How To Generate Leads And Traffic Online


In a world dominated by digital marketing, businesses have to find ways to generate leads and traffic online or risk falling behind their competitors.  Lead generation is also vital for maintaining a healthy funnel and customer retention.

In the past, every aspect of marketing was done offline. The evolution of technology has changed this, with most people now favouring digital marketing. These new tools are more cost-effective, can reach a wider audience, and support automation.

How to Generate Leads Online

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There are many effective strategies that you can implement in your online lead generation campaign. Here are a few to get you started.

  • Use your business blog
  • Make use of high-quality gated content
  • Generate leads from your website
  • Use email marketing
  • Use paid ads
  • Invest in new technology
  • Automate your marketing

Best Strategies for Online Lead Generation in Singapore

The following are the best strategies if you want to generate leads and traffic online for your business in Singapore.

Use Your Business Blog

Business blogs can establish you as an authority in your area of specialisation. They also provide an excellent opportunity for lead generation.

If you want to generate leads using your blog, make sure that your call-to-action button is visible. You can do this by placing it on the header section, the sidebar, or the footer section. A compelling CTA statement that directs traffic to valuable content is likely to convert the visitors into leads.

Instead of adding a link that redirects users to a landing page with a form, you should use short, simple forms where they can quickly provide information. The convenience of this method can significantly boost your lead generation rates.

Make Use of High-quality Gated Content

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High-quality gated content can prove useful if you want to generate leads and traffic online. In this case, you offer your audience relevant and valuable content for free in exchange for their contact information.

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Once you get the contact information, you can segment your audience into several groups. The next step after segmentation is sending different content to each of the groups to see which is the most effective.

After identifying the content that generates the highest engagement rates, ensure that you distribute it to the rest of the segments. You should use all the distribution channels available to you to reach as many people as possible.

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Generate leads from your website

The biggest concern among website owners is how to generate traffic online. A website shows what a business does and the products and services it offers.  However, it can be an excellent tool for lead generation if it is easy to navigate and has a clear and compelling call-to-action statement.

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It is worth noting that the majority of digital marketing strategies focus on directing organic traffic to your website. The overall quality of your website has a significant impact on whether you can convert this traffic into leads and prospects. For instance, if you have an interesting landing page, you can easily convert a passive user into a lead or even a customer. An attractive UI that is backed up by quality content can also improve your lead generation efforts.

Use Email Marketing

Email marketing is the most effective strategy for marketers who want to generate leads and traffic online. When an individual subscribes to your mailing list, it shows that they are already interested in your company and its products.

Here are some ways in which email marketing can generate more leads for your business.

  • Create a compelling subject line that will encourage the reader to open the message. Most email marketing campaigns fail because the recipient fails to read the message.
  • Keep your message short. Long emails are discouraging to read.
  • Use images, videos, and other visual content to increase engagement. These also make complex data easier to understand.
  • Make your message easy to share on social platforms by integrating relevant buttons.
  • Use a call-to-action that clearly defines the course of action that the lead should take.
  • Consider embedding forms in the emails. People like it when you save the time they would have spent filling a form on an external website.

Use Paid Ads

Paid advertising is the quickest approach if you want to generate leads and traffic online. In this case, you pay advertisement platforms so that your business appears on top of search results.

Here are the most popular forms of paid advertising.

  • Social media ads
  • Search engine ads
  • Display ads

Social Media Ads

Social media platforms are the most popular sites on the internet after Google. Also, most of them have powerful advertisement platforms that you can use to generate leads.

The most exciting feature of social media advertisement tools is their targeting functionality. This feature allows you to reach specific audiences based on demographics such as age, gender, location, and interest, and so on.

Since your ads reach targeted and qualified leads, social media ads often generate a positive ROI.

Search Engine Ads

As mentioned above, Google is the most popular website. If your ads gain more prominence on search engines, you are guaranteed of generating more traffic, more leads, and a potentially high conversion rate for your website.

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The most crucial element of a successful search engine ad campaign is bidding on the right keywords. You must invest in keyword research so that your page ranks on the top spot when users query the search engine for particular phrases.

The only problem is that high-intent keywords are expensive. On the upside, you only pay when a user clicks on your ad listing.

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Display Ads

Similar to search engine ads, display ads mostly follow the pay-per-click model. The only difference is that display ad are graphic banners that appear on the websites that your target audience uses frequently. Another advantage of such ads is that they are useful for retargeting, where you focus your adverts on people who visited your website but failed to convert.

Invest in New Technology

New technology sets the trend in every industry. You have to conform to the latest developments if you wish to generate leads and traffic online for your business. For example, most people are now accessing the internet using mobile phones and tablets, meaning that your marketing efforts should be compatible with these devices. By confirming, you will reach the maximum number of users possible.

Automate Your Marketing

Marketing is a demanding task, and you can always benefit from investing in a marketing automation tool. These tools work by optimising lead generation channels so that the leads come to you, instead of you searching for them. The time you save can be used in improving other areas in your business.


In summary, here are the strategies you should implement if you want to generate leads and traffic online in Singapore.

  • Create a business blog with a compelling CTA and an attractive landing page
  • Use high-quality gated content to gain contact information. You can then use this info to nurture the interested parties into leads
  • Publish relevant and valuable content on your website
  • Make the most of your email marketing campaign
  • Use paid advertising platforms
  • Invest in the latest technology
  • Use automated marketing tools

If you implement these methods, you can significantly increase the number of leads generated from your digital marketing campaign. As always, adjust the strategies so that they fit the context of your business.

Get in touch with us for more assistance on how to do digital marketing in Singapore. 



About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


Search Engine Optimisation (SEO)

Search Engine Marketing (SEM)

Social Media


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