How to Improve your E-Commerce Checkout Process in Singapore

how to improve your e-commerce checkout process in Singapore

Are you looking for information on how to improve your e-commerce checkout process in Singapore? With one of the fastest internet connection in the world, a majority of Singaporeans prefer shopping online as opposed to driving to a brick and mortar store. The stores and companies are aware of this fact and have developed user-friendly e-commerce sites that allow customers to shop for products easily and at their convenience.

One of the integral parts of any e-commerce site in Singapore is the checkout process. Most people do not want to spend more than 4 minutes trying to purchase a product. Therefore, it is of paramount importance to make the e-commerce checkout process as smooth and customer oriented as possible. Here are expert tips on how to improve your e-commerce checkout process in Singapore.

How to Improve your E-commerce Checkout Process in Singapore

Error Validation Should be User-Friendly

In Singapore e-commerce industry, the customer is King and therefore, you should not cut corners when it comes to optimizing your site. Strive to make the errors customers make easy to fix to avoid wasting their time. This means that whenever a client encounters an error message when trying to checkout, your Singapore e-commerce website should be able to provide a quick and easy fix by specifying the nature of the error and the location.

One of the easiest ways of doing this is by optimizing the checkout page to highlight fields with errors. It is also important to note that the problem should not be tedious for the customers to fix.

Provide Service or Product Customisation Options

Different online shoppers in Singapore have varying expectations and needs. The only way to meet these needs amicably is by providing product and service customisation options. Depending on the nature of your business, you can provide options such as the ability to create their own product or select different service components. Your Singapore e-commerce site should also make it easy for the customers to select, modify, and even preview all the available options before completing the checkout process.

This checkout process optimization hack will enhance the overall customer experience and maintain the trust and confidence of the user through the entire process. More importantly, it will guarantee accuracy of custom orders made by a segment of your Singapore customers.

Provide Sales Incentives and Offers

The first thing that you need to not under this point is that customers who have browsed your Singapore e-commerce site, selected products and added them to cart are ready to convert. They just need a little push to complete the process.

The most successful e-commerce websites in Singapore does this by using sales incentives and offers to sweeten the deal. Some of the incentives that you can use include discounts, special coupons, freebies and promotions. You will definitely notice a sharp increase in conversion rate when you do this.

Please Don’t Waste Customers Time

Singaporeans are sensitive about data security and so asking unnecessary information could discourage them from completing the transaction. The last thing you want is to lose a potential customer who is ready to convert by asking for unnecessary information and wasting their time.

The point we are trying to put across is that you should only request the client to provide essential information during both user registration and checkout process. Asking for too many details will have a negative impact on your sales and profit margins.

Therefore, unrelated or unnecessary features or content should be deleted from the checkout process. Stick to the main objective, which is converting. Your goal should be to guide them through the checkout process and capture all the necessary contact information before they leave for future reference. Notice some of the information such as email can be used for email marketing. You can also use the email address to get feedback about the quality of the product.

For example, one of the mistakes that most Singapore e-commerce websites make is asking a potential customer to register or log in to complete a purchase. Sending customers to a third-party site to complete the purchase will also influence your sales negatively. Optimize the entire checkout process to make it smooth and carry out A/B tests to get a clearer perspective of the process. The results of the tests will help you to know the specific things that you need to delete or add.

Up-selling and Cross-Selling

The essence of optimizing your e-commerce website checkout process is to not only increase sales but also give customers ideas of other products that they might be interested in before they leave your website. One of the guaranteed ways of doing this is through cross-selling and up-selling.

What is up-selling? This is a Singapore e-commerce hack that is used to recommend products that are more expensive and better in line with the needs of the customer.

What is cross-selling? As the name suggests, this is a strategy used to sell additional products that are in one way or another related to the product purchased by the client.

Both approaches will not only optimize the checkout process but also increase the amount of money that you earn from every customer. However, be careful not to overdo it to avoid pissing off the customers. Remember the goal is to sell related product to the customer who is ready to convert or to sell another product that is more in line with their needs and expectations.

Keep Track of Abandoned Conversions and Orders

The first thing that you need to note is that getting a lead is an expensive and time-consuming venture. The last thing you want is to lose a potential customer who would have purchased the product due to a trivial issue that would have been avoided.

To become one of the most preferred e-commerce websites in Singapore, you need to start tracking abandoned conversions and orders. Surprisingly, most online store owners are not aware of the fact that they can store data from incomplete forms and orders in the database. The data can later be used to follow up with the customers to know if there is anything that can be done to salvage the situation.

Starting the checkout process is a strong sign of interest in your product and things can interrupt the ordering process no matter how user-friendly and intuitive your website is. For instance, the customer might experience computer problems or get distracted before completing the checkout process.

Set your website to collect data of not only customers who go through the checkout process successfully, but also those who do not complete the process. Then, your sales team should contact the prospects to lure them back to the website to complete the purchase.

The data from abandoned cart will also give you insights about the checkout process. You might discover a technical issue with your service or product line that has being lurking in the dark and preventing your business from going to the next level.

Final Thoughts

If you have been wondering how to improve your e-commerce checkout process in Singapore, the above tips will help you do it well and get tangible results. Be sure to keep track of the new sales figures to know if the changes had a positive impact on your website.

Get in touch with us for professional digital marketing services in Singapore. We will work with your in-house sales time to ensure that the checkout process is a smooth and user-friendly as possible. Our team will also run tests to be sure that your site is fully optimized and meeting the needs and expectations of your target customers in Singapore.

 

Author Bio

Tom Koh is the CEO of MediaOne, a leading Asia digital agency. He comes packed with 2 decades of international digital marketing experience. In his spare time of maybe 20 minutes a day, he loves coaching, blogging about all things digital and trying to figure out how to make his dog do the roll.
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April 17, 2019

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