How to Improve the UX/UI of Your Singapore E-Commerce Website

website UI/UX in Singapore

With the increase in competition among e-commerce websites, it is paramount to take website UI/UX in Singapore seriously. Statistics show that 8 out of 10 people turn to the internet to search for information about products and services. More than half of these people end up making a purchase.

E-commerce levels the playing field and makes it possible for small businesses in Singapore to actively compete with established companies for customers.

However, it is essential for e-commerce players to invest in getting the best website UI/UX in Singapore.

A study by Smart Insights found out that at least 38% of e-commerce bounce rates are due to an unattractive user interface design in Singapore. In this article, we look at the ways you can improve the UX/UI of your e-commerce website in Singapore.

Top 5 Ways to Improve Your Website UI/UX in Singapore

Choose Functional Design Elements Not Aesthetics

For a long time now, the e-commerce UX in Singapore has been dominated by video backgrounds, auto play, hidden navigation buttons, parallax scrolling, and image carousels. Unfortunately, a fancy design is not what shoppers are looking for, and e-commerce entrepreneurs who are stuck in this old thinking usually end up being frustrated.

Today, e-commerce success is driven by website functionality not aesthetics. Online shoppers want easy access to products, detailed product information, easy selection, and a seamless checkout process.

Despite the fact that aesthetics are necessary for making a good first impression, if they are affecting the functionality of your website UX/UI in Singapore, then you had better leave them out.

website UI/UX in Singapore

Focus On Creating Personalised Shopping Experiences

Establishing meaningful relationships with your customers is one of the crucial aspects of e-commerce success. Since customers have infinite online shopping options, it is necessary that you personalise the shopping experience of every customer to increase conversion rates and sales.

A good e-commerce user experience is one of the pillars of creating personalised shopping experiences. You can get a head start by learning about user behaviour on your e-commerce website. More so, undertaking user research will give you an idea into creating buyer personas for your e-commerce website.

Here are ways of improving website UX/UI in Singapore though personalisation:

  • Product recommendations
  • Create a “customers who also bought this product also viewed” section
  • Personalised email newsletters
  • Trending Sections

The goal of personalisation is to increase shopping relevance based on their previous interactions and this results in improved conversion rates and a decrease in shopping cart abandonment. Luckily, for you, this is possible with minimal investment for redesigning your store.

Simplify the Checkout Process

A lengthy checkout process is one of the reasons for shopping cart abandonment. However, by simplifying the checkout process, we do not mean cramming the process in a single page or screen.

You can simplify the checkout process by doing the following:

  • Remove any distractions from the checkout page and leave features required to complete the process
  • Ensure that the e-commerce website stores the information of the people who have logged in since people hate being asked the same questions every time they try to log in
  • Let customers login with an existing account such as Gmail or Facebook instead of asking them to create a new profile
  • Enable guest checkout since there is a high number of Singaporeans that are not comfortable sharing their personal information
  • Make it easy for the shoppers to switch between the shopping experience and the cart
  • Simplify the data validation process

This will call for you to overhaul your user experience design in Singapore to improve your e-commerce website UX/UI design in Singapore.

Allow Buyers to Create Wish Lists

In over 50% of the time, most people are not ready or confident about purchasing a product. However, you can keep them engaged by letting them save products in a wish list. This allows them to review the products later and this will increase your chances of conversion.

A potential buyer can create labels and sort products in a variety of ways and depending on their preferences. The wish list will help them narrow down the number of items they have to look at when they are ready to make the purchase.

This is a sure way of improving UX design in Singapore. Without the ability to sort products on their own and add them to lists, a huge percentage of the customers will feel overwhelmed to make a purchase. 

Enable Multichannel Shopping

Which are the ways that customers can access your products? If it is only through a desktop website, then you are missing a huge percentage of your sales. Singapore has one of the highest smartphone penetration rates in the world, and this means that you should focus on having a responsive UI design in Singapore.

Over 46% of internet users prefer using their smartphones for online shopping. However, there is a tug of war on which is better, a responsive website or a smartphone app. If you are a beginner in the e-commerce sector, you are better off with a responsive website or mobile site.

Creating a multichannel shopping experience through an app and responsive website will increase the number of people accessing your e-commerce website in Singapore.

Bonus: Social Commerce

Multichannel shopping creates convince for your customers. Other than apps and mobile websites, you should also try out social commerce. Since social media has become a way of life, you could use platforms such as Facebook lists which resembles the standard e-commerce website in Singapore.

When a customer is ready to buy, they only have to click on the “shop now” button, and they will be redirected to the actual e-commerce website. Such a move helps improve the user experience, and it will increase conversions.

Finally, you need to be on the lookout for changing trends in the e-commerce industry as well as the changing customer dynamics. The key to improving website UX/UI design in Singapore is to know what the customers are looking for in an online shopping experience.

Contact us for professional e-commerce website UX/UI design in Singapore. Our team will ensure your website is in line with the latest global trends in e-commerce.


Author Bio

Tom Koh is the CEO of MediaOne, a leading Asia digital agency. He comes packed with 2 decades of international digital marketing experience. In his spare time of maybe 20 minutes a day, he loves coaching, blogging about all things digital and trying to figure out how to make his dog do the roll.

May 12, 2019

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