How To Make A Living As A Blogger In Singapore In 2024

How To Make A Living As A Blogger In Singapore

Ever wondered if you can actually earn a living through blogging in Singapore? The short answer is a big, enthusiastic “Yes!” But hold your horses—this isn’t a shortcut to a millionaire’s lifestyle.

It takes time, creativity, and a whole lot of effort. Curious about how much you could make as a blogger in Singapore? Well, bloggers’ incomes vary wildly.

Picture this: some earn less than $10 monthly, while others cash in up to $170,000. Yep, you read that correctly…

The top-tier bloggers can even pull in millions yearly, though many bring in less than $100 monthly. So, whether you’re looking for a fun side hustle or dreaming of making it your full-time gig, the potential earnings fall somewhere in between.

Now, let’s talk dough. People often jump straight to ads when they think about making money from blogging. That’s just the tip of the iceberg. There are plenty of ways to monetize your blog, which we will dive into.

Your income will depend on several factors, like what type of blogger you are, your niche, and your money-making strategies.

So buckle up for an exciting journey through the many paths to a profitable blog:

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Types of Bloggers

Types of Blogger

When you picture a blogger, you might imagine someone hunched over a laptop in a cozy café, running their own site. But bloggers come in all flavours.

Some work directly for companies as in-house bloggers, enjoying the security of a regular paycheck.

Others dive headfirst into the freelance world, part of the ever-growing gig economy, earning anywhere from $0.10 to $1.00 per word.

Now, let’s not forget the go-getters who launch their own blogs—these independent pros often find themselves at the top of the earnings ladder.

The online world is buzzing with bloggers covering every topic under the sun. From scrumptious food blogs to inspiring travel stories, there’s something out there for everyone. A blogger’s focus area, or niche, can make a world of difference in attracting readers.

While there are no hard and fast rules about which niches are the most popular, understanding what people are excited to read can be your golden ticket to drawing traffic and turning your blog into a money-making venture.

How to Monetize Your Blog in Singapore

How to Monetize Blogger Blog in Singapore

Ever wonder how professional bloggers make money? Spoiler alert: they don’t rely on just one trick! Generating a solid income from blogging takes time and effort, and you might not see much cash flow in your first year.

Don’t let that discourage you. If you’re considering joining the blogging world, remember that a mix of high-quality content, a well-chosen niche, and consistency is your golden trio for success.

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But wait, that’s not all! Knowing how to sprinkle in monetizing strategies will boost your chances of turning your passion into profit.

So, how do these savvy bloggers make it work? Let’s dive into some fun and effective ways to rake in the dough from your blog:

#1. Displaying Ads

Displaying ads on your blog is a fantastic way to rake in some extra income simply by having people visit your site. The more eyes you attract, the higher the advertising rate you’ll score. However, to turn those ad clicks into a decent revenue stream, you must keep a steady traffic flow to your blog.

Here’s the best part: setting up ads is easy. Just join an advertising network, add some code to your website, and voila! Ads will start appearing, and you’ll generate passive income quickly. Cool, isn’t it?

Some top-notch advertising networks are:

  • Google AdSense
  • Mediavine
  • Infolinks

If you’re up for some adventure, you can also reach out directly to potential advertisers. It takes more legwork but might pay off with even better rates.

So why not give it a shot? Who knows, your blog might just become the cash machine you always dreamed of.

#2. Create Room for Sponsored Posts

In today’s digital age, social media influencers rule the roost, wielding significant influence over their audiences’ decisions regarding products, services, and experiences. And let’s be real—sponsored posts can be a goldmine for bloggers.

Bloggers can rake in some serious cash depending on their niche, follower count, and audience engagement. Got a hefty following? You might be looking at several thousand dollars per post.

On the flip side, if you’re just starting or have a smaller audience, you might earn under $50 per post.

So, how do you snag these sponsored post gigs? Well, you’ve got a couple of options. You can join influencer networks that act like matchmakers, connecting bloggers with corporate clients and handling the nitty-gritty details for you. Super convenient, right? Alternatively, you can take the initiative and reach out to potential clients directly. This path might be a bit more work, but it often comes with higher pay, as you’re negotiating your own deals and setting your own terms.

#3. Affiliate Marketing

Affiliate marketing is a fantastic way for bloggers to make extra cash from their content. It’s pretty straightforward: you promote someone else’s products or services and earn a commission when your readers click the tracking link or purchase through it.

How you get paid can vary. Some companies pay you just for sending traffic their way, while others might pay only when a sale is made or a form is filled out.

Ready to dive in? You can join existing affiliate programs or reach out to brands that fit your blog’s niche. It’s that easy.

To get started, check out popular programs like Amazon Associates or the eBay Partner Network. Even if you’re new to blogging, you can start earning.

It’s not just a hobby; it can be a lucrative and fun way to earn money.

#4. Start Selling Your Products and Services

Selling products and services on your blog is like opening up your online shop, and guess what? The sky’s the limit! You can sell anything—well, anything legal, that is. Have a knack for creating something digital or crafting a neat gadget? Great.

Or do you prefer selling items from other companies? That works, too. Picture this: your blog could be the go-to place for art, books, snazzy digital templates, stylish t-shirts, and more. Seriously, the list goes on and on.

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Now, let’s talk services. Many bloggers are cashing in by offering online courses they’ve developed themselves. Others, experts in their fields—like digital marketing whizzes or eCommerce gurus—are making bank by consulting. And then there are the motivational speakers.

They’ve taken to blogging and are landing paid gigs at seminars and events because people can’t get enough of their inspirational stories or specialized knowledge. So, your blog can be a money-spinner, whether you’re selling products or services.

#5. Offer Services

Building an audience isn’t just about numbers; it’s about creating a community that trusts you. Your authority grows as more people recognize your name and the topics you cover. And guess what? That’s exactly what potential clients seek when they need professional services.

Mushfiq, the mastermind behind The Website Flip, puts it perfectly: “If you’re in the B2B space like me, consulting is a big revenue generator. If you have expertise and your content is getting eyeballed, think about what consulting you could offer. It’s a high-revenue, low-commitment way to monetize your blog.”

Running a service-based business can be time-consuming, but it’s also a fantastic way to make good money online. You can attract high-paying clients and command higher hourly rates by showcasing your knowledge through your blog.

Here are some services you could offer alongside your blog:

  • Consulting services
  • Freelance writing
  • Graphic design
  • Virtual assistance
  • Classes or workshops

Use scheduling and payment apps like Acuity and Calendly to make your life easier. Promote your service directly through your blog, whether through a dedicated landing page or an eye-catching sidebar ad. Before you know it, you’ll be booking new clients with ease.

#6. Start Selling Digital Products

Selling digital products on your blog is a fantastic, scalable way to earn money. Forget the hassle of swapping hours for dollars in service-based work. And say goodbye to shipping and manufacturing costs that come with physical products. With digital products, you create it once and sell it endlessly. That’s why people say, “Build once, sell twice.”

Dylan Houlihan, the brain behind Swift Salary, shares, “I started offering printables and other digital goodies to mix up my income and take control. I let readers pick their price, so my earnings aren’t sky-high, but I’ve had over 800 downloads! I’m super proud of that number.”

Not sure what digital products your audience wants? No worries! Just ask them directly with a simple survey. Pose the question, “What problem do you need help with that the blog isn’t already solving for you?” You’ll uncover golden ideas you can turn into products like:

  • Ebooks
  • Workbooks
  • Printables
  • Online courses

Take Benjamin Houy of French Together, for instance. He’s been running his blog for nearly a decade, and digital products—especially his French course—make up 90% of his revenue.

“Ads and affiliate links are okay depending on your niche, but creating a product is simpler and more lucrative than most bloggers realize,” Benjamin explains. “Your first product doesn’t need to be perfect. It must be genuinely useful and something your audience will happily pay for.”

#7. Start Selling Physical Products

Does your blog have a cult following? If you answer yes, you know how quickly loyal readers can transform into raving fans. These individuals are eager to support their favourite influencer—you! Here’s an exciting way to help them support you while also making a little extra cash: sell physical products.

With the awesome print-on-demand model, you can easily dip your toes in the merch waters. The best part? You only pay for manufacturing when someone actually buys the product. No more worrying about leftover inventory, storage fees, or pesky upfront costs with bulk manufacturing.

Imagine creating custom merchandise that your readers would be thrilled to own. Services like Printful and Printify make this a breeze. Think about slapping your unique designs on fun items like:

  • Mugs
  • T-shirts
  • Posters
  • Stickers
  • Tote bags
  • Phone cases

Feeling more adventurous? Why not dive a little deeper and start your very own online store? Use your blog’s audience as your first pool of customers and watch your side hustle take off.

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#8. Create a Membership Program or Paid Subscription for Premium Content

Want to give your most loyal readers the royal treatment? Consider offering them a VIP experience for a small fee. These special communities are not just a luxury; they’re increasingly vital in our online-first world. And here’s some fun trivia: communities can boost mental health, and 52% of shoppers are willing to spend more on brands or blogs that share their values.

Just ask Michael Keenan, who rocks at running a membership community with his Peak Freelance blog. “Launch a membership program if you want steady cash from your blogging. Offer cool stuff like handbooks, courses, and premium offers. We even have a Slack channel for our Peak Freelance crew!

“Charge a monthly or yearly fee, and toss in a small discount for annual payments. It’s a win-win: you get a cash boost to create new goodies for your members, who feel super special.”

#9. Monetize Your YouTube Videos

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Did you know that you can actually make some serious cash on YouTube by expanding your blog content? It’s true! By adding video marketing to your toolkit, you can really ramp up those affiliate commissions.

A whopping 88% of people have purchased after watching a branded video. Imagine turning your tutorials, reviews, or hauls into compelling videos that lead to sales just because viewers followed your glowing recommendations.

To up your earnings, use each blog post as a blueprint for your video scripts. Sit down, chat about the same topic on camera, and then upload the edited video to YouTube. Take a cue from the bloggers at A Beautiful Mess.

They created a fun YouTube video showing how to build some chic built-in shelves. Their video description smartly directs viewers to their blog, which is full of affiliate links to the featured products.

Why does this work so well? For one, not everyone loves reading blogs. Lots of folks prefer watching videos.

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You’re missing out on a massive audience by sticking only to text. Google and YouTube are the top two search engines out there. Sharing your content on both platforms doubles the chances of your target audience finding it and buying the products you recommend.

#10. Sell a Book

Take James Clear, for instance. This guy kicked off with a self-help blog that quickly became popular. Riding on the waves of his success, James decided to transform his wealth of knowledge into a book titled [Atomic Habits](https://jamesclear.com/atomic-habits). Pretty clever, right?

Suddenly, his blog wasn’t just a passion project—it was pulling in money, thanks to the book’s digital and physical formats. But that’s not all. Atomic Habits shot straight to the New York Times bestsellers list, cementing his status as an influential author. Talk about hitting two birds with one stone.

Mark Manson is another excellent example of a blogger who turned his words into gold. Starting as a dating coach, Mark eventually delved into self-help and personal development.

His blog became wildly popular, with millions of readers devouring his no-nonsense approach to life and relationships. Riding on the success of his blog, Mark published [The Subtle Art of Not Giving a Fck*](https://markmanson.net/books/the-subtle-art-of-not-giving-a-fuck), which quickly became an international bestseller. With its bold title and unconventional advice, the book captured readers’ attention worldwide and solidified Mark’s status as a leading voice in personal development.

#11. Earn Through Sponsored Products Reviews

Every business on the planet craves social proof to showcase that their products are worth every penny. One popular method? Paying bloggers for honest reviews.

Imagine this: you reach out to your favourite brands and ask if they want to sponsor a review on your blog. It’s fun and straightforward; you’re probably using these products anyway.

That means you can share your genuine opinion and earn some cash on the side. Just remember to get clued up on the ecommerce guidelines for sponsored reviews. This way, you can ensure everything is above board for you and the brand.

Avoid landing your blog in hot water by keeping these tips in mind:

  • Be transparent about incentives. If someone’s paying you to write a review, say it. For instance, at the start of your article, you might pop in a friendly note: “Heads up! I’ve been paid to write this review and might earn a commission if you decide to buy this product.” Easy peasy!
  • Tell the whole truth! Perfection is impossible, even in products. Share the highlights and the low points so your readers can make an intelligent choice. That’s why “de-influencing” is all the rage right now. People crave honesty.

#12. Start a Podcast and Get a Sponsor

Podcasts are all the rage these days, with over 100 million Americans tuning in by 2024—that’s a lot of earbuds. But these episodes aren’t just background noise during your morning commute.

Studies show that 70% of listeners will check out a brand’s website after hearing about it on a podcast. Even cooler, 67% of them are likely to chat about the product with a friend. For brands itching to grow their audience, this is golden.

So why not jump on this bandwagon and start your own podcast? Pick a topic you love, hit record, and share it on platforms like Apple Podcasts or Spotify.

And here’s where things get exciting: reach out to brands in your field with sponsorship deals. Sell some ad space, and voilà. You’ve just offered them a fast track to their ideal customers while padding your own pockets.

Are you thinking about diving into the podcasting world? This snazzy podcast revenue calculator reveals some eye-catching figures! Imagine you’re a blogger bagging:

  • 10,000 downloads per episode.
  • Popping out four fresh episodes every month.
  • I’m throwing in a couple of ads, including a nifty pre-roll.

Guess what? You could be looking at an extra $16,000 in your pocket annually!

But let’s keep it real—podcasting isn’t all sunshine and rainbows. It can take a chunk out of both your time and wallet. Building a genuine connection with a new audience doesn’t happen overnight. Plus, you’ll need some gear: a top-notch microphone and slick editing software to make your podcast shine.

How Long Before You Start Making Money Blogging?

How Long Before Blogger Start Making Money Blogging

Sure, you can technically start making money from blogging immediately, but let’s be honest—it usually takes a little while to get the ball rolling. A hundred bucks for some go-getters out there with that entrepreneurial spark is just a few months away.

Take Brittany Berger, for example. She’s the brains behind Work Brighter and a textbook example of quick success. Brittany whipped up a nifty $20 digital download and promoted it in her weekly newsletter and sign-up page. “By getting that out there early in the blog’s life, I managed to convert a big chunk of my audience,” she explains.

“Waiting to launch something until you have a larger audience can add unnecessary pressure. I’m so glad I took the plunge and experimented with a small product when my audience was tiny. It was a game-changer.”

Take Mushfiq Sarkar, for instance. He began blogging on the side of his full-time job back in 2008. With zero marketing experience, Mushfiq said, “I left my job in April 2021 to focus on The Website Flip because it was growing significantly, and I was more passionate about growing this website and blogging.” Fast forward a few years, and his blog isn’t just surviving—it’s thriving.

“A lot of people knew me by name,” Mushfiq shared, “but not that I was an active blogger or someone who covered the industry. Surprisingly, I started earning money fairly quickly—within a month or two.” It’s inspiring to see how starting small can lead to big gains.

Blogging often begins as a side hustle with dreams of turning it into a full-time gig. However, the journey to substantial income can look different for everyone. Some may hit it big quickly, while others might take the scenic route. Either way, the rewards are always worth the wait.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.

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