Marketing in Singapore can be very challenging because there are so many options ranging from digital to outdoor to print. Businesses should consider the merits of the various marketing media in Singapore for market share and positioning. Here we consider the various modes to market in Singapore.
The way businesses market in Singapore via offline and online has been shaken up due to the accelerated adoption of digital media which is over powering traditional media.
Singapore has garnered quite the reputation when it comes to innovation and standard of living. It ranks as the world’s number 2 smart city. It’s widely regarded as one of the globe’s most crypto-friendly countries. It has managed to remain at the top of the list for the last four years as the world’s most expensive place to live. And it is also rumoured that this Southeast Asia city-state’s new satellite companies could make it the next leader in space technology. It’s this laundry list of achievements which makes Singapore one of the most dynamic and ideal places on earth to market your business.
The booming Singapore economy greatly motivates local and foreign investors to start businesses here. A recent report showed that there are more than 400,000 corporate entities in the country and 60% of them are owned and operated by sole traders. The government has put in place policies such as the open immigration policy that allows foreigners to easily relocate to Singapore. The government also offers tax incentives and investments protection policies that are geared to make the country one of the best places to run a business.
Singapore’s Business Environment
What draws most business owners to the Singapore market is how simple it is to do business there. Up until October of 2016, Singapore held a decade-long place at the very top of the World Bank’s list of the easiest places to do business. And there are several factors that came into play when measuring it against all others.
For instance, it’s easy to start a business there. This is because there is an abundant number of business opportunities for both locals and foreigners. In fact, for foreigners, the list of requirements for registering a new business is pretty basic: the business has to be legal, it must be registered as a PLC, the business must not be registered for more than 6 months at the time of your application, the foreigner applicant must own a minimum share of 30% of the company and the business needs to have an SGD paid up capital of $50,000.
Taxes are reduced in Singapore. The income tax rate for companies that are based there is 17%. However, these businesses are only expected to pay tax if their taxable income exceeds $300,000 per year. If their income is less than $300,000 per year, the tax rate is lowered to half the amount – only 9%. Also, to support businesses and bring in more investors the government offers tax exemption to new businesses. Not are taxes low, but there are also incentives and benefits offered.
Contracts are readily and swiftly enforced. In fact, in 2014 Singapore introduced a new litigation system which allows litigants to file their cases online and gives the courts the ability to keep litigants and lawyers well-informed about cases through e-mail and text messages. This makes it easy to manage hearing dates. Singapore is known for having the shortest resolution time worldwide with the average commercial dispute being settled within 290 days.
Another element of what makes Singapore’s business environment so inviting is how easy it can be to get construction permits. This is one of the quickest places to secure a permit. So for business owners who are interested in building a new structure, this is a huge benefit.
Singapore is a global hub for business
Headquarters for leading companies
Leading innovation centre in Asia
Advanced manufacturing hotspot
Quick business setup
- 15 minutes to register a company online—quickest in Southeast Asia
- S$330 to set up a company
- 1.5 days to set up a business—17x faster than the regional average
- S$1minimum issued capital needed to register a new local company
- S$8.3 billion over three years to spur economic transformation and business growth
- Absorption of bank loan risk (up to 70%) for new companies (<5 years)
- S$300 million funding for deep-tech startups
- Tailored assistance for large and high-growth companies from EDB and other agencies
Trends In Singapore Marketing
In the world of technology, things are constantly changing. And the same can also be said for the world of marketing and advertising. This is why it’s so important that business owners always be aware of what the latest trends are. Let’s discuss a few of the most popular marketing trends in Singapore.
- Voice search is gaining popularity in Singapore, with 26% users using voice search online.
- Social Commerce (shoppable tags)
- FinTech (Financial Technology)
- Artificial intelligence (AI)
- Internet-of-Things (IOT)
- Streamlined Memorability
Power of The Consumer
While social media has the power to help a business grow, it can also do damage if customers are not properly cared. This is why Singapore business owners are starting to take the power of social media very seriously. They understand that one complaint from one customer, could potentially go viral and the damage could be irreparable. This is evidenced by certain Facebook posts which make national and international news from time to time. Singapore advertisers are starting to give more weight to online reviews and other third party websites that could possibly sway a potential customers opinion.
Ways To Market In Singapore
There are several ways to advertise your business in Singapore. Each has its own benefits as well as drawbacks. However, the good thing is that they can also be combined to create the most effective campaign.
Here are expert tips on how to market and advertise your company in Singapore.
According to a 2015 report, Singapore has approximately more than 4 million broadband internet users. This figure is expected to increase by more than 20% by the year 2018 as more people purchase internet-enabled devices. So far, the internet is considered one of the most reliable sources of information in the country.
Based on these statistics, marketing your company online will help you to connect and interact with more customers that you would using the traditional marketing platforms. 74% of Singaporeans use social media daily. Therefore, posting ads on the various social media platforms such as Facebook, Twitter, and Instagram will help increase sales as well as drive more traffic to your website.
2020 Update: In May 2020, there are over 4.92 million (84% of the total population) active Internet users in Singapore. 99% of mobiles are connected with 3G or 4G broadband. On average, a user spends 7 hours 2 minutes on the Internet using any device.
Radio, TV, and Print Advertising
Radio advertising is a great way to increase sales and gain a leg up on the competition, though it’s worth noting that these means of advertising can be quite costly. They are ideal for businesses who cater to a younger audience.
For many years, radio, TV, and print advertising in Singapore have remained the most efficient ways of increasing sales and competitiveness. Recent statistics show that 47% of people who listen to radio consider it a reliable source of information. 6.9% of total media revenue earned by radio stations in the country is achieved by providing companies with advertising airtime.
The same case applies to TV and print advertising. Even though these channels are expensive, they allow one to target a specific audience. For example, when targeting the young generation, you can decide to advertise your products during radio and TV programs as well as magazines that the public is fond of.
2020 Update: Projected ad spends on Radio, TV, and print advertising is S$2.042 billion, a 6.5% decrease overall from an earlier year. 41% of Internet users stream TV content via the Internet, meaning they don’t use a cable connection to watch TV content.
One of the best things about outdoor advertising is the amount of exposure your business can receive. Unlike most forms of advertising, this one gives you access to public 24 hours a day. Outdoor advertising tends to be more affordable that TV, radio and print advertising. As long as your posters are placed strategically, meaning where your target audience is most likely to be, then this form of advertising can offer a nice return on investment.
Online marketing has gained immense traction in Singapore, but conventional advertising strategies such as outdoor advertising are still effective in generating sales for businesses. The cities are packed with posters that promote products and services for individual companies. One of the benefits of using this strategy is that information about your business will be exposed to the public 24 hours a day. It is also important to note that outdoor advertisements are 50% and 80% more affordable than radio and television ads respectively. They can also be combined with other forms of advertisements such as print and radio campaigns thereby creating an all-inclusive media focal launch.
The trick is placing the advertisement in strategic locations to get the most results. For instance, companies selling whole foods place billboards at farmer’s markets. Mobile billboards are also widely used by advertising agencies to grasp the attention of passers-by and drivers. Note that there are regulations that govern outdoor advertising that you need to heed to avoid legal tussles. Visit Advertising Standards Authority of Singapore website for full list of these regulations and information about the permits that you need.
2020 Update: The value of the outdoor advertising market in Singapore is projected to grow around US$186 million.
2. Outreach Programmes
Email blasting and telemarketing are two of the main strategies used by companies in Singapore to spread information the company to customers. Using email blasting software, you can send newsletters and general marketing emails to your opt-in subscriber base without spending a fortune. The email blasts can be tailored to suit your goods and services.
In fact, email blasting software makes this process seamless, making it easy to tailor messages to the products and services you offer.
Uber uses email marketing to inform their customers about promotions and deals. The clear call-to-action and intuitive design of the email make it easy for one to understand the intended message.
2020 Update: Up to December 2019, 269 billion emails were sent and received each day. The number of active email users is forecasted to reach 4.3 billion in 2022. The average open rate for a welcome email is 82%. 81% of small businesses rely on email as their primary customer acquisition channel, and 80% for retention. Average expected ROI is $32 for every $1 you spend on email marketing. Emails with personalized subject lines generate 50% higher open rates. Videos added to your email increase click rates by 300%. 49% of consumers would like to receive promotional emails from their favorite brands. 49% of all emails are opened on mobile devices.
Telemarketing involves marketing goods and services by calling the target customers. Companies that offer financial services, home security systems, Internet and cable services and charitable organisations widely use this strategy to get more customers. Callbox is one of the leading telemarketing companies in Singapore.
2020 Update: Mobile connection as percentage of total population is 144%. The total number of mobile connections is 8.37 million. Percentage of mobile connections that are Broadband (3G&4G) is 99%. Percentage of mobile connections that are pre-paid and post-paid is 36% and 64% respectively.
The worth of direct selling in Singapore March 2020 is US$990. Direct marketing involves making direct contact with existing customers as well as potential clients and informing them about your products and services. Unlike other strategies such as media advertising, it allows you to target a particular group of customers and personalize the message to get maximum results. You can save time and money by hiring a direct marketing and lead generation company such as SingPost Admail. This company offers maildrop service to distribute unaddressed promotion materials such as brochures to business premises and households in Singapore.
Alternatively, you can rent a database from one of the lead generation companies such as Ninja Emails and Wave Evolution and use it to do email marketing.
Free Seminars and Workshops
What’s the best way to build customer trust and loyalty? Offer free seminars and workshops. This achieves two things: offering things for free always gets the attention of your potential and teaching people what you know helps to build credibility with your audience. These events also serve as a wonderful opportunity to present new products or services.
Inviting existing and potential customers to free seminars or workshops at different times of the year can help you market your products. During the workshop, explain the solutions that the goods or services offer to customers.
You could also capitalise on these events by introducing new or upcoming products to the customers.
Visit the Go Global website for a comprehensive list of events, seminars, and conferences that you can attend to market and learn more about the business realm in the country.
2020 Update: 10times.com has listed a total of 643 upcoming free seminars and conferences in 2020-2021 in Singapore.
Partnered programmes are mutually beneficial associations that will help you save money on marketing and enjoy multiple streams of revenue. One such arrangement is the YouTube Partner Program that allows companies to use its vast online video platform for reaching more customers using their monetised content.
Youtube channels broadcast their content and during their videos ads are shown. When someone clicks on the ad, the owner of the Youtube channel is paid a certain amount. These types of partnerships give you the ability to have multiple streams of revenue.
The company offers YouTube analytics that aid in tracking and managing the performance of your content and keep track of earnings.
Write and Publish Blogs, Articles, and Opinion Pieces Online and Offline
The internet is one of the most trusted sources of information in Singapore. You can empower the public with information about your products and services by writing and publishing informative and engaging blog posts on your website.
You can also post guest posts in authority site to drive more traffic to the main site. Guest posts are also very effective in boosting site’s ranking on search engines and domain authority.
Blogs and articles serve as another way to build credibility with your audience–specifically online users. Build your authority even further by guest posting on related blogs and websites.
Also, writing opinion pieces and submitting them to leading newspapers such as Lianhe Zaobao and The Business Times can help you engage with the target audience in a more direct and engaging way.
2020 Update: Publishing articles, blogs and opinions are good option for marketing a product. It is observed that in 2019, 72% Singaporeans read news once a week, while 41% read online articles on either social media (39 per cent) or websites (27 per cent) once a week.
4. Digital Marketing
Social Media Marketing
Digital marketing in Singapore is a growing trend as many businesses realise that offline marketing means such as newspapers, free sheets, bus ads, billboards and telemarketing are rapidly losing ground. A recent survey showed that 48% of respondents aged 40 and below, 63% aged 30 and below and a whopping 97% aged 20 and below do not get their news feed from printed dailies.
Facebook, Twitter, SnapChat, and Instagram are some of the social media platforms that you can use to market your products to millions of people simultaneously. Facebook allows marketers to create free pages and place either paid or free ads on them. The Twitter business version can also help influence your marketing campaigns positively by letting you post ads on your profile. You can also post links and small marketing blurbs on your profile to engage with millions of people.
More Singaporeans have embraced photo-sharing social media platforms that have sharply increased the number of individuals who use Snapchat and Instagram. The number of individuals using these two platforms increased from 8% to 15% between 2014 and 2015. Therefore, posting photos of your products on either of these platforms will help you to engage with more customers. You can also display sponsored ads and hold contests on the platform to keep your followers engaged and interested in your company.
2020 Update: Marketers can reach 4.60 million people through social media. The most active social media networks in the country are YouTube, Facebook, Instagram, and Twitter. Among them, nearly 4.45 million Singaporeans are active Facebook users. It is possible to reach 4.3 million Singaporeans through YouTube. There is over 1.3 million Twitter users, more than 2.113 million Singaporeans are on Instagram and 1 million people are active WeChat users. Singapore’s millennials dominate social media.
Many business owners are starting to realise how invaluable video marketing can be. This form of advertising gives them the ability to communicate a story more effectively. Singapore marketers are also creating videos for platforms like Facebook and Youtube. Marketers realise that this could help their message spread. However, it is worth noting that this particular trend is still in its infancy, so this is the perfect form of advertising for business owners who hope to stand out from the crowd.
2020 Update: 96% of Internet users watch online videos. 89% of users watch online videos on mobile. 78% of users choose YouTube as their first choice for watching online videos. 60% of users watch YouTube videos to learn about a product. On Facebook, an average video post gets 7.15% and photo post gets 5.43% engagement. A business website with videos captures 4.8% higher attention of audiences than a website without videos. Digital marketers believe video marketing strategy brings 55% returning customers.
Content to become prominent with more business amplifying content marketing in their marketing strategies.
In 2016, Hubspot, one of the largest champions of content marketing set up its headquarters in Singapore. It was announced that it planned to hire 150 employees within the next three years. So it’s no surprise that other Singapore companies have decided to get in on this trend. Content is still king and in Singapore, content marketing is playing a huge role in advertising at the moment.
In 2019, 25% to 43% of digital marketers spend their marketing budget on content. Digital marketers also believe that content marketing cost 62% less than traditional marketing and help to generate 3 times more leads. Infographics content has 3X times more shared and liked ratio than any other form of content.
Affiliate marketing entails contracting independent marketers to sell your products and services through their websites, blogs, and social media channels in return for a commission. The Affiliate Gateway and Optimise Media are two of the leading affiliate marketing companies that you can use to scale up your online sales. Both companies have systems and platforms that they use to target different segments of the audience.
2020 Update: 81% of marketers and 84% of publishers leverage the power of affiliate marketing. Affiliate programs generate 15%–30% of all sales for advertisers. In 2020, 15% of the total digital media advertising revenue is attributed to affiliate marketing in the world. Annual affiliate marketing spending is projected to hit the $6.8 billion mark in 2020 around the world.
Another trend if conversion optimisation. Singapore business owners are currently focused on turning those website visitors into actual customers. Many are doing this through Google and Facebook advertising. Since 2002, Singapore has taken advantage of Google’s ad prices, which are steadily rising. Facebook ads are expected to follow the same trend.
2020 Update: Google and Facebook are the two biggest online platforms in Singapore for getting eyeballs for business. Both Google’s and Facebook’s advertising platforms work like an auction.
5. Soft Selling
Taking Part in Charities and Sponsorships
A recent poll showed that 90% of consumers expect companies that they buy products or services from to give back to the society. You can strike a balance between conduct business in the country and being a good corporate citizen by participating in charities and sponsorships. These two course-related marketing strategies will give your company immense exposure in return for footing the event expenses.
You can also sponsor local sports teams to get more exposure when the team takes part in tournaments locally and abroad. Garena is one such company that recently sponsored Young Lions, a Singapore League football club. The company signed a two-year deal to support the team by providing $4 million. The team will be wearing t-shirts with Shopee brand name. Shopee is Garena’s first C2C marketplace that is mobile-centric.
Top five reasons for charities and sponsorships activities in Singapore (2020):
- Increasing brand loyalty
- Brand differentiation
- Awareness and visibility
- Highlighting corporate social responsibility
- Client entertainment
6. Use Professional SEO & SEM Services
If you want to ensure that your business is playing by the rules and will get the most out of your online presence, then it’s a good idea to seek the advice of a professional SEO service. What makes this form of marketing so useful is that it gives you visibility in the search engines. And the more visible and highly ranked your Singapore business website is, the more traffic and sales you will be able to generate.
Sure, you could take the time to learn the ends and outs of SEO on your own. You could learn the mechanics of SEM, Cost-Per-Click, Pay-Per-Click, and Cost-per-Thousand Impressions. However, you have to consider how much time this will actually take away from the rest of your business. That’s why many business owners choose to enlist the help of experts who have more experience in this particular field.
It is of paramount importance for all websites to comply with search engine optimized (SEO) rules to continue ranking high on Google and other search engines. High ranking results in more traffic and sales, as more people will get to know about your company and the products that it offers.
Go an extra mile and couple your SEO campaigns with SEM (Search Engine Marketing). Concisely, SEM is a new internet marketing strategy that entails promoting sites by increasing their visibility and popularity in search engine results pages through paid search ads, paid search advertising, Pay-Per-Click, Cost-Per-Click, and Cost-per-Thousand Impressions.
In most cases, the search engine ads are sold on a PPC/CPC and CPM basis. It is recommended to hire an online marketing company that specialises in offering these services to get maximum results from SEO and SEM. The service providers have the resources required to come up with a digital marketing campaign that resonates with your goals as well as software to monitor the amount of traffic and sales generated from each campaign.
2019 is a great year for SEO in Singapore and the rest of the world. Facebook ad spend increased by 62% in Q1. Instagram influencer marketing is estimated to reach $2 billion. 86% of digital marketers use PPC for SEO and SEM. In 2019, 61% of digital marketing agencies in Singapore claim that improving SEO and SEM is their top inbound marketing priority. The average firm is expected to set aside 41% of their marketing budget for SEO and SEM, and the rate is projected to increase to 45% by 2020.
Some Creative Ways To Marketing In Singapore
Here are 20 creative ways that Singaporean businesses use to market a new or existing product and services:
- Email Marketing
- Lead Management
- Event Management
- Web Forms & Surveys
- Websites & Landing Pages
- Blogging or Content Management
- A/B Testing
- Social Media Marketing
- Mobile Marketing
- Live Chat
- Dashboards and Analytics
- Ecommerce and point-of-sale
Understanding The Different Media When Marketing In Singapore
Foreign Media Used for Marketing
The media industry has different kinds of sectors dealing in various fields such as animation, broadcasting and so forth. Foreign media is available in Singapore. Americans, Japanese, UK, and Germans formed the largest group of media correspondents. Singapore is an ideal place in attracting foreign organizations.
Over the last few years, many new media companies have set bases. Famous international media available in Singapore include CNBC Asia and DOW Jones Group. Both the two companies have their headquarters in Singapore. Various publications such as Time, INYT, WSJA, Newsweek and Economist print their information and distribute Asian Editions via Singapore.
Local Media Used for Marketing
Local media forms the more significant part of the industry. There are about nine daily newspapers such as The New Paper, TODAY, The Strait Times, Lianhe Zaobao, Shin Min Daily, Berita Harian, Tamil Murasu, and Lianhe Wanbao. The newspapers are conveyed in different languages such as English, Malay, Tamil, Chinese and so forth. The leading publisher in the whole industry is Singapore Press Holdings.
Satellite Broadcast Media Used for Marketing
On local broadcast media, there are approximately 20 satellite broadcasters that are licensed according to the laws and regulations found in Singapore. The broadcast uses four main uplinks such as Ascent Media Group, ST Teleport, SingTel Telecast and MediaCorp. However, the local broadcast media can use their uplinks, with the Infocomm Media Development Authority (IMDA) issuing licensing for the right to broadcast.
Radio Broadcast Used for Marketing
Radio is another popular media in Singapore. MediaCorp Radio is the owner and carries operations of 13 radio stations which air in different languages. It also owns XFM 96.3 that broadcast in French, Japanese, Geman, Hindi, and Korean. It provides diverse options to various communities in Singapore. The 13 radio stations include Capital 95.8FM, RIA 89.7FM, LUSH 99.5FM, CLASS 95GM, WARNA 94.2FM, GOLD 90.5FM, Y.E.S 93.3 FM, SYMPHONY 92,4FM, 938LIVE, EXPAT RADIO 96.3FM. LOVE 97.2FM, OLI 96.8FM, and 987FM. SPH Radio owns and operates One FM 91.3, UFM100.3 and Kiss 92FM. SAFRA Radio owns and operates Power 98FM and 883JiaFm.
Television Broadcast Used for Marketing
Television attracts a wide range of consumers in Singapore. MediaCorp is also the largest and popular broadcaster. It manages and owns various entertainment and broadcasting channels such as Channel U, Channel 8 and Channel 5. Additionally, it leads the information channel and Malay entertainment. It has added other broadcasting channels such as Okto and Vasantham. Channel 5 and Channel 8 provide consumers with highest quality and 24/7 Mandarin and English information and entertainment programs. Channel 5 is majorly information programs while channel 8 is entertainment programmes.
CNA (Channel NewsAsia) was started in 1999 to offer Asian English shows majorly airing news to viewers all round the clock. It has a wide area of the field from social, political to economic news covering areas of East, Southeast and South Asia. It has its stations in these regions. CNA is also part of MediaCorp Company. StarHub Tv is another popular media in Singapore operating a subscription Tv service and providing about 100 quality and international programming channels. It airs its program 24/7. Some of the programs that are found in Starhub TV include HBO, CNN, National Geographic and Star World. Another media, SingTel mioTV was started in 2007 and also operated under subscription. It provides programs such as Video on Demand Content. Mainly their content covers many areas such as sports programs, general entertainment, and US drama series.
Media Gaining Popularity In Singapore
It is no doubt that TV and print media is dying. From many sources, subscriptions are going down, and many viewers and readers are moving online. They use digital platforms for entertainment and news. Digital media is gaining a lot of popularity, and the ad spending is ten times more than it was two decades ago according to Group M.
TV and Print media have started seeing a significant reduction in their advertising field. Television and print media circulation revenue is exceeding advertising revenue so there are many chances that they will phase out in the future. For example Jakarta Globe, a local publisher stopped printing in 2015 due to the high cost of operating a paper. The Strait Times recently announced that it would merge with other two companies to cut about 10% of the operating expenses. The Strait Times print circulation dropped to 276 000 in 2016 as compared to 300 000 in 2015.
2020 Update: Traditional media is losing its popularity and digital media gaining its popularity. The most active media networks in Singapore are YouTube, Facebook, Instagram, and Twitter. In 2020, marketers can reach 4.60 million people through social media. Among them, nearly 4.45 million Singaporeans are active Facebook users. Statistics from Google shows that 82% of all internet users in Singapore access YouTube each month in 2020, with 68% of Internet users in Singapore watching online video every day.
In coming years, entertainment and media industry will see a rise in the compound annual growth rate of about 3.5%. This is similar with $5.6 billion in 2016 to about $7 billion in 2022 according to PwC report. The local online advertising market is expected to grow from 8.4% CAGR to $455 million in 2022. Mobile advertising, well-known marketing agencies will continue to dominate the industry and accounts for about 48% of the total amount.
2020 Update: In Singapore, marketing expenditure in the advertising market is projected to reach US$768m in 2020. The market’s largest segment is Search Advertising with a projected market volume of US$318m in 2020. In the Digital Advertising market, 21.0% of digital ad spending is accounted for by the retail industry in 2020.
Marketing expenditure in Singapore from 2010 to 2018, by medium (in million U.S. dollars)
In 2017, advertisers in the region spend about US$313 million in internet advertising which is an increase of 15% on 2016. From this report, it shows that Singapore is benefiting from digital infrastructure. More than 1 million households have been connected to high speeds broadband internet and 5 million high-speed phone connections.
Singapore’s digital marketing expenditure was US$352 million by 2018, decreasing the gap between digital, and newspaper and television advertising expenditure. With the decline of print media circulation and widespread internet connectivity, Singapore’s advertising landscape will need to adapt to the populations’ changing media usage to reach the widest audience possible.
Magazines are still experiencing growth while newspapers are rapidly declining. However, both newspapers and magazines have acquired a new trend of moving from print to digital format. Magazine digital revenue is exceeding traditional revenue in 2018. Newspaper market has been declining for three consecutive years.
Radio is set to be on track in 2019 following contracting revenue in several years. The advertising accounts in the radio of 30-second slots cost about $329 on well know stations such as Kiss 92FM. Most popular radio stations in Singapore air in the Chinese language. The total amount of TV advertising revenue is expected to grow at 0.5 %. However, Television subscription and terrestrial are dropping.
Digital streaming is taking a new look in Singapore. It grew from $3 million in 2013 to $20 million in 2017. It is expected to multiply, and by 2022 it will amount to $65 million. Recently, on-demand platforms are generating good revenue. E-sports are also overgrowing majorly because of overall video games and regular games. Singapore has set expectations to provide trust and transparency to consumers by how personal and data are handled.
Here are other marketing spend in Singapore you should take note of:
The big winner, not surprisingly is digital media:
Media Laws And How They Affect Marketing Activities In Singapore
The Info-communications Media Development Authority (IMDA) is the main body regulating the overall media sectors. The agency is responsible for promotion, development, and regulation of the communication and information industry. It also includes information technology and telecommunication sectors. Currently, various media sectors and telecommunication are regulated by different areas.
Telecommunications sector us Under IMDA according to Telecoms Act while Info-communication media is under IMDA Act 2016. Telecommunications Act entails a lot of issues from regulations, standards of performance, code of practice advisory and directions guidelines. All people operating any telecommunication media should be licensed under the rules in the Telecommunication Act.
On advertising sectors, the Singapore Code of Advertising Practice is the main principles guiding ways on how advertising agencies should run. This code aims at promoting high levels of ethics in advertising through self-regulation. All the advertisement done by anybody should be legal, honest, decent and truthful. This code covers all the national, international and local laws. There are new laws that have been put in place in Singapore to guide rapidly in increasing digital and technology landscape. The IMDA will take over the existing laws of monitory broadcasting content.
As you can see, there’s a whole lot to wrap your head around before you can go ahead and choose a marketing agency in Singapore. But before you even jump into making the decision, it’s important to shift the focus from the agencies to your business.
You want to understand your business, your team, your strength, and the vision you carry so you can direct the agency you choose on the right direction to take.
Which is to say, the only thing a marketing agency can help you with is refining the marketing vision you have as a company before laying down a sound strategy on how to propel your business towards it.
Marketing jobs & salaries in Singapore
Based on the 2018 Marketing Salary Guide: Marketing salary ranges in Singapore in banking and financial services, pharmacy and medical devices, consumer goods, technology and digital marketing.
Marketing Salaries in Banking and Financial Services
Regional Head of Marketing – Executive Director (20 + years)
$360k – $550k
Head of Marketing – SVP/ Director (15 + years)
$260k – $320k
Senior Marketing Manager – VP (12 + years)
$120k – $200k
Marketing Manager – AVP (8 + years)
$90k – $120k
Associate (5 years)
$50k – $80k
Marketing Salaries in Pharmaceuticals and Medical Devices
Director/ Senior Director (15 + years)
$230k – $320k
Business Unit Head – Regional (10 + years)
$180k – $260k
Associate Director (10 + years)
$160k – $250k
Marketing Manager (6 + years)
$90k – $160k
Senior Product Manager (6 + years)
$100k – $170k
Product Manager (5 + years)
$80k – $120k
Product Manager (3 – 5 years)
$60k – $90k
Product Specialist/ Executive
$40k – $60k
Marketing Salaries in Consumer Goods
Director/ Senior Director (15 + years)
$230k – $320k
Business Unit Head – Regional (10 + years)
$180k – $260k
Associate Director (10 + years)
$160k – $250k
Trade Marketing Director (10 + years)
$120k – $220k
Brand Marketing Manager (6 + years)
$90k – $160k
Trade Marketing Manager (5 – 8 years)
$90k – $160k
Product Manager (5 – 8 + years)
$60k – $120k
Product Specialist/ Executive
$40k – $60k
Marketing Salaries in Technology
Vice-President / President (20 + years)
$230k – $320k
Director/ Senior Director (15 + years)
$160k – $250k
Associate Director (10 + years)
$120k – $180k
Senior Marketing Manager (8 + years)
$90k – $135k
Marketing/Field Marketing Manager (5 + years)
$66k – $100k
Digital Marketing Salaries
Digital Marketing Director (> 15 years)
$220k – $350k
Assistant Director – Digital Marketing (11 – 15 years)
$160k – $230k
Senior Digital Marketing Manager (11-15 years)
$100k – $160k
Digital Marketing Manager (8 – 10 years)
$80k – $1203k
Digital Marketing Executive (up to 7 years)
$60k – $90k
According to the Salary Guide for Singaporeans-2019
Minimum (per year)
Median (per year)
Maximum (per year)
Digital Marketing Agency
In-house Digital Marketer
Digital Marketing Manager
Senior Digital Marketing Manager
Digital Marketing Director
SEO / SEM
Consumer Products and FMCG
Key Account Manager
Senior Sales Manager
Sales General Manager
Head of Sales
Digital Marketing Manager
Senior Marketing Manager
Consumer Insights Manager
Consumer Insights Lead
Healthcare and Life Sciences
Senior Sales Manager
Business Development Manager
Most common marketing jobs and salaries in Singapore
Head of Ecommerce
$120K – 240K
Digital /Online Marketing Manager
$84K – 120K
Digital/Online Marketing Executive
$48K – 84K
Social Media / Community marketing Manager
$54K – 72K
Brand marketing Manager
$60K – 84K
Marketing Job Titles You Should Be Familiar With When Hiring (or Looking For A Job) In Singapore
Senior Product Manager
Head Of Marketing
Market Research Manager
Channel Marketing Manager
Marketing Analytics Manager
Marketing Services Manager
Group Marketing Manager
Market Development Specialist
Marketing Communications Executive
Strategic Marketing Manager
Marketing Program Manager
Product Marketing Manager
Local Marketing Manager
Marketing Business Development Manager
Marketing Analysis Manager
Market Segment Manager
Market Sales Manager
Market Data Analyst
Regional Marketing Manager
Director Market Development
Global Marketing Manager
Sales And Marketing Manager
Area Marketing Manager
Relationship Marketing Manager
Marketing And Business Development
Market Risk Manager
Business Marketing Manager
Brand Marketing Manager
Marketing Development Manager
Commercial Marketing Manager
Manager – Market Research
Online Marketing Manager
Media Project Management
Partner Marketing Manager
Country Marketing Manager
Global Market Manager
Digital Marketing Manager
Marketing Training Courses/Workshops/Diplomas/Degrees Offline and Online In Singapore
List of marketing courses/workshops/diplomas/degrees offline and online in Singapore to help anyone break into the hottest industry of the decade.
Marketing institute of Singapore
Founded in 1973, the Marketing Institute of Singapore (MIS), a not-for-profit organisation, is the National Body for Sales and Marketing. Web site: https://www.mis.org.sg/
Digital Marketing Courses in Singapore
ACCREDITED BY SKILLSFUTURE SINGAPORE (SSG / WDA). Take Away ACTIONABLE Digital Marketing Strategies and Get Certified
Digital Vidya Singapore – Digital Marketing Course
Online Digital Marketing Master Course (CDMM) led by experts in the domain.
Equinet Academy is a WSQ SkillsFuture Singapore (SSG) Approved Training Organisation (ATO), under the InfoComm Technology (ICT) Framework.
Web link: https://www.equinetacademy.com/about/
Marketing Institute of Singapore
INTEGRATED DIGITAL MARKETING STRATEGIES COURSE
This workshop provides a fast track understanding of the digital landscape including social media marketing, search engine optimization, search marketing, online reputation management, email marketing, display advertising and media metrics and analytics.
Kaplan Singapore is one of the biggest private higher education providers in Singapore.
Singapore Management University
Provide Professional Certificate in Digital Marketing.
Provide degrees of Diploma in Digital Marketing
Web link: https://digitalsenior.sg/madschool/
Specialist Diploma in Digital Marketing & Analytics.
Executive Course in Strategic Digital Marketing.
Web link: https://digitalsenior.sg/upgrad/
Squared Online is (duh) an online course in Digital Marketing.
Web link: https://digitalsenior.sg/squared-online/
12 Essentials of Digital Marketing
Selected best marketing training courses in Singapore with details
Find out more
SkillsFuture Singapore under the WSQ Skills Framework ICT-SNM-5006-1.1 Integrated Marketing
Conducted by the only school in Singapore specializing in digital marketing education, this course is backed by a comprehensive curriculum, taught by a real practioner, combining the best of both worlds between practicality and academic rigor.
From $37 after 95% subsidies
Full-time (12 months), Part-time (24 months)
PSB Academy is registered with CPE
PSB Academy is one the top 3 private education institutions in Singapore, established in 1964.
S $6420 (Full-time, local admissions), S $5,264.00 (part-time, local admissions)
5 months (6-8 hours weekly)
The course was developed in conjunction with Google.
What else can we say, Google is the giant in the online world and beyond.
Marketing Resources: Magazines, News, Directories, etc, You Can Use In Singapore
Here, it is shown the list of marketing magazines, newspapers and directories with their details
List of marketing magazines, newspapers and directories
Details with web links
Marketing Magazine (Singapore)
Originally launched in June 2002, Marketing magazine is Asia’s leading source of advertising, marketing and media intelligence with editions in Singapore.
The Singapore Marketer
The Singapore Marketer magazine is the quarterly publication of Marketing Institute of Singapore that congregates the latest trends and issues that concern marketers today. Web link: https://www.magzter.com/SG/Marketing_Institute_of_Singapore/The_Singapore_Marketer/Business/
The Magazine for Modern Marketing
This Site is owned and operated by AdAsia Media Pte Limited (the Publishers), a company registered in Singapore. The name AdAsia and the logo are trademarked and are copyright. Web link: http://www.adasiaonline.com/term-conditions/
Latest marketing and advertising news for Singapore, including insights and opinions.
Web link: https://www.thedrum.com/topics/singapore
Made in Katana
Sydney-Based Made in Katana opens Singapore branch
Digital Market Asia
Digital Market Asia is a Singapore based media house that caters to the marketing community in the digital age. The company’s flagship news portal, www.digitalmarket.asia.
United Resources Marketing Services
United Resources offers the best fall protection equipment in Singapore. They also offer safety protective equipment marketing solutions across various issues. https://unitedresources-intl.com/
Pacific Marketing Resources
Promote your business with branded products and apparel for events, conferences and marketing opportunities. Web link: https://www.pacmarllc.com/
Marketing Institutes and Associations In Singapore
Here, it is shown the top listed marketing institutes/associations in the Singapore
Name of Marketing institutes/associations
Address and contact details
Marketing Institute of Singapore
51 Anson Road #03-53 Anson Centre, Singapore 079904
Data-Driven Marketing Association of Singapore (DMAS)
10 Eunos Road 8 #13-07 Singapore Post Centre Singapore 408600
Tel: 6227 8055
Email: [email protected]
Singapore – The Marketing Society
+44 (0)208973 1360
Hospitality Sales and Marketing Association International
Institute of Advertising Singapore
114 Lavender Street #10-87 CT Hub 2 Singapore 338729
Tel:+65 6220 8382
Asia Content Marketing Association
70 Shenton Way, #10-06 [email protected] Singapore 079118
Marketing Events in Singapore
These are list of upcoming marketing events in Singapore.
Name of the events
Description of the events
Technology for Marketing Asia (TFM)
Sands Expo and Convention Centre, Singapore
Wed, 09 – Thu, 10 Oct 2019
Technology for Marketing Asia will bring together CMO, Content Marketing Manager, Digital Brand Manager, Digital Marketing Manager, Director of Digital Marketing, Internet Marketing Director, SEO Manager.
Student Recruitment and Marketing Asia conference
Ramada Singapore at Zhongshan Park, Singapore
Wed, 23 – Thu, 24 Oct 2019
Student Recruitment and Marketing Asia conference will Focus on Student Recruitment and Marketing.
FSSER International Conference on Occupational Sciences, Business Ethics, Marketing Management, Economics & Social Sciences (OBMES)
Aqueen Paya Lebar Hotel, Singapore
Sun, 03 – Mon, 04 Nov 2019
International Academic Conference promote international dissemination of knowledge and development of cross-national academic fraternity. The participants come from different backgrounds and countries.
The Arts House, Singapore
Thu, 28 – Fri, 29 Nov 2019
Promax Asia aims to provide a platform to the writers, designers and the marketers from the common ground of promotion and design to come and join the meeting with the only objective to promote these industries.
Digital Marketing World Forum
Sands Expo and Convention Centre, Singapore
Tue, 18 – Wed, 19 Feb 2020
Explore the Future of Digital Marketing Technologies
The Digital Marketing Show
Suntec Convention Centre, Singapore
Tue, 18 – Wed, 19 Feb 2020
Aviation Marketing event will display products like mobile marketing, digital advertising, and search engine marketing, to that of analytics software associated with this field, etc.
Aviation Marketing Asia
Suntec Convention Centre, Singapore
Tue, 18 – Wed, 19 Feb 2020
Aviation Marketing Asia is the stage for the C-suite, the influencers and the game changers to meet and share ideas on the latest and most vital innovations that are changing the way full-service airlines.
Digital Marketing Summit
Ramada Singapore at Zhongshan Park, Singapore
Thu, 20 Feb 2020
Digital Marketing Summit, as 2019 progresses, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift.
Brand Marketing Leaders’ Summit
Singapore Marriott Tang Plaza Hotel, Singapore
Wed, 22 – Thu, 23 Apr 2020
Brand Marketing Leaders Summit will gather the most influential, knowledgeable and innovative digital strategists and marketers both regionally and across the globe.
Content Marketing Summit Asia (CMS Asia)
Wed, 19 Aug 2020
Largest Content Marketing event in APAC for 7 years.
B2B Marketing Leaders Forum Asia
PARKROYAL on Pickering, Singapore
Wed, 19 – Thu, 20 Aug 2020
Where B2B marketers become revenue generating machines, secure larger budgets and a stronger voice in the C-suite.
List of top 20 marketing agencies in Singapore
Singapore as a market is booming for marketing agencies. There are many international agencies having an eye on Singapore market whereas there are many home-grown agencies who are doing a pretty good job of digital activities and initiatives. Here is a list of some of the marketing agencies that are currently based in Singapore.
4B Craig Road Singapore 089664
Website: mm.com.sg Email: [email protected] Tel: 67899852
2. 24K Design Studio Pte Ltd
35 Kallang Pudding Road, #02-04 Tong Lee Building A, Singapore 349314
Website: 24k.com.sg Email: [email protected] Tel: 6844 0132
3. Activa Media
60 Paya Lebar Road #12-51/52, Paya Lebar Square, Singapore 409051
Website: activamedia.com.sg Email: enquiry @activamedia.com.sg Tel: 6235 6678
4. AD Cool Media
391B Orchard Road Ngee Ann City Tower B, #13-09 Singapore 238874
Website: adcoolmedia.com Tel: 8699 8989
5. Brew Interactive
111 North Bridge Rd, #08-19, Singapore 179098
Website: brewinteractive.com Email: [email protected] Tel: 6814 2952
6. Aiden Creative
229 Mountbatten Road, #02-41 Mountbatten Square, Singapore 398007
Website: aidencreative.com Email: [email protected] Tel: 6364 8846
7. Purple Click
61 Science Park Road, The Galen #05-19/21 Singapore 117525
Website: purpleclick.com Email: [email protected] Tel: 6533 8655
8. Ate ideas
391B Orchard Road, Ngee Ann City Level 22, Tower B, Singapore 238874
Website: ate.bz Tel: 6592 0554
9. Biz Edge Consultancy
64 Flora Road #01-08 Singapore 506911
Website: bizedgeconsultancy.com.sg Tel: 8172 6968
10. Brand Rich LLP
5001 Beach Road, 06-26 Golden Mile Complex, Singapore 199588
Website: brandrich.com Email: [email protected] Tel: 6392 4590
11. Clickr Media
2 Alexandra Road #06-04 Delta House, Singapore 159919
Website: clickrmedia.com Email: [email protected] Tel: 6566 9556
998 Toa Payoh North, #03-25, Singapore 318993
Website: clicktrue.biz Email: [email protected] Tel: 6950 3366
13. Clickworkz Solutions
6 Raffles Boulevard, Marina Square #03-308, Singapore 039594
Website: clickworkz.com Tel: 9850 9409
14. CommIT Consultants
14 Robinson Road, #13-00 Far East Finance Building, Singapore 048545
Website: commit.com.sg Email: [email protected] Tel: 3163 1098
15. Conversion Hub
61 Ubi Ave 2, Automobile Megamart #07-07 Singapore 408898
Website: conversion-hub.com Tel: 6844 3935
273B/C, South Bridge Road, Singapore 058822
Website: convertium.com Email: [email protected] Tel: 6236 6400
22 Sin Ming Lane, #06-76 Midview City, Singapore 573969
Website: webcada.com Email: [email protected] Tel: 6334 3168
18. Digital Media Nerds
62 Ubi Rd 1, #06-24 Oxley Bizhub 2 Singapore 408734
Tel: 6846 9189
19. Diseno Advertising
19 Tanglin Road, #06-53 Tanglin Shopping Centre Singapore 247909
Website: diseno.com.sg Email: [email protected] Tel: 6836 5168
20. De Mellows
Prosperity Building #04-01, 70 South Bridge Rd, Singapore 058700
Website: demellows.com Email: [email protected] Tel: 6909 5392
How To Market Degree And Diploma Courses In Singapore
How Do I Market My Video Production Services Company In Singapore
Video production is a new niche and lucrative market especially in the marketing realm that has taken the Singapore corporate world by storm. The government is keen on promoting this industry by providing a favorable working environment that the service companies can thrive in.
For instance, video production companies enjoy a 40% cash rebate of their total expenditure in Singapore and an additional 10% grant of the total spending on the current project. The grant can be used in the next project thereby reducing the operating costs and increasing their profit margin.
The demand for professional video production is at an all-time high not only in the major cities such as Clementi but also in the suburbs. Today, we will give you tips on how to market your video production services in Singapore.
Showcase Your Value
The potential customers need to know your reel to decide whether to hire you for their next video production project. Showcase your prowess by creating a quality website and providing information about your previous and current projects. Also, leverage social media sites such as Facebook and Instagram that have more than two million active users in the country.
Carry Out Market Research
Sure, there is a ton of information about video production industry in Singapore and the Asia-Pacific region at large, but unfortunately, most of the facts are usually unverifiable or inaccurate. Carrying out your market research before you start will give you a better understanding of the industry. The information gathered will also help you to come up with video production packages that are correctly priced.
Search Engine Optimization
Search Engine Optimization refers to a set of strategies that are used to increase website visibility online. The primary goal of SEO is to ensure that the site is indexed by Google crawlers and gets ranked high.
MediaOne helps video production companies in Singapore to achieve these goals by providing professional SEO services. Get in touch with us today by dialing (65) 6789 9852 to get more insights about our services.
How To Market My Property In Singapore
Why is this? Let’s take a moment to discuss the property market in Singapore, the laws that many agents and investors are facing, the most common places properties are being listed as well as how you can overcome these challenges.
The Property Market in Singapore
When it comes to the property market, Singapore hasn’t seen this much success since 2011. According to the Strait Times, it’s starting to make a turn around after a long three-year slump. As corporations make record-breaking bids on both residential and office property (which brought in billions of dollars for the 2017 economy) developers are starting to source land sites so that they can ride the wave of growth that is expected to take place over the next 10 years.
In 2018 alone, the prices of homes could go up as much as 10% and rent for offices could climb to 7-9%. Many equate this boom to that of Hong Kong. Following a jump in 2016’s land prices, Hong Kong’s home values soared to record highs and office towers have fetched prices that are beyond belief. These changes coupled with the fact that housing affordability has improved makes Singapore an ideal place for property agents and investors.
Challenges of Marketing a Property in Singapore
However, this does not mean that everyone will be able to benefit from Singapore’s most recent stroke of luck. And this is especially the case for international investors. There are laws that have been designed to regulate the amount of involvement foreigners have in this particular industry.
For instance, the Singapore government requires that all foreign persons who would like to purchase residential property seek approval under the country’s Residential Property Act. In this case, a foreign person would be defined as any person who isn’t a Singapore citizen, company, limited liability partnership or society. Each situation is judged on a case-by-case basis. However, the chief factors of concern are whether or not the individual has been a permanent resident of Singapore for the past five years and if he or she has made an exceptional economic contribution to the country.
The good news is that the Singapore government does make exceptions and provisions for foreigners, by limiting you to which properties you can purchase. More specifically, if you are not a permanent resident of Singapore, you are eligible to purchase property at Sentosa Cove. This will allow you to obtain approval from the Land Dealing Unit within 48 hours of your application.
If you’re a foreign investor, you may also consider signing an Option to Purchase. In this case, you would pay 1-5% cash to the Seller and this will reserve the property for you. You can then exercise the option by way of the parties who into Sale and Purchase Agreement. You will be expected to put down a deposit. Just keep in mind that institutional loans often come with quantum restrictions.
Platforms for Listing Properties
This doesn’t necessarily mean that property agents and investors who are Singapore residents have it easy. Even though they have citizenship, many still struggle to sell their properties. Let’s take a look at a few of the top listing sites and then discuss how changes in the industry have made it more difficult to compete on them.
iProperty reaches over 4 million consumers each and every month. They also boast 30,000 property agents as well as 400 developers. They offer countless property listings, updates, and property news.
Property Guru states that agents can start online advertising with conﬁdence. They offer free workshops, tutorials, and industry news. Property guru also offers advice from the industry’s thought leaders.
99.co promises that you can be a property agent pro anywhere and at any time.The website is designed to be impressive to bother buyers and owners–something that agents can be proud to be a part of. This business takes prise in their database.
Straits Times is not a property portal. However, this Singapore publication does offer listings on its website. And many people search the classifieds for new property every day, so it can be advantageous to post your listings here.
But here’s the problem with these websites and others like them: many agents find that their listing is likely to be drowned out by the hundreds of “same property” listings by other agents and brokers. And this is mainly due to changes that are currently taking place in the industry. According to Channel News Asia, property agencies are declining due to consolidation. Small- to mid-sized firms are starting to join forces with the bigger players. And this means that everyone will have the same inventory.
Advancements in technology have led to many changes in almost all industries across the globe. The property sector is one of those that are adjusting to these major changes. The way people buy and rent homes nowadays is completely different from how it use to be a few years back. In this article, we are going to look at how you can market your property in Singapore.
Just like many other business, the real estate market slows down. In such situations, there are usually more sellers than buyers. Finding a buyer for your property becomes difficult. But then when this happens, there are some homeowners who are still able to sell.
How does this happen? You may think that they problem is your property but if you look keenly, it’s not. It’s the marketing efforts that make the difference. This is an industry that is highly competitive so it requires you to be smart in order to sell. If you market the right way, you can easily find a willing buyer.
Let’s first discuss some common mistakes that people make when they want to sell their property.
Think of your property as a small tangible product that you want to sell to people online. Since they aren’t able to touch the product, you have to describe it so that they can visualize how it really looks like. They will know if it’s high quality just by your description. A common problem people make is offering little information on the property they want to sell.
If you want to attract potential buyers, you have to say much more than a simple address. If you have included other details of the property, they are likely to come and check it out. You could explain what makes the home stand out and what made you buy it in the first place.
Low quality images
Gone are the days when potential buyers would hear about a house on sale and rush to see it. Nowadays, they don’t have to. You can send them photos of the property so they can view it at the comfort of their couches. You have to give a good first impression.
Many sellers lose out on potential buyers just because the photos are of poor quality. They house may have the best design but if the cameraman did a shoddy job, it won’t sell easily. Good photos shouldn’t be too dark or too cluttered. You also need to take enough photos so that buyers can see every part of the property.
Lack of buyer incentives
A simple thing such as not including an incentive when selling your property can make buyers avoid your property. Incentives are a great way to encourage people to buy. It shouldn’t cost you a lot of money.
The price you set for the property could also cover the incentive. An incentive could be a two-day vacation for the new owners of the house. When creating an incentive, think of one that would make people want to buy your property.
There are many other common mistakes that sellers make when marketing their property. Let’s now look at some ways you can market your property in Singapore.
When you’re developing a marketing strategy, always strive to reduce the budget. If you don’t do this you may end up spending excessive amounts. The first method is use of signs. It’s totally free. All you need to do is put up a well-designed ‘for sale’ sign near your property.
If the house is located near a busy street you can ask the neighbor for permission to install your sign. This way, people looking to buy will be directed to your property. Remember to keep the design simple and include details such as the agent’s number.
Take photos of the property
As we had mentioned earlier, photos are vital. They say a picture is worth a thousand words. The picture shows potential clients nearly all the details they need to know about the hose. If you are not a good photographer, you could hire a professional to do it for you.
Start with the exterior. Take photos of the front of the house, the yard and other features such as a swimming pool or tennis court. Buyers should see every part of the property by looking at the photos. Do not forget to take photos of the interior.
Social media is among the best places to market your property. Millions of Singaporeans use social media platforms such as Instagram, Facebook and Twitter on a daily basis. There are high chances that you will find a buyer on these platforms.
First ensure that you share high quality photos. Include a complete description of the property, including an incentive if you have one. Engage users if they have any questions and encourage them to share it with their network.
Contrary to what most people believe, virtual tours are not solely for luxury properties. Virtual tours enables the potential buyers to feel like they are physically inside the property. You can insert music and descriptions of the different areas of the home to make it better.
Newspapers and publications
As you focus on internet users, remember that newspapers and publication are also awesome marketing tools. Start by placing your ads in local newspapers. When locals read about the property they can easily contact your or refer other people. Do the same in online publications that have a wide readership.
Give buyers a tour of the neighbourhood
When you’re selling you property, you’re also selling the neighbourhood. Most buyers usually prefer a secure place where they can easily access amenities such as hospitals and shopping centres. You could also send a drone footage to those who can’t make it to the location of the property.
Since there is a large number of people using the internet, you need to establish an online presence. Starting a simple website is one way to reach out to the online community. The site should contain photos and videos of the property, description and location. You should also include your contacts.
You can optimize the website for search engines by employing search engine optimization (SEO). One way to do this by inserting relevant keywords into the content so that buyers can easily find you via a web search.
If you follow the strategies discussed above, you will easily market your property in Singapore. Sometimes sellers get overwhelmed by digital marketing techniques such as SEO and SEM when building a website. MediaOne will help you with these techniques so that you can focus on other ways to market your property.
How to Get Ahead
So considering all of the challenges that come along with marketing property in Singapore, how can one get ahead? The answer is simple–find a reliable digital agency and be seen online. Sure, there are a lot of people who are actively searching for property on these real estate portals. However, these same individuals and more are also spending a lot of their time on other platforms around the web as well. In fact, on a global scale, Singapore is known to have one of the highest levels of internet penetration.
What does this mean? It means that instead of simply posting your listing in a portal, you should create a unique presence online. This involves branding, social media marketing, email marketing, search engine marketing, web design, content marketing and PPC advertising.
It also involves a great deal of local SEO. When you develop a winning keyword strategy, you may sometimes even be able to outrank the portal listings in Google’s search engine and get your listing featured in Google places. By taking advantage of digital marketing strategies, you’ll be miles ahead of the competition
Whether you are new to the real estate industry or are just getting started, you know that selling property can be a huge responsibility. However, given the fact that the market is set to take off even further within the next 10 years, it’s more than worth it to consider ways to make yourself stand out. And this means using the internet to your advantage. Go above and beyond your competitors’ portal listings and reach out to consumers online. Why wait for customers to come to you when you can go to them?
Digital Marketing For Architects In Singapore
Digital marketing is rapidly becoming the most effective pathway for the derivation and growth of revenue for the Architects in Singapore. Digital marketing is a broad term; it involves all the marketing strategies which are used by an architecture firm to attract the maximum number of internet users.
The strategies commonly used in digital marketing in Singapore include personalized emails generation, search engine optimization, paid ads, social media marketing and much more. Here’s an overview of ways in which you can effectively market your architecture firms digitally in Singapore:
The significance of social media is absolutely difficult to be overlooked. According to a 2015 innovation and technology survey done by DesIngIntelligence, the presence of architecture firms on social media is not felt so much in Singapore, and in many other countries around the globe.
Architects can take advantage of social media especially now when it is ranked as the most effective way of marketing the services and products your firm offers. Singaporeans, like many other people in the world, tend to spend a significant amount time on social media sites such as Facebook, Twitter, Instagram, Vine, and Pinterest. It is best to create a group or a page that will allow you to reach your clients personally.
For a broader reach, set aside some money towards social media advertising. Paid advertising on LinkedIn, Facebook, and Twitter could all significantly increase your conversions, reach, and therefore, return on investment.
Facebook has a very specific targeting choices that allow you to reach your target demographic.For instance, you can target newly engaged couples or newly employed persons that are active on Facebook, in hopes they might be looking to build a new home!
Create your own website
Make your own website that will explain important details about the services and products your architecture firm offers. The website ought to be designed in a manner you’re your clients can understand. Clients seek the services of a company with their own awareness and your task is to direct that awareness towards your firm.
Overall, marketing includes the total sum of the experiences your clients will have, the level of services they receive and the type of relationship they retain with you.
Another ideal way to market your architecture firm digitally in Singapore is to send an e-mail newsletter to the individuals who can become your clients. Sending a newsletter from time to time will keep you in their minds and when they will keep coming back whenever they need your service. You can get the e-mails of many people through email signups or with the aid of networking.
Make use of visual apps
Visual apps, like Instagram and Pinterest, offer new ways for architecture firms in Singapore to showcase their work and interact with prospective clients. Invest time in these visual social networking apps. Share and post everything from blueprints and behind-the-scenes photos to the images of the final product. You can also run contests like “Caption This Photo” to “Identify That Building” for an added bonus.
Digital Marketing For Security Services In Singapore
According to todayonline.com, there have been major changes in Singapore’s security service industry. This is great news for both security guards and the organizations that they support. Security officers are not only getting better training but also receiving significant pay increases (by about 1/3rd). In this post we are going to look at digital marketing for security services in Singapore.
Government policy states that employers need to provide workers with a clear pathway in progression based on the PWM model. They are also required to meet the licensing requirements before hiring security officers. Therefore, the security services industry is in the midst of a major positive overhaul.
Security firms that comply with all the governmental standards stand to gain a lot. In particular, security services that are ahead of the curve can effectively market and promote their services. For instance, when a security service has met the new requirements, they can advertise their services to companies in Singapore. These companies will have access to a pool of trained officers that can keep their employees and the property safe from harm.
Building Innovative Online Marketing Campaigns
There is a vast amount of information online today that Singaporeans can use to advertise their businesses online. Most people to refer to these campaigns as internet marketing and online marketing. For marketing professionals who know how to launch an effective campaign to their target audiences, this is a great way to promote services/products.
In this case, some of the strongest target audiences in this industry are the building, facility and property owners in Singapore. This is because they need highly trained personnel in the industry to guard and protect the organizations.
With the target audience in mind, the marketing team can create the most effective campaign. They can use a wide variety of different strategies and techniques to tailor their messages to the intended audience. Here are some of the more commonly used online marketing strategies that guarantee success.
Search Engine Optimisation (SEO)
Search engine optimisation targets major search engines such as Google. The marketing team needs to how to run an effective SEO campaign in order to improve visibility on search engines. When looking for security services, most people will type certain keywords into a search engine. When a site has the best SEO keywords and SEO keyword phrase combinations, it will be the first web page that the user sees.
SEO is way of separating yourself from hundreds of other security firms on the internet. First, start by making the site mobile friendly. Statistics show that most people have been accessing the internet using their mobile devices over the past few years. If you do this, more people will be able to access your security company.
User experience is vital. When designing a website ensure that it is responsive and doesn’t take too long to load. With many organizations offering security services, a user will quickly move to the next site if yours takes too long to load. They should be able to navigate your site effortlessly.
Another SEO technique involves offering value. Internet users typically look for websites which offers the best content. Do not post content that all your competitors are posting on their site. The posts need to be well-researched and relevant. If there are some changes in the industry, be the first security service to update the readers.
Lastly, but not the least, write in a conversational tone. You are writing for human beings like you. They should feel like you are speaking to them in the posts. If you do all the above, you will find it easier to outrank most security services sites.
Search Engine Marketing (SEM)
Search engine marketing is basically paid advertising. Just like SEO, you are targeting internet users who use search engines to find security services. Companies pay search engines like Google for their sites to be displayed in the sponsored section for certain keywords. The section usually appears above the normal results or on the side of a search engine result page.
This way, more people will find your site and the number of visitors to your site will increase. SEM can get you results within a shorter time than SEO. For better results, use both techniques.
An email marketing campaign
Building relationships with your clients is important for owners of security firms in Singapore. One of the best ways to do so is through email marketing. With this marketing technique, you can contact your clients directly. With an email list, you can be sure people will open your email and read it.
If you haven’t yet built an email list, you can purchase one. This will obviously cost you some money but the benefits thereafter are huge. If you don’t want to buy one, you can offer something in exchange for an email. It could be an e-book about the best security measures an organization can take. Remember to send emails regularly if you want to attract new clients and keep existing ones.
Social Media Marketing
Social media is among the go-to place for businesses which want to market their products/services in this digital world. This is because millions of people in Singapore spend their free time on social media.
Some of the social media platforms you can use to promote your security company include Facebook, Instagram and Twitter. All these social media platforms have a large number of users. You need to tailor your content for each platform, for instance you should use relevant hashtags when tweeting. When on Instagram, post ore photos of you security personnel and latest technologies.
If you want to gain a large following on these platforms, engage the users. Post security related articles regularly. It can be links to security articles on your site or in other high authority sites. Make sure that you tell users how much they will benefit by using your security services.
If you follow the strategies mentioned above, marketing for security services in Singapore shouldn’t be a problem. Considering that it is a highly competitive filed, marketing is what will make you stand out. With all the resources available online, you can easily master these strategies. If you are struggling with SEM and SEO techniques, do not hesitate to contact MediaOne.
How Do I Market Holidays, Tours And Travel Packages In Singapore
Singapore is one of the most cultural diverse countries in the world, with nationals migrating from the entire Asian and European continents. Surveys have shown that each of the ethnic communities has a strong bond with their cultures, resulting in at least ten holidays per year that attract tourists from all across the globe.
A recent report shows that in 2016, more than 16,402,593 international tourists visited the country. This has in turn led to a sharp increase in demand for holiday products especially in the urban cities such as Bukit Batok, Ang Mo Kio, and Kampong. Residents also love shopping for gifts especially during the festive seasons.
Here are tips on how to market holiday products in Singapore.
Research Gift Ideas
Statistics show that 90% of Singaporeans expect to give and receive a gift from friends, colleagues, and family members during holidays. Carry out an intensive market research to know the trending and most preferred holiday items in the country. The information you will gather will help you to know the type of gifts you should stock and sell in the country.
Online and Offline Marketing
Traditional ads on TV, print, and radio are also efficient in spite of the fact that most businesses prefer online advertising. They will give you the much needed brand awareness and enhance the competitiveness of your brand.
PPC, social media marketing, and email marketing are some of the most reliable strategies that you can use to market your products in the country. Each campaign should be based on the information gathered during the feasibility studies for it to be successful.
MediaOne helps stores that sell holiday products to conduct digital marketing campaigns by providing professional SEO consultancy. Call us today at (65) 6789 9852 to learn how we can help you succeed.
Ecommerce Product Page Design Ideas That Increase Conversion
During ecommerce product page design, a seemingly insignificant difference can lead to a significant alteration on your site’s conversion rate and overall profitability. Before you even think of ideas that need to get incorporated into product page design, you should first learn about the framework that you can use to undertake all conversion-related design testing.
This framework is commonly referred to as the L.I.F.T model. WiderFunnel is the brains behind this model. According to the model, you can increase the probability of visitors taking the desired actions once they land on your site in the following ways:
- Augment your value proposition
- Enhance the value proposition’s relevance to your target audience
- Increase the value proposition’s clarity
- Reduce anxiety
- Minimise distractions
- Add urgency
With these tips, it will be easy for you to improve your ecommerce product page design, thus increasing conversions. Here are other ideas that will come in handy.
Once customers land on your ecommerce product page, they will only buy if it’s easy for them to find what they are looking for. The use of tabbed navigation helps limit text, thus enabling shoppers to find their preferred products easily.
Many e-commerce websites in Singapore blunder by displaying too much text on their product pages. Rather than swamping visitors with too much information, consider incorporating well-designed tabbed navigation boxes into your product pages. This will provide them with an intuitive way of finding what they are searching for.
Provide Multiple Payment Options
When undertaking ecommerce product page design, ensure that multiple payment plans are on display near your CTAs. This particularly works best for sites that sell high-ticket items. You can seek inspiration from Sofaworks, which offers shoppers three different payment plans.
Display Your Customer Reviews, Good or Bad
As e-retailer, you shouldn’t be ashamed of your customer reviews. Instead, display them prominently on your website without leaving out the negative ones.
A market survey by iPerceptions established that online shoppers tend to consider websites that display customer reviews. A separate study by eMarketer found that customer reviews are trusted twelve times more than manufacturers’ product descriptions.
By including customers’ reviews in ecommerce product page design, you will attract more long-tail SEO traffic as well as traffic from shoppers who search for product name ratings or “product name + reviews.”
Incorporate Customers Live Chats in Your Ecommerce Product Page Design
There is no better way of building trust among site visitors than offering live chats. This is a simple way of improving your website’s conversion rate. It provides a medium that you can use to address customers’ concerns. By using customer live chats, you will have a constant stream of ideas that you can use to enhance your product pages.
Display Multiple Images of Your Products
Colourful images should accompany products that you are selling on your e-commerce website. By using large images, you are likely to increase conversion rates. Rather than using two-dimensional back-and-front photos, consider using rotating 360-degree photos.
Product videos can also boost conversion significantly. An online experiment by Paintball-Online.com established that visitors who watch product videos are 26.36% more likely to purchase those products. You should run tests to determine what works for you best.
Ensure That Your Pages Load Fast
An experiment by Amazon established that whenever the retailer’s page loading speed increased by 100 milliseconds, there was 1% increment in revenue. The use of high-quality product images and videos, live chat plugins, and other components can significantly slow your page loading speeds. Even so, you should find a way of ensuring that your product pages load in less than 2 seconds.
Use Clear and Contrasting CTAs
CTAs play a crucial role in e-commerce websites. It’s worthwhile to ensure that your calls-to-action are not only bright and compelling, but they also contrast against other page components. A clear and bright CTA will go a long way in boosting conversion.
Use Urgency and Scarcity to Stir Action
Humans are irrational as far as loss aversion is concerned. Undoubtedly, you can’t stomach missing out on things. In this regard, you shouldn’t overlook urgency and scarcity when undertaking ecommerce product page design. The use of phrases such as “hurry before stock sells out” is likely to invoke a sense of urgency in your shoppers.
Cross-Sell Related or Popular Products
Whenever shoppers go through your product pages, there’s a high possibility that they have not decided on the product that they should buy. Therefore, you should display similar products as well as products that other customers purchased.
By doing so, you will be using previous customers’ data to help customers find products that may be a better fit for those that they are looking for. Amazon does a great job when it comes to recommending related products on its product pages.
Display the Estimated Shipment Time
You will build trust and credibility with your customers if you display on product pages the estimated time that it will take to ship those products to them. This should be the case you sell products that are popular on special occasions. Late shoppers will flock to your site since they will have the assurance that their orders will arrive early.
Use a Distraction-Free and Clean Layout
Including everything mentioned in this guide on your ecommerce website may make your product pages appear clunky. To avoid getting overwhelmed, you should seek the services of a web designer in Singapore to undertake the ecommerce product page design project on your behalf.
Your product pages can have lots of product information, comparisons, images, and related products but will appear clean. This will make the overall shopping experience relaxing. Likewise, customers will conveniently find what they want without being overwhelmed by too much content.
Undertaking ecommerce product page design isn’t easy. You need a website with product pages that are not only neat but can also convert. The aforementioned tips can help you create product pages that easily convert. Nonetheless, you should avoid implementing any of them without A/B testing it against your current benchmark. Our website design team can do all this and more for you at an affordable rate. Contact us today for more details about web design services in Singapore.
How To Improve Shopping Experience In Your Singapore Ecommerce Store
Every business aims to see their customers happy which is proof the business is doing right. This is achieved by improving their shopping experience in your E-commerce Store. Happy customers will tend to spend more on your products and services and will spread your business popularity to their friends.
They will give your five-star business ratings and excellent reviews. In Singapore, the online digital marketing is very competitive. You need to offer the best shopping experience to have attracted more customers. This article will go through the keynote touch points and actions that you need to take to improve the shopping experience in your Singapore E-commerce store.
Have an Easy-To-Navigate and Fast Business Website
The website is your E-commerce store business store campaigner. This is the platform for you to make your sales and every imperfection will be judged from here.
Website Navigation and Speed
One of the crucial aspects that you need to look at is website speed and navigation. The customers will leave your site if it is slow to load or it’s hard to know how things are done on the website. Squeezing a lot of stuff in your E-commerce store is the primary reason for the slow riding of your site.
You should resize the website images to the appropriate size before uploading them. More so, the pictures should be appropriately optimized to web formats such as JPEG, GIF or PNG. To measure the speed and navigation of your website, you need to check out for the google analytics bounce rate, your site loading time on tools.pingdom.com and your clickthrough rates.
Communicating Your Value Proposition
A great business is promoted by reliable products and services for customers. Nobody will care for a fast and easy to navigate website that is not valuable. You should pack up your product in a way that your customers will quickly know what it can do for them. This is signified by how different your products are from other available alternatives in the Singapore online digital market.
How will you help your customers? Online users need to know the strong impression about you. Your business brand voice should be coherent and precise for it to be easily memorized. This will enable people to talk to others about you quickly.
Compelling Product Pages for Better Lead Conversions
The sole purpose of the product page is convincing the visitor that the product is worthy to purchase. Some of the must-have details in the product page include pricing, product details such as the material, color and size, great display pictures and descriptive product information.
The page should be more fun and interesting for customer interaction. You should make it easy for online users to find what they are looking for. More so the web page should be well informed with comprehensive details showing the uniqueness of your product. Making the site more personal allows visitors to meet their preferences by building their type of products. Best e-commerce web designs should have consistent and strong visuals, intuitive and simple navigation and brand quality copywriting. This will improve the conversion of online visitors to customers.
Regardless of the product, you are dealing with; you must always work on checkout process optimization for an improved shopping experience. To design a perfect e-commerce checkout flow that generates leads, you should design the add to cart section. Also, you should position the play now button where the users see it all times. Correctly displaying your cart contents and providing a guest checkout enhances sing up a portion of the checkout process. Having a pop-up window asking the customers whether to continue with shopping is one of the best methods of improving their shopping experience. Another strategy of having more customers is free shipping. Research reveals that most customers are ready to pay more for the product and get free shipping. Offering free shipping will boost you’re the value of your sales order.
Having A Systematic and Coherent Content Strategy
Blogging about your product is the best content strategy to improve the shopping experience in your ecommerce Singapore store. The products purchase products because they are helpful to them. You should offer expert blogs in clarification of the product details for your customer’s desire. His way, more customers will opt to buy from your ecommerce store website. Your blog posts should cover various aspects of your product including gift guides, specific advice, trending information and travel tips. You want to drive massive traffic from social media and search engine platforms. This is partly achieved by choosing a perfect keyword likely to be used by customers when searching on google. More so, each blog post should have its unique job to accomplish to enable you to measure its effectiveness. It is keynote to regularly update your website blog content to establish consistency with your customers and to keep them coming back into your site.
Building A Great Social Media Community
Majority of Singaporeans are found in social media platforms including Facebook, YouTube, and Instagram. A study conducted reveals that business brand interaction with its customers significantly plays a part in creating a close relationship. Most customers recommend a brand that they have interacted on social media over other brands of a similar strain. One of the tips in building a full social media community is the creation of buy and sell Facebook groups all around Singapore. Instagram provides another great platform to market your business brand and improve your customer’s shopping experience. You should create your Instagram ecommerce store page and include your customer’s photos on it. This enhances your credibility to new customers as they can see your product on real people.
Maintain Short, Snappy and Bold Emails
Email marketing is a crucial aspect of improving customer experience. The email system in a commerce store includes marketing emails for prospective customers, completion purchase emails, support emails and abandoned cart emails for customers who did not do a complete checkout. In all these emails, you should make sure they are clear to avoid pissing off your customer. Always make sure that your email subject lines are evocative and informal in a way that creates curiosity for the customers. You want a subject line that will get them excited to view the email among others. In these aspects, measuring the open email rates gives you an idea if you are on the right track or you are wasting your time in sending tonnes of emails. Lastly, you should provide a single call to action on your clear and simple email. Let them have one only one action to say yes to.
Crafting of A Compelling Product Experience
Regardless of the size of your ecommerce store, you should try and craft a fun unboxing experience for your customers. Apple is an example of big brands who correctly use this strategy. For an ecommerce store, there are less direct touch points with your customers. You hence need to completely utilize the available touch points to impress your customers by creating shareable and memorable experiences.
Online users are more likely to purchase from a brand that has premium packaging regularly. Unboxing a beautifully wrapped package by a customer who shares it on social platform goes a long way in promoting the brand awareness of your ecommerce store. From the shipping box, fillers, product sticker, custom note, receipt, and business card, all these are crafted perfectly or create a compelling product experience for your customers.
Engaging with Your Happy Customers After Purchase
At last, you got someone who bought from you. Post-purchase relationship with your customers is essential to every business with the goal of growing consistently. The relationship does not end after they pay for a product and you deliver it to them. These customers are of great value in offering you information about their shopping experience. To grow a repeat avenue for your ecommerce store, you need to get acquitted with the first customer buying experience. You need to take various actions to better the new customer first-run experience to keep him, or her coming back to your site for more. You should customize a thank you page and design a follow-up email. The follow-up emails persuade the customers to take another action such as sharing the product experience on social media, buying related products and referring the product to their friends for a particular reward.
Providing Support to Your Customers When Things Go Wrong
Customer service s a great determiner of your e-commerce store progress. Excellent customer service is a powerful tool in promoting your business. In similar terms, many companies have got it wrong by placing cost cuts to their customers.
If for some instance a customer receives a damaged or broken product, you should provide ultimate support to calm the unhappy scenario by proving a similar product for free. Offering support prevents unhappy customers from leaving terrible reviews on your site or hating and preaching the boycott campaign against your business brand. Instead, they will feel supported and work towards helping your e-commerce store site make more sales.
Ask for Customer Reviews
Today, e-commerce store has made reviews a part of its world. Customers are increasingly demanding more and more details about products before making a purchase. Reviews are of major significance on your business website as the majority of the consumer’s trust one another way more than they trust the e-store business advertisements.
You need to establish a perfect review-getting strategy that will give you an advantage over other Singapore businesses of the same strain. Use of customer reviews can effectively strengthen the impact of word-of-mouth marketing strategy in promoting your business brand. Simply, make your customers happy, get good product reviews, get more new customers and get better reviews.
Running A Referral Program
The friends of your business customers provide a potential target audience for your products and services. This is because they are more likely to be interested in similar products purchased by their friends. Referral programs offer the sole method of directly reaching out to the friends of your customers.
The program involves encouraging people to make more referrals for your business. Referral programs help boost customer loyalty and even get some of the best new customers you can get. However, you need to successfully delight your customers first to have excellent social media feedback and reviews. Many people are yet to realize the dramatic effectiveness of referrals.
Here Is A Recap of Some Metrics You Should Keep an Eye On
- Referral/repeat Sales Volume. Repeated sales from your customers is a good indication of a developing business brand. Repeat sales volume vary from one industry to another. They are of great significance as repeated customers are more likely to give you feedback.
- Quality and Quantity of Reviews. The number and frequency ratings of your reviews are essential in analyzing the level of customers shopping experience.
- Social Media Sentiments. Google alert is a useful tool in checking out the various notifications about your brand in social media platforms. Establishing what your customers are saying about you on social media will help improve your business services.
- Replies to Support Emails. You need the email replies from unhappy customers to get the essential details of where you need to improve on.
- Scores According to Net Promoter. It is essential to ask your customers for referrals and know how much they rate your e-store.
- Customer Referrals. Positive social media mentions and consistent monthly transactions are enough indications that people love what you do. Set up referral programs to try and get some customer referrals.
- Communication with Your Customers. Online digital marketing involves keeping in touch with your customers. You can reach out to them and chat with them that they like most about your brand and so on.
Many customer uncertainties come with a first time purchase from a new company. However, you are in a prime position surprise and exceed the expectations of your customers by offering an improved shopping experience.
This article provides the vital steps that you should follow in revitalizing your customer’s shopping experience in your Singapore ecommerce store business. The guideline will earn you more customers and also keep them coming back for more in a bid to stay at the top level of the Singapore competitive digital online business.
Singapore is well known for its level of innovation as well its fast-growing economy. And these are the characteristics that make it the perfect mecca for new business owners, especially when it comes to marketing and advertising. It’s easy going business climate affords quick startup opportunities, reduced taxes and tax benefits, swiftly enforced rulings on contracts and easy to get construction permits. Content marketing, conversion optimisation, the power of the consumer, real marketing, and video marketing are all trends that Singapore owners hope will make their businesses more productive. Luckily, there are several forms of advertising that can ensure that your campaign goes smoothly. All it takes is a little dedication and experimentation to figure out which one appeals most to your audience.