How to Grow Your Brand’s Facebook Followers For Free

Facebook Followers

With over 1.9 Billion unique monthly users, Facebook is by far the biggest social media platform today. The numbers explain the reason almost every business in the world, physical and online are continually opening up pages and launching marketing campaigns. However, most of these brands have painfully realized that Facebook Followers don’t always translate to market conversions.

Most of these online marketing brands have turned to paid adverts as a means of getting out their message to more people. But is there a way out of tapping into Facebook’s enormous membership and attract followers organically? Yes. However, there exist several free and less strenuous means of attracting followers for your Singapore SEO agency Facebook page free of charge. These include:

Share videos

Facebook Followers

Fig: Facebook video viewership growth trends

People like great articles, but they love videos more. This might explain the constant increase in Facebook video viewership trends globally. However, if you seek to promote and brand and express its professionalism to the viewers, you have to invest in a good camera. Most viewers not only consider the relevance of the content but also the quality of the video when determining whether to watch and share.

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Additionally, considering the ever-decreasing human concentration especially on the social media, it is critical that you keep the video as short as possible. Invest time in creating short but impactful videos as they often result in increased and more fruitful engagement.

Promote the Facebook page on other platforms

On what other media do you interact with your Singapore SEO agency brand customers? Do you have email subscribers and consistent blog readers?

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Consider embedding the Facebook page follow button alongside the content you publish on these platforms or distribute through email. You may also include the follow button as a pop-up option on your web and blog posts for site visitors.

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Leverage Facebook groups

More than 50 percent of all Facebook members lay allegiance to one group or another. You can, therefore, leverage the power and number of these groups to further fuel following into your brand’s page. You stand to reap more by joining an existing group and leaving your mark by becoming a constant contributor of relevant and highly engaging content that attracts comments. This arouses interests among members who follow you back to your personal account and inevitably your brand page.

Bottom line

Organic traffic often leads to a reliable customer base on any online marketing platform, and Facebook is not any different. You should nevertheless remember that how fast you grow you page followership for your digital agency primarily depends on your level of activity on this social site and the quality of your content.  

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About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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