How far does your phone ever get away from you? How close to hand is it when watching television, reading a newspaper or when working on your tablet or laptop? Do you leave home or (shop) without it?
Because on average, an ordinary person checks phone 80 times a day.
And on the battle for the modern man`s attention, are the internet, social media sites, and messaging apps like WhatsApp and Facebook messenger alongside SMS. It is easier to think that SMS is already outdated. But the humble text has staying power. It is just beginning to flex its muscle as a mobile messaging tool for organizations.
However, many startups seem to avoid it as a marketing channel, at least in the beginning. They think about how it would annoy their customers and how they don’t want to risk falling in the tight rules of SMS marketing in Singapore.
True, there are strict rules. But the law that matters most is only to message people who authorized you to do so.
How does SMS Marketing in Singapore Works
Marketing via SMS is among the most straightforward channel to start.
Firstly, you identify bulk messaging software and signup with it. On this SMS tool, you`ll store and send your text messages.
Secondly, you start to fish for mobile contact everywhere. The easiest way to collect mobile numbers is to send emails to your database and offer incentives for members who opt to receive messages. Then create mobile keyword-signup where people can text into keyword and automatically opt-in.
How to Create an SMS Marketing Campaign
There are two basic concepts of a classic SMS marketing campaign—a keyword alongside a shortcode.
An example of an SMS campaign can be Text “READY” to 7777 for our monthly News update.
“READY” is the keyword in the body of the message and 7777 is the shortcode that goes into the recipient box.
When customers send that message, they are opting into your campaign.
Moreover, there are alternative ways to get customers to opt-in. On the order form, you can allow the buyers to check a box or alternatively, avail their contact numbers online. The customer has to confirm that the number they enter is correct.
Why SMS Marketing is Becoming Even More Important
1. SMS has High Read and Response Rate
Email can sit unread for several days, phone calls go unanswered, but texts are read almost instantly after you`ve sent them. In reality, SMS has 98% open rate and 45% response rate. Such high read stems from the fact that the average person typically receives far fewer text messages than they receive emails and social media updates. As a result, SMS user sees almost all the messages they receive.
Moreover, SMS marketing is a direct and immediate channel. The likelihood of your message reaching the intended target is of a higher rate than with emails, PPC, organic traffic or social media leads.
2. Ease to Trace Customer`s Interaction with Your Ad
Tracing your customer`s response to your ad is uncomplicated with SMS marketing. You can easily see who opened your message, what link they`ve clicked and who ignored your message. The response data enables you to monitor, track and improve your product.
By using these analytics, your business can generate the intended campaigns and constantly build an exceptional understanding that allows you track each step in the conversion process starting with the initial delivery.
3. You Learn more about Your Customers
Due to its interactive nature, mobile messaging makes it possible to get feedback from the recipient’s reply by clicking the reply button or clicking on your link. You can use this response to improving your product in a short period.
4. It can support and integrate with other channels
SMS is a great stand-alone channel; however, it can enhance and support other marketing media like Facebook and email.
For example, you can use Facebook to grow your SMS lists. You can also remind your customers to read your email sent by brand hours or even days before. What`s more, a simple SMS follow up asking “Have you read my email” can increase email open up rate and boosthe chances of your marketing videos or content going viral.
SMS Marketing Tactics that Gives Marketing More Punch
1. Customer notification
SMS is likely the fastest way to reach your customer notifying them about issues like account security or recent changes in their account setting. Moreover, in the case of fraudulent activity, SMS remains the fastest way to reach out to your customer.
2. Coupons: Deliver Customers exclusive Offers
To give SMS marketing more power, create exclusively-created coupon codes for each subscriber. You will lock out non-subscribers from enjoying the advantage of your exclusive deal. That way your customers would have subscribed to save.
3. Drip Campaigns
Auto-send messages on the bases of period customers are subscribers. You can generate triggers or custom-made reactions depending on individual status.
For the instant of coupons, for example, you can send a 10% off coupon immediately after a subscriber signs up, a 20% coupon after a month and 30% off the coupon after 2 months.
The longer a subscriber sticks around, the higher the possible bonus. So, you`re influencing the action you want customers to take.
The best part is, you can automate this schedule to run on an auto pilot.
4. Poll your Customers
With a variety of services, you can conduct a poll to collect feedback over some time. You can then graph the consumer-say from your online dashboard and use the result to improve your operations internally.
5. Run a sweepstake contest
Entice your customers to sign themselves up for sweepstakes by messaging a specific keyword. You then select some winners from all the subscribers. Or you can choose to give smaller prizes to each member who texted the keyword. Again, this is a classic promotion tactic.
In conclusion, it is easy to think that as people start to use web-based messenger that SMS will go out of fashion. There are no signs of this happening.
People are using an online messaging system more often, but they still receive, and pay more attention on text messages. As a marketer, it helps to note that people are more attached to their phones today. If you can get them to opt-in, they are never going to miss an update or offer your company offer again.
SMS marketing in Singapore works more effectively if done correctly. Get in touch with us for the best digital marketing services in Singapore.