Do you have the right social media content strategy? What is your strategy of creating and posting content on social media? Is it attracting people? Is it assisting your business to attain results?
You know the significance of having a social media presence today. Adding a few posts each week can assist you to generate followers. Retweeting some noteworthy news in your field of business may increase your impressions. But in reality, are you growing your brand or just engaging people?
You require an approach and consistent implementation to achieve that. Let’s have a look at some of the steps that you can take to create a robust social media content strategy in Singapore.
Stay Updated with The Dynamic Social Media Designs
Social media is an ever-changing industry. New social media marketing emerges — the behaviours of the client changes. People get tired of the existent trends. However, what is vital thrives, for example, images and videos have never been outdated. But how you utilise it to engage followers may vary a lot.
Many businesses have adapted with the new social media trends. They have acquired social media approaches similar to the ones contained in this article. This strategy is not good for today alone and gone tomorrow. It is an impressive social media strategy that gives your quality results now and in future.
Be Clear on Your Target Audience
In sports, there are fair-weather and die-hard fans.
Fair weather fans only support a team when it’s winning. They are not available when the team loses. They are not connected during the off-session and training camp stories. They are not engaged to players and their stories. They can assist you to fill up the stadium seats today. But when they get another team that looks fascinating, they are gone.
You need a more well-rounded Singapore social media audience. Fill your stadium with die-hard customers. It may need time, but as you increase sales year after year, it becomes evident that it is worth it. You don’t need to target everyone who can purchase your brand. You only need to focus on the people who are most likely to convert. They are the individuals who are likely to become loyal clients and brand ambassadors.
You can use customer data to determine the individuals to target whenever possible. Look for things like:
- How they speak with peers
- Where they use their time on social media
- The technologies they use
- Their purchase behaviours
- What or who they trust as the source of information
- Their objectives
- Their weak points
- Basic demographics like level; of education, age, gender, etc.
Collecting this information assists, you start to observe patterns in your customer base. You may not see them now if you are not analysing this kind of data. When crafting your content, you should have the needs of your target audience in mind.
Be Consistent on When You Post
Do you have a friend who you haven’t talked with for a while? You had spent a lot of time together in the past. But when you stopped hearing from each other, they leave your mind. They seem like they no longer exist.
Social media is 100 times that. People are always coming across new content. They experience many competing businesses. If they don’t hear from you, they will not be able to remember about you.
You should maintain a fundamental frequency as recommended by various platforms. What is more important is when you post. Adding posts at the same times of the day can lead to:
- The same audience is likely to come across your posts again and again
- People start waiting for your posts
- You show increased regularity and reliability
- You seem like you have a purpose
- Followers understand that if they share your social media page, their friends will get the same consistency
You need to post when most people engage. In the beginning, you may not understand when is the right time. You will need to research to get a starting point then later optimise.
Have a clear posting schedule and create content ahead of the publishing time.
Social media can be punishing. Many people have been criticised or fired for sharing the wrong content. It only takes a click of a button to unlike or unfollow someone if they share low-quality content.
The content you develop, and post represents your brand. Poor quality content can quickly become viral and affect your business negatively. If your content does not delight the audience, they will not want to follow your brand on social media.
Have systems and people in place to deliver quality content consistently. Use analytics to review the performance of your content. Poor quality content and lack of consistency are the primary reasons why many businesses have a low ROI. So, if you don’t have the time or expertise to manage your social media marketing, consider hiring a social media management agency.
Utilise Quality Videos
45% of social media users in Singapore spend at least an hour watching videos on social media per week. An average video on Facebook takes 10-30 seconds.
Studies also show that 82% of people use Twitter because of the videos. 92% of these people share the videos with their followers. Part of your social media content should be videos. They readily engage the audience to increase business revenues.
Most professional social media marketers report that videos deliver the most significant ROI. Here are some strategies that can assist you to create a video that generates a high ROI:
- Utilise subtitles: 85% of users in Singapore watch social media videos with the sound off because they may not want unanticipated audio. They turn the volume up if they like what they see. You require audio, but video subtitles are crucial.
- Align your videos with the platform: Various social media platforms show videos in different manners. You should edit your videos to match the platforms.
- Use the correct equipment: You can be able to record a video from your phone, but you require some lighting and editing equipment to enhance your final product.
- Tell a story: While various types of stories are useful, hero stories are more significant. Craft videos of clients overcoming something using your brand. This creates a good feeling about your brand.
Use Live Videos
Its normal to be cautious of live video. But audiences like live videos. They look more authentic and makes your brand seem approachable. They give you the ability to engage with your visitors in real-time.
Consider using live videos to:
- Live stream occasions: If you have a concert, live stream it for those individuals who could not attend.
- Interview an influencer or expert in your field of business: Conduct a live interview with a person who influences your industry. It might be an artist, an online personality, or a local business person.
- Make special announcements: You can use a live video to announce the opening of a new store, launch a new product or service, or introduce a new executive.
- Set up customer support: You can use live videos for one on one customer support sessions.
- Create a live Q&A: Let people ask you questions through social media and answer them in real time.
How can you successfully use a live video on social media?
- Have a plan: Unless you are a master of improvisation, you will need a plan for this strategy to work well.
- Stream to start conversations: Live videos aim to get your audience engaging with it in real time. Have individuals who are ready to engage with the audience online to start conversations and get them going.
- Become a risk taker: Things may not always go as planned. Over-preparing and being too much organised for a live video always makes it awkward. Your audience will notice.
- Don’t overproduce: You are not supposed to make your live videos seem edited or polished. People like them because they are real.
Give priority to Customer Engagement
Engagement on social media is two-way traffic. There is the engagement that you get from your audience when you post your content and the engagement that they get from you. How you engage with individuals on social media decides how they will interact with you.
What Can you Do to Engage your Customers?
- Respond to complaints and questions on time. People are now using social media messages to ask questions and send complains to businesses. They expect to receive answers on time. If you respond to complaints and messages within 24 hours, you are engaged, and your followers too.
- Share posts from your followers. If your followers are creating content around your brand, share the posts. It shows your fans that you follow their actions which strengthen their engagement.
- Use beautiful visuals. People determine the quality of the message in your content through the first visual they see. If you use images, ensure they are related to your post.
- Demonstrate instead of telling. Do not tell individuals about your brand. Demonstrate to them using expressive language that seems like it is from a colleague. Instead of telling people to check out your new content, you should say to them things like “these tips will make your business increase the ROI by 100 times”.
- Respond to comments. If someone takes their time to comment on your content, comment back to them by just saying thank you for strengthening your engagement.
Contests and Giveaways
One of the best means of engaging followers on social media is using contests. A quality contest can increase your online visibility by ten times. It can generate leads for your business. It can also assist you to make quick sales if they are required to purchase a product to participate.
Understanding your objective for the contest will assist you to create a contest that meets those goals.
Here are some of the objectives and types of contests that can help you to achieve them:
- Brand Reach/Awareness
Request your existing and potential customers to develop content around your products or services. Provide them with:
- An exceptional hashtag
- Time limit
- Basic guidelines
- A theme
Then, give your audience a prize that your audience will value. Announce the winner on social media after the contest is over. You can use social media ads to increase your following.
- Generating Leads
Create a video and include a form to generate leads. Give your audience a chance to win in exchange for their contacts. Once you generate a lead, start growing the relationship through email offers or newsletters and other relevant strategies.
Interactive content offers people with a chance to participate in discussions with others actively. Crafting surveys, polls, and quizzes are straightforward. Individuals not only love to interact, but they also like to track the results and share them with others.
You can develop a blog or video around the results of the polls. Find methods of incorporating your brand into the content.
Personalise Your Brand
Most social media users in Singapore feel that social media increases the transparency of your brand. It increases the accountability of your brand. You can embrace brand humanisation by:
- Being willing to show yourself out there even after making mistakes
- Being transparent
- Being relevant
- Showing your audience who you are
It is hard for consumers to like a business, but they can want a company that looks more like an individual.
Humanise your brand through:
- Focusing on clients. Seek for ways to share content created by consumers of your brand. Since they are not commercials, they feel very authentic. They encourage others to share your content too.
- Focusing on workers. Employees humanise your products or services by giving it a local feel.
- Building your personality. Most people relate to brands that sound out to them like individuals who have been through what they are facing and conquered it. Develop your character and use it to personalise your brand.
- Sharing your vision. Craft a business vision that is relatable and admirable, and share it with your audience. Then create social media content strategy grounded on it.
Have Authority Over Paid Social Media
Improving your social media marketing without paid ads will take time. A small social media marketing investment can assist you to do this with a shorter period. You require social proof to increase your presence on social media. When other people see that you have a large following and engagement, they will want to try you out. Paid social media ads can help you with this, especially when you have a low audience.
Paid ads can assist you to get your social media content in front of the individuals who are most likely to become your clients. You can use paid advertising on social media to:
- Undertake a like campaign: Like campaign exposes your most liked content to the friends of the people who liked it. It attracts the friends and makes them feel like checking you out.
- Boost posts: If there is a post on your timeline that has some considerable engagement, pay to increase its viewers and increase your fan base.
Now that you have the tips on to develop a great social media content strategy, its time to get it right. Use them to turn heads, maximise revenues, and increase profits.
Call us today at +65 6789 9852 for the laser-focused Facebook marketing services in Singapore. We will also help you create a robust social media content strategy for your brand.