https://digimarconsingapore.sg/
Technology for Marketing Asia
Location: Marina Bay Sands Expo and Convention Centre, Singapore
Date: Wed, 20 – Thurs, 21 October 2021
Description: Technology for Marketing Asia will be strategically positioned next to the award-winning technology event stack, Cloud Expo Asia, Cyber Security World Asia, Big Data & AI World, Smart IoT Singapore, Data Centre World & eCommerce Expo Asia.
Website: https://www.technologyformarketingasia.com/
Top 20 Marketing Agencies in Singapore
Singapore as a market is booming for marketing agencies. There are many international agencies having an eye on Singapore market whereas there are many home-grown agencies who are doing a pretty good job of digital activities and initiatives. Here is a list of some of the marketing agencies that are currently based in Singapore.
Marketing Agency |
MediaOne Marketing |
| Speciality | MediaOne is a widely recognised digital marketing agency. The company has supported small and established companies to broaden their market command and sales. Media one offers a variety of innovative marketing services
Services
|
| Pricing | Click here to enquire |
| Website | https://mediaonemarketing.com.sg/digital-marketing-services/ |
| Address | 4B Craig Rd, Singapore 089664 |
| Telephone | 6789 9852 |
| Review 1 |
Simply amazed with how Annie is so humble and knowledgeable. It was amazing to work with her. Highly recommended for you to meet her in person to explore your options! – Natalie
|
| Review 2 | Impressed with the service! Annie was helpful and responsive all the way. Our company website appeared on Page 1 within the first 3 months of starting with MediaOne. Highly recommended! – Terry Chew |
| Review 3 | Worked with MediaOne previously and will highly recommend them for anyone looking for SEO services. Highly capable and knowledgeable in what they do. But what stood out was how accommodating and responsive they were in genuinely wanting to help us. Thanks again to Annie, Zack and Tom who went above and beyond. – Rachael Jacob |
Marketing Agency |
Impossible Marketing |
| Speciality | The company offers marketing services and workshops for business.
Services
|
| Pricing | Click here to enquire |
| Website | www.impossible.sg |
| Address | 14A Yan Kit Rd, Singapore 088266 |
| Telephone | 9374 0111 |
| Review 1 |
It was a pleasure working with Impossible Marketing since 2019. Within the first few months, our number of monthly conversions had increased by 25%. Impossible Marketing also displays quality client servicing and is quick to respond to any queries or requests. We are glad to have engaged Impossible Marketing as our PPC advertising specialist! – [email protected] EMA Global
|
| Review 2 | Amazing company with a team of very helpful people who really know their stuff. It has been a wonderful few years working with them. Alan has been very accomodating and he comes across as a sincere partner who’s working with us to grow the company by improving our ranking on google – and he delivers as promised. We wholeheartedly recommend Impossible Marketing to anyone who is looking to take their business to the next level. – Sean Koh |
| Review 3 | Loads of information and hands-on exercises. Practical and ready to create my own functional webpage immediately. Thank you so much Lynn for your clear and easy to understand instructions. Well worth the money, more than, actually! – Ailee Tan |
Marketing Agency |
Appiloque |
| Speciality | Appiloque offers a mix of data, strategy, and customer-centric experiences to amplify business performance.
Services:
|
| Pricing | Click here to enquire |
| Website | https://appiloque.com/ |
| Address | 114 Lavender Street, #02-64, CT Hub 2, 338729 |
| Telephone | 3163 3403 |
| Review 1 | Appiloque is forward thinking and well-informed of the latest updates for digital marketing, both in technical and operational aspects.
The team is able to craft strategies specific to business needs, while ensuring methodologies are aligned with industry leading standards. My search engine campaigns were not only driven by an acute understanding of the value proposition of my business, but also optimised consistently with data that is concise and yields a higher return on investment. Appiloque has without a doubt reduced my lead acquisition costs by up to 40%, while concurrently increasing conversions for my business through clearly defined lead generation strategies. Even though we only focused on one medium of digital marketing, it generated the required cashflow for me to revamp my entire digital presence – from my website to my landing pages. – Jovin Pendhar |
| Review 2 |
Great Professional Team of Experts that duly delivers on their promises! – Hin Chong Engineering
|
| Review 3 | Amazing people, excellent service. – Kenneth Ng |
Marketing Agency |
Actmedia Singapore |
| Speciality | ActMedia Singapore is a brainchild of the OMG Singapore group. It’s an in-store specialist offering high impact advertising to niche ventures.
Services:
|
| Pricing | Click here to enquire |
| Website | www.actmedia.com.sg |
| Address |
8 Jalan Kilang Timor, #01-01 Kewalram House, 159305
|
| Telephone | 6844 0122 |
| Review 1 | Good Services. – T Cs |
Marketing Agency |
Dentsu |
| Speciality | Dentsu helps clients to attract and retain customers in the digital marketing realm. They leverage data-driven strategies to enhance customer experience.
Services:
|
| Pricing | Click here to enquire |
| Website | www.dentsuaegisnetwork.com |
| Address | Dentsu
Guoco Tower 1 Wallich Street, #22-01 Singapore 078881 |
| Telephone | 6501 4900 |
Marketing Agency |
DWA Singapore |
| Speciality | DWA is a longstanding media marketing agency that helps business to exploit mar-tech solutions on a cross channel platform. The company has offices across the globe.
Services:
|
| Pricing | Click here to enquire |
| Website | www.dwamedia.com |
| Address |
1 Wallich St, Tower, Floor 22 Guoco, Singapore 078881
|
| Telephone | 6220 1640 |
Marketing Agency |
GroupM |
| Speciality | GroupM ranks as one of the most formidable media management agency with a global appeal. The firm is at the leading edge of marketing technology. It has over 400 offices worldwide.
Services:
|
| Pricing | Click here to enquire |
| Website | www.groupm.com |
| Address | 18 Cross Street, China Square Central |
| Telephone | 6531 2666 |
Marketing Agency |
Mediacom |
| Speciality | Mediacom doubles up as a content and connections agency. It helps businesses to capitalise on paid, owned, and earned channels.
Services:
|
| Pricing | Click here to enquire |
| Website | www.mediacom.com |
| Address | 18 Cross Street, China Square Central |
| Telephone | 6232 5460 |
Marketing Agency |
OMD Singapore |
| Speciality | OMD Singapore is a fully-fledged agency committed to helping businesses to unlock their marketing potential. The firm has 120 offices and over 11,000 staff.
Services:
|
| Pricing | Click here to enquire |
| Website | www.omd.com |
| Address | 3 Anson Rd, Springleaf Tower, Singapore 079909 |
| Telephone | 6876 6800 |
Marketing Agency |
Initiative |
| Speciality | Initiative is a global communications agency that leverages data and customer insights to grow brands. The agency strives to exploit new platforms and technologies.
Services:
|
| Pricing | Click here to enquire |
| Website | www.initiative.com |
| Address | 40A Orchard Road #04-03 Macdonald House, 238838 |
| Telephone | 6500 8388 |
Marketing Agency |
IPG Mediabrands |
| Speciality | IPG Mediabrands is an affiliate media agency of Interpublic Group. The agency focuses on market automation, digital innovation, and pay-for-performance.
Services:
|
| Pricing | Click here to enquire |
| Website | www.ipgmediabrands.com |
| Address | 40A Orchard Road No 04-01, Macdonald House Singapore, 238838 Singapore |
| Telephone | 65008388 |
Marketing Agency |
Isentia |
| Speciality | Isentia helps businesses to establish trustworthy brands. The firm provides clients with data-driven marketing solutions and strategies that position companies for success.
|
| Pricing | Click here to enquire |
| Website | www.isentia.com.sg |
| Address | 70 Bendemeer Rd, #04-02, Singapore 339940 |
| Telephone | 6593 9888 |
| Review 1 | Love this place. – Ashish Kumar Yadav |
| Review 2 | Positive: 5 stars. – Manish Hemani |
Marketing Agency |
Magna Global |
| Speciality | Magna global is a critical IPG Mediabrands resource that crafts innovation strategies, marketing intelligence, and investment insights. They assist businesses to gain an edge.
Services:
|
| Pricing | Click here to enquire |
| Website | www.magnaglobal.com |
| Address | 203 Lavender St, Singapore 338763 |
| Review 1 | Good. – danny kim |
Marketing Agency |
Media on the Go |
| Speciality | Media on the Go is a proactive agency that specialises in the OOH Media field. The firm employs a mix of traditional and digital media planning and buying.
Services:
|
| Pricing | Click here to enquire |
| Website | www.mediaonthego.com.sg |
| Address | 104 Meyer Rd, Singapore 437923 |
| Telephone | 6344 0051 |
Marketing Agency |
Carbon Interactive |
| Speciality | Carbon Interactive employs a diverse pool of talents (marketers, consultants, strategists) to build refreshing brand campaigns. They are a leading digital strategy consultancy, web design, and development agency.
|
| Pricing | Click here to enquire |
| Website | http://www.carbon.com.sg/ |
| Address | Carbon Interactive Pte. Ltd. 50 Ubi Avenue 3, #04-05 Frontier [email protected] Singapore 408866 |
| Telephone | 6293 4373 |
Marketing Agency |
Clickr Media |
| Speciality | Clickr Media provides a full stack of marketing services and solutions.
Services:
|
| Pricing | Click here to enquire |
| Website | https://www.clickrmedia.com/ |
| Address | 2 Alexandra Rd, #06-04, Singapore 159919 |
| Telephone | 6566 9556 |
| Review 1 | Positive: 5 stars. – Geraldine Ho |
Marketing Agency |
ClickTRUE |
| Speciality | ClickTRUE is a specialist in online marketing and technology agency. They boast an impressive client portfolio.
Services:
|
| Pricing | Click here to enquire |
| Website | https://www.clicktrue.biz/ |
| Address | 998 Toa Payoh N, #03-25, Singapore 318993 |
| Telephone | 6950 3366 |
| Review 1 |
Very knowledgeable, insightful, and helpful, especially with their new ‘Inbound’ methodology. – The Dark
|
| tReview 2 | clickTRUE has an experienced and dedicated team that has helped us greatly by providing insightful recommendations for our online campaigns and achieving our objectives. In short, we are very happy to have them as our partner. – Shevonne Ang |
Marketing Agency |
Clickworkz Solutions |
| Speciality | Clickworkz Solutions leverages technology and media market insights to build creative marketing campaigns within a client’s budget.
Services:
|
| Pricing | Click here to enquire |
| Website | http://www.clickworkz.com/ |
| Address | 6 Raffles Boulevard
Marina Square #03-308, Singapore 039594 |
| Telephone | 9850 9409 |
Marketing Agency |
CloudRock |
| Speciality | CloudRock is a budding digital marketing agency leverages funnel marketing to grow brands online.
Services:
|
| Pricing | Click here to enquire |
| Website | https://cloudrock.asia/sg/ |
| Address | 14 Robinson Road #08-01A Far East Finance Building Singapore 048545 |
| Telephone | 6653 5603 |
Marketing Agency |
Amber Creative |
| Speciality | Amber Creative is a highly experienced digital and online marketing agency. The firm is seasoned in Google marketing and website development.
Services:
|
| Pricing | Click here to enquire |
| Website | www.ambercreative.sg |
| Address |
8 Burn Road, Trivex #7-11 Singapore 369977 |
| Telephone | 6904 8865 |
Conclusion
Singapore is well known for its level of innovation as well its fast-growing economy. And these are the characteristics that make it the perfect mecca for new business owners, especially when it comes to marketing and advertising. It’s easy going business climate affords quick startup opportunities, reduced taxes and tax benefits, swiftly enforced rulings on contracts and easy to get construction permits. Content marketing, conversion optimisation, the power of the consumer, real marketing, and video marketing are all trends that Singapore owners hope will make their businesses more productive. Luckily, there are several forms of advertising that can ensure that your campaign goes smoothly. All it takes is a little dedication and experimentation to figure out which one appeals most to your audience.
