How To Go Viral?

How To Go Viral

Companies in Singapore are tirelessly looking for ways of making sure that their content goes viral when posted online to ensure that their search engine marketing efforts bear the expected fruits. Predicting which type of content will go viral is a daunting task due to the broad range of content that has gone viral in the past.

Today, we look at five triggers of fascination which if implemented in your content can increase its chances of going viral.

Identify Passion Triggers

Over the last three years, we have noticed a major similarity in the type of content that always goes viral. Companies and experts in various industries that can trigger passion and emotions establish connections and close relationships with customers faster than their counterparts.

Can you recall the time you went to LG shop and couldn’t stop gazing at their display of modern HD TVs? As a Singapore online marketer, make sure that your content teases and exhumes the audience passions and interest. Note that emotions can quickly change, be creative and quickly adapt to changes to stay afloat.

Create a Mystery

Mystique is a trick that has been used for ages to bring out the best in people. It entails hiding something until the desired action is taken. Here are four tested and proven ways of triggering mystique.

  1. Spark Curiosity
  2. Build Mythology
  3. Limit Access
  4. Withhold information that the audience considers vital

Learn to Harness Power

Not everyone wants to control everything that is happening around them. Some want to delegate control to a select group of people in their circles. Most SEMs in Singapore strives to concentrate fully on their business operations and outsource most digital marketing and search engine optimization tasks. More often than not, control is relinquished to other people do their skills, expertise, and status in the society.

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Alarm triggers help us to avoid problems on a daily basis. In the context of search engine marketing and content creation, you can use alarm triggers to show people the negative consequences of not taking the desired action to inspire a fast action. FedEx is one of the international companies that have managed to get tremendous success online by combining alarm with trust.

As an online marketer in Singapore who wants to scale up, make sure that your content defines all the consequences of inaction and create timelines.


The most successful businesses not only in Singapore but also in other parts of the world have mastered the art of winning their customers’ confidence and approval by maintaining a high degree of trust. Experts agree that trust is achieved through predictability and familiarity.

The primary message that you want to convey to customers should be retold repeatedly to sink deep into the minds of prospects. More importantly, the message should be reliable, clear, and consistent. Strive to eliminate all senses of surprise, chaos, and uncertainty.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


Search Engine Optimisation (SEO)

Search Engine Marketing (SEM)

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