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Struggling to get website traffic in Singapore? Well, you are not alone. Launching an online business store is easy, but getting potential clients to visit it is quite a tough challenge. This is particularly more challenging to small and upcoming businesses.
If you want to get insightful tips on how to get website traffic in Singapore, read on.
The Importance of Website Traffic
The number of unique visitors to your website is a vital parameter for gauging the progress made by your business. It is particularly useful in:
- Measuring the effectiveness of your marketing strategies – more traffic means that your tactics are working.
- Knowing your audience – when people visit your site, you get an opportunity to interact with them. You can use your website as a platform to learn the needs of your clients and make the necessary adjustments to your business.
- Improving search engine ranking and site authority – more website hits automatically increase the popularity of your platform. If your site appears on the first pages of search engine results, your business is guaranteed more customers.
- Generating more leads – the higher the number of visitors to your site, the higher the lead conversion rate. This, in turn, translates to more clients for your business.
How to drive traffic to your website
As mentioned above, getting website traffic in Singapore is no mean feat. Why is this the case? Most website owners easily fall for unproven methods sold by self-labeled ‘marketing experts.’
For instance, you could pay hundreds or even thousands of dollars for a ‘cheat sheet’ only to get undesired results. You could also watch the latest video series on YouTube and implement the mentioned strategies without getting the expected outcome.
The truth is, the internet is currently more competitive than it has ever been. As of January this year, the estimated number of websites on the internet slightly exceeded the 1.5 billion mark – this number is ever-increasing. The massive nature of the competition makes it difficult for sites, especially small ones, to stand out.
To drive traffic to your website, you must have a basic understanding of the principles of internet marketing. There’s more to getting traffic than simply implementing SEO and raking high on search engine result pages. In this article, you will learn of additional proven methods used by top websites in Singapore not only generate more traffic but also to create authority over an extended period.
The many ways of generating website traffic can be divided into two broad categories; organic (or free) methods and paid methods.
Organic Methods for Generating Website Traffic in Singapore
You don’t always have to fork out your dollars to attract more people to your websites. The problem, however, with this approach is that it takes a considerable chunk of your time – but it is worth it.
Here are some of the organic methods of driving traffic to your site.
In this era, every website owner must have a sufficient understanding of the basics of SEO. The internet has many resources on this subject.
The key to implementing SEO is knowing how to place target keywords and phrases throughout your website posts strategically. It should be naturally integrated into the headlines, subtitles, images and other strategic positions on your site. The keywords must also be relevant to the residents of Singapore.
Should you find it challenging, there are useful plugins to assist you with SEO. The most popular option for WordPress users is Yoast SEO that optimizes your webpages by asking questions related to your keywords.
Publish Amazing Content
It might be cliché, but the content is king. It is the main reason for people to visit your website. If you create insatiable content, visitors will keep coming back for more. They are also much more likely to share the post on other platforms or recommend it to their friends. This partially reduces the burden of advertising your site.
Contrarily, if you post mediocre content, nobody would want to come back. In fact, no one would read a boring piece to the last bit. Just like great content would be shared, visitors who find your content appalling will certainly discourage their friends from visiting your website.
There are several approaches to guest posting. The popular and slightly more effective approach is having an authority site mention your blog on their platform. Usually, this involves such sites accepting a post from you. The resulting exposure to their often massive audiences can translate into more traffic to your site.
Alternatively, you could reach out to the top influencers in Singapore for an interview. Record the interview and later convert it into a blog post. People will certainly want to visit your site if you feature a prominent personality.
Lastly, you can try to post on already established blogging platforms such as Medium and Quora. Ensure that your posts on Medium link back to your website. With Quora, answer questions that are relevant to your niche and naturally link to related content on your site. The answers must also be understandable and accurate.
Make the Most of Social Media
Social networks are undoubtedly the most popular websites on the internet. The average internet user spends at least 116 minutes daily on these platforms. Out of the 4.2 billion internet users, more than 3 billion are active on Facebook, Twitter, Snapchat, and Instagram and so on. Therein lies the opportunity.
Are you wondering how to drive traffic to a website from social media? It’s pretty simple. Just share links to your website on the networking websites. Remember, posting too often will count as spamming.
Additionally, you should create social media accounts. These provide a platform for prospective clients to learn more about your business. They also serve as the medium for engaging with your existing clients. Such interactions can potentially generate more website traffic in Singapore.
‘Refresh’ Your Content
You probably have heard of evergreen content – as the name suggests, this is content that remains relevant to the target audience for extended periods. This isn’t always the case with most websites. In such instances, refreshing your outdated content can significantly increase the visibility of your site on Google, translating into more traffic.
In addition to keeping in touch with your clients, sending promotional emails and newsletters regularly improves traffic to your website. The messages should have useful information, accompanied with links to your websites where the customers can get additional information on your offers, products and services.
Avoid bombarding your subscribers with emails – this kind of overenthusiasm often leads to disengagement, deletion without reading, marking as spam, and in the worst case scenario, unsubscribing from your mail list.
Furthermore, take time with the email subject lines. A poorly crafted subject will discourage the client from opening, rendering the message entirely useless.
Create a YouTube Channel
Similar to other social media platforms, YouTube is an excellent tool for online marketing. Every day, people watch 1 billion hours of video on YouTube. Indeed, two of every three millennials prefer YouTube over traditional TV. Soon, most people, Singapore included, are expected to abandon paid TV in favor of YouTube.
Creating content for YouTube is free. Because of the fierce completion among content creators, your videos must have high-quality, detailed and understandable content to stand a chance. Moreover, you must consistently post videos to retain subscribers on your channel.
Another effective way of connecting with brands and influencers operating in your niche is through hosting webinars. Just make sure that you have adequate knowledge in the chosen theme. Ideally, the invitees will each come with their own audience, and you will benefit from the increased publicity for your website.
During the webinar, use the time to pitch your services to your viewers. You can throw in a few offers and incentives to increase the appeal of your website.
Paid Methods for Generating Website Traffic in Singapore
The majority of existing businesses use loads of money to fund marketing campaigns. In Singapore, there are numerous payable methods for improving website traffic. Such include;
Facebook is the number one social media platform with over 1 billion active users worldwide. Singapore currently has an estimated 4.1 million Facebook users. Essentially, advertising on these platform guarantees a global reach. There is also a provision for making ads targeting specific regions. The secret to a successful advertising initiative is creating a great landing page with free or low-priced offers.
Google is by far the most popular search engine. Enrolling your website to the Google Ads program automatically increases your ranking on search engine result pages. According to SerachEngineWatch.com, sites that appear on top of search results attract 36.4% of Google’s traffic.
Besides the standard Google Ads services, you could certainly make use of Google re-targeting ads. Re-targeting ads are different in that they focus on users who left your site without completing a purchase or any other expected action. Basically, these ads are designed in such a way that they convince such users to come back to your site and complete the purchase.
Previously, Instagram didn’t have a clear revenue-generation strategy for businesses. This has since been addressed, and businesses can use the platform for advertising using photos, videos or a collection of both.
The most significant advantage of the Instagram Ads services is its precise targeting options. This ensures that the message reaches the exact audience you want. Simply put, you can target your ads to a specific location (such as Singapore), demographic group, interests, behaviors, and custom audiences.
Are you running out of ways on how to get traffic to your website? Display adverts are necessarily banners for a website that appear on other related sites. For example, if your business deals furniture, placing such an ad on an interior décor website will certainly generate traffic to your site.
If you have a small audience, it is advisable to engage in influencer marketing. Influencers are individuals who have a large following, especially on social networks such as Facebook, Twitter, Instagram, and YouTube. It doesn’t come cheap, but it can potentially drive up your traffic by a significant margin. If possible, the influencer marketer should be involved with your niche.
Use Outbrain and Taboola
The internet has several useful resources for promoting your business websites in Singapore such as Taboola and Outbrain. Usually, these platforms promote your site on thousands of related websites all over the world. All you need to do is establishing a sales funnel and have the know-how of tracking the visitors coming from such platforms.
Why you should Avoid Instant Website Traffic Generators
As seen earlier, there are proven ways of getting free website traffic – and it takes time. Some businesses, however, opt for the shortcut by investing in the so-called instant traffic generators. You must entirely avoid these, and here’s why;
- It can negatively impact search engine ranking – because of the importance of ranking high, Google has strict policies against the use of underhand tactics to boost this metric. If they notice that a bot is generating traffic to your site, they will automatically decrease your ranking.
- Your traffic will not be targeted – the primary reason for increasing traffic to your site is to improve ranking on Google and other search engines. If your visitors are not targeted, the rate of engagement on your website will undoubtedly decrease. This, in turn, translates into lower lead generation and conversion rates.
- You risk getting banned – if you persist with relying on bots to generate traffic to your site, your ads will get removed from advertisement platforms. In the long run, Google will ban your website, and it will no longer appear on search results.
How To Get More Google Website Traffic For Your Online Business
If you are an online business owner, having a website is essential. This is because 81% of customers start by searching for products online before buying.
Your website is the face of your business. It is where your potential customers get to learn about your products and services before they decide to buy. However, having an easy-to-navigate and beautiful website is not enough to guarantee your business’s success. You have to ensure it ranks at the top of SERPs.
Getting your website to rank at the top is not an easy task. You have to invest your time and resources. In this article, we are going to learn ways to increase traffic to your website. Before that, let’s look at different forms of website traffic and the importance of website traffic.
Different Forms of Website Traffic
There are different forms of website traffic classified according to where visitors come from. They include:
Organic traffic refers to the number of visitors who arrive at a website through search engines like Google, Yahoo, and Yandex. However, to get more organic traffic, you need to optimize your website to rank for specific keywords.
Organic traffic has a higher quality than paid traffic since consumers visit your site because it has the information they need. When it comes to organic traffic, both off-page and on-page SEO are crucial.
People think that organic traffic is free, but that’s not the case. Even though you won’t pay for each click, SEO optimization requires an initial investment of money and time, and it also needs regular maintenance.
The main advantage of organic traffic is that you don’t have to spend hours sharing posts on social media or building links. It takes care of itself as traffic keeps flowing smoothly and consistently.
Direct traffic refers to visitors who arrive at your website by putting your business URL directly into their browser. People find their way to your website without using referring sources or channels. Direct traffic usually occurs when you’ve established yourself as a well-known brand in the industry. Everyone’s goal is to direct traffic.
To get direct traffic, you need to put enough effort and lots of marketing campaigns since it is not all about getting people to know your brand and remembering it all the time. Facebook, Google, YouTube, and Amazon are few examples of such brands. No matter their location, anybody from any part of the world can type their domain names.
Your website’s URL should be clear, concise, and easy to remember to avoid losing potential direct visitors. You may also ask people to bookmark your site so they can return later.
Photo credits: quora.com
Referral traffic refers to traffic type when people arrive at your website via a link from another website or other channels such as blogs and crowd marketing.
Referral traffic is highly beneficial since it shows Google that people are interested in linking to your content. It implies that consumers recognize the value of your website and are willing to share it.
To increase referral traffic, find active link-building activities such as guest blogging. However, ensure you adhere to Google’s guidelines when building links to avoid penalties.
Paid traffic refers to traffic obtained through paying a fee to various channels such as social media platforms and search engines. Google AdWords is the best example of the Paid Ads platform. Organizations or people pay Google to have their company website rank at the top of SERPs.
The best thing about paying for advertisements is that you obtain geo-targeted adverts on a cost-per-click basis. You are also allowed to choose your target audience and the place to put the ads. Bing and Social Media ads such as Facebook ads, Instagram ads, LinkedIn ads are examples of paid ads.
Social Media Traffic
Social media traffic is traffic generated by social media channels such as Pinterest, Instagram, Facebook, Twitter, Linked In, YouTube, and other social media platforms. The main advantage of social media traffic is that it is free unless you choose to pay to promote your products or services. However, if you pay for social media, your traffic will fall under the category of sponsored advertisements.
The Google search ranking algorithm does not take into account social signals. As a result, any links you create on Twitter or Facebook will not affect your off-page SEO efforts other than increase traffic. Nevertheless, social media is crucial for increasing visitors to the website since many people nowadays spend a significant amount of time on social media platforms.
Importance Of Website Traffic for A Business
Most online businesses are expanding their investment in websites and digital marketing. With many customers relying on search engines, business owners realize that internet marketing has low risk, costs less, and increases investment returns.
Here are other advantages of website traffic.
Improves The Number of Website Visitors
Many business people are interested in learning how to boost traffic to their page and keep it visible. Remember to concentrate on outcomes rather than aspects when doing so. Also, focus on solving your customers’ problems instead of talking too much about yourself.
The more your website focuses on solving your customers’ problems, the more visits.
Encourages Visitors to Return to Your Website
Ensure you concentrate on building the reputation of your business depending on the level of your brand awareness. Keep in mind that return visits are crucial. People nowadays want to buy from the firms they are familiar with and trust. Regularly remind repeat consumers of your goods, so they remember to buy from you.
Increases Conversion Rates
The more the quality of visitors and visits to your page improves, so do your conversion rates. Website conversion rates are crucial to the success of your online marketing plan and your business objectives. Generally, this is persuading your consumers to take action you would like them to, like attend your event, buy your goods, or sign up for your newsletter.
Remember, it is not all about the number of people who visit your website. What matters is the number of visitors who end up buying from you.
Helps You Understand Your Target Audience
Website traffic allows you to engage with your visitors when they visit your site. It will help you understand your customers’ demands and make the required changes to your business.
Improves The Authority of Your Website
Website traffic helps in boosting the number of visitors to your website. When many people visit your website, it ranks higher on SERPs. Many people tend to trust the website that rank at the top of SERP. Therefore, when looking for information, they are likely to visit your website.
Ways To Get More Website Traffic
The following are proven ways you can use to improve your website traffic for your business.
Content creation influences your SEO rankings. Content plays a significant role in showing your expertise in your field. Therefore, ensure the content you give to your audience is relevant and up to date. Posting useful information will also give you an upper hand in the competition because the number of website visitors will increase, thus boosting your rankings on SERPs.
You can create many forms of content, ranging from infographics to eBooks, blogs, and videos. To communicate to your target audience effectively, first of all, research the type of content they prefer.
Also, when creating content, use the keywords that your target audience is interested in. Conduct keyword research or use tools like Alexa to know what keywords your competitors are using. It is also advisable to use longtail keywords since they account for most web searches.
After creating content, it is essential to keep updating it. As time goes by, things keep changing, and therefore you have to ensure your content is up to date before it loses traffic.
There are many ways you can use to identify content that is losing traffic. Google Analytics and Google Search Console are the best tools to use. If this content had high traffic previously, it has a chance of ranking again.
If a particular piece of content is not doing well as a blog, repurpose it. Some people don’t like reading blogs, and if you present the information to them in different formats, they may be interested. There are many ways of repurposing content. They include:
- Video content
Photo credits: adliweb.com
You have to create links if you aim at increasing Google traffic to your company’s website. Link building is crucial for increasing improving your website’s rating.
When it comes to link building, there are two types of links you should focus on. They include:
Internal links are the links that lead to your page or website. Internal linking is crucial since it keeps visitors on your website for longer. They stay on your site longer because they keep clicking on links and finding new pages. This signals Google that your site is intriguing and engaging for your target audience.
Google will, in turn, rank your business at the top to allow more people to discover your exciting and engaging content. This increases the number of visitors your page receives from Google. It’s the best strategy to increase the number of valuable visitors to your website.
Backlinks are links that you obtain from reputable websites in your field. These trustworthy websites will link to your content on their websites, resulting in increased traffic to your site. These Backlinks are essential for increasing your site’s SEO rating.
Backlinks help in establishing your company as an authority in your industry. These links signal Google that your website is trustworthy and reliable. Google will, in turn, improve your ranking, allowing you to reach out to more prospective customers.
Content development is the most effective strategy to gain backlinks. You may ask authoritative sites to review your articles and determine whether they like them. In case they like your content, they will utilize it to reference their work.
Improve Your Website Speed
User experience is among the factors used for ranking websites on SERPs. Website speed is one of the factors that contribute to user experience. Therefore, you have to ensure your website speed is fast enough so people can come back to your website.
Users dislike waiting for websites to load. Remember, some of your customers are busy people, and they want to get information quickly and move to other things. If your website takes forever to load, they will look for other websites, thus increasing your bounce rate. This will make you lose to your competitors.
To avoid losing traffic, increase your site’s speed. Use tools like Google PageSpeed to check the page of your speed. This tool will also give you information on the adjustments you need to make to enhance the performance of your website. If it becomes hard to make adjustments on your site, consider hiring a digital marketing firm to help you.
Start A Guest Blog
A guest blog is among the most effective ways of driving traffic to your website. You can do guest blogging in two ways. You either accept or submit content from other sites.
Start by looking for well-known magazines and blogs in your field. Pay special attention to those with active and engaged audiences, particularly those posts that receive enough attention on social media. Certain blogs have standards for guest posting. Therefore, ensure you read them first before you start writing.
Most of the time, guest posts will link to your site in the author bio or content, thus helping you drive traffic to your website. Alternatively, you can invite bloggers in your niche to guest write on your site. Entice them to write for your website by telling them the benefits they will get. If you have a lot of traffic, a large email list, or a huge social media following, it will be an added advantage for you.
Optimize Your Website for Mobile
According to a study, mobile website accounts for about 52% of website traffic in the world. If users struggle to read your content from their mobile devices, it can be frustrating, and they may not get the information they need. Therefore, optimizing websites for mobile devices is becoming essential. In fact, Google nowadays uses mobile optimization to rank websites.
Use a responsive design if you want to optimize your website for mobile devices. A responsive design changes according to your screen size. Therefore, regardless of the screen size of your device, you will still access the website.
Conduct A Keyword Research
When creating content, ensure your content contains relevant keywords. Use the keyword naturally and spread it evenly throughout your content. If you stuff keywords into your content, your readers will get bored reading the same words repeatedly. Ensure you use keywords in the page title, headers, URL, meta description, and headers to optimize your website.
Use tools like SEMrush and Moz to conduct keyword research. These sites will show you the keywords your rivals are using and the keywords people use frequently. These tools will also show you other related keywords in your industry to guide you in keyword planning.
Be Active on social media
Photo credits: isdmmt.com
There are about three billion active social media users in the world. Therefore, social media is among the best strategies to increase traffic to your website. However, creating a social media profile alone is not enough. You have to be active by doing the following.
Interact with your audience– Direct connection increases consumer engagement, whether it’s responding to their comments or asking them for their views.
Share relevant blog posts regularly– Share blog posts on your social media channels like Facebook, Instagram, and YouTube. Ensure this content is suitable for your target audience and answers their questions. If they like your content, they will, in turn, share it with other people making your website traffic increase.
Put a sharing feature on your posts– When posting your blogs, remember to add a sharing button. It will enable your customers to share your content with other people.
Hold contests– Contests are fun and are one of the best ways to keep your target audience engaged. Promise your customers free goods or services if their comments get the highest number of likes or shares. It will encourage them to tag their friends to like your page, and, in the process, you will gain traffic on your website.
Use relevant hashtags– Hashtags are the best ways to make your content trend and make people interested in your products and services.
However, being active on social media is time-consuming, but it is worth your time. If handling your social media accounts becomes overwhelming, outsource them to a company that deals with social media. They will handle most of the work for you as you concentrate on other parts of your business.
Participate In Online Community Forums
Participating in online community forums is essential for any business. It will help establish your business as an authority in the industry and boost your website traffic. There are various online community platforms. The most common platforms include:
Quora- It is the best site for answering potential clients’ questions. Additionally, Quora ranks well on Google, giving your brand more exposure than what you could get on your website.
Reddit– It is an online community platform that attracts about 52 million daily users. As a result, Reddit will bring you a significant amount of traffic if you can identify subreddits that match your area of specialty.
When participating in online community forums, ensure you give important information to your potential customers rather than advertising your business. It will help you build a strong relationship with them, and after that, you can include your business links. It is also essential to participate in forums that deal with your industry since it will help you identify your target audience quickly.
Photo credits: optinmonster.com
Email marketing is also a great way to increase website traffic. It is also a great way to stay in touch with your customers. When sending emails, give specific links to your website where they will get detailed information.
For this strategy to be successful, start by creating an email list that includes your target audience. You don’t want to waste your time and resources sending out emails to people who are not interested in your business.
Another way to make your email marketing strategy a success is through personalization. Personalize your emails by adding your customers’ names on the subject line. You can also personalize emails by creating content for them specifically. To know the content your audience is interested in, analyze their searches on your website.
You have to be careful when sending emails to your customers. Sending emails too frequently will irritate your customers and compel them to unsubscribe, delete or mark spam. Also, ensure your emails are mobile-friendly since about 46% of people open emails using mobile devices.
To increase your email opening rate, use catchy headlines. Remember, if your customers don’t open your emails, you will lose traffic. If you are not sure of the email headlines with a high open-rate, conduct an A/B test.
Start a Referral Program
Photo credits: educba.com
Your customers can be your brand ambassadors. As you already know, most people will trust your product or service after hearing other people’s experiences. Start a program whereby you reward customers who refer customers to your business.
One of the ways to reward your customers is offering them discounts on the goods or services they buy or give them free goods. You can also give them a discount on the sales you make through their referrals. Another way of rewarding them is by giving them loyalty points. Allow them to use these points to buy goods and services from you when they reach a certain amount.
Since people like rewards, they will refer other people interested in your products or services website, thus increasing traffic.
Website traffic is essential for any online business to succeed. However, getting high traffic is not enough. You have to invest your time and resources. Use either of the above strategies to increase your website traffic, but not all of them will work for all businesses. You have to choose the ones relevant to your business.
You are now equipped with strategies on how to get more website traffic in Singapore. The most important of all is optimizing your website, such that the content is fantastic and the pages are responsive to all screen sizes. You should only invest in the paid methods once your site starts picking up substantial traffic.
Bottom Line: building sustainable website traffic will certainly take time and resources. The good thing is that the benefits will repay your efforts.