Marketing Singapore: Basics For Singapore Marketers & Business Owners

complete guide to marketing in singapore

Marketing in Singapore can be very challenging because there are so many options ranging from digital to outdoor to print. Businesses should consider the merits of the various marketing media in Singapore for market share and positioning. Here we consider the various modes to market in Singapore.

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The way businesses market in Singapore via offline and online has been shaken up due to the accelerated adoption of digital media which is over powering traditional media.

Singapore has garnered quite the reputation when it comes to innovation and standard of living. It ranks as the world’s number 2 smart city. It’s widely regarded as one of the globe’s most crypto-friendly countries. It has managed to remain at the top of the list for the last four years as the world’s most expensive place to live. And it is also rumoured that this Southeast Asia city-state’s new satellite companies could make it the next leader in space technology. It’s this laundry list of achievements which makes Singapore one of the most dynamic and ideal places on earth to market your business.

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The booming Singapore economy greatly motivates local and foreign investors to start businesses here. A recent report showed that there are more than 400,000 corporate entities in the country and 60% of them are owned and operated by sole traders. The government has put in place policies such as the open immigration policy that allows foreigners to easily relocate to Singapore. The government also offers tax incentives and investments protection policies that are geared to make the country one of the best places to run a business.

Singapore’s Business Environment

What draws most business owners to the Singapore market is how simple it is to do business there. Up until October of 2016, Singapore held a decade-long place at the very top of the World Bank’s list of the easiest places to do business. And there are several factors that came into play when measuring it against all others.

For instance, it’s easy to start a business there. This is because there is an abundant number of business opportunities for both locals and foreigners. In fact, for foreigners, the list of requirements for registering a new business is pretty basic: the business has to be legal, it must be registered as a PLC, the business must not be registered for more than 6 months at the time of your application, the foreigner applicant must own a minimum share of 30% of the company and the business needs to have an SGD paid up capital of $50,000.

Taxes are reduced in Singapore. The income tax rate for companies that are based there is 17%. However, these businesses are only expected to pay tax if their taxable income exceeds $300,000 per year. If their income is less than $300,000 per year, the tax rate is lowered to half the amount – only 9%. Also, to support businesses and bring in more investors the government offers tax exemption to new businesses. Not are taxes low, but there are also incentives and benefits offered.

Contracts are readily and swiftly enforced. In fact, in 2014 Singapore introduced a new litigation system which allows litigants to file their cases online and gives the courts the ability to keep litigants and lawyers well-informed about cases through e-mail and text messages. This makes it easy to manage hearing dates. Singapore is known for having the shortest resolution time worldwide with the average commercial dispute being settled within 290 days.

Another element of what makes Singapore’s business environment so inviting is how easy it can be to get construction permits. This is one of the quickest places to secure a permit. So for business owners who are interested in building a new structure, this is a huge benefit.

Singapore is a global hub for business

Headquarters for leading companies

Headquarters for leading companies

Leading innovation centre in Asia

Leading innovation centre in Asia

Advanced manufacturing hotspot

Advanced manufacturing hotspot

Quick business setup

  • 15 minutes to register a company online—quickest in Southeast Asia
  • S$330 to set up a company
  • 1.5 days to set up a business—17x faster than the regional average
  • S$1minimum issued capital needed to register a new local company

Government help

  • S$8.3 billion over three years to spur economic transformation and business growth
  • Absorption of bank loan risk (up to 70%) for new companies (<5 years)
  • S$300 million funding for deep-tech startups
  • Tailored assistance for large and high-growth companies from EDB and other agencies

Trends In Singapore Marketing  

In the world of technology, things are constantly changing. And the same can also be said for the world of marketing and advertising. This is why it’s so important that business owners always be aware of what the latest trends are. Let’s discuss a few of the most popular marketing trends in Singapore.

  • Voice search is gaining popularity in Singapore, with 26% users using voice search online.
  • Social Commerce (shoppable tags)
  • FinTech (Financial Technology)
  • Cybersecurity
  • Artificial intelligence (AI)
  • Internet-of-Things (IOT)
  • Streamlined Memorability

Power of The Consumer

While social media has the power to help a business grow, it can also do damage if customers are not properly cared. This is why Singapore business owners are starting to take the power of social media very seriously. They understand that one complaint from one customer, could potentially go viral and the damage could be irreparable. This is evidenced by certain Facebook posts which make national and international news from time to time. Singapore advertisers are starting to give more weight to online reviews and other third party websites that could possibly sway a potential customers opinion.


Ways To Market In Singapore

There are several ways to advertise your business in Singapore. Each has its own benefits as well as drawbacks. However, the good thing is that they can also be combined to create the most effective campaign.

Here are expert tips on how to market and advertise your company in Singapore.

1. Advertising

Online Marketing

According to a 2015 report, Singapore has approximately more than 4 million broadband internet users. This figure is expected to increase by more than 20% by the year 2018 as more people purchase internet-enabled devices. So far, the internet is considered one of the most reliable sources of information in the country.

Based on these statistics, marketing your company online will help you to connect and interact with more customers that you would using the traditional marketing platforms. 74% of Singaporeans use social media daily. Therefore, posting ads on the various social media platforms such as Facebook, Twitter, and Instagram will help increase sales as well as drive more traffic to your website.

2020 Update: In May 2020, there are over 4.92 million (84% of the total population) active Internet users in Singapore. 99% of mobiles are connected with 3G or 4G broadband. On average, a user spends 7 hours 2 minutes on the Internet using any device.

Radio, TV, and Print Advertising

Radio advertising is a great way to increase sales and gain a leg up on the competition, though it’s worth noting that these means of advertising can be quite costly. They are ideal for businesses who cater to a younger audience.

For many years, radio, TV, and print advertising in Singapore have remained the most efficient ways of increasing sales and competitiveness. Recent statistics show that 47% of people who listen to radio consider it a reliable source of information. 6.9% of total media revenue earned by radio stations in the country is achieved by providing companies with advertising airtime.

The same case applies to TV and print advertising. Even though these channels are expensive, they allow one to target a specific audience. For example, when targeting the young generation, you can decide to advertise your products during radio and TV programs as well as magazines that the public is fond of.

2020 Update: Projected ad spends on Radio, TV, and print advertising is S$2.042 billion, a 6.5% decrease overall from an earlier year. 41% of Internet users stream TV content via the Internet, meaning they don’t use a cable connection to watch TV content. 

Outdoor Advertising

One of the best things about outdoor advertising is the amount of exposure your business can receive. Unlike most forms of advertising, this one gives you access to public 24 hours a day. Outdoor advertising tends to be more affordable that TV, radio and print advertising. As long as your posters are placed strategically, meaning where your target audience is most likely to be, then this form of advertising can offer a nice return on investment.

Online marketing has gained immense traction in Singapore, but conventional advertising strategies such as outdoor advertising are still effective in generating sales for businesses. The cities are packed with posters that promote products and services for individual companies. One of the benefits of using this strategy is that information about your business will be exposed to the public 24 hours a day. It is also important to note that outdoor advertisements are 50% and 80% more affordable than radio and television ads respectively. They can also be combined with other forms of advertisements such as print and radio campaigns thereby creating an all-inclusive media focal launch.

The trick is placing the advertisement in strategic locations to get the most results. For instance, companies selling whole foods place billboards at farmer’s markets. Mobile billboards are also widely used by advertising agencies to grasp the attention of passers-by and drivers. Note that there are regulations that govern outdoor advertising that you need to heed to avoid legal tussles. Visit Advertising Standards Authority of Singapore website for full list of these regulations and information about the permits that you need.

2020 Update: The value of the outdoor advertising market in Singapore is projected to grow around US$186 million.

2. Outreach Programmes

Email Blasting

Email blasting and telemarketing are two of the main strategies used by companies in Singapore to spread information the company to customers. Using email blasting software, you can send newsletters and general marketing emails to your opt-in subscriber base without spending a fortune. The email blasts can be tailored to suit your goods and services.

In fact, email blasting software makes this process seamless, making it easy to tailor messages to the products and services you offer.

Uber uses email marketing to inform their customers about promotions and deals. The clear call-to-action and intuitive design of the email make it easy for one to understand the intended message.

2020 Update: Up to December 2019, 269 billion emails were sent and received each day. The number of active email users is forecasted to reach 4.3 billion in 2022. The average open rate for a welcome email is 82%. 81% of small businesses rely on email as their primary customer acquisition channel, and 80% for retention. Average expected ROI is $32 for every $1 you spend on email marketing. Emails with personalized subject lines generate 50% higher open rates. Videos added to your email increase click rates by 300%. 49% of consumers would like to receive promotional emails from their favorite brands. 49% of all emails are opened on mobile devices. 

Telemarketing

Telemarketing involves marketing goods and services by calling the target customers. Companies that offer financial services, home security systems, Internet and cable services and charitable organisations widely use this strategy to get more customers. Callbox is one of the leading telemarketing companies in Singapore.

2020 Update: Mobile connection as percentage of total population is 144%. The total number of mobile connections is 8.37 million. Percentage of mobile connections that are Broadband (3G&4G) is 99%. Percentage of mobile connections that are pre-paid and post-paid is 36% and 64% respectively. 

Direct Marketing

The worth of direct selling in Singapore March 2020 is US$990. Direct marketing involves making direct contact with existing customers as well as potential clients and informing them about your products and services. Unlike other strategies such as media advertising, it allows you to target a particular group of customers and personalize the message to get maximum results. You can save time and money by hiring a direct marketing and lead generation company such as SingPost Admail. This company offers maildrop service to distribute unaddressed promotion materials such as brochures to business premises and households in Singapore.

Alternatively, you can rent a database from one of the lead generation companies such as Ninja Emails and Wave Evolution and use it to do email marketing.

3. Education

Free Seminars and Workshops

What’s the best way to build customer trust and loyalty? Offer free seminars and workshops. This achieves two things: offering things for free always gets the attention of your potential and teaching people what you know helps to build credibility with your audience. These events also serve as a wonderful opportunity to present new products or services.

Inviting existing and potential customers to free seminars or workshops at different times of the year can help you market your products. During the workshop, explain the solutions that the goods or services offer to customers.

You could also capitalise on these events by introducing new or upcoming products to the customers.

Visit the Go Global website for a comprehensive list of events, seminars, and conferences that you can attend to market and learn more about the business realm in the country.

2020 Update: 10times.com has listed a total of 643 upcoming free seminars and conferences in 2020-2021 in Singapore. 

Partnered Programmes

Partnered programmes are mutually beneficial associations that will help you save money on marketing and enjoy multiple streams of revenue. One such arrangement is the YouTube Partner Program that allows companies to use its vast online video platform for reaching more customers using their monetised content.

Youtube channels broadcast their content and during their videos ads are shown. When someone clicks on the ad, the owner of the Youtube channel is paid a certain amount. These types of partnerships give you the ability to have multiple streams of revenue.

The company offers YouTube analytics that aid in tracking and managing the performance of your content and keep track of earnings.

Write and Publish Blogs, Articles, and Opinion Pieces Online and Offline

The internet is one of the most trusted sources of information in Singapore. You can empower the public with information about your products and services by writing and publishing informative and engaging blog posts on your website.

You can also post guest posts in authority site to drive more traffic to the main site. Guest posts are also very effective in boosting site’s ranking on search engines and domain authority.

Blogs and articles serve as another way to build credibility with your audience–specifically online users. Build your authority even further by guest posting on related blogs and websites.

Also, writing opinion pieces and submitting them to leading newspapers such as Lianhe Zaobao and The Business Times can help you engage with the target audience in a more direct and engaging way.

2020 Update: Publishing articles, blogs and opinions are good option for marketing a product. It is observed that in 2019, 72% Singaporeans read news once a week, while 41% read online articles on either social media (39 per cent) or websites (27 per cent) once a week.

4. Digital Marketing

Social Media Marketing

Digital marketing in Singapore is a growing trend as many businesses realise that offline marketing means such as newspapers, free sheets, bus ads, billboards and telemarketing are rapidly losing ground. A recent survey showed that 48% of respondents aged 40 and below, 63% aged 30 and below and a whopping 97% aged 20 and below do not get their news feed from printed dailies.

Facebook, Twitter, SnapChat, and Instagram are some of the social media platforms that you can use to market your products to millions of people simultaneously. Facebook allows marketers to create free pages and place either paid or free ads on them. The Twitter business version can also help influence your marketing campaigns positively by letting you post ads on your profile. You can also post links and small marketing blurbs on your profile to engage with millions of people.

More Singaporeans have embraced photo-sharing social media platforms that have sharply increased the number of individuals who use Snapchat and Instagram. The number of individuals using these two platforms increased from 8% to 15% between 2014 and 2015. Therefore, posting photos of your products on either of these platforms will help you to engage with more customers. You can also display sponsored ads and hold contests on the platform to keep your followers engaged and interested in your company.

2020 Update: Marketers can reach 4.60 million people through social media. The most active social media networks in the country are YouTube, Facebook, Instagram, and Twitter. Among them, nearly 4.45 million Singaporeans are active Facebook users. It is possible to reach 4.3 million Singaporeans through YouTube. There is over 1.3 million Twitter users, more than 2.113 million Singaporeans are on Instagram and 1 million people are active WeChat users. Singapore’s millennials dominate social media. 

Video Marketing

Many business owners are starting to realise how invaluable video marketing can be. This form of advertising gives them the ability to communicate a story more effectively. Singapore marketers are also creating videos for platforms like Facebook and Youtube. Marketers realise that this could help their message spread. However, it is worth noting that this particular trend is still in its infancy, so this is the perfect form of advertising for business owners who hope to stand out from the crowd.

2020 Update: 96% of Internet users watch online videos. 89% of users watch online videos on mobile. 78% of users choose YouTube as their first choice for watching online videos. 60% of users watch YouTube videos to learn about a product. On Facebook, an average video post gets 7.15% and photo post gets 5.43% engagement. A business website with videos captures 4.8% higher attention of audiences than a website without videos. Digital marketers believe video marketing strategy brings 55% returning customers.

Content Marketing

Content to become prominent with more business amplifying content marketing in their marketing strategies.

In 2016, Hubspot, one of the largest champions of content marketing set up its headquarters in Singapore. It was announced that it planned to hire 150 employees within the next three years. So it’s no surprise that other Singapore companies have decided to get in on this trend. Content is still king and in Singapore, content marketing is playing a huge role in advertising at the moment.

In 2019, 25% to 43% of digital marketers spend their marketing budget on content. Digital marketers also believe that content marketing cost 62% less than traditional marketing and help to generate 3 times more leads. Infographics content has 3X times more shared and liked ratio than any other form of content.

Affiliate Marketing

Affiliate marketing entails contracting independent marketers to sell your products and services through their websites, blogs, and social media channels in return for a commission. The Affiliate Gateway and Optimise Media are two of the leading affiliate marketing companies that you can use to scale up your online sales. Both companies have systems and platforms that they use to target different segments of the audience.

2020 Update: 81% of marketers and 84% of publishers leverage the power of affiliate marketing. Affiliate programs generate 15%–30% of all sales for advertisers. In 2020, 15% of the total digital media advertising revenue is attributed to affiliate marketing in the world. Annual affiliate marketing spending is projected to hit the $6.8 billion mark in 2020 around the world.

Conversion Optimisation

Another trend if conversion optimisation. Singapore business owners are currently focused on turning those website visitors into actual customers. Many are doing this through Google and Facebook advertising. Since 2002, Singapore has taken advantage of Google’s ad prices, which are steadily rising. Facebook ads are expected to follow the same trend.

2020 Update: Google and Facebook are the two biggest online platforms in Singapore for getting eyeballs for business. Both Google’s and Facebook’s advertising platforms work like an auction.

5. Soft Selling

Taking Part in Charities and Sponsorships

A recent poll showed that 90% of consumers expect companies that they buy products or services from to give back to the society. You can strike a balance between conduct business in the country and being a good corporate citizen by participating in charities and sponsorships. These two course-related marketing strategies will give your company immense exposure in return for footing the event expenses.

You can also sponsor local sports teams to get more exposure when the team takes part in tournaments locally and abroad. Garena is one such company that recently sponsored Young Lions, a Singapore League football club. The company signed a two-year deal to support the team by providing $4 million. The team will be wearing t-shirts with Shopee brand name. Shopee is Garena’s first C2C marketplace that is mobile-centric.

Top five reasons for charities and sponsorships activities in Singapore (2020):

  • Increasing brand loyalty
  • Brand differentiation
  • Awareness and visibility
  • Highlighting corporate social responsibility
  • Client entertainment

6. Use Professional SEO & SEM Services

If you want to ensure that your business is playing by the rules and will get the most out of your online presence, then it’s a good idea to seek the advice of a professional SEO service. What makes this form of marketing so useful is that it gives you visibility in the search engines. And the more visible and highly ranked your Singapore business website is, the more traffic and sales you will be able to generate.

Sure, you could take the time to learn the ends and outs of SEO on your own. You could learn the mechanics of SEM, Cost-Per-Click, Pay-Per-Click, and Cost-per-Thousand Impressions. However, you have to consider how much time this will actually take away from the rest of your business. That’s why many business owners choose to enlist the help of experts who have more experience in this particular field.

It is of paramount importance for all websites to comply with search engine optimized (SEO) rules to continue ranking high on Google and other search engines. High ranking results in more traffic and sales, as more people will get to know about your company and the products that it offers.

Go an extra mile and couple your SEO campaigns with SEM (Search Engine Marketing). Concisely, SEM is a new internet marketing strategy that entails promoting sites by increasing their visibility and popularity in search engine results pages through paid search ads, paid search advertising, Pay-Per-Click, Cost-Per-Click, and Cost-per-Thousand Impressions.

In most cases, the search engine ads are sold on a PPC/CPC and CPM basis. It is recommended to hire an online marketing company that specialises in offering these services to get maximum results from SEO and SEM. The service providers have the resources required to come up with a digital marketing campaign that resonates with your goals as well as software to monitor the amount of traffic and sales generated from each campaign.

2019 is a great year for SEO in Singapore and the rest of the world. Facebook ad spend increased by 62% in Q1. Instagram influencer marketing is estimated to reach $2 billion. 86% of digital marketers use PPC for SEO and SEM. In 2019, 61% of digital marketing agencies in Singapore claim that improving SEO and SEM is their top inbound marketing priority. The average firm is expected to set aside 41% of their marketing budget for SEO and SEM, and the rate is projected to increase to 45% by 2020.


Some Creative Ways To Marketing In Singapore

Here are 20 creative ways that Singaporean businesses use to market a new or existing product and services:

  • Email Marketing
  • Lead Management
  • Event Management
  • Web Forms & Surveys
  • Websites & Landing Pages
  • Blogging or Content Management
  • A/B Testing
  • SEO
  • Social Media Marketing
  • Mobile Marketing
  • Live Chat
  • Dashboards and Analytics
  • Ecommerce and point-of-sale

Understanding The Different Media When Marketing In Singapore

Foreign Media Used for Marketing

The media industry has different kinds of sectors dealing in various fields such as animation, broadcasting and so forth. Foreign media is available in Singapore. Americans, Japanese, UK, and Germans formed the largest group of media correspondents. Singapore is an ideal place in attracting foreign organizations.

Over the last few years, many new media companies have set bases. Famous international media available in Singapore include CNBC Asia and DOW Jones Group. Both the two companies have their headquarters in Singapore. Various publications such as Time, INYT, WSJA, Newsweek and Economist print their information and distribute Asian Editions via Singapore.

Local Media Used for Marketing

Local media forms the more significant part of the industry. There are about nine daily newspapers such as The New Paper, TODAY, The Strait Times, Lianhe Zaobao, Shin Min Daily, Berita Harian, Tamil Murasu, and Lianhe Wanbao. The newspapers are conveyed in different languages such as English, Malay, Tamil, Chinese and so forth. The leading publisher in the whole industry is Singapore Press Holdings.

Satellite Broadcast Media Used for Marketing

On local broadcast media, there are approximately 20 satellite broadcasters that are licensed according to the laws and regulations found in Singapore. The broadcast uses four main uplinks such as Ascent Media Group, ST Teleport, SingTel Telecast and MediaCorp. However, the local broadcast media can use their uplinks, with the Infocomm Media Development Authority (IMDA) issuing licensing for the right to broadcast.

Radio Broadcast Used for Marketing

Radio is another popular media in Singapore. MediaCorp Radio is the owner and carries operations of 13 radio stations which air in different languages. It also owns XFM 96.3 that broadcast in French, Japanese, Geman, Hindi, and Korean. It provides diverse options to various communities in Singapore. The 13 radio stations include Capital 95.8FM, RIA 89.7FM, LUSH 99.5FM, CLASS 95GM, WARNA 94.2FM, GOLD 90.5FM, Y.E.S 93.3 FM, SYMPHONY 92,4FM, 938LIVE, EXPAT RADIO 96.3FM. LOVE 97.2FM, OLI 96.8FM, and 987FM. SPH Radio owns and operates One FM 91.3, UFM100.3 and Kiss 92FM. SAFRA Radio owns and operates Power 98FM and 883JiaFm.

Television Broadcast Used for Marketing

Television attracts a wide range of consumers in Singapore. MediaCorp is also the largest and popular broadcaster. It manages and owns various entertainment and broadcasting channels such as Channel U, Channel 8 and Channel 5. Additionally, it leads the information channel and Malay entertainment. It has added other broadcasting channels such as Okto and Vasantham. Channel 5 and Channel 8 provide consumers with highest quality and 24/7 Mandarin and English information and entertainment programs. Channel 5 is majorly information programs while channel 8 is entertainment programmes.

CNA (Channel NewsAsia) was started in 1999 to offer Asian English shows majorly airing news to viewers all round the clock. It has a wide area of the field from social, political to economic news covering areas of East, Southeast and South Asia. It has its stations in these regions. CNA is also part of MediaCorp Company. StarHub Tv is another popular media in Singapore operating a subscription Tv service and providing about 100 quality and international programming channels. It airs its program 24/7. Some of the programs that are found in Starhub TV include HBO, CNN, National Geographic and Star World. Another media, SingTel mioTV was started in 2007 and also operated under subscription. It provides programs such as Video on Demand Content. Mainly their content covers many areas such as sports programs, general entertainment, and US drama series.


Media Gaining Popularity In Singapore

It is no doubt that TV and print media is dying. From many sources, subscriptions are going down, and many viewers and readers are moving online. They use digital platforms for entertainment and news. Digital media is gaining a lot of popularity, and the ad spending is ten times more than it was two decades ago according to Group M.

TV and Print media have started seeing a significant reduction in their advertising field. Television and print media circulation revenue is exceeding advertising revenue so there are many chances that they will phase out in the future. For example Jakarta Globe, a local publisher stopped printing in 2015 due to the high cost of operating a paper. The Strait Times recently announced that it would merge with other two companies to cut about 10% of the operating expenses. The Strait Times print circulation dropped to 276 000 in 2016 as compared to 300 000 in 2015.

2020 Update: Traditional media is losing its popularity and digital media gaining its popularity. The most active media networks in Singapore are YouTube, Facebook, Instagram, and Twitter. In 2020, marketers can reach 4.60 million people through social media. Among them, nearly 4.45 million Singaporeans are active Facebook users. Statistics from Google shows that 82% of all internet users in Singapore access YouTube each month in 2020, with 68% of Internet users in Singapore watching online video every day.


Marketing Expenditure

In coming years, entertainment and media industry will see a rise in the compound annual growth rate of about 3.5%. This is similar with $5.6 billion in 2016 to about $7 billion in 2022 according to PwC report. The local online advertising market is expected to grow from 8.4% CAGR to $455 million in 2022. Mobile advertising, well-known marketing agencies will continue to dominate the industry and accounts for about 48% of the total amount.

2020 Update: In Singapore, marketing expenditure in the advertising market is projected to reach US$768m in 2020. The market’s largest segment is Search Advertising with a projected market volume of US$318m in 2020. In the Digital Advertising market, 21.0% of digital ad spending is accounted for by the retail industry in 2020.

Marketing expenditure in Singapore from 2010 to 2018, by medium (in million U.S. dollars)

Year

Newspaper

TV

Digital

Outdoor/transport

Radio

Magazine

Cinema

2010

665

541

73

161

139

87

10

2011

681

591

127

166

142

94

9

2012

665

582

133

167

142

87

9

2013

867

625

173

219

153

88

9

2014

655

574

208

201

159

87

14

2015

637

572

249

236

157

74

13

2016

643

567

273

212

167

64

13

2017

627

556

313

212

162

62

15

2018

639

567

352

223

160

62

15

In 2017, advertisers in the region spend about US$313 million in internet advertising which is an increase of 15% on 2016. From this report, it shows that Singapore is benefiting from digital infrastructure. More than 1 million households have been connected to high speeds broadband internet and 5 million high-speed phone connections.

comparison of marketing spend singapore

Singapore’s digital marketing expenditure was US$352 million by 2018, decreasing the gap between digital, and newspaper and television advertising expenditure. With the decline of print media circulation and widespread internet connectivity, Singapore’s advertising landscape will need to adapt to the populations’ changing media usage to reach the widest audience possible.

ad spend on singapore magazines

Magazines are still experiencing growth while newspapers are rapidly declining. However, both newspapers and magazines have acquired a new trend of moving from print to digital format. Magazine digital revenue is exceeding traditional revenue in 2018. Newspaper market has been declining for three consecutive years.

radio marketing spend in singapore

Radio is set to be on track in 2019 following contracting revenue in several years. The advertising accounts in the radio of 30-second slots cost about $329 on well know stations such as Kiss 92FM. Most popular radio stations in Singapore air in the Chinese language. The total amount of TV advertising revenue is expected to grow at 0.5 %. However, Television subscription and terrestrial are dropping.

marketing expenditure on TV in singapore

Digital streaming is taking a new look in Singapore. It grew from $3 million in 2013 to $20 million in 2017. It is expected to multiply, and by 2022 it will amount to $65 million. Recently, on-demand platforms are generating good revenue. E-sports are also overgrowing majorly because of overall video games and regular games. Singapore has set expectations to provide trust and transparency to consumers by how personal and data are handled.

Here are other marketing spend in Singapore you should take note of:

marketing spend on newspapers singapore

marketing spend in cinemas singapore

outdoor advertising spend in singapore

The big winner, not surprisingly is digital media:

expenditure in digital media singapore

Media Laws And How They Affect Marketing Activities In Singapore

The Info-communications Media Development Authority (IMDA) is the main body regulating the overall media sectors. The agency is responsible for promotion, development, and regulation of the communication and information industry. It also includes information technology and telecommunication sectors. Currently, various media sectors and telecommunication are regulated by different areas.

Telecommunications sector us Under IMDA according to Telecoms Act while Info-communication media is under IMDA Act 2016. Telecommunications Act entails a lot of issues from regulations, standards of performance, code of practice advisory and directions guidelines. All people operating any telecommunication media should be licensed under the rules in the Telecommunication Act.

On advertising sectors, the Singapore Code of Advertising Practice is the main principles guiding ways on how advertising agencies should run. This code aims at promoting high levels of ethics in advertising through self-regulation. All the advertisement done by anybody should be legal, honest, decent and truthful. This code covers all the national, international and local laws. There are new laws that have been put in place in Singapore to guide rapidly in increasing digital and technology landscape. The IMDA will take over the existing laws of monitory broadcasting content.

As you can see, there’s a whole lot to wrap your head around before you can go ahead and choose a marketing agency in Singapore. But before you even jump into making the decision, it’s important to shift the focus from the agencies to your business.

You want to understand your business, your team, your strength, and the vision you carry so you can direct the agency you choose on the right direction to take.

Which is to say, the only thing a marketing agency can help you with is refining the marketing vision you have as a company before laying down a sound strategy on how to propel your business towards it.


Marketing jobs & salaries in Singapore

Based on the 2018 Marketing Salary Guide: Marketing salary ranges in Singapore in banking and financial services, pharmacy and medical devices, consumer goods, technology and digital marketing.

Title

Salary Range

Marketing Salaries in Banking and Financial Services

Regional Head of Marketing – Executive Director (20 + years)

$360k – $550k

Head of Marketing – SVP/ Director (15 + years)

$260k – $320k

Senior Marketing Manager – VP (12 + years)

$120k – $200k

Marketing Manager – AVP (8 + years)

$90k – $120k

Associate (5 years)

$50k – $80k

Marketing Salaries in Pharmaceuticals and Medical Devices

Director/ Senior Director (15 + years)

$230k – $320k

Business Unit Head – Regional (10 + years)

$180k – $260k

Associate Director (10 + years)

$160k – $250k

Marketing Manager (6 + years)

$90k – $160k

Senior Product Manager (6 + years)

$100k – $170k

Product Manager (5 + years)

$80k – $120k

Product Manager (3 – 5 years)

$60k – $90k

Product Specialist/ Executive

$40k – $60k

Marketing Salaries in Consumer Goods

Director/ Senior Director (15 + years)

$230k – $320k

Business Unit Head – Regional (10 + years)

$180k – $260k

Associate Director (10 + years)

$160k – $250k

Trade Marketing Director (10 + years)

$120k – $220k

Brand Marketing Manager (6 + years)

$90k – $160k

Trade Marketing Manager (5 – 8 years)

$90k – $160k

Product Manager (5 – 8 + years)

$60k – $120k

Product Specialist/ Executive

$40k – $60k

Marketing Salaries in Technology

Vice-President / President (20 + years)

$230k – $320k

Director/ Senior Director (15 + years)

$160k – $250k

Associate Director (10 + years)

$120k – $180k

Senior Marketing Manager (8 + years)

$90k – $135k

Marketing/Field Marketing Manager (5 + years)

$66k – $100k

Digital Marketing Salaries

Digital Marketing Director (> 15 years)

$220k – $350k

Assistant Director – Digital Marketing (11 – 15 years)

$160k – $230k

Senior Digital Marketing Manager (11-15 years)

$100k – $160k

Digital Marketing Manager (8 – 10 years)

$80k – $1203k

Digital Marketing Executive (up to 7 years)

$60k – $90k

 

According to the Salary Guide for Singaporeans-2019

Role

Minimum (per year)

Median (per year)

Maximum (per year)

Digital Marketing Agency

Account Manager

$50,000

$60,000

$70,000

Account Director

$70,000

$85,000

$100,000

Business Director

$150,000

$200,000

$250,000

In-house Digital Marketer

Digital Marketing Manager

$84,000

$97,000

$110,000

Senior Digital Marketing Manager

$110,000

$130,000

$150,000

Digital Marketing Director

$180,000

$215,000

$250,000

Ecommerce Manager

$80,000

$100,000

$120,000

Ecommerce Director

$200,000

$275,000

$350,000

Social Media

$50,000

$100,000

$150,000

SEO / SEM

$80,000

$115,000

$150,000

Web Analytics

$80,000

$115,000

$150,000

User Experience

$80,000

$115,000

$150,000

Consumer Products and FMCG

Key Account Manager

$85,000

$93,000

$100,000

Sales Manager

$100,000

$105,000

$110,000

Senior Sales Manager

$110,000

$118,000

$125,000

Sales General Manager

$125,000

$135,000

$145,000

Head of Sales

$130,000

$138,000

$145,000

Sales Director

$130,000

$138,000

$145,000

Digital Marketing Manager

$105,000

$113,000

$120,000

Marketing Manager

$105,000

$113,000

$120,000

Senior Marketing Manager

$170,000

$195,000

$220,000

Communications Manager

$90,000

$95,000

$100,000

Country Manager

$135,000

$143,000

$150,000

Brand Manager

$70,000

$78,000

$85,000

Brand Director

$175,000

$188,000

$200,000

Consumer Insights Manager

$96,000

$101,000

$105,000

Consumer Insights Lead

$150,000

$180,000

$210,000

Business Manager

$100,000

$108,000

$115,000

Healthcare and Life Sciences

Product Specialist

$70,000

$73,000

$75,000

Product Manager

$135,000

$140,000

$145,000

Sales Manager

$115,000

$120,000

$125,000

Senior Sales Manager

$135,000

$143,000

$150,000

Marketing Manager

$150,000

$155,000

$160,000

Marketing Director

$270,000

$295,000

$320,000

Brand Manager

$95,000

$103,000

$110,000

Brand Director

$175,000

$188,000

$200,000

Business Development Manager

$125,000

$130,000

$135,000

 

Most common marketing jobs and salaries in Singapore

Title

Salary Range

Head of Ecommerce

$120K – 240K

Digital /Online Marketing Manager

$84K – 120K

Digital/Online Marketing Executive

$48K – 84K

Social Media / Community marketing Manager

$54K – 72K

Brand marketing Manager

$60K – 84K

Marketing Analyst

S$60K

Marketing Assistant

S$7

Marketing Communications

S$52K

Account Manager

S$70K

Marketing Associate

S$8


Marketing Job Titles You Should Be Familiar With When Hiring (or Looking For A Job) In Singapore

Job Title

Job Title

Job Title

Business Development

Senior Product Manager

Head Of Marketing

Account Executive

Market Research Manager

Marketing Management

Channel Marketing Manager

Marketing Analytics Manager

Designer

Project Management

Market Research

Market Access

Marketing Services Manager

Market Specialist

Product Marketing

Group Marketing Manager

Market Development Specialist

Channel Marketing

Product Management

Market Leader

Marketing Communications Executive

Product Specialist

Strategic Marketing Manager

Marketing Communication

Advertising

Marketing Program Manager

Marketing Research

Marketing

Product Marketing Manager

Local Marketing Manager

Marketing Business Development Manager

Ad Sales

Marketing Manager

Marketing Analysis Manager

Market Segment Manager

Market Director

Market Manager

Market Sales Manager

Market Data Analyst

Marketing Executive

Regional Marketing Manager

Marketing Strategy

Director Market Development

Marketing Specialist

Global Marketing Manager

Analyst

Sales And Marketing Manager

Area Marketing Manager

Relationship Marketing Manager

Email Marketing

Marketing And Business Development

Field Marketing

Trade Marketing

Market Associate

Brand

Digital Marketing

Direct Marketing

Market Risk Manager

Events Design

Business Marketing Manager

Brand Marketing Manager

Marketing Expert

Online Marketing

Program Management

Marketing Development Manager

Commercial Marketing Manager

Market Executive

Manager – Market Research

Marketing Lead

Capital Markets

Online Marketing Manager

Brand Management

International Marketing

Media Project Management

Brand Manager

Partner Marketing Manager

Country Marketing Manager

Marketing Staff

Global Market Manager

Digital Marketing Manager

 


Marketing Training Courses/Workshops/Diplomas/Degrees Offline and Online In Singapore

List of marketing courses/workshops/diplomas/degrees offline and online in Singapore to help anyone break into the hottest industry of the decade.

Institute

Online/offline

Description

Marketing institute of Singapore

Offline

Founded in 1973, the Marketing Institute of Singapore (MIS), a not-for-profit organisation, is the National Body for Sales and Marketing. Web site: https://www.mis.org.sg/

Digital Marketing Courses in Singapore

Offline

ACCREDITED BY SKILLSFUTURE SINGAPORE (SSG / WDA). Take Away ACTIONABLE Digital Marketing Strategies and Get Certified

Web site: https://www.equinetacademy.com/internet-marketing-course-singapore/

Digital Vidya Singapore – Digital Marketing Course

online

Online Digital Marketing Master Course (CDMM) led by experts in the domain.

Web link: https://www.digitalvidya.com/digital-marketing-course-in-singapore/

Equinet Academy

Offline

Equinet Academy is a WSQ SkillsFuture Singapore (SSG) Approved Training Organisation (ATO), under the InfoComm Technology (ICT) Framework.

Web link: https://www.equinetacademy.com/about/

Marketing Institute of Singapore

Offline

INTEGRATED DIGITAL MARKETING STRATEGIES COURSE

This workshop provides a fast track understanding of the digital landscape including social media marketing, search engine optimization, search marketing, online reputation management, email marketing, display advertising and media metrics and analytics.

Web link: https://digitalsenior.sg/marketing-institute-of-singapore/

Kaplan Singapore

Offline

Kaplan Singapore is one of the biggest private higher education providers in Singapore.

Web link: https://digitalsenior.sg/kaplan-singapore-digital-marketing/

Singapore Management University

Offline

Provide Professional Certificate in Digital Marketing.

Web link: https://academy.smu.edu.sg/professional-certificate-digital-marketing-1771

M.A.D School

Offline

Provide degrees of Diploma in Digital Marketing

Web link: https://digitalsenior.sg/madschool/

Singapore Polytechnic

Offline

Specialist Diploma in Digital Marketing & Analytics.

Web link: https://www.sp.edu.sg/pace/courses/course-type/part-time-and-post-diplomas/specialist-diploma-in-digital-marketing-and-analytics

UpGrad

Online

Executive Course in Strategic Digital Marketing.

Web link: https://digitalsenior.sg/upgrad/

Squared Online

Online

Squared Online is (duh) an online course in Digital Marketing.

Web link: https://digitalsenior.sg/squared-online/

 

Temasek Polytechnic

Online

12 Essentials of Digital Marketing

Web link: http://www.tp.edu.sg/courses/part-time-courses/micro-learning-courses/catalogue-of-courses/12-essentials-of-digital-marketing

 

Selected best marketing training courses in Singapore with details

Course

School

Programme Duration

Accreditation

Editor’s notes

Course Fees

Find out more

Short course

Equinet Academy

2 days

SkillsFuture Singapore under the WSQ Skills Framework ICT-SNM-5006-1.1 Integrated Marketing

Conducted by the only school in Singapore specializing in digital marketing education, this course is backed by a comprehensive curriculum, taught by a real practioner, combining the best of both worlds between practicality and academic rigor.

From $37 after 95% subsidies

Equinet

Diploma

PSB Academy

Full-time (12 months), Part-time (24 months)

PSB Academy is registered with CPE

PSB Academy is one the top 3 private education institutions in Singapore, established in 1964.

S $6420 (Full-time, local admissions), S $5,264.00 (part-time, local admissions)

PSB

Online course

Squared Online

5 months (6-8 hours weekly)

The course was developed in conjunction with Google.

What else can we say, Google is the giant in the online world and beyond.

SGD 3,895

Squared Online

 


Marketing Resources: Magazines, News, Directories, etc, You Can Use In Singapore

Here, it is shown the list of marketing magazines, newspapers and directories with their details

List of marketing magazines, newspapers and directories

Details with web links

Marketing Magazine (Singapore)

 

Originally launched in June 2002, Marketing magazine is Asia’s leading source of advertising, marketing and media intelligence with editions in Singapore.

Web link: https://www.marketing-interactive.com/apac

The Singapore Marketer

The Singapore Marketer magazine is the quarterly publication of Marketing Institute of Singapore that congregates the latest trends and issues that concern marketers today. Web link: https://www.magzter.com/SG/Marketing_Institute_of_Singapore/The_Singapore_Marketer/Business/

The Magazine for Modern Marketing

 

This Site is owned and operated by AdAsia Media Pte Limited (the Publishers), a company registered in Singapore. The name AdAsia and the logo are trademarked and are copyright. Web link: http://www.adasiaonline.com/term-conditions/

The Drum

Latest marketing and advertising news for Singapore, including insights and opinions.

Web link: https://www.thedrum.com/topics/singapore

Made in Katana

 

Sydney-Based Made in Katana opens Singapore branch

 

Read more at: https://marketingmagazine.com.my/sydney-based-made-in-katana-opens/

Digital Market Asia

Digital Market Asia is a Singapore based media house that caters to the marketing community in the digital age. The company’s flagship news portal, www.digitalmarket.asia.

 

United Resources Marketing Services

United Resources offers the best fall protection equipment in Singapore. They also offer safety protective equipment marketing solutions across various issues. https://unitedresources-intl.com/

Pacific Marketing Resources

Promote your business with branded products and apparel for events, conferences and marketing opportunities. Web link: https://www.pacmarllc.com/

 


Marketing Institutes and Associations In Singapore

Here, it is shown the top listed marketing institutes/associations in the Singapore

Name of Marketing institutes/associations

 

Website link

Address and contact details

Marketing Institute of Singapore

 

https://www.mis.org.sg/

 

51 Anson Road #03-53 Anson Centre, Singapore 079904

Tel: 6327 7580 Email: [email protected] / [email protected]

Data-Driven Marketing Association of Singapore (DMAS)

http://www.dmas.org/

10 Eunos Road 8 #13-07 Singapore Post Centre Singapore 408600

Tel: 6227 8055

Email: [email protected]

Singapore – The Marketing Society

https://www.marketingsociety.com/region/singapore

 

Events

+44 (0)208973 1360

[email protected]

 

General enquiries

[email protected]

 

Hospitality Sales and Marketing Association International

https://hsmaiasia.org/singapore/

[email protected]

Institute of Advertising Singapore

http://ias.org.sg/

114 Lavender Street #10-87 CT Hub 2 Singapore 338729

Tel:+65 6220 8382

Asia Content Marketing Association

https://www.asiacontentmarketing.net/

70 Shenton Way, #10-06 [email protected] Singapore 079118

Tel: 97504024


Marketing Events in Singapore

These are list of upcoming marketing events in Singapore.

Name of the events

Location

Date

Description of the events

Technology for Marketing Asia (TFM)

Sands Expo and Convention Centre, Singapore

Wed, 09 – Thu, 10 Oct 2019

Technology for Marketing Asia will bring together CMO, Content Marketing Manager, Digital Brand Manager, Digital Marketing Manager, Director of Digital Marketing, Internet Marketing Director, SEO Manager.

Student Recruitment and Marketing Asia conference

Ramada Singapore at Zhongshan Park, Singapore

Wed, 23 – Thu, 24 Oct 2019

Student Recruitment and Marketing Asia conference will Focus on Student Recruitment and Marketing.

FSSER International Conference on Occupational Sciences, Business Ethics, Marketing Management, Economics & Social Sciences (OBMES)

Aqueen Paya Lebar Hotel, Singapore

Sun, 03 – Mon, 04 Nov 2019

International Academic Conference promote international dissemination of knowledge and development of cross-national academic fraternity. The participants come from different backgrounds and countries.

Promax Asia

The Arts House, Singapore

Thu, 28 – Fri, 29 Nov 2019

Promax Asia aims to provide a platform to the writers, designers and the marketers from the common ground of promotion and design to come and join the meeting with the only objective to promote these industries.

Digital Marketing World Forum

Sands Expo and Convention Centre, Singapore

Tue, 18 – Wed, 19 Feb 2020

Explore the Future of Digital Marketing Technologies

The Digital Marketing Show

Suntec Convention Centre, Singapore

Tue, 18 – Wed, 19 Feb 2020

Aviation Marketing event will display products like mobile marketing, digital advertising, and search engine marketing, to that of analytics software associated with this field, etc.

Aviation Marketing Asia

Suntec Convention Centre, Singapore

Tue, 18 – Wed, 19 Feb 2020

Aviation Marketing Asia is the stage for the C-suite, the influencers and the game changers to meet and share ideas on the latest and most vital innovations that are changing the way full-service airlines.

Digital Marketing Summit

Ramada Singapore at Zhongshan Park, Singapore

Thu, 20 Feb 2020

Digital Marketing Summit, as 2019 progresses, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift.

Brand Marketing Leaders’ Summit

Singapore Marriott Tang Plaza Hotel, Singapore

Wed, 22 – Thu, 23 Apr 2020

Brand Marketing Leaders Summit will gather the most influential, knowledgeable and innovative digital strategists and marketers both regionally and across the globe.

Content Marketing Summit Asia (CMS Asia)

Singapore

Wed, 19 Aug 2020

Largest Content Marketing event in APAC for 7 years.

B2B Marketing Leaders Forum Asia

PARKROYAL on Pickering, Singapore

Wed, 19 – Thu, 20 Aug 2020

Where B2B marketers become revenue generating machines, secure larger budgets and a stronger voice in the C-suite.


List of top 20 marketing agencies in Singapore

Singapore as a market is booming for marketing agencies. There are many international agencies having an eye on Singapore market whereas there are many home-grown agencies who are doing a pretty good job of digital activities and initiatives. Here is a list of some of the marketing agencies that are currently based in Singapore.

Name

Contact

1. MediaOne

4B Craig Road Singapore 089664

Website: mm.com.sg Email: [email protected] Tel: 67899852

2. 24K Design Studio Pte Ltd

35 Kallang Pudding Road, #02-04 Tong Lee Building A, Singapore 349314

Website: 24k.com.sg Email: [email protected] Tel: 6844 0132

3. Activa Media

60 Paya Lebar Road #12-51/52, Paya Lebar Square, Singapore 409051

Website: activamedia.com.sg Email: enquiry @activamedia.com.sg Tel: 6235 6678

4. AD Cool Media

391B Orchard Road Ngee Ann City Tower B, #13-09 Singapore 238874

Website: adcoolmedia.com Tel: 8699 8989

5. Brew Interactive

111 North Bridge Rd, #08-19, Singapore 179098

Website: brewinteractive.com Email: [email protected] Tel: 6814 2952

6. Aiden Creative

229 Mountbatten Road, #02-41 Mountbatten Square, Singapore 398007

Website: aidencreative.com Email: [email protected] Tel: 6364 8846

7. Purple Click

61 Science Park Road, The Galen #05-19/21 Singapore 117525

Website: purpleclick.com Email: [email protected] Tel: 6533 8655

8. Ate ideas

391B Orchard Road, Ngee Ann City Level 22, Tower B, Singapore 238874

Website: ate.bz Tel: 6592 0554

9. Biz Edge Consultancy

64 Flora Road #01-08 Singapore 506911

Website: bizedgeconsultancy.com.sg Tel: 8172 6968

10. Brand Rich LLP

5001 Beach Road, 06-26 Golden Mile Complex, Singapore 199588

Website: brandrich.com Email: [email protected] Tel: 6392 4590

11. Clickr Media

2 Alexandra Road #06-04 Delta House, Singapore 159919

Website: clickrmedia.com Email: [email protected] Tel: 6566 9556

12. ClickTRUE

998 Toa Payoh North, #03-25, Singapore 318993

Website: clicktrue.biz Email: [email protected] Tel: 6950 3366

13. Clickworkz Solutions

6 Raffles Boulevard, Marina Square #03-308, Singapore 039594

Website: clickworkz.com Tel: 9850 9409

14. CommIT Consultants

14 Robinson Road, #13-00 Far East Finance Building, Singapore 048545

Website: commit.com.sg Email: [email protected] Tel: 3163 1098

15. Conversion Hub

61 Ubi Ave 2, Automobile Megamart #07-07 Singapore 408898

Website: conversion-hub.com Tel: 6844 3935

16. Convertium

273B/C, South Bridge Road, Singapore 058822

Website: convertium.com Email: [email protected] Tel: 6236 6400

17. Webcada

22 Sin Ming Lane, #06-76 Midview City, Singapore 573969

Website: webcada.com Email: [email protected] Tel: 6334 3168

18. Digital Media Nerds

62 Ubi Rd 1, #06-24 Oxley Bizhub 2 Singapore 408734

Tel: 6846 9189

19. Diseno Advertising

19 Tanglin Road, #06-53 Tanglin Shopping Centre Singapore 247909

Website: diseno.com.sg Email: [email protected] Tel: 6836 5168

20. De Mellows

Prosperity Building #04-01, 70 South Bridge Rd, Singapore 058700

Website: demellows.com Email: [email protected] Tel: 6909 5392

 


How To Market Degree And Diploma Courses In Singapore

Looking for information on how to market degree and diploma Courses in Singapore? According to the Ministry of Education, Singapore has eight public-funded universities, several private universities, and more than 15 junior colleges.  Approximately, 87,000 students join these universities and colleges every year. This means that the competition between institutions of higher learning in Singapore is becoming intense every year as each university tries to recruit a big number of students.

Furthermore, the universities aren’t just striving to recruit a big number of students but to attract the best brains in the country. In other words, everyone is working hard to attract the top student talent.  This competition has led to intense marketing of degree and diploma courses in the country with each institution promising potential students the best education possible.

Today, institutions of higher education in Singapore focus more on marketing strategies and most universities hire the best marketing professionals to ensure that they remain ahead of the competition. The average amount spent on degree and diploma marketing in Singapore has increased by over 50% since 2000.

However, it is also good to appreciate the fact that degree and diploma marketing strategies have changed a lot throughout the past years. In the past few years, universities and colleges were attracting students based on their reputation and word-of-mouth recommendation, but that isn’t the case anymore.

The world is moving too fast, and many changes are occurring in different fields including the higher education sector. These changes have forced universities and colleges to change their tactics, marketing plans, directions, strategies, hire the best tutors, and improve their education conditions to continue attracting students.  Here are sometips on how to market degree and diploma courses in Singapore.

Define a Standout University Brand and Communicate a Strong Message

There are only a few universities and colleges in Singapore that are household names. If you aren’t one of them, then you need to start thinking of rebranding to start attracting the attention of prospective students.

To make sure that your courses are appealing to the right market segment, craft a message and a strong brand image that match your potential applicants. Remember to speak only what is essential to them.

You can come up with a strong message portraying you to be a specialty brand well-known in specific courses and attract students who want to specialize in those courses. You may also come out as an ideal local college that allows students to stay close to their homes while pursuing their higher education.

Once you are clear about your strong selling point, craft a unique message and direct it towards target audience in the market. For instance, if you want to attract students to your online digital marketing course, target that specific audience.

The entire university/college members need to live the brand and know who you are targeting. To ensure continual process, make sure that you support your effort with internal training and constant communications to get everyone onboard.

Collaborate with Social Media Influencers to Share School Moments

Today, influencer marketing is a huge deal not only in Singapore but all over the world. However, don’t confuse influencer marketing with getting celebrities to talk about your university/college and the courses that you offer. We are talking about people with the ability to control the decision-making process of their adoring followers.

Influencer marketing can also mean talking to the social savvy students in a particular course and persuading them to share their experiences with their friends. Some of the leading influencer marketers in Singapore include; Dr. Leslie Tay, Carrie Wong, and Daniel Ang.

A good example of a social influencer who can help you market your courses in Singapore is Daniel Ang. He is a mass communication associated lecturer at the Republic Polytechnic, but he is always willing to market lots of other stuff including courses from other universities that aren’t related to mass communication.

Daniel is liked both online and offline by his students and readers of his blog. He has a lot of followers who trust his views and have no second thoughts going for what he recommends.

The other way to leverage influencer marketing is to check out your prospective students’ social media profiles and determine who they are most socially involved with. Which celebrity do they love? Which kind of social activities do they love being involved in?

Once you gather this information, try to ask the celebrities that are loved most by your prospective students to be the face of your university for a short time.

Run Facebook Retargeting Campaigns

According to the Singapore Business Review, internet penetration in Singapore stands at 80%. This is the highest internet penetration in the entire South East Asia region. A majority of people who browse the internet are aged between 20 and 34 years. This is also the age bracket for most university students in Singapore.

Several studies have also proved that young Singaporeans love accessing social media sites with Facebook being the most accessed social media site. On average a young Singaporean spends at least three hours on Facebook every day.

Universities and colleges can take advantage of this trend to attract prospective students. Running Facebook retargeting campaigns has proved to be an effective higher education marketing strategy in Singapore. The beauty and effectiveness of retargeting is that it allows you to reach out to users who have already shown interest in the courses that you offer.

The retargeting campaign is only meant to get them to re-engage with your university and enrol to study that particular course. This is usually a slow but steady and cost-effective way that converts more students compared to traditional targeting since the prospective students are engaging with ads from universities and colleges that they know.

The best way to make your Facebook retargeting campaign successful is to start with a course awareness ad to introduce particular courses to your prospective students. Once you have accomplished this, run a retargeting campaign that shows new ads to those who had already engaged with your previous ad.

Take Advantage of User Generated Content

Take advantage of user-generated content to increase your interactions and reach on social media to attract prospective students. You can achieve this by allowing existing students or alumni to get involved with your social media accounts.

You need to keep in mind that the modern day average Singaporean student is quite active on social media. So, why not take advantage of this habit to convince prospective students?

By bringing content from current and former students of a particular course into the eye-line of prospects, you will be tapping into the benefits of word-of-mouth marketing. According to recent research, at least 70% of individuals tend to trust online reviews and recommendations more than expert advice.

In fact, leading higher education marketing experts in Singapore believe that shared user-generated content is five times more effective than professional content. User-generated content will help you to engage your target audience in meaningful ways that will tie them to your university/college.

For instance, you can create a hashtag for your institution and a specific course that you want to market and share it on various social media platforms. You can also share photographs of major events happening at the college such as graduations, class reunions, and orientations.  Encourage your students to promote your hashtags online and watch your institution become a reputable brand. You should also consider giving your students an opportunity to feature on the institution’s official page.

Start Paying Close Attention to Your University Website Search Rankings

An increasing number of Singapore universities and colleges have started to pay close attention to their official website’s ranking, and you shouldn’t be left behind. Did you know that high search engine rankings increase traffic to your site hence attracting more prospective students to the courses that you offer?

Luckily, there are various strategies that you can put in place to ensure that you achieve better rankings on search engine results. Search engine optimization has grown to become one of the most critical higher education marketing trends in Singapore.

At least 90% of Singaporeans use a search engine to begin browsing the web. As long as you pay close attention to your search rankings and improve them over time, the courses that you offer will always be right there in front of your prospective students every time they are browsing the web.

Some of the search engine optimization strategies that universities in Singapore are using to improve their rankings include; paying close attention to keywords, providing quality content, and crafting top-notch Meta descriptions.

Make sure that your university/college website has between 1% and 3% keyword density to help maximize your rankings without making your content sound awkward. Your Meta descriptions should be between 150 and 160 characters long including spaces, and your website should be known for providing well-written and informative content.

If you don’t have qualified personnel who can do this in-house, consider hiring an experienced online marketer to ensure that your university website ranks better on search engines.

Use Storytelling to Establish Emotional Connections with Your Prospective Students

Keep in mind that prospective students don’t connect with a university logo or a faceless institution. They connect with real people who can offer them the career guidance and advice that they want to know. Sometimes, it is the perception of such experts that drive them into enrolling for particular degree or diploma courses.

Therefore, it is essential to build that emotional connection with your prospective students through the power of storytelling.  Connect your prospective students to faculty members, staff members, and other students and let them interact freely.

Compelling stories from people who are part of your university/college help to humanize your institution and make it more appealing to prospective students. You can include multi-media such as audio, videos, and photos to help increase interaction and engagement.

Don’t just throw a bunch of bios on your official university website and assume that you have done enough to convince prospective students. You need to make sure that all your stories are carefully orchestrated to communicate a cohesive message that is more appealing to your target audience.

Embrace Mobile-First Marketing

Did you know that Singapore has the highest smartphone adoption in the world? According to Statista, the number of smartphone users in this country currently stands at 4.27 million. The number is expected to increase progressively up to 2022. What is even more interesting is the fact that more than 70% of smartphone users are young individuals looking to further their education.

If you ask any student or young person out there to list at least five items that they couldn’t leave their house without, their mobile phone will most likely be the number one thing on their list.

Mobile phones and tablets are the most used devices in Singapore. This means that if you want to reach prospective students faster, you need to start implementing mobile-friendly marketing strategies. You may be losing out if you focus on desktop marketing since nobody is willing to abandon their smartphone to view something on the desktop.

Today, mobile is big and important. Think about using rich media advertising that allows both audio and video to attract the attention of your target audience. If you are thinking about serving course ads, make sure that you run them on platforms that students love to use most such as Snapchat, YouTube, and Spotify.

Summary

The higher education sector in Singapore is evolving rapidly. With the increasing competition between various institutions for top student talent, higher education marketing is now a critical element for any university/college in the country.

With a significant drop in enrolment numbers in the country and a growing need for students to connect and engage with colleges, it is easier to see why course marketing tactics such as user-generated content and mobile-first marketing are gaining popularity in Singapore.

These strategies on how to market degree and diploma courses in Singapore will allow prospective students to create more profound and more meaningful connections not only with specific courses but also with institutions. This interaction helps them to build up a bigger picture and see what life on college will be like before they enrol. MediaOne team of professional digital marketers can help you market your diploma and degree courses in Singapore effectively.

Leave this complex task to the experts who are committed to helping you succeed. Contact us today for more details about our services. 


How Do I Market My Video Production Services Company In Singapore

Video production is a new niche and lucrative market especially in the marketing realm that has taken the Singapore corporate world by storm. The government is keen on promoting this industry by providing a favorable working environment that the service companies can thrive in.

For instance, video production companies enjoy a 40% cash rebate of their total expenditure in Singapore and an additional 10% grant of the total spending on the current project. The grant can be used in the next project thereby reducing the operating costs and increasing their profit margin.

The demand for professional video production is at an all-time high not only in the major cities such as Clementi but also in the suburbs. Today, we will give you tips on how to market your video production services in Singapore.

Showcase Your Value

The potential customers need to know your reel to decide whether to hire you for their next video production project. Showcase your prowess by creating a quality website and providing information about your previous and current projects. Also, leverage social media sites such as Facebook and Instagram that have more than two million active users in the country.

Carry Out Market Research

Sure, there is a ton of information about video production industry in Singapore and the Asia-Pacific region at large, but unfortunately, most of the facts are usually unverifiable or inaccurate. Carrying out your market research before you start will give you a better understanding of the industry. The information gathered will also help you to come up with video production packages that are correctly priced.

Search Engine Optimization

Search Engine Optimization refers to a set of strategies that are used to increase website visibility online. The primary goal of SEO is to ensure that the site is indexed by Google crawlers and gets ranked high.

MediaOne helps video production companies in Singapore to achieve these goals by providing professional SEO services. Get in touch with us today by dialing (65) 6789 9852 to get more insights about our services.


How To Market My Property In Singapore

Why is this? Let’s take a moment to discuss the property market in Singapore, the laws that many agents and investors are facing, the most common places properties are being listed as well as how you can overcome these challenges.

The Property Market in Singapore

When it comes to the property market, Singapore hasn’t seen this much success since 2011. According to the Strait Times, it’s starting to make a turn around after a long three-year slump. As corporations make record-breaking bids on both residential and office property (which brought in billions of dollars for the 2017 economy) developers are starting to source land sites so that they can ride the wave of growth that is expected to take place over the next 10 years.

In 2018 alone, the prices of homes could go up as much as 10% and rent for offices could climb to 7-9%. Many equate this boom to that of Hong Kong. Following a jump in 2016’s land prices, Hong Kong’s home values soared to record highs and office towers have fetched prices that are beyond belief. These changes coupled with the fact that housing affordability has improved makes Singapore an ideal place for property agents and investors.

Challenges of Marketing a Property in Singapore

However, this does not mean that everyone will be able to benefit from Singapore’s most recent stroke of luck. And this is especially the case for international investors. There are laws that have been designed to regulate the amount of involvement foreigners have in this particular industry.

For instance, the Singapore government requires that all foreign persons who would like to purchase residential property seek approval under the country’s Residential Property Act. In this case, a foreign person would be defined as any person who isn’t a Singapore citizen, company, limited liability partnership or society. Each situation is judged on a case-by-case basis. However, the chief factors of concern are whether or not the individual has been a permanent resident of Singapore for the past five years and if he or she has made an exceptional economic contribution to the country.

The good news is that the Singapore government does make exceptions and provisions for foreigners, by limiting you to which properties you can purchase. More specifically, if you are not a permanent resident of Singapore, you are eligible to purchase property at Sentosa Cove. This will allow you to obtain approval from the Land Dealing Unit within 48 hours of your application.

If you’re a foreign investor, you may also consider signing an Option to Purchase. In this case, you would pay 1-5% cash to the Seller and this will reserve the property for you. You can then exercise the option by way of the parties who into Sale and Purchase Agreement. You will be expected to put down a deposit. Just keep in mind that institutional loans often come with quantum restrictions.

Platforms for Listing Properties

This doesn’t necessarily mean that property agents and investors who are Singapore residents have it easy. Even though they have citizenship, many still struggle to sell their properties. Let’s take a look at a few of the top listing sites and then discuss how changes in the industry have made it more difficult to compete on them.

iProperty reaches over 4 million consumers each and every month. They also boast 30,000 property agents as well as 400 developers. They offer countless property listings, updates, and property news.

Propertyguru.com

Property Guru states that agents can start online advertising with confidence. They offer free workshops, tutorials, and industry news. Property guru also offers advice from the industry’s thought leaders.

99.co

99.co promises that you can be a property agent pro anywhere and at any time.The website is designed to be impressive to bother buyers and owners–something that agents can be proud to be a part of. This business takes prise in their database.

Straits Times Classifieds

Straits Times is not a property portal. However, this Singapore publication does offer listings on its website. And many people search the classifieds for new property every day, so it can be advantageous to post your listings here.

But here’s the problem with these websites and others like them: many agents find that their listing is likely to be drowned out by the hundreds of “same property” listings by other agents and brokers. And this is mainly due to changes that are currently taking place in the industry. According to Channel News Asia, property agencies are declining due to consolidation. Small- to mid-sized firms are starting to join forces with the bigger players. And this means that everyone will have the same inventory.

Advancements in technology have led to many changes in almost all industries across the globe. The property sector is one of those that are adjusting to these major changes. The way people buy and rent homes nowadays is completely different from how it use to be a few years back. In this article, we are going to look at how you can market your property in Singapore.

Just like many other business, the real estate market slows down. In such situations, there are usually more sellers than buyers. Finding a buyer for your property becomes difficult. But then when this happens, there are some homeowners who are still able to sell.

How does this happen? You may think that they problem is your property but if you look keenly, it’s not. It’s the marketing efforts that make the difference. This is an industry that is highly competitive so it requires you to be smart in order to sell. If you market the right way, you can easily find a willing buyer.

Let’s first discuss some common mistakes that people make when they want to sell their property.

Insufficient information

Think of your property as a small tangible product that you want to sell to people online. Since they aren’t able to touch the product, you have to describe it so that they can visualize how it really looks like. They will know if it’s high quality just by your description. A common problem people make is offering little information on the property they want to sell.

If you want to attract potential buyers, you have to say much more than a simple address. If you have included other details of the property, they are likely to come and check it out. You could explain what makes the home stand out and what made you buy it in the first place.

Low quality images                          

Gone are the days when potential buyers would hear about a house on sale and rush to see it. Nowadays, they don’t have to. You can send them photos of the property so they can view it at the comfort of their couches. You have to give a good first impression.

Many sellers lose out on potential buyers just because the photos are of poor quality. They house may have the best design but if the cameraman did a shoddy job, it won’t sell easily. Good photos shouldn’t be too dark or too cluttered. You also need to take enough photos so that buyers can see every part of the property.

Lack of buyer incentives

A simple thing such as not including an incentive when selling your property can make buyers avoid your property.  Incentives are a great way to encourage people to buy. It shouldn’t cost you a lot of money.

The price you set for the property could also cover the incentive. An incentive could be a two-day vacation for the new owners of the house. When creating an incentive, think of one that would make people want to buy your property.

There are many other common mistakes that sellers make when marketing their property. Let’s now look at some ways you can market your property in Singapore.

  • Signage

When you’re developing a marketing strategy, always strive to reduce the budget. If you don’t do this you may end up spending excessive amounts. The first method is use of signs. It’s totally free. All you need to do is put up a well-designed ‘for sale’ sign near your property.

If the house is located near a busy street you can ask the neighbor for permission to install your sign. This way, people looking to buy will be directed to your property. Remember to keep the design simple and include details such as the agent’s number.

  • Take photos of the property

As we had mentioned earlier, photos are vital. They say a picture is worth a thousand words. The picture shows potential clients nearly all the details they need to know about the hose. If you are not a good photographer, you could hire a professional to do it for you.

Start with the exterior. Take photos of the front of the house, the yard and other features such as a swimming pool or tennis court. Buyers should see every part of the property by looking at the photos. Do not forget to take photos of the interior.

  • Social media

Social media is among the best places to market your property. Millions of Singaporeans use social media platforms such as Instagram, Facebook and Twitter on a daily basis. There are high chances that you will find a buyer on these platforms.

First ensure that you share high quality photos. Include a complete description of the property, including an incentive if you have one. Engage users if they have any questions and encourage them to share it with their network.

  • Virtual tours

Contrary to what most people believe, virtual tours are not solely for luxury properties. Virtual tours enables the potential buyers to feel like they are physically inside the property. You can insert music and descriptions of the different areas of the home to make it better.

  • Newspapers and publications

As you focus on internet users, remember that newspapers and publication are also awesome marketing tools. Start by placing your ads in local newspapers. When locals read about the property they can easily contact your or refer other people. Do the same in online publications that have a wide readership.  

  • Give buyers a tour of the neighbourhood

When you’re selling you property, you’re also selling the neighbourhood. Most buyers usually prefer a secure place where they can easily access amenities such as hospitals and shopping centres. You could also send a drone footage to those who can’t make it to the location of the property.

  • A website

Since there is a large number of people using the internet, you need to establish an online presence. Starting a simple website is one way to reach out to the online community. The site should contain photos and videos of the property, description and location. You should also include your contacts.

You can optimize the website for search engines by employing search engine optimization (SEO). One way to do this by inserting relevant keywords into the content so that buyers can easily find you via a web search.

 If you follow the strategies discussed above, you will easily market your property in Singapore. Sometimes sellers get overwhelmed by digital marketing techniques such as SEO and SEM when building a website. MediaOne will help you with these techniques so that you can focus on other ways to market your property.

How to Get Ahead

So considering all of the challenges that come along with marketing property in Singapore, how can one get ahead? The answer is simple–find a reliable digital agency and be seen online. Sure, there are a lot of people who are actively searching for property on these real estate portals. However, these same individuals and more are also spending a lot of their time on other platforms around the web as well. In fact, on a global scale, Singapore is known to have one of the highest levels of internet penetration.

What does this mean? It means that instead of simply posting your listing in a portal, you should create a unique presence online. This involves branding, social media marketing, email marketing, search engine marketing, web design, content marketing and PPC advertising.

It also involves a great deal of local SEO. When you develop a winning keyword strategy, you may sometimes even be able to outrank the portal listings in Google’s search engine and get your listing featured in Google places. By taking advantage of digital marketing strategies, you’ll be miles ahead of the competition

Summary

Whether you are new to the real estate industry or are just getting started, you know that selling property can be a huge responsibility. However, given the fact that the market is set to take off even further within the next 10 years, it’s more than worth it to consider ways to make yourself stand out. And this means using the internet to your advantage. Go above and beyond your competitors’ portal listings and reach out to consumers online. Why wait for customers to come to you when you can go to them?


Digital Marketing For Architects In Singapore

Digital marketing is rapidly becoming the most effective pathway for the derivation and growth of revenue for the Architects in Singapore. Digital marketing is a broad term; it involves all the marketing strategies which are used by an architecture firm to attract the maximum number of internet users.

The strategies commonly used in digital marketing in Singapore include personalized emails generation, search engine optimization, paid ads, social media marketing and much more. Here’s an overview of ways in which you can effectively market your architecture firms digitally in Singapore:

Maximize your use of social media

The significance of social media is absolutely difficult to be overlooked. According to a 2015 innovation and technology survey done by DesIngIntelligence, the presence of architecture firms on social media is not felt so much in Singapore, and in many other countries around the globe.

Architects can take advantage of social media especially now when it is ranked as the most effective way of marketing the services and products your firm offers. Singaporeans, like many other people in the world, tend to spend a significant amount time on social media sites such as Facebook, Twitter, Instagram, Vine, and Pinterest. It is best to create a group or a page that will allow you to reach your clients personally.

For a broader reach, set aside some money towards social media advertising. Paid advertising on LinkedIn, Facebook, and Twitter could all significantly increase your conversions, reach, and therefore, return on investment.

Facebook has a very specific targeting choices that allow you to reach your target demographic.For instance, you can target newly engaged couples or newly employed persons that are active on Facebook, in hopes they might be looking to build a new home!

Create your own website

Make your own website that will explain important details about the services and products your architecture firm offers. The website ought to be designed in a manner you’re your clients can understand. Clients seek the services of a company with their own awareness and your task is to direct that awareness towards your firm.

Overall, marketing includes the total sum of the experiences your clients will have, the level of services they receive and the type of relationship they retain with you.

Email newsletters

Another ideal way to market your architecture firm digitally in Singapore is to send an e-mail newsletter to the individuals who can become your clients. Sending a newsletter from time to time will keep you in their minds and when they will keep coming back whenever they need your service. You can get the e-mails of many people through email signups or with the aid of networking.

Make use of visual apps

Visual apps, like Instagram and Pinterest, offer new ways for architecture firms in Singapore to showcase their work and interact with prospective clients. Invest time in these visual social networking apps. Share and post everything from blueprints and behind-the-scenes photos to the images of the final product. You can also run contests like “Caption This Photo” to “Identify That Building” for an added bonus.


Digital Marketing For Security Services In Singapore

According to todayonline.com, there have been major changes in Singapore’s security service industry. This is great news for both security guards and the organizations that they support. Security officers are not only getting better training but also receiving significant pay increases (by about 1/3rd). In this post we are going to look at digital marketing for security services in Singapore.

Government policy states that employers need to provide workers with a clear pathway in progression based on the PWM model. They are also required to meet the licensing requirements before hiring security officers. Therefore, the security services industry is in the midst of a major positive overhaul.

Security firms that comply with all the governmental standards stand to gain a lot. In particular, security services that are ahead of the curve can effectively market and promote their services. For instance, when a security service has met the new requirements, they can advertise their services to companies in Singapore. These companies will have access to a pool of trained officers that can keep their employees and the property safe from harm.

Building Innovative Online Marketing Campaigns

There is a vast amount of information online today that Singaporeans can use to advertise their businesses online. Most people to refer to these campaigns as internet marketing and online marketing. For marketing professionals who know how to launch an effective campaign to their target audiences, this is a great way to promote services/products.  

In this case, some of the strongest target audiences in this industry are the building, facility and property owners in Singapore. This is because they need highly trained personnel in the industry to guard and protect the organizations.

With the target audience in mind, the marketing team can create the most effective campaign. They can use a wide variety of different strategies and techniques to tailor their messages to the intended audience. Here are some of the more commonly used online marketing strategies that guarantee success.

Search Engine Optimisation (SEO)

Search engine optimisation targets major search engines such as Google. The marketing team needs to how to run an effective SEO campaign in order to improve visibility on search engines. When looking for security services, most people will type certain keywords into a search engine. When a site has the best SEO keywords and SEO keyword phrase combinations, it will be the first web page that the user sees.

SEO is way of separating yourself from hundreds of other security firms on the internet. First, start by making the site mobile friendly. Statistics show that most people have been accessing the internet using their mobile devices over the past few years. If you do this, more people will be able to access your security company.

User experience is vital. When designing a website ensure that it is responsive and doesn’t take too long to load. With many organizations offering security services, a user will quickly move to the next site if yours takes too long to load. They should be able to navigate your site effortlessly.

Another SEO technique involves offering value. Internet users typically look for websites which offers the best content. Do not post content that all your competitors are posting on their site. The posts need to be well-researched and relevant. If there are some changes in the industry, be the first security service to update the readers.

Lastly, but not the least, write in a conversational tone. You are writing for human beings like you. They should feel like you are speaking to them in the posts. If you do all the above, you will find it easier to outrank most security services sites.

Search Engine Marketing (SEM)

Search engine marketing is basically paid advertising. Just like SEO, you are targeting internet users who use search engines to find security services. Companies pay search engines like Google for their sites to be displayed in the sponsored section for certain keywords. The section usually appears above the normal results or on the side of a search engine result page.

This way, more people will find your site and the number of visitors to your site will increase. SEM can get you results within a shorter time than SEO. For better results, use both techniques.

An email marketing campaign

Building relationships with your clients is important for owners of security firms in Singapore. One of the best ways to do so is through email marketing. With this marketing technique, you can contact your clients directly. With an email list, you can be sure people will open your email and read it.

If you haven’t yet built an email list, you can purchase one. This will obviously cost you some money but the benefits thereafter are huge. If you don’t want to buy one, you can offer something in exchange for an email. It could be an e-book about the best security measures an organization can take. Remember to send emails regularly if you want to attract new clients and keep existing ones.

Social Media Marketing

Social media is among the go-to place for businesses which want to market their products/services in this digital world. This is because millions of people in Singapore spend their free time on social media.

Some of the social media platforms you can use to promote your security company include Facebook, Instagram and Twitter. All these social media platforms have a large number of users. You need to tailor your content for each platform, for instance you should use relevant hashtags when tweeting. When on Instagram, post ore photos of you security personnel and latest technologies.

If you want to gain a large following on these platforms, engage the users. Post security related articles regularly. It can be links to security articles on your site or in other high authority sites. Make sure that you tell users how much they will benefit by using your security services.

Summary

If you follow the strategies mentioned above, marketing for security services in Singapore shouldn’t be a problem. Considering that it is a highly competitive filed, marketing is what will make you stand out. With all the resources available online, you can easily master these strategies. If you are struggling with SEM and SEO techniques, do not hesitate to contact MediaOne.


How Do I Market Holidays, Tours And Travel Packages In Singapore

Singapore is one of the most cultural diverse countries in the world, with nationals migrating from the entire Asian and European continents. Surveys have shown that each of the ethnic communities has a strong bond with their cultures, resulting in at least ten holidays per year that attract tourists from all across the globe.

A recent report shows that in 2016, more than 16,402,593 international tourists visited the country. This has in turn led to a sharp increase in demand for holiday products especially in the urban cities such as Bukit Batok, Ang Mo Kio, and Kampong. Residents also love shopping for gifts especially during the festive seasons.

Here are tips on how to market holiday products in Singapore.

Research Gift Ideas

Statistics show that 90% of Singaporeans expect to give and receive a gift from friends, colleagues, and family members during holidays. Carry out an intensive market research to know the trending and most preferred holiday items in the country. The information you will gather will help you to know the type of gifts you should stock and sell in the country.

Online and Offline Marketing

Traditional ads on TV, print, and radio are also efficient in spite of the fact that most businesses prefer online advertising. They will give you the much needed brand awareness and enhance the competitiveness of your brand.

PPC, social media marketing, and email marketing are some of the most reliable strategies that you can use to market your products in the country. Each campaign should be based on the information gathered during the feasibility studies for it to be successful.

MediaOne helps stores that sell holiday products to conduct digital marketing campaigns by providing professional SEO consultancy. Call us today at (65) 6789 9852 to learn how we can help you succeed.


Ecommerce Product Page Design Ideas That Increase Conversion

During ecommerce product page design, a seemingly insignificant difference can lead to a significant alteration on your site’s conversion rate and overall profitability. Before you even think of ideas that need to get incorporated into product page design, you should first learn about the framework that you can use to undertake all conversion-related design testing.

This framework is commonly referred to as the L.I.F.T model. WiderFunnel is the brains behind this model. According to the model, you can increase the probability of visitors taking the desired actions once they land on your site in the following ways:

  • Augment your value proposition
  • Enhance the value proposition’s relevance to your target audience
  • Increase the value proposition’s clarity
  • Reduce anxiety
  • Minimise distractions
  • Add urgency

With these tips, it will be easy for you to improve your ecommerce product page design, thus increasing conversions. Here are other ideas that will come in handy.

Use Tabbed Navigation

Once customers land on your ecommerce product page, they will only buy if it’s easy for them to find what they are looking for. The use of tabbed navigation helps limit text, thus enabling shoppers to find their preferred products easily.

tabbed navigation to product page

Many e-commerce websites in Singapore blunder by displaying too much text on their product pages. Rather than swamping visitors with too much information, consider incorporating well-designed tabbed navigation boxes into your product pages. This will provide them with an intuitive way of finding what they are searching for.

Provide Multiple Payment Options

When undertaking ecommerce product page design, ensure that multiple payment plans are on display near your CTAs. This particularly works best for sites that sell high-ticket items. You can seek inspiration from Sofaworks, which offers shoppers three different payment plans.

Display Your Customer Reviews, Good or Bad

As e-retailer, you shouldn’t be ashamed of your customer reviews. Instead, display them prominently on your website without leaving out the negative ones.

A market survey by iPerceptions established that online shoppers tend to consider websites that display customer reviews. A separate study by eMarketer found that customer reviews are trusted twelve times more than manufacturers’ product descriptions.

By including customers’ reviews in ecommerce product page design, you will attract more long-tail SEO traffic as well as traffic from shoppers who search for product name ratings or “product name + reviews.”

Incorporate Customers Live Chats in Your Ecommerce Product Page Design

There is no better way of building trust among site visitors than offering live chats. This is a simple way of improving your website’s conversion rate. It provides a medium that you can use to address customers’ concerns. By using customer live chats, you will have a constant stream of ideas that you can use to enhance your product pages.

Display Multiple Images of Your Products

Colourful images should accompany products that you are selling on your e-commerce website. By using large images, you are likely to increase conversion rates. Rather than using two-dimensional back-and-front photos, consider using rotating 360-degree photos.

product page design

Product videos can also boost conversion significantly. An online experiment by Paintball-Online.com established that visitors who watch product videos are 26.36% more likely to purchase those products. You should run tests to determine what works for you best.

Ensure That Your Pages Load Fast

An experiment by Amazon established that whenever the retailer’s page loading speed increased by 100 milliseconds, there was 1% increment in revenue. The use of high-quality product images and videos, live chat plugins, and other components can significantly slow your page loading speeds. Even so, you should find a way of ensuring that your product pages load in less than 2 seconds.

Use Clear and Contrasting CTAs

CTAs play a crucial role in e-commerce websites. It’s worthwhile to ensure that your calls-to-action are not only bright and compelling, but they also contrast against other page components. A clear and bright CTA will go a long way in boosting conversion.

Use Urgency and Scarcity to Stir Action

Humans are irrational as far as loss aversion is concerned. Undoubtedly, you can’t stomach missing out on things. In this regard, you shouldn’t overlook urgency and scarcity when undertaking ecommerce product page design. The use of phrases such as “hurry before stock sells out” is likely to invoke a sense of urgency in your shoppers.

Cross-Sell Related or Popular Products

Whenever shoppers go through your product pages, there’s a high possibility that they have not decided on the product that they should buy. Therefore, you should display similar products as well as products that other customers purchased.

By doing so, you will be using previous customers’ data to help customers find products that may be a better fit for those that they are looking for. Amazon does a great job when it comes to recommending related products on its product pages.

Display the Estimated Shipment Time

You will build trust and credibility with your customers if you display on product pages the estimated time that it will take to ship those products to them. This should be the case you sell products that are popular on special occasions. Late shoppers will flock to your site since they will have the assurance that their orders will arrive early.

Use a Distraction-Free and Clean Layout

Including everything mentioned in this guide on your ecommerce website may make your product pages appear clunky. To avoid getting overwhelmed, you should seek the services of a web designer in Singapore to undertake the ecommerce product page design project on your behalf.

Your product pages can have lots of product information, comparisons, images, and related products but will appear clean. This will make the overall shopping experience relaxing. Likewise, customers will conveniently find what they want without being overwhelmed by too much content.

Conclusion

Undertaking ecommerce product page design isn’t easy. You need a website with product pages that are not only neat but can also convert. The aforementioned tips can help you create product pages that easily convert. Nonetheless, you should avoid implementing any of them without A/B testing it against your current benchmark. Our website design team can do all this and more for you at an affordable rate. Contact us today for more details about web design services in Singapore. 


How To Improve Shopping Experience In Your Singapore Ecommerce Store

Every business aims to see their customers happy which is proof the business is doing right. This is achieved by improving their shopping experience in your E-commerce Store. Happy customers will tend to spend more on your products and services and will spread your business popularity to their friends.

They will give your five-star business ratings and excellent reviews. In Singapore, the online digital marketing is very competitive. You need to offer the best shopping experience to have attracted more customers. This article will go through the keynote touch points and actions that you need to take to improve the shopping experience in your Singapore E-commerce store.

  1. Have an Easy-To-Navigate and Fast Business Website

The website is your E-commerce store business store campaigner. This is the platform for you to make your sales and every imperfection will be judged from here.

get google ranking ad

Website Navigation and Speed

One of the crucial aspects that you need to look at is website speed and navigation. The customers will leave your site if it is slow to load or it’s hard to know how things are done on the website. Squeezing a lot of stuff in your E-commerce store is the primary reason for the slow riding of your site.

You should resize the website images to the appropriate size before uploading them. More so, the pictures should be appropriately optimized to web formats such as JPEG, GIF or PNG. To measure the speed and navigation of your website, you need to check out for the google analytics bounce rate, your site loading time on tools.pingdom.com and your clickthrough rates.

Communicating Your Value Proposition

A great business is promoted by reliable products and services for customers. Nobody will care for a fast and easy to navigate website that is not valuable. You should pack up your product in a way that your customers will quickly know what it can do for them. This is signified by how different your products are from other available alternatives in the Singapore online digital market.

How will you help your customers? Online users need to know the strong impression about you. Your business brand voice should be coherent and precise for it to be easily memorized. This will enable people to talk to others about you quickly.

  1. Compelling Product Pages for Better Lead Conversions

The sole purpose of the product page is convincing the visitor that the product is worthy to purchase. Some of the must-have details in the product page include pricing, product details such as the material, color and size, great display pictures and descriptive product information.

The page should be more fun and interesting for customer interaction. You should make it easy for online users to find what they are looking for. More so the web page should be well informed with comprehensive details showing the uniqueness of your product. Making the site more personal allows visitors to meet their preferences by building their type of products. Best e-commerce web designs should have consistent and strong visuals, intuitive and simple navigation and brand quality copywriting. This will improve the conversion of online visitors to customers.

  1. Checkout Optimization

Regardless of the product, you are dealing with; you must always work on checkout process optimization for an improved shopping experience. To design a perfect e-commerce checkout flow that generates leads, you should design the add to cart section. Also, you should position the play now button where the users see it all times. Correctly displaying your cart contents and providing a guest checkout enhances sing up a portion of the checkout process. Having a pop-up window asking the customers whether to continue with shopping is one of the best methods of improving their shopping experience. Another strategy of having more customers is free shipping. Research reveals that most customers are ready to pay more for the product and get free shipping. Offering free shipping will boost you’re the value of your sales order.

  1. Having A Systematic and Coherent Content Strategy

Blogging about your product is the best content strategy to improve the shopping experience in your ecommerce Singapore store. The products purchase products because they are helpful to them. You should offer expert blogs in clarification of the product details for your customer’s desire. His way, more customers will opt to buy from your ecommerce store website. Your blog posts should cover various aspects of your product including gift guides, specific advice, trending information and travel tips. You want to drive massive traffic from social media and search engine platforms. This is partly achieved by choosing a perfect keyword likely to be used by customers when searching on google. More so, each blog post should have its unique job to accomplish to enable you to measure its effectiveness. It is keynote to regularly update your website blog content to establish consistency with your customers and to keep them coming back into your site.

  1. Building A Great Social Media Community

Majority of Singaporeans are found in social media platforms including Facebook, YouTube, and Instagram. A study conducted reveals that business brand interaction with its customers significantly plays a part in creating a close relationship. Most customers recommend a brand that they have interacted on social media over other brands of a similar strain. One of the tips in building a full social media community is the creation of buy and sell Facebook groups all around Singapore. Instagram provides another great platform to market your business brand and improve your customer’s shopping experience. You should create your Instagram ecommerce store page and include your customer’s photos on it. This enhances your credibility to new customers as they can see your product on real people.

  1. Maintain Short, Snappy and Bold Emails

Email marketing is a crucial aspect of improving customer experience. The email system in a commerce store includes marketing emails for prospective customers, completion purchase emails, support emails and abandoned cart emails for customers who did not do a complete checkout. In all these emails, you should make sure they are clear to avoid pissing off your customer. Always make sure that your email subject lines are evocative and informal in a way that creates curiosity for the customers. You want a subject line that will get them excited to view the email among others. In these aspects, measuring the open email rates gives you an idea if you are on the right track or you are wasting your time in sending tonnes of emails. Lastly, you should provide a single call to action on your clear and simple email. Let them have one only one action to say yes to.

  1. Crafting of A Compelling Product Experience

Regardless of the size of your ecommerce store, you should try and craft a fun unboxing experience for your customers. Apple is an example of big brands who correctly use this strategy. For an ecommerce store, there are less direct touch points with your customers. You hence need to completely utilize the available touch points to impress your customers by creating shareable and memorable experiences.

Online users are more likely to purchase from a brand that has premium packaging regularly. Unboxing a beautifully wrapped package by a customer who shares it on social platform goes a long way in promoting the brand awareness of your ecommerce store. From the shipping box, fillers, product sticker, custom note, receipt, and business card, all these are crafted perfectly or create a compelling product experience for your customers.

  1. Engaging with Your Happy Customers After Purchase

At last, you got someone who bought from you. Post-purchase relationship with your customers is essential to every business with the goal of growing consistently. The relationship does not end after they pay for a product and you deliver it to them. These customers are of great value in offering you information about their shopping experience. To grow a repeat avenue for your ecommerce store, you need to get acquitted with the first customer buying experience. You need to take various actions to better the new customer first-run experience to keep him, or her coming back to your site for more. You should customize a thank you page and design a follow-up email. The follow-up emails persuade the customers to take another action such as sharing the product experience on social media, buying related products and referring the product to their friends for a particular reward.

  1. Providing Support to Your Customers When Things Go Wrong

Customer service s a great determiner of your e-commerce store progress. Excellent customer service is a powerful tool in promoting your business. In similar terms, many companies have got it wrong by placing cost cuts to their customers.

If for some instance a customer receives a damaged or broken product, you should provide ultimate support to calm the unhappy scenario by proving a similar product for free. Offering support prevents unhappy customers from leaving terrible reviews on your site or hating and preaching the boycott campaign against your business brand. Instead, they will feel supported and work towards helping your e-commerce store site make more sales.

  1. Ask for Customer Reviews

Today, e-commerce store has made reviews a part of its world. Customers are increasingly demanding more and more details about products before making a purchase. Reviews are of major significance on your business website as the majority of the consumer’s trust one another way more than they trust the e-store business advertisements.

You need to establish a perfect review-getting strategy that will give you an advantage over other Singapore businesses of the same strain. Use of customer reviews can effectively strengthen the impact of word-of-mouth marketing strategy in promoting your business brand. Simply, make your customers happy, get good product reviews, get more new customers and get better reviews.

  1. Running A Referral Program

The friends of your business customers provide a potential target audience for your products and services. This is because they are more likely to be interested in similar products purchased by their friends. Referral programs offer the sole method of directly reaching out to the friends of your customers.

The program involves encouraging people to make more referrals for your business. Referral programs help boost customer loyalty and even get some of the best new customers you can get. However, you need to successfully delight your customers first to have excellent social media feedback and reviews. Many people are yet to realize the dramatic effectiveness of referrals.

Here Is A Recap of Some Metrics You Should Keep an Eye On

  1. Referral/repeat Sales Volume. Repeated sales from your customers is a good indication of a developing business brand. Repeat sales volume vary from one industry to another. They are of great significance as repeated customers are more likely to give you feedback.
  1. Quality and Quantity of Reviews. The number and frequency ratings of your reviews are essential in analyzing the level of customers shopping experience.
  1. Social Media Sentiments. Google alert is a useful tool in checking out the various notifications about your brand in social media platforms. Establishing what your customers are saying about you on social media will help improve your business services.
  1. Replies to Support Emails. You need the email replies from unhappy customers to get the essential details of where you need to improve on.
  1. Scores According to Net Promoter. It is essential to ask your customers for referrals and know how much they rate your e-store.
  1. Customer Referrals. Positive social media mentions and consistent monthly transactions are enough indications that people love what you do. Set up referral programs to try and get some customer referrals.
  1. Communication with Your Customers. Online digital marketing involves keeping in touch with your customers. You can reach out to them and chat with them that they like most about your brand and so on.

Summary

Many customer uncertainties come with a first time purchase from a new company. However, you are in a prime position surprise and exceed the expectations of your customers by offering an improved shopping experience.

This article provides the vital steps that you should follow in revitalizing your customer’s shopping experience in your Singapore ecommerce store business. The guideline will earn you more customers and also keep them coming back for more in a bid to stay at the top level of the Singapore competitive digital online business.


Conclusion

Singapore is well known for its level of innovation as well its fast-growing economy. And these are the characteristics that make it the perfect mecca for new business owners, especially when it comes to marketing and advertising. It’s easy going business climate affords quick startup opportunities, reduced taxes and tax benefits, swiftly enforced rulings on contracts and easy to get construction permits. Content marketing, conversion optimisation, the power of the consumer, real marketing, and video marketing are all trends that Singapore owners hope will make their businesses more productive. Luckily, there are several forms of advertising that can ensure that your campaign goes smoothly. All it takes is a little dedication and experimentation to figure out which one appeals most to your audience.

Author Bio

Tom Koh is widely recognised as a leading SEO consultant in Asia who has worked to transform the online visibility of the leading organisations such as SingTel, Capitaland, Maybank, P&G, WWF, etc. Recently he was instrumental in consulting for a New York-based US$30B fund in an US$4Bn acquisition. Tom is a Computational Science graduate of the National University of Singapore. In his free time he performs pro-bono community work and traveling.
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January 02, 2020

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