Marketing Singapore: The How To Guide

complete guide to marketing in singapore

Marketing Strategy in Singapore, You need to know!

Marketing in Singapore can be very challenging because there are so many options ranging from digital to outdoor to print. Businesses should consider the merits of the various marketing media in Singapore for market share and positioning. Here we consider the various modes to market in Singapore.

The way businesses market in Singapore via offline and online has been shaken up due to the accelerated adoption of digital media which is over powering traditional media.

Singapore has garnered quite the reputation when it comes to innovation and standard of living. It ranks as the world’s number 2 smart city. It’s widely regarded as one of the globe’s most crypto-friendly countries. It has managed to remain at the top of the list for the last four years as the world’s most expensive place to live. And it is also rumoured that this Southeast Asia city-state’s new satellite companies could make it the next leader in space technology. It’s this laundry list of achievements which makes Singapore one of the most dynamic and ideal places on earth to market your business.

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The booming Singapore economy greatly motivates local and foreign investors to start businesses here. A recent report showed that there are more than 400,000 corporate entities in the country and 60% of them are owned and operated by sole traders. The government has put in place policies such as the open immigration policy that allows foreigners to easily relocate to Singapore. The government also offers tax incentives and investments protection policies that are geared to make the country one of the best places to run a business.

Singapore’s Business Environment

What draws most business owners to the Singapore market is how simple it is to do business there. Up until October of 2016, Singapore held a decade-long place at the very top of the World Bank’s list of the easiest places to do business. And there are several factors that came into play when measuring it against all others.

For instance, it’s easy to start a business there. This is because there is an abundant number of business opportunities for both locals and foreigners. In fact, for foreigners, the list of requirements for registering a new business is pretty basic: the business has to be legal, it must be registered as a PLC, the business must not be registered for more than 6 months at the time of your application, the foreigner applicant must own a minimum share of 30% of the company and the business needs to have an SGD paid-up capital of $50,000.

Taxes are reduced in Singapore. The income tax rate for companies that are based there is 17%. However, these businesses are only expected to pay tax if their taxable income exceeds $300,000 per year. If their income is less than $300,000 per year, the tax rate is lowered to half the amount – only 9%. Also, to support businesses and bring in more investors the government offers tax exemption to new businesses. Not are taxed low, but there are also incentives and benefits offered.

Contracts are readily and swiftly enforced. In fact, in 2014 Singapore introduced a new litigation system that allows litigants to file their cases online and gives the courts the ability to keep litigants and lawyers well-informed about cases through e-mail and text messages. This makes it easy to manage hearing dates. Singapore is known for having the shortest resolution time worldwide with the average commercial dispute being settled within 290 days.

Another element of what makes Singapore’s business environment so inviting is how easy it can be to get construction permits. This is one of the quickest places to secure a permit. So for business owners who are interested in building a new structure, this is a huge benefit.

Singapore is a global hub for business

Headquarters for leading companies


Leading innovation centre in Asia


Advanced manufacturing hotspot


Quick business setup

  • 15 minutes to register a company online—quickest in Southeast Asia
  • S$330 to set up a company
  • 1.5 days to set up a business—17x faster than the regional average
  • S$1minimum issued capital needed to register a new local company

Government help

  • S$8.3 billion over three years to spur economic transformation and business growth
  • Absorption of bank loan risk (up to 70%) for new companies (<5 years)
  • S$300 million funding for deep-tech startups
  • Tailored assistance for large and high-growth companies from EDB and other agencies

Trends In Singapore Marketing  

In the world of technology, things are constantly changing. And the same can also be said for the world of marketing and advertising. This is why it’s so important that business owners always be aware of what the latest trends are. Let’s discuss a few of the most popular marketing trends in Singapore.

  • Voice search is gaining popularity in Singapore, with 26% of users using voice search online.
  • Social Commerce (shoppable tags)
  • FinTech (Financial Technology)
  • Cybersecurity
  • Artificial intelligence (AI)
  • Internet-of-Things (IoT)
  • Streamlined Memorability

Power of The Consumer

While social media has the power to help a business grow, it can also do damage if customers are not properly cared for. This is why Singapore business owners are starting to take the power of social media very seriously. They understand that one complaint from one customer, could potentially go viral and the damage could be irreparable. This is evidenced by certain Facebook posts that make national and international news from time to time. Singapore advertisers are starting to give more weight to online reviews and other third-party websites that could possibly sway a potential customer’s opinion.

Ways To Market In Singapore

There are several ways to advertise your business in Singapore. Each has its own benefits as well as drawbacks. However, the good thing is that they can also be combined to create the most effective campaign.

Here are expert tips on how to market and advertise your company in Singapore.

1. Advertising

Online Marketing

According to a 2015 report, Singapore has approximately more than 4 million broadband internet users. This figure is expected to increase by more than 20% by the year 2018 as more people purchase internet-enabled devices. So far, the internet is considered one of the most reliable sources of information in the country.

Based on these statistics, marketing your company online will help you to connect and interact with more customers than you would use traditional marketing platforms. 74% of Singaporeans use social media daily. Therefore, posting ads on the various social media platforms such as Facebook, Twitter, and Instagram will help increase sales as well as drive more traffic to your website.

2020 Update: In May 2020, there are over 4.92 million (84% of the total population) active Internet users in Singapore. 99% of mobiles are connected with 3G or 4G broadband. On average, a user spends 7 hours 2 minutes on the Internet using any device.

Radio, TV, and Print Advertising

Radio advertising is a great way to increase sales and gain a leg up on the competition, though it’s worth noting that these means of advertising can be quite costly. They are ideal for businesses that cater to a younger audience.

For many years, radio, TV, and print advertising in Singapore have remained the most efficient ways of increasing sales and competitiveness. Recent statistics show that 47% of people who listen to radio consider it a reliable source of information. 6.9% of total media revenue earned by radio stations in the country is achieved by providing companies with advertising airtime.

The same case applies to TV and print advertising. Even though these channels are expensive, they allow one to target a specific audience. For example, when targeting the young generation, you can decide to advertise your products during radio and TV programs as well as magazines that the public is fond of.

2020 Update: Projected ad spends on Radio, TV, and print advertising is S$2.042 billion, a 6.5% decrease overall from an earlier year. 41% of Internet users stream TV content via the Internet, meaning they don’t use a cable connection to watch TV content. 

Outdoor Advertising

One of the best things about outdoor advertising is the amount of exposure your business can receive. Unlike most forms of advertising, this one gives you access to the public 24 hours a day. Outdoor advertising tends to be more affordable than TV, radio, and print advertising. As long as your posters are placed strategically, meaning where your target audience is most likely to be, then this form of advertising can offer a nice return on investment.

Online marketing has gained immense traction in Singapore, but conventional advertising strategies such as outdoor advertising are still effective in generating sales for businesses. The cities are packed with posters that promote products and services for individual companies. One of the benefits of using this strategy is that information about your business will be exposed to the public 24 hours a day. It is also important to note that outdoor advertisements are 50% and 80% more affordable than radio and television ads respectively. They can also be combined with other forms of advertisements such as print and radio campaigns thereby creating an all-inclusive media focal launch.

The trick is placing the advertisement in strategic locations to get the most results. For instance, companies selling whole foods place billboards at farmer’s markets. Mobile billboards are also widely used by advertising agencies to grasp the attention of passers-by and drivers. Note that there are regulations that govern outdoor advertising that you need to heed to avoid legal tussles. Visit the Advertising Standards Authority of Singapore website for a full list of these regulations and information about the permits that you need.

2020 Update: The value of the outdoor advertising market in Singapore is projected to grow around US$186 million.

2. Outreach Programmes

Email Blasting

Email blasting and telemarketing are two of the main strategies used by companies in Singapore to spread information from the company to customers. Using email blasting software, you can send newsletters and general marketing emails to your opt-in subscriber base without spending a fortune. The email blasts can be tailored to suit your goods and services.

In fact, email blasting software makes this process seamless, making it easy to tailor messages to the products and services you offer.

Uber uses email marketing to inform their customers about promotions and deals. The clear call-to-action and intuitive design of the email make it easy for one to understand the intended message.

2020 Update: Up to December 2019, 269 billion emails were sent and received each day. The number of active email users is forecasted to reach 4.3 billion in 2022. The average open rate for a welcome email is 82%. 81% of small businesses rely on email as their primary customer acquisition channel, and 80% for retention. The average expected ROI is $32 for every $1 you spend on email marketing. Emails with personalized subject lines generate 50% higher open rates. Videos added to your email increase click rates by 300%. 49% of consumers would like to receive promotional emails from their favorite brands. 49% of all emails are opened on mobile devices.


Telemarketing involves marketing goods and services by calling the target customers. Companies that offer financial services, home security systems, Internet and cable services, and charitable organisations widely use this strategy to get more customers. Callbox is one of the leading telemarketing companies in Singapore.

2020 Update: Mobile connection as a percentage of the total population is 144%. The total number of mobile connections is 8.37 million. The percentage of mobile connections that are Broadband (3G&4G) is 99%. The percentage of mobile connections that are pre-paid and post-paid is 36% and 64% respectively.

Direct Marketing

The worth of direct selling in Singapore in March 2020 is US$990. Direct marketing involves making direct contact with existing customers as well as potential clients and informing them about your products and services. Unlike other strategies such as media advertising, it allows you to target a particular group of customers and personalize the message to get maximum results. You can save time and money by hiring a direct marketing and lead generation company such as SingPost Admail. This company offers maildrop service to distribute unaddressed promotion materials such as brochures to business premises and households in Singapore.

Alternatively, you can rent a database from one of the lead generation companies such as Ninja Emails and Wave Evolution and use it to do email marketing.

3. Education

Free Seminars and Workshops

What’s the best way to build customer trust and loyalty? Offer free seminars and workshops. This achieves two things: offering things for free always gets the attention of your potential and teaching people what you know helps to build credibility with your audience. These events also serve as a wonderful opportunity to present new products or services.

Inviting existing and potential customers to free seminars or workshops at different times of the year can help you market your products. During the workshop, explain the solutions that the goods or services offer to customers.

You could also capitalise on these events by introducing new or upcoming products to the customers.

Visit the Go Global website for a comprehensive list of events, seminars, and conferences that you can attend to market and learn more about the business realm in the country.

2020 Update: has listed a total of 643 upcoming free seminars and conferences in 2020-2021 in Singapore. 

Partnered Programmes

Partnered programmes are mutually beneficial associations that will help you save money on marketing and enjoy multiple streams of revenue. One such arrangement is the YouTube Partner Program that allows companies to use its vast online video platform for reaching more customers using their monetised content.

Youtube channels broadcast their content and during their videos ads are shown. When someone clicks on the ad, the owner of the Youtube channel is paid a certain amount. These types of partnerships give you the ability to have multiple streams of revenue.

The company offers YouTube analytics that aid in tracking and managing the performance of your content and keep track of earnings.

Write and Publish Blogs, Articles, and Opinion Pieces Online and Offline

The internet is one of the most trusted sources of information in Singapore. You can empower the public with information about your products and services by writing and publishing informative and engaging blog posts on your website.

You can also post guest posts on the authority site to drive more traffic to the main site. Guest posts are also very effective in boosting the site’s ranking on search engines and domain authority.

Blogs and articles serve as another way to build credibility with your audience–specifically online users. Build your authority even further by guest posting on related blogs and websites.

Also, writing opinion pieces and submitting them to leading newspapers such as Lianhe Zaobao and The Business Times can help you engage with the target audience in a more direct and engaging way.

2020 Update: Publishing articles, blogs, and opinions are good options for marketing a product. It is observed that in 2019, 72% of Singaporeans read news once a week, while 41% read online articles on either social media (39 percent) or websites (27 percent) once a week.

4. Digital Marketing

Social Media Marketing

Digital marketing in Singapore is a growing trend as many businesses realise that offline marketing means such as newspapers, free sheets, bus ads, billboards, and telemarketing are rapidly losing ground. A recent survey showed that 48% of respondents aged 40 and below, 63% aged 30 and below, and a whopping 97% aged 20 and below do not get their news feed from printed dailies.

Facebook, Twitter, Snapchat, and Instagram are some of the social media platforms that you can use to market your products to millions of people simultaneously. Facebook allows marketers to create free pages and place either paid or free ads on them. The Twitter business version can also help influence your marketing campaigns positively by letting you post ads on your profile. You can also post links and small marketing blurbs on your profile to engage with millions of people.

More Singaporeans have embraced photo-sharing social media platforms that have sharply increased the number of individuals who use Snapchat and Instagram. The number of individuals using these two platforms increased from 8% to 15% between 2014 and 2015. Therefore, posting photos of your products on either of these platforms will help you to engage with more customers. You can also display sponsored ads and hold contests on the platform to keep your followers engaged and interested in your company.

2020 Update: Marketers can reach 4.60 million people through social media. The most active social media networks in the country are YouTube, Facebook, Instagram, and Twitter. Among them, nearly 4.45 million Singaporeans are active Facebook users. It is possible to reach 4.3 million Singaporeans through YouTube. There are over 1.3 million Twitter users, more than 2.113 million Singaporeans are on Instagram and 1 million people are active WeChat users. Singapore’s millennials dominate social media. 

Video Marketing

Many business owners are starting to realise how invaluable video marketing can be. This form of advertising gives them the ability to communicate a story more effectively. Singapore marketers are also creating videos for platforms like Facebook and Youtube. Marketers realise that this could help their message spread. However, it is worth noting that this particular trend is still in its infancy, so this is the perfect form of advertising for business owners who hope to stand out from the crowd.

2020 Update: 96% of Internet users watch online videos. 89% of users watch online videos on mobile. 78% of users choose YouTube as their first choice for watching online videos. 60% of users watch YouTube videos to learn about a product. On Facebook, an average video post gets 7.15% and a photo post gets 5.43% engagement. A business website with videos captures 4.8% higher attention of audiences than a website without videos. Digital marketers believe video marketing strategy brings 55% returning customers.

Content Marketing

Content to become prominent with more business amplifying content marketing in their marketing strategies.

In 2016, Hubspot, one of the largest champions of content marketing set up its headquarters in Singapore. It was announced that it planned to hire 150 employees within the next three years. So it’s no surprise that other Singapore companies have decided to get in on this trend. Content is still king and in Singapore, content marketing is playing a huge role in advertising at the moment.

In 2019, 25% to 43% of digital marketers spend their marketing budget on content. Digital marketers also believe that content marketing costs 62% less than traditional marketing and helps to generate 3 times more leads. Infographics content has 3X times more shared and liked ratio than any other form of content.

Affiliate Marketing

Affiliate marketing entails contracting independent marketers to sell your products and services through their websites, blogs, and social media channels in return for a commission. The Affiliate Gateway and Optimise Media are two of the leading affiliate marketing companies that you can use to scale up your online sales. Both companies have systems and platforms that they use to target different segments of the audience.

2020 Update: 81% of marketers and 84% of publishers leverage the power of affiliate marketing. Affiliate programs generate 15%–30% of all sales for advertisers. In 2020, 15% of the total digital media advertising revenue is attributed to affiliate marketing in the world. Annual affiliate marketing spending is projected to hit the $6.8 billion mark in 2020 around the world.

Conversion Optimisation

Another trend is conversion optimisation. Singapore business owners are currently focused on turning those website visitors into actual customers. Many are doing this through Google and Facebook advertising. Since 2002, Singapore has taken advantage of Google’s ad prices, which are steadily rising. Facebook ads are expected to follow the same trend.

2020 Update: Google and Facebook are the two biggest online platforms in Singapore for getting eyeballs for business. Both Google’s and Facebook’s advertising platforms work like an auction.

5. Soft Selling

Taking Part in Charities and Sponsorships

A recent poll showed that 90% of consumers expect companies that they buy products or services to give back to society. You can strike a balance between conduct business in the country and being a good corporate citizen by participating in charities and sponsorships. These two course-related marketing strategies will give your company immense exposure in return for footing the event expenses.

You can also sponsor local sports teams to get more exposure when the team takes part in tournaments locally and abroad. Garena is one such company that recently sponsored Young Lions, a Singapore League football club. The company signed a two-year deal to support the team by providing $4 million. The team will be wearing t-shirts with the Shopee brand name. Shopee is Garena’s first C2C marketplace that is mobile-centric.

Top five reasons for charities and sponsorships activities in Singapore (2020):

  • Increasing brand loyalty
  • Brand differentiation
  • Awareness and visibility
  • Highlighting corporate social responsibility
  • Client entertainment

6. Use Professional SEO & SEM Services

If you want to ensure that your business is playing by the rules and will get the most out of your online presence, then it’s a good idea to seek the advice of a professional SEO service. What makes this form of marketing so useful is that it gives you visibility in the search engines. And the more visible and highly ranked your Singapore business website is, the more traffic and sales you will be able to generate.

Sure, you could take the time to learn the ends and outs of SEO on your own. You could learn the mechanics of SEM, Cost-Per-Click, Pay-Per-Click, and Cost-per-Thousand Impressions. However, you have to consider how much time this will actually take away from the rest of your business. That’s why many business owners choose to enlist the help of experts who have more experience in this particular field.

It is of paramount importance for all websites to comply with search engine optimized (SEO) rules to continue ranking high on Google and other search engines. High ranking results in more traffic and sales, as more people will get to know about your company and the products that it offers.

Go the extra mile and couple your SEO campaigns with SEM (Search Engine Marketing). Concisely, SEM is a new internet marketing strategy that entails promoting sites by increasing their visibility and popularity in search engine results pages through paid search ads, paid search advertising, Pay-Per-Click, Cost-Per-Click, and Cost-per-Thousand Impressions.

The Evolution of Print Advertising in Singapore

In most cases, the search engine ads are sold on a PPC/CPC and CPM basis. It is recommended to hire an online marketing company that specializes in offering these services to get maximum results from SEO and SEM. The service providers have the resources required to come up with a digital marketing campaign that resonates with your goals as well as software to monitor the amount of traffic and sales generated from each campaign.

2019 is a great year for SEO in Singapore and the rest of the world. Facebook ad spend increased by 62% in Q1. Instagram influencer marketing is estimated to reach $2 billion. 86% of digital marketers use PPC for SEO and SEM. In 2019, 61% of digital marketing agencies in Singapore claim that improving SEO and SEM is their top inbound marketing priority. The average firm is expected to set aside 41% of their marketing budget for SEO and SEM, and the rate is projected to increase to 45% by 2020.

Some Creative Ways To Marketing In Singapore

Here are 20 creative ways that Singaporean businesses use to market a new or existing product and services:

  • Email Marketing
  • Lead Management
  • Event Management
  • WebForms & Surveys
  • Websites & Landing Pages
  • Blogging or Content Management
  • A/B Testing
  • SEO
  • Social Media Marketing
  • Mobile Marketing
  • Live Chat
  • Dashboards and Analytics
  • Ecommerce and point-of-sale



8 Great Marketing Strategies

Having an effective marketing plan in place is important to business success. Without focus, you will easily fail to achieve any of your goals and objectives. For this reason, it is necessary that you have a robust marketing strategy to keep your vision in focus. 


Marketing is not a stand-alone activity. It comprises of the many different components that must be implemented in all the stages of a business’ activities. With various things happening within your business in Singapore, it is important to have a marketing strategy in place.

Marketing Strategy Definition

A marketing strategy is the company’s general game plan for getting prospective leads and transforming them into clients. It entails the business’ value proposition, data on target client demographics, key branding messaging and other high-level components.

Four Key Things to Consider for Marketing

There are numerous types of marketing strategies. You need to choose one that works best for your business needs. Here are the four things you must consider to choose the right marketing strategy:

  • Determine the target population: Determining your target population is one of the essential steps in picking a marketing strategy. It offers you accurate demographics that assist in choosing the appropriate marketing plan
  • Examine the audience: Craft a theoretical procedure of buying goods and services to examine your audience’s behaviour. The moment you understand the buying habits of your target audience, you can choose an appropriate marketing plan
  • Consider marketing strategies: The moment you understand the demographics, attitude, and behaviours of the ideal client, you can pick a proper marketing plan
  • Evaluate the strategies: Once you choose the best marketing strategies in Singapore, evaluate and implement them. The procedure must be for testing purposes, and the most productive and reliable strategy should be applied

Types of Marketing Strategies

Choosing the right marketing strategy comprises requires you to analyse the business’ requirements, target audience and product specifications. The main types of marketing strategies include Business to Consumer marketing and Business to Business marketing.

The common type of marketing strategy is Business to Consumer (B2C) marketing. Read through for more.

  • Cause Marketing

Finding a common cause that you and your clients care about will create magic for your business success. This requires internal knowledge of the things your business cares about and who they intend to help in the society.

  • Proximity Marketing/Close Range Marketing

Use Wi-Fi to send promotional tests of your products and services to your client’s tablets and smartphones in close proximity.


Source: Yahoo

  • Transactional Marketing

Increasing sales is hard, especially if you must consistently sell your products in high volume. To meet the demands of your investors, you must offer discounts and coupons to motivate clients to buy.

  • Word of Mouth Marketing

Word of mouth entails passing information from an individual to an individual through oral communication. Clients are excited to share with their people the brands they like. The majority of clients find great importance in sharing stories of their best products or services.

Word of mouth is an ancient method where people learned about what to buy. Contemporary marketers have also learned how to make an authentic word of mouth for their organizations and the products they represent.


Source: Yahoo

  • Mass Marketing

Established corporations need to drive large numbers of people to buy their products or services for them to remain operational and succeed. Even though mass marketing might look like a shotgun methodology to marketing, this is not true.

Large businesses spend a lot of money to understand big data. This offers them important insights into where to place media for their potential clients who purchase their products or services. 

An excellent example of an effective mass-market retailer is Walmart. Being the leading global retailer, they are smart about mass marketing strategy, always giving their clients a feeling of warmth and locality.

  • Online Marketing

The commerce industry has propagated to the internet, and this has forced a new type of marketing to emerge. From pop-ups to online banners, online marketing experts have tried to catch their client’s attention the best way they can. Currently, the majority of online marketing effects are a combination of growth hacking plans and a range of awareness tactics that drives attention.


Source: Yahoo

  • Social Marketing

The internet has changed how people live, work, learn, and how they engage in extra-curricular. Whenever a client has any question, they hardly ask friends or colleagues; they simply Google. 

Google is extremely effective when it comes to answering questions. You do not have to look far to notice the power of a search marketing plan. Google has crafted the industry for many decades and has assisted many business owners in expanding their business.

Even though many businesses and organizations used to market their products in the local yellow pages, fewer clients consult their local physical directory. So, this channel has become increasingly less effective over the years.

  • Direct Mail Marketing

This is a channel-agnostic type of marketing that allows non-profit agencies and businesses to communicate directly with their clients. They do this with marketing techniques that include text messaging, email, online display ads, interactive consumer websites, fliers, promotional letters, outdoor advertising and catalogue distribution. Direct marketing texts emphasize focus on the client, data and accountability. Traits that distinguish direct marketing comprise:

  • Advertising texts are addressed directly to the clients. Direct marketing relies on the ability to address the participants of a target market. Addressability comes in various forms such as email addresses, web browser cookies, postal addresses, fax numbers and mobile phone numbers
  • Direct marketing aims to drive a unique call to action. For instance, an ad might ask the prospect to click on a link to an official website or call a free phone number
  • Direct marketing emphasizes measurable, traceable responses from clients regardless of medium.
  • Direct mail marketing applies to the business of all sizes from a small start-up to the leading companies in Fortune 500. A perfectly executed direct marketing strategy in Singapore can bring positive returns in investment by indicating how many potential clients responded to the call to action


10 Low-Cost Marketing Strategies for Businesses in Singapore

Marketing a startup doesn’t have to cost a fortune.

Granted, a higher marketing budget might help to bring more visibility, which translates to better and more consistent returns, but there are ways to work around a shoestring budget and still achieve as much.

Here are ten such strategies:

  1. Pick a Killer Brand Name

A rose by any other name would still smell sweet…

Not in the world of startups.

Think of your name as your identity, the first thing your customer will remember about your business.

It should therefore be memorable, easy to spell, and engaging — no compromise. If people can’t spell and pronounce your brand name properly, you can bet they’ll also have a hard time remembering it.

  1. Work on Referrals

One of the most effective low-cost marketing strategies you can adopt today is to avoid marketing by itself. Instead, create a system where your customers or clients help you market your business.

Never forget the fact that your customers are four times more likely to purchase your products or services when it’s referred to them by their friends or family.

We suggest you work on getting personal recommendations from your customers. Focus on how you can get them to put out a positive word for your business or products.

  1. Identify Your Target Marketing and Direct All Your Marketing Effort to them

Don’t just market to random individuals. Instead, identify people with real interest and direct all your marketing effort to them.

Take your time to research, study, and understand your target audience. Find out what appeals to them.

The point is to avoid casting a wider net to an audience you’re not sure of. Then as your business gradually picks, you may want to extend your marketing effort to an even bigger audience as you work on growing your customer base.

  1. Perfect Your Brand Positioning Statement

Strong brands need strong brand positioning statements to direct their marketing decisions.

After you figure this out, the next thing you want to do is communicate it clearly to your target audience so it sticks into their mind. The point is to work towards creating a unique impression in the minds of your target audience to stand out from the crowd and so they can start viewing you as an industry leader and not just any random company.

  1. Work on Your Social Media Presence

Social media has grown to be a powerful marketing tool, boasting close to 5 million users in Singapore.

All you have to do is package your content for social media consumption and there’s a fair chance that it might actually go viral and draw the spotlight to your business.

For your brand to grow popular and attract your target audience on social media, you have to work towards making your brand both reliable and reputable online.

  1. Guerrilla Marketing

Guerrilla marketing is even more promising now than it’s ever been over the years.

With the likes of social media sites such as TikTok and Likee taking over, guerrilla marketing is the perfect way to draw attention and direct it to your brand.

What’s guerrilla marketing for those hearing about it for the first time?

Guerrilla marketing is a marketing strategy that involves creating some buzz around your products or services offline, with the aim of winning over your target market’s attention.

The point is to figure out how to get people talking. You want to keep your brand fresh in people’s mouths. So, you create an entertaining and informative message that you’ll be passing to your target audience verbally to get a shot at new business opportunities.

  1. Own Your Niche

Research your industry and establish yourself as an expert.

To do this, you have to look beyond your products and services by focusing on the field that you’re involved with.

You have to come off as someone’s knowledge by dishing out pieces of advice that not only help to inspire trust and respect with your target audience but also work in favour when you’re working with other writers and influencers.

For this, you have to start a blog and write about your industry and everything you know. Write articles, guest articles, publications, trade magazines, and newsletters. The point is to make sure your name is everywhere.

  1. Work on Your Connection

Your business is as successful as the network it has.

You can start by establishing relationships with influencers and writers in your industry.

For instance, if you have a fintech idea, you should consider establishing a strong relationship with writers and influencers in the technology and financial industry.

psg digital marketing

Find out about the influencers and micro-influencers within your industry and reach out to them, asking them to endorse your products or services.

  1. Forums and Groups

Never underestimate the power of hanging around public forums and various social media groups.

People ask questions in these forums and groups, and the more you answer them (and more expertly) the more people learn to trust you.

You might even catch wind of some events happening around you or the opportunities to promote your products.

Just stay involved in these groups and forums and watch as the rest of the chips fall in place.

  1. List Your Business Google Maps

People using Google Maps to find places to shop, eat, hang out, party, and so on has become a popular trend. For this, you want to make sure your business is listed on Google Maps.

Just having your business listed on Google maps is enough to get your brand noticed.

But you can go the extra mile by getting your customers to comment on your business and leave reviews that potential clients and customers might find useful.

website design banner


Understanding The Different Media When Marketing In Singapore

Foreign Media Used for Marketing

The media industry has different kinds of sectors dealing in various fields such as animation, broadcasting and so forth. Foreign media is available in Singapore. Americans, Japanese, UK, and Germans formed the largest group of media correspondents. Singapore is an ideal place in attracting foreign organizations.

Over the last few years, many new media companies have set bases. Famous international media available in Singapore include CNBC Asia and DOW Jones Group. Both the two companies have their headquarters in Singapore. Various publications such as Time, INYT, WSJA, Newsweek, and Economist print their information and distribute Asian Editions via Singapore.

Local Media Used for Marketing

Local media forms a more significant part of the industry. There are about nine daily newspapers such as The New Paper, TODAY, The Strait Times, Lianhe Zaobao, Shin Min Daily, Berita Harian, Tamil Murasu, and Lianhe Wanbao. The newspapers are conveyed in different languages such as English, Malay, Tamil, Chinese, and so forth. The leading publisher in the whole industry is Singapore Press Holdings.

Satellite Broadcast Media Used for Marketing

On local broadcast media, there are approximately 20 satellite broadcasters that are licensed according to the laws and regulations found in Singapore. The broadcast uses four main uplinks such as Ascent Media Group, ST Teleport, SingTel Telecast, and MediaCorp. However, the local broadcast media can use their uplinks, with the Infocomm Media Development Authority (IMDA) issuing licensing for the right to broadcast.

Radio Broadcast Used for Marketing

Radio is another popular media in Singapore. MediaCorp Radio is the owner and carries operations of 13 radio stations that air in different languages. It also owns XFM 96.3 that broadcast in French, Japanese, Geman, Hindi, and Korean. It provides diverse options to various communities in Singapore. The 13 radio stations include Capital 95.8FM, RIA 89.7FM, LUSH 99.5FM, CLASS 95GM, WARNA 94.2FM, GOLD 90.5FM, Y.E.S 93.3 FM, SYMPHONY 92,4FM, 938LIVE, EXPAT RADIO 96.3FM. LOVE 97.2FM, OLI 96.8FM, and 987FM. SPH Radio owns and operates One FM 91.3, UFM100.3 and Kiss 92FM. SAFRA Radio owns and operates Power 98FM and 883JiaFm.

Television Broadcast Used for Marketing

Television attracts a wide range of consumers in Singapore. MediaCorp is also the largest and popular broadcaster. It manages and owns various entertainment and broadcasting channels such as Channel U, Channel 8, and Channel 5. Additionally, it leads the information channel and Malay entertainment. It has added other broadcasting channels such as Okto and Vasantham. Channel 5 and Channel 8 provide consumers with the highest quality and 24/7 Mandarin and English information and entertainment programs. Channel 5 is majorly information programs while channel 8 is entertainment programmes.

CNA (Channel NewsAsia) was started in 1999 to offer Asian English shows majorly airing news to viewers all round the clock. It has a wide area of the field from social, political to economic news covering areas of East, Southeast, and South Asia. It has its stations in these regions. CNA is also part of MediaCorp Company. StarHub Tv is another popular media in Singapore operating a subscription Tv service and providing about 100 quality and international programming channels. It airs its program 24/7. Some of the programs that are found in Starhub TV include HBO, CNN, National Geographic, and Star World. Another media, SingTel mioTV was started in 2007 and also operated under subscription. It provides programs such as Video on Demand Content. Mainly their content covers many areas such as sports programs, general entertainment, and US drama series.

Media Gaining Popularity In Singapore

It is no doubt that TV and print media are dying. From many sources, subscriptions are going down, and many viewers and readers are moving online. They use digital platforms for entertainment and news. Digital media is gaining a lot of popularity, and ad spending is ten times more than it was two decades ago according to Group M.

TV and Print media have started seeing a significant reduction in their advertising field. Television and print media circulation revenue is exceeding advertising revenue so there are many chances that they will phase out in the future. For example, Jakarta Globe, a local publisher stopped printing in 2015 due to the high cost of operating a paper. The Strait Times recently announced that it would merge with the other two companies to cut about 10% of the operating expenses. The Strait Times print circulation dropped to 276 000 in 2016 as compared to 300 000 in 2015.

2020 Update: Traditional media is losing its popularity and digital media gaining popularity. The most active media networks in Singapore are YouTube, Facebook, Instagram, and Twitter. In 2020, marketers can reach 4.60 million people through social media. Among them, nearly 4.45 million Singaporeans are active Facebook users. Statistics from Google shows that 82% of all Internet users in Singapore access YouTube each month in 2020, with 68% of Internet users in Singapore watching online video every day.

Marketing Expenditure

In the coming years, the entertainment and media industry will see a rise in the compound annual growth rate of about 3.5%. This is similar to $5.6 billion in 2016 to about $7 billion in 2022 according to PwC report. The local online advertising market is expected to grow from 8.4% CAGR to $455 million in 2022. Mobile advertising, well-known marketing agencies will continue to dominate the industry and accounts for about 48% of the total amount.

engage google ppc agency ad

2020 Update: In Singapore, marketing expenditure in the advertising market is projected to reach US$768m in 2020. The market’s largest segment is Search Advertising with a projected market volume of US$318m in 2020. In the Digital Advertising market, 21.0% of digital ad spending is accounted for by the retail industry in 2020.

Marketing expenditure in Singapore from 2010 to 2018, by medium (in million U.S. dollars)

Year Newspaper TV Digital Outdoor/transport Radio Magazine Cinema
2010 665 541 73 161 139 87 10
2011 681 591 127 166 142 94 9
2012 665 582 133 167 142 87 9
2013 867 625 173 219 153 88 9
2014 655 574 208 201 159 87 14
2015 637 572 249 236 157 74 13
2016 643 567 273 212 167 64 13
2017 627 556 313 212 162 62 15
2018 639 567 352 223 160 62 15

In 2017, advertisers in the region spend about US$313 million on internet advertising which is an increase of 15% in 2016. From this report, it shows that Singapore is benefiting from digital infrastructure. More than 1 million households have been connected to high speeds broadband internet and 5 million high-speed phone connections.

comparison of marketing spend singapore

Singapore’s digital marketing expenditure was US$352 million by 2018, decreasing the gap between digital, and newspaper and television advertising expenditures. With the decline of print media circulation and widespread internet connectivity, Singapore’s advertising landscape will need to adapt to the population’s changing media usage to reach the widest audience possible.

ad spend on singapore magazines

Magazines are still experiencing growth while newspapers are rapidly declining. However, both newspapers and magazines have acquired a new trend of moving from print to digital format. Magazine digital revenue is exceeding traditional revenue in 2018. The newspaper market has been declining for three consecutive years.

radio marketing spend in singapore

Radio is set to be on track in 2019 following contracting revenue in several years. The advertising accounts in the radio of 30-second slots cost about $329 on well know stations such as Kiss 92FM. Most popular radio stations in Singapore air in the Chinese language. The total amount of TV advertising revenue is expected to grow at 0.5 %. However, Television subscription and terrestrial are dropping.

marketing expenditure on TV in singapore

Digital streaming is taking a new look in Singapore. It grew from $3 million in 2013 to $20 million in 2017. It is expected to multiply, and by 2022 it will amount to $65 million. Recently, on-demand platforms are generating good revenue. E-sports are also overgrowing majorly because of overall video games and regular games. Singapore has set expectations to provide trust and transparency to consumers by how personal data are handled.

Here is other marketing spend in Singapore you should take note of:

marketing spend on newspapers singapore

engaging the top social media agency in singapore

marketing spend in cinemas singapore

outdoor advertising spend in singapore

The big winner, not surprisingly is digital media:

expenditure in digital media singapore

Media Laws And How They Affect Marketing Activities In Singapore

The Info-communications Media Development Authority (IMDA) is the main body regulating the overall media sector. The agency is responsible for the promotion, development, and regulation of the communication and information industry. It also includes information technology and telecommunication sectors. Currently, various media sectors and telecommunication are regulated by different areas.

The telecommunications sector is under the IMDA according to Telecoms Act, while Info-communication media is under the IMDA Act 2016. Telecommunications Act entails a lot of issues from regulations, standards of performance, code of practice advisory, and directions guidelines. All people operating any telecommunication media should be licensed under the rules in the Telecommunication Act.

In advertising sectors, the Singapore Code of Advertising Practice is the main principle guiding ways how advertising agencies should run. This code aims at promoting high levels of ethics in advertising through self-regulation. All the advertisements done by anybody should be legal, honest, decent, and truthful. This code covers all the national, international, and local laws. There are new laws that have been put in place in Singapore to guide rapidly in the increasing digital and technology landscape. The IMDA will take over the existing laws of monitory broadcasting content.

Importance of Interactive Marketing for Your Business Strategy

As you can see, there’s a whole lot to wrap your head around before you can go ahead and choose a marketing agency in Singapore. But before you even jump into making the decision, it’s important to shift the focus from the agencies to your business.

You want to understand your business, your team, your strength, and the vision you carry so you can direct the agency you choose in the right direction to take.

Which is to say, the only thing a marketing agency can help you with is refining the marketing vision you have as a company before laying down a sound strategy on how to propel your business towards it.

Marketing jobs & salaries in Singapore

Based on the 2018 Marketing Salary Guide: Marketing salary ranges in Singapore in banking and financial services, pharmacy and medical devices, consumer goods, technology, and digital marketing.

Title Salary Range
Marketing Salaries in Banking and Financial Services
Regional Head of Marketing – Executive Director (20 + years) $360k – $550k
Head of Marketing – SVP/ Director (15 + years) $260k – $320k
Senior Marketing Manager – VP (12 + years) $120k – $200k
Marketing Manager – AVP (8 + years) $90k – $120k
Associate (5 years) $50k – $80k
Marketing Salaries in Pharmaceuticals and Medical Devices
Director/ Senior Director (15 + years) $230k – $320k
Business Unit Head – Regional (10 + years) $180k – $260k
Associate Director (10 + years) $160k – $250k
Marketing Manager (6 + years) $90k – $160k
Senior Product Manager (6 + years) $100k – $170k
Product Manager (5 + years) $80k – $120k
Product Manager (3 – 5 years) $60k – $90k
Product Specialist/ Executive $40k – $60k
Marketing Salaries in Consumer Goods
Director/ Senior Director (15 + years) $230k – $320k
Business Unit Head – Regional (10 + years) $180k – $260k
Associate Director (10 + years) $160k – $250k
Trade Marketing Director (10 + years) $120k – $220k
Brand Marketing Manager (6 + years) $90k – $160k
Trade Marketing Manager (5 – 8 years) $90k – $160k
Product Manager (5 – 8 + years) $60k – $120k
Product Specialist/ Executive $40k – $60k
Marketing Salaries in Technology
Vice-President / President (20 + years) $230k – $320k
Director/ Senior Director (15 + years) $160k – $250k
Associate Director (10 + years) $120k – $180k
Senior Marketing Manager (8 + years) $90k – $135k
Marketing/Field Marketing Manager (5 + years) $66k – $100k
Digital Marketing Salaries
Digital Marketing Director (> 15 years) $220k – $350k
Assistant Director – Digital Marketing (11 – 15 years) $160k – $230k
Senior Digital Marketing Manager (11-15 years) $100k – $160k
Digital Marketing Manager (8 – 10 years) $80k – $1203k
Digital Marketing Executive (up to 7 years) $60k – $90k


According to the Salary Guide for Singaporeans-2019

Role Minimum (per year) Median (per year) Maximum (per year)

Digital Marketing Agency

Account Manager $50,000 $60,000 $70,000
Account Director $70,000 $85,000 $100,000
Business Director $150,000 $200,000 $250,000

In-house Digital Marketer

Digital Marketing Manager $84,000 $97,000 $110,000
Senior Digital Marketing Manager $110,000 $130,000 $150,000
Digital Marketing Director $180,000 $215,000 $250,000
Ecommerce Manager $80,000 $100,000 $120,000
Ecommerce Director $200,000 $275,000 $350,000
Social Media $50,000 $100,000 $150,000
SEO / SEM $80,000 $115,000 $150,000
Web Analytics $80,000 $115,000 $150,000
User Experience $80,000 $115,000 $150,000

Consumer Products and FMCG

Key Account Manager $85,000 $93,000 $100,000
Sales Manager $100,000 $105,000 $110,000
Senior Sales Manager $110,000 $118,000 $125,000
Sales General Manager $125,000 $135,000 $145,000
Head of Sales $130,000 $138,000 $145,000
Sales Director $130,000 $138,000 $145,000
Digital Marketing Manager $105,000 $113,000 $120,000
Marketing Manager $105,000 $113,000 $120,000
Senior Marketing Manager $170,000 $195,000 $220,000
Communications Manager $90,000 $95,000 $100,000
Country Manager $135,000 $143,000 $150,000
Brand Manager $70,000 $78,000 $85,000
Brand Director $175,000 $188,000 $200,000
Consumer Insights Manager $96,000 $101,000 $105,000
Consumer Insights Lead $150,000 $180,000 $210,000
Business Manager $100,000 $108,000 $115,000

Healthcare and Life Sciences

Product Specialist $70,000 $73,000 $75,000
Product Manager $135,000 $140,000 $145,000
Sales Manager $115,000 $120,000 $125,000
Senior Sales Manager $135,000 $143,000 $150,000
Marketing Manager $150,000 $155,000 $160,000
Marketing Director $270,000 $295,000 $320,000
Brand Manager $95,000 $103,000 $110,000
Brand Director $175,000 $188,000 $200,000
Business Development Manager $125,000 $130,000 $135,000


Most common marketing jobs and salaries in Singapore

Title Salary Range
Head of Ecommerce $120K – 240K
Digital /Online Marketing Manager $84K – 120K
Digital/Online Marketing Executive $48K – 84K
Social Media / Community marketing Manager $54K – 72K
Brand marketing Manager $60K – 84K
Marketing Analyst S$60K
Marketing Assistant S$7
Marketing Communications S$52K
Account Manager S$70K
Marketing Associate S$8

Marketing Job Titles You Should Be Familiar With When Hiring (or Looking For A Job) In Singapore

Job Title Job Title Job Title
Business Development Senior Product Manager Head Of Marketing
Account Executive Market Research Manager Marketing Management
Channel Marketing Manager Marketing Analytics Manager Designer
Project Management Market Research Market Access
Marketing Services Manager Market Specialist Product Marketing
Group Marketing Manager Market Development Specialist Channel Marketing
Product Management Market Leader Marketing Communications Executive
Product Specialist Strategic Marketing Manager Marketing Communication
Advertising Marketing Program Manager Marketing Research
Marketing Product Marketing Manager Local Marketing Manager
Marketing Business Development Manager Ad Sales Marketing Manager
Marketing Analysis Manager Market Segment Manager Market Director
Market Manager Market Sales Manager Market Data Analyst
Marketing Executive Regional Marketing Manager Marketing Strategy
Director, Market Development Marketing Specialist Global Marketing Manager
Analyst Sales And Marketing Manager Area Marketing Manager
Relationship Marketing Manager Email Marketing Marketing And Business Development
Field Marketing Trade Marketing Market Associate
Brand Digital Marketing Direct Marketing
Market Risk Manager Events Design Business Marketing Manager
Brand Marketing Manager Marketing Expert Online Marketing
Program Management Marketing Development Manager Commercial Marketing Manager
Market Executive Manager – Market Research Marketing Lead
Capital Markets Online Marketing Manager Brand Management
International Marketing Media Project Management Brand Manager
Partner Marketing Manager Country Marketing Manager Marketing Staff
Global Market Manager Digital Marketing Manager


Marketing Training Courses/Workshops/Diplomas/Degrees Offline and Online In Singapore

List of marketing courses/workshops/diplomas/degrees offline and online in Singapore to help anyone break into the hottest industry of the decade.

Institute Online/offline Description
Marketing institute of Singapore Offline Founded in 1973, the Marketing Institute of Singapore (MIS), a not-for-profit organisation, is the National Body for Sales and Marketing. Web site:
Digital Marketing Courses in Singapore Offline ACCREDITED BY SKILLSFUTURE SINGAPORE (SSG / WDA). Take Away ACTIONABLE Digital Marketing Strategies and Get Certified

Web site:

Digital Vidya Singapore – Digital Marketing Course online Online Digital Marketing Master Course (CDMM) led by experts in the domain.

Web link:

Equinet Academy Offline Equinet Academy is a WSQ SkillsFuture Singapore (SSG) Approved Training Organisation (ATO), under the InfoComm Technology (ICT) Framework.

Web link:


This workshop provides a fast-track understanding of the digital landscape including social media marketing, search engine optimization, search marketing, online reputation management, email marketing, display advertising, and media metrics and analytics.

Web link:

Kaplan Singapore Offline Kaplan Singapore is one of the biggest private higher education providers in Singapore.

Web link:

Singapore Management University Offline Provide Professional Certificate in Digital Marketing.

Web link:

M.A.D School Offline Provide degrees of Diploma in Digital Marketing

Web link:

Singapore Polytechnic Offline Specialist Diploma in Digital Marketing & Analytics.

Web link:

UpGrad Online Executive Course in Strategic Digital Marketing.

Web link:

Squared Online Online Squared Online is (duh) an online course in Digital Marketing.

Web link:


Temasek Polytechnic Online 12 Essentials of Digital Marketing

Web link:


Selected best marketing training courses in Singapore with details

Course School Programme Duration Accreditation Editor’s notes Course Fees Find out more
Short course Equinet Academy 2 days SkillsFuture Singapore under the WSQ Skills Framework ICT-SNM-5006-1.1 Integrated Marketing Conducted by the only school in Singapore specializing in digital marketing education, this course is backed by a comprehensive curriculum, taught by a real practitioner, combining the best of both worlds between practicality and academic rigor. From $37 after 95% subsidies Equinet
Diploma PSB Academy Full-time (12 months), Part-time (24 months) PSB Academy is registered with CPE PSB Academy is one of the top 3 private education institutions in Singapore, established in 1964. S $6420 (Full-time, local admissions), S $5,264.00 (part-time, local admissions) PSB
Online course Squared Online 5 months (6-8 hours weekly) The course was developed in conjunction with Google. What else can we say, Google is the giant in the online world and beyond. SGD 3,895 Squared Online


Marketing Resources: Magazines, News, Directories, etc, You Can Use In Singapore

Here, it is shown the list of marketing magazines, newspapers, and directories with their details

List of marketing magazines, newspapers and directories Details with web links
Marketing Magazine (Singapore)


Originally launched in June 2002, Marketing Magazine is Asia’s leading source of advertising, marketing, and media intelligence with editions in Singapore.

Web link:

The Singapore Marketer The Singapore Marketer magazine is the quarterly publication of Marketing Institute of Singapore that congregates the latest trends and issues that concern marketers today. Web link:
The Magazine for Modern Marketing


This Site is owned and operated by AdAsia Media Pte Limited (the Publishers), a company registered in Singapore. The name AdAsia and the logo are trademarked and are copyright. Web link:
The Drum Latest marketing and advertising news for Singapore, including insights and opinions.

Web link:

Made in Katana


Sydney-based Made in Katana opens a Singapore branch


Read more at:

Digital Market Asia Digital Market Asia is a Singapore-based media house that caters to the marketing community in the digital age. The company’s flagship news portal,


United Resources Marketing Services United Resources offers the best fall protection equipment in Singapore. They also offer safety protective equipment marketing solutions across various issues.
Pacific Marketing Resources Promote your business with branded products and apparel for events, conferences and marketing opportunities. Web link:


Marketing Institutes and Associations In Singapore

Here, it is shown the top listed marketing institutes/associations in Singapore

Name of Marketing institutes/associations Website link Address and contact details
Marketing Institute of Singapore


51 Anson Road #03-53 Anson Centre, Singapore 079904

Tel: 6327 7580 Email: /

Data-Driven Marketing Association of Singapore (DMAS) 10 Eunos Road 8 #13-07 Singapore Post Centre Singapore 408600

Tel: 6227 8055


Singapore – The Marketing Society  


+44 (0)208973 1360


General enquiries


Hospitality Sales and Marketing Association International
Institute of Advertising Singapore 114 Lavender Street #10-87 CT Hub 2 Singapore 338729
Tel:+65 6220 8382
Asia Content Marketing Association 70 Shenton Way, #10-06 Eon@Shenton Singapore 079118

Tel: 97504024



Top 20 Marketing Agencies in Singapore

Singapore as a market is booming for marketing agencies. There are many international agencies having an eye on Singapore market whereas there are many home-grown agencies who are doing a pretty good job of digital activities and initiatives. Here is a list of some of the marketing agencies that are currently based in Singapore.

why mediaone is the top digital marketing agency in singapore

Marketing Agency 

MediaOne Digital

Speciality MediaOne is a widely recognised digital marketing agency. The company has supported small and established companies to broaden their market command and sales. Media one offers a variety of innovative marketing services


  • Digital Marketing Services
  • SEO Services & Search Engine Marketing
  • Social Media Marketing
  • Copywriting and Conversion Rate Optimisation
  • Online Reputation Management
  • Website Design Services
  • Ecommerce
Pricing Click here to enquire
Address 1 Neil Road #03-02 Singapore 088804
Telephone 6965 7008
Review 1
Simply amazed with how Annie is so humble and knowledgeable. It was amazing to work with her. Highly recommended for you to meet her in person to explore your options! – Natalie
Review 2 Impressed with the service! Annie was helpful and responsive all the way. Our company website appeared on Page 1 within the first 3 months of starting with MediaOne. Highly recommended! – Terry Chew
Review 3 Worked with MediaOne previously and will highly recommend them for anyone looking for SEO services. Highly capable and knowledgeable in what they do. But what stood out was how accommodating and responsive they were in genuinely wanting to help us. Thanks again to Annie, Zack and Tom who went above and beyond. – Rachael Jacob


Marketing Agency 

Impossible Marketing

Speciality The company offers marketing services and workshops for business.


  • SEO and SEM
  • Social Media Marketing and Management
  • Email Marketing
  • Google Remarketing & Retargeting
  • Influencer Marketing
  • Video Marketing
Pricing Click here to enquire
Address 14A Yan Kit Rd, Singapore 088266
Telephone 9374 0111
Review 1
It was a pleasure working with Impossible Marketing since 2019. Within the first few months, our number of monthly conversions had increased by 25%. Impossible Marketing also displays quality client servicing and is quick to respond to any queries or requests. We are glad to have engaged Impossible Marketing as our PPC advertising specialist! – Support@ EMA Global
Review 2 Amazing company with a team of very helpful people who really know their stuff. It has been a wonderful few years working with them. Alan has been very accomodating and he comes across as a sincere partner who’s working with us to grow the company by improving our ranking on google – and he delivers as promised. We wholeheartedly recommend Impossible Marketing to anyone who is looking to take their business to the next level. – Sean Koh
Review 3 Loads of information and hands-on exercises. Practical and ready to create my own functional webpage immediately. Thank you so much Lynn for your clear and easy to understand instructions. Well worth the money, more than, actually! – Ailee Tan


Marketing Agency 


Speciality Appiloque offers a mix of data, strategy, and customer-centric experiences to amplify business performance.


  • Outreach advertising
  • Social media marketing
  • Brand awareness
Pricing  Click here to enquire
Address 114 Lavender Street, #02-64, CT Hub 2, 338729
Telephone 3163 3403
Review 1 Appiloque is forward thinking and well-informed of the latest updates for digital marketing, both in technical and operational aspects.

The team is able to craft strategies specific to business needs, while ensuring methodologies are aligned with industry leading standards.

My search engine campaigns were not only driven by an acute understanding of the value proposition of my business, but also optimised consistently with data that is concise and yields a higher return on investment.

Appiloque has without a doubt reduced my lead acquisition costs by up to 40%, while concurrently increasing conversions for my business through clearly defined lead generation strategies.

Even though we only focused on one medium of digital marketing, it generated the required cashflow for me to revamp my entire digital presence – from my website to my landing pages. – Jovin Pendhar

Review 2
Great Professional Team of Experts that duly delivers on their promises! – Hin Chong Engineering
Review 3 Amazing people, excellent service. – Kenneth Ng


Marketing Agency 

Actmedia Singapore

Speciality ActMedia Singapore is a brainchild of the OMG Singapore group.  It’s an in-store specialist offering high impact advertising to niche ventures.


  • Advertising-Out of Home, Mobile Media, Online
  • Media Planning and Buying
Pricing Click here to enquire
8 Jalan Kilang Timor, #01-01 Kewalram House, 159305
Telephone 6844 0122
Review 1 Good Services. – T Cs


Marketing Agency 


Speciality Dentsu helps clients to attract and retain customers in the digital marketing realm. They leverage data-driven strategies to enhance customer experience.


  • Media Planning/Buying
  • Brand Monitoring,
  • Digital Marketing
  • Social Media marketing
  • B2B Marketing
Pricing Click here to enquire
Address Dentsu

Guoco Tower

1 Wallich Street, #22-01

Singapore 078881

Telephone 6501 4900


Marketing Agency 

DWA Singapore

Speciality DWA is a longstanding media marketing agency that helps business to exploit mar-tech solutions on a cross channel platform. The company has offices across the globe.


  • Direct Marketing
  • Advertising, Brand Monitoring and consulting
  • Digital Marketing/Interactive
  • Marketing Research/Data Analytics
  • Social Media,
  • SEO/SEM, Media Planning/Buying
Pricing Click here to enquire
1 Wallich St, Tower, Floor 22 Guoco, Singapore 078881
Telephone 6220 1640


Marketing Agency 


Speciality GroupM ranks as one of the most formidable media management agency with a global appeal. The firm is at the leading edge of marketing technology. It has over 400 offices worldwide.


  • Media Planning/Buying-Out of Home, Mobile Media,
  • Online and mainstream media services


Pricing Click here to enquire
Address 18 Cross Street, China Square Central
Telephone 6531 2666


Marketing Agency 


Speciality Mediacom doubles up as a content and connections agency. It helps businesses to capitalise on paid, owned, and earned channels.


  • Media Planning and Buying-Out of Home, Print, Mobile Media, Online, Social and TV
Pricing Click here to enquire
Address 18 Cross Street, China Square Central
Telephone 6232 5460


Marketing Agency 

OMD Singapore

Speciality OMD Singapore is a fully-fledged agency committed to helping businesses to unlock their marketing potential. The firm has 120 offices and over 11,000 staff.


  • Media Planning/Buying-Mobile Media, Social, ecommerce marketing, and Out of Home advertising
Pricing Click here to enquire
Address 3 Anson Rd, Springleaf Tower, Singapore 079909
Telephone 6876 6800


Marketing Agency 


Speciality Initiative is a global communications agency that leverages data and customer insights to grow brands. The agency strives to exploit new platforms and technologies.


  • Digital Marketing/Interactive
  • Social Media
  • Media Planning/Buying-Mobile Media, Online, Out of Home, Print
Pricing Click here to enquire
Address 40A Orchard Road #04-03 Macdonald House, 238838
Telephone 6500 8388


Marketing Agency 

IPG Mediabrands

Speciality IPG Mediabrands is an affiliate media agency of Interpublic Group. The agency focuses on market automation, digital innovation, and pay-for-performance.


  • Digital Marketing/Interactive
  • Social Media and Mobile
  • Marketing Research/Data Analytics
  • Media Planning/Buying
Pricing Click here to enquire
Address 40A Orchard Road No 04-01, Macdonald House Singapore, 238838 Singapore
Telephone 65008388


Marketing Agency 


Speciality Isentia helps businesses to establish trustworthy brands. The firm provides clients with data-driven marketing solutions and strategies that position companies for success.
  • Social Media marketing
  • Media Planning/Buying
  • Corporate PR
  • Brand Monitoring
Pricing Click here to enquire
Address 70 Bendemeer Rd, #04-02, Singapore 339940
Telephone 6593 9888
Review 1 Love this place. – Ashish Kumar Yadav
Review 2 Positive: 5 stars. – Manish Hemani


Marketing Agency 

Magna Global

Speciality Magna global is a critical IPG Mediabrands resource that crafts innovation strategies, marketing intelligence, and investment insights. They assist businesses to gain an edge.


  • Media Planning/Buying- Out of Home, Print, Social, TV and Mobile Media
Pricing Click here to enquire
Address 203 Lavender St, Singapore 338763
Review 1 Good. – danny kim


Marketing Agency 

Media on the Go

Speciality Media on the Go is a proactive agency that specialises in the OOH Media field. The firm employs a mix of traditional and digital media planning and buying.


  • Media Planning/Buying
  • Marketing Research/Data Analytics
  • Creative/Graphic Design
Pricing Click here to enquire
Address 104 Meyer Rd, Singapore 437923
Telephone 6344 0051


Marketing Agency 

Carbon Interactive

Speciality Carbon Interactive employs a diverse pool of talents (marketers, consultants, strategists) to build refreshing brand campaigns. They are a leading digital strategy consultancy, web design, and development agency.
  • Services
  • Social media marketing
  • Brand reputation management
  • Consultancy
  • Content strategy
Pricing Click here to enquire
Address Carbon Interactive Pte. Ltd.
50 Ubi Avenue 3, #04-05 Frontier ePark@Ubi
Singapore 408866
Telephone 6293 4373


Marketing Agency 

Clickr Media

Speciality Clickr Media provides a full stack of marketing services and solutions.


  • Online media planning
  • Web development and design
  • Campaign management and integration
Pricing Click here to enquire
Address 2 Alexandra Rd, #06-04, Singapore 159919
Telephone 6566 9556
Review 1 Positive: 5 stars. – Geraldine Ho


Marketing Agency 


Speciality ClickTRUE is a specialist in online marketing and technology agency. They boast an impressive client portfolio.


  • Search Engine Marketing and Optimisation
  • Social Media Marketing
  • Conversion Rate Optimisation
  • Web Analytics Consultancy
Pricing Click here to enquire
Address 998 Toa Payoh N, #03-25, Singapore 318993
Telephone 6950 3366
Review 1
Very knowledgeable, insightful, and helpful, especially with their new ‘Inbound’ methodology. – The Dark
tReview 2 clickTRUE has an experienced and dedicated team that has helped us greatly by providing insightful recommendations for our online campaigns and achieving our objectives. In short, we are very happy to have them as our partner. – Shevonne Ang


Marketing Agency 

Clickworkz Solutions

Speciality Clickworkz Solutions leverages technology and media market insights to build creative marketing campaigns within a client’s budget.


  • Digital Advertising
  • Creative & Development
  • Email Marketing
  • Search Marketing
  • Social Marketing
Pricing Click here to enquire
Address 6 Raffles Boulevard

Marina Square

#03-308, Singapore 039594

Telephone 9850 9409


Marketing Agency 


Speciality CloudRock is a budding digital marketing agency leverages funnel marketing to grow brands online.


  • SEO
  • Online advertising
  • Content marketing


Pricing Click here to enquire
Address 14 Robinson Road #08-01A
Far East Finance Building
Singapore 048545
Telephone 6653 5603


Marketing Agency 

Amber Creative

Speciality Amber Creative is a highly experienced digital and online marketing agency. The firm is seasoned in Google marketing and website development.


  • Web/App Design and Development- E-commerce Website Mobile Apps
  • Digital and social media marketing
  • Branding
  • Video and Animation
  • UI/UX Design
Pricing Click here to enquire

8 Burn Road, Trivex

#7-11 Singapore 369977

Telephone 6904 8865



Singapore is well known for its level of innovation as well its fast-growing economy. And these are the characteristics that make it the perfect mecca for new business owners, especially when it comes to marketing and advertising. It’s easy going business climate affords quick startup opportunities, reduced taxes and tax benefits, swiftly enforced rulings on contracts and easy to get construction permits. Content marketing, conversion optimisation, the power of the consumer, real marketing, and video marketing are all trends that Singapore owners hope will make their businesses more productive. Luckily, there are several forms of advertising that can ensure that your campaign goes smoothly. All it takes is a little dedication and experimentation to figure out which one appeals most to your audience.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


Search Engine Optimisation (SEO)

Search Engine Marketing (SEM)

Social Media




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