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How to Market a Childcare Centre in Singapore


According to a report posted on Child Care Link, the number of childcare centers in the country in 2016 was estimated to be 1,342 while in 2012, there were only 1,016 centers. In 2016, the average full-day fee charged by the facilities was $1,014 while in 2012 the same facilities used to offer the services for only $850 per day. These figures are clear proof that there is a surge in demand for professional child care services in the country.

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If you are planning to start a childcare centre in Singapore, it is important to be conversant with the various rules and regulations put in place by the government agencies. Once the business is up and running, you will need to market it to attract as many clients as possible. Here are tips on how to market a childcare centre in Singapore.

Invest in a Child Care App

A childcare app that clients can download on their smartphone and use to communicate and get updates about their children will help take your business to the next level. One such app that has gained massive traction in the country is HiMama. It allows parents to communicate, report, and receive updates from the childcare centre throughout the day thereby giving them a peace of mind.


There is hundreds of local child and mother or mom-to-be-groups in your locality that you can connect with to sell your services to the members. Get in touch with the team leaders and volunteer to give a presentation about how to choose the right childcare centre in Singapore. After the presentation, issue them brochures and flyers with your contact information and details about your centre. You could also go an extra mile and give the members a discount to motivate them to become your clients.

Finally, build your reputation on social media platforms such as Facebook that has more than 3 million active users in Singapore. Also, seek professional search engine optimization and search engine marketing services to ensure your site is indexed and ranked high on search engines. MediaOne specializes in offering professional SEO and SEM services to childcare centres in Singapore. Call us today at (65) 6789 9852.


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