Creating a website redesign strategy is one of the best ways of breathing life to your business. Your Singapore business needs this to continue thriving in the competitive and lucrative digital marketing industry in the country. A redesigning project can be either a huge a success or a blunder – it all depends on the strategies that you apply and the processes followed by your preferred website development company.
Your vision should be clear from the word go. Here are wise nuggets to guide you through the process of creating a website redesign strategy successfully in 2019 and beyond.
Document the Current Web Performance Metrics
Before you embark on redesigning your website, it is vital first to document the current performance metrics of your website. Ask yourself some questions based on the parameters to start the project on the right foot. Is your site getting the desired traffic? If not look for the reason why it is not if yet identify the pages that are a bringing the most traffic.
Evaluate your website over history in specific areas such as:
- Number of unique visitors, visitors, visits – use Google analytics
- Bounce rate vs. realistic goals
- The target audience
- Relevant keywords research
- Fresh content for your new website
Determine Your New Goals/Objectives
If you have a new set of goals or objectives that you want to achieve, your site should be fine-tuned to reflect that. Knowing exactly what you want to will give you a clear vision of the entire website redesign strategy. The vision will also ensure that you communicate well with your preferred web design agency at all times.
Concisely, being very clear about the reasons why you are redesigning your website in the first place and establishing a connection between the website and the measurable results you want to achieve is essential to the project. Here are some things that you should ponder while redesigning the website.
- Promotion strategy
- Technology and Tools
- Search engine optimization
Define Every Segment of your Target Audience
First, segmenting your target audience will help you to come up with marketing campaigns that address their specific needs and preferences. This will in turn result in efficient use of your investment in the campaign and more results.
Below are some of the questions that you need to ask yourself even before you start creating a website redesign strategy.
- Who will be using my website?
- What will they do on the website?
- Which pages will they visit?
- What do they want to achieve or get from the website?
- Which audience do we want to visit the website?
The answers to this question will help you identify the target audience and segment them in groups. The next thing that you need to do is look at the marketing campaigns that are bringing in the most business leads. Identify them and focus on them more to get even better results. At the moment, social media, email marketing, and search engine marketing are the most powerful digital marketing strategies in Singapore.
Keep An Inventory of the Best Performing Assets
When redesigning your Singapore business website, you should not forget to keep an inventory of your essential and best-performing assets. Here are some ideas of assets that you can still use in your new website.
- Most viewed and shared content
- Most trafficked pages
- Best performing keywords and associated pages
- Inbound links to valuable individual pages
For example, if you delete a page that has a high number of inbound links, you risk losing a lot of SEO credit. That could lower your keyword rankings significantly.
Analyze Your Competitors
What are the competitors doing to rank better on search engines than you? How are they getting more leads? While it is essential to keep track of what your competitors are doing, it is highly advisable to make sure that you do not copy or replicate what they are doing in your business.
The wise thing to do is focus on creating better marketing strategies and robust web design. Such simple improvements will help provide the best user experience to your customers. Concisely, use your competitors’ strengths and weakness to know the specific areas of your website that should be revamped.
Use the analysis report to come up with an action plan and a list of things that you will do at different stages of the website redesign process.
Personalize Your Website to Reflect your Brand
Your website should be an accurate reflection of your brand and the goals that you want to achieve. In one of the previous articles, we discussed the importance of branding consistency and use of colors to grasp the attention of the website visitors.
When creating a website redesign strategy, consider using images and color font to promote and enhance your brand identity. A consistent brand will make it easy for your audience and potential customers to recognize your business and differentiate it from the rest.
Below are three key steps that will help you define your brand.
- Create an inventory of your specialties and skills
- What are the needs and expectations of your customers
- Focus on your brand’s unique selling points
Define the Buyers Persona
Understanding the buyers’ persona is important when creating a website redesign strategy. It will help you to understand the specific features and content that needs to be incorporated on the website. Before we proceed, it is important to point out that potential customers who will frequent the website will come from different countries, continents, and backgrounds.
Make sure that the new web design resonates with each group of customers to continue generating sales and achieving your profit margins. You can do this by first studying your existing customers and other people who visit the current website.
Get to know their needs and what they expect from your website and then use that information to your advantage. That is, use it to come up with laser-targeted marketing campaigns and content that will satisfy their needs and expectations better than your competitors.
Optimize Every Page of the Website
Your newly redesigned website needs to be visible online. One of the surest ways of making sure that popular search engines index your website in Singapore such as Google is by making sure that every page is search engine optimized. Carry out extensive keyword research to know the kind of phrases and words that the target audiences use to look for information related to your brand, product, services, and industry. Use those keywords to optimize every piece of content on your website.
The above tips will guide you through the process of creating a website redesign strategy successfully. MediaOne is best known for providing top-notch website design services in Singapore. Our team will work smart to ensure that your new website is a true reflection of your brand and communicate with the target audience well.
More importantly, we will create superior digital marketing campaigns for your brand to help it reign supreme in your niche. Get in touch with us today for more details about our services.