How to Conduct Digital Marketing in Singapore

digital marketing in Singapore

Table of Contents

What is Digital Marketing?

Digital marketing refers to the strategies employed by businesses to increase brand awareness, generate leads, improve conversion rates, and boost sales using the internet and electronic devices. The most popular channels used for digital marketing in Singapore include search engines, social networks, and email clients.

Since the year started, the overall spend on digital advertising in Singapore amounts to S$963.54 million. The largest segment in internet marketing is search advertising, which has so far cost S$407.13 million.

The primary reason for the increased adoption of digital marketing in Singapore is that it allows companies to experiment with many strategies at a budget. Also, it will enable marketers to use analytics dashboards and other useful tools to track the impact and ROI generated by their online marketing campaigns. With traditional advertising methods such as billboard and print media, monitoring such metrics was challenging.

Another reason for the growing popularity of digital marketing is that many people are now using the internet to research before buying a product. More people are now using eCommerce platforms, which have so far generated revenue of S$6.6 billion in 2019. This figure is expected to grow by 14.9% annually and reach S$11.6 billion by 2023.

Strategies Used for Digital Marketing in Singapore

It is crucial for business owners to understand how internet marketing works to ensure that they make a smart decision in their promotional campaigns. The key to understanding how it works is by understating the essential aspects of digital marketing and how each can help you in realising your business objectives.

The following are the most popular strategies used for digital marketing in Singapore.

Website Marketing

Your website is the focal point of your online marketing campaign. It is where your potential customers get the first impression of your brand and what it has to offer. More importantly, it is the platform on which you convert leads into buying customers.

The primary objective of digital marketing is to generate, engage and convert your leads. All of the strategies used for digital marketing in Singapore drive the leads back to your website, where they get detailed information about your products and complete the purchase.

Since it is the last step of the sales funnel, you should pay attention to the user experience it affords to its visitors. According to Adobe, 38% of users will leave a website if it has a poor user interface.  Besides the UI, other factors that matter to your visitors include ease of navigation and page loading speeds. If your site is either slow or hard to navigate, it will have a dismal conversion rate.

The following graph shows how page loading speeds affect your conversion rates.

conversion rate by page load time

Source: tagman

The best way of ensuring that your website is useful is by seeking assistance from development experts. Web design agencies have the experience needed to optimise your site to become competitive in the Singapore online marketing industry.

Search Engine Optimisation

Investing in search engine optimisation (SEO) is a necessity if you want to succeed in digital marketing in Singapore. Nowadays, 53% of consumers start the buying process by researching search engines like Google. Having a website enough – you must implement strategies to increase its visibility on search results so that you tap into this enormous opportunity to reach out to potential clients.

Search engine optimisation refers to the adjustments you make to your website so that it ranks higher on search engine result pages. Since most people usually ignore results beyond the first page of search results, the main objective of your SEO campaign should be ranking at the top of SERPs. A higher ranking means that you generate more organic traffic to your website.

Another benefit of SEO is that it drives quality traffic to your site. The objective of internet marketing is to attract the attention of people interested in your products. By using the right keywords and publishing relevant content, you will attract leads that are likely to convert into customers with relative ease.

Lastly, SEO plays a significant role in establishing you as an authority in your niche. When your website appears on the first page of search results, people are more likely to trust the information on it than a site that has a low rank, say page ten.

Content Marketing

Content marketing is also an essential strategy for digital marketing in Singapore. It involves the creation and promotion of different types of content to engage and attract your target customers. Some of the popular objectives of content marketing campaigns include increasing brand awareness, growing site traffic, generating leads, boosting conversions, and retaining existing clients.

Regardless of the strategy you use for online marketing, you need to create quality content to ensure that it succeeds. You can use short-form content such as emails and tweets, or long-form variants such articles, blog posts, and e-books. Besides quality, you should always ensure that your content is accurate, relevant and valuable to the intended audience.

Generally, people like consuming video content, as seen in the graph below.

content consumption

 

Source: HubSpot Research

 If you are struggling to come up with content creation ideas, you should research to find out the preferences of your target audience. Alternatively, you can analyse the content that your competitors are using and look for ways to improve it.

Social Media Marketing

Social networks are only second to Google when it comes to the number of active daily users. In Singapore, 4.1 million of internet users visit Facebook every day.

The following graph shows how people use different social media in Singapore.

social media users in Singapore

Source: Statista

Going by the numbers above, it is easy to see why social media marketing is popular with people who do digital marketing in Singapore. It is a tactic where you use platforms such as Facebook, YouTube, Twitter, and Instagram to reach out to potential and existing clients intending to promote your products and services.

The most significant appeal of social media is that a single post can reach multiple people simultaneously. For instance, if you have 100,000 followers on your Facebook page, you will reach them every time you publish a post. If they hit the ‘share’ button, it can reach even broader audiences. This makes it an effective strategy if you are looking to generate new leads.

Additionally, social media can also boost other digital marketing efforts. For example, if you publish an article on your website, you can use your social accounts to promote it and drive traffic to your website where they can read the article.  You could also repurpose excerpts from the article and use them to create posts for your social accounts as a way of ensuring that the content remains relevant and popular for long periods.

Search Engine Marketing

Although SEO is an effective way of increasing website traffic, it takes between four to six months to start working. Furthermore, you have to fend off competition from rival websites which might be implementing similar strategies. If you find yourself in such a situation, it is advisable to include search engine marketing as part of your digital marketing in Singapore.

Also known as pay-per-click advertising, search engine marketing is an online marketing strategy where you pay the advertising platform every time a user clicks on your ad.  Since Google is the most popular search engine, you should base your PPC advertising campaign on Google Ads.

The table below shows the market share of various search engines in Singapore.

Search Engine

Percentage of users

Google

96.29%

Yahoo

1.76%

Bing

1.13%

DuckDuckGo

0.23%

Source: gs.statscounter.com

The most significant advantage of PPC is that it works faster than SEO. If you bid on the right keywords, you can get your site to the first page of search results within a short time. Also, it is easier to measure its ROI because you only pay if a user clicks on your ad.

Moreover, PPC advertising ensures that you get qualified leads. People who click on your ads are likely to be searching for keywords that are relevant to your business. This means that it is much easier to convert them into customers because they are already interested in your products.

Email Marketing

Email marketing is one of the most effective strategies used in digital marketing in Singapore, mainly because 99% of people open emails daily. Businesses use branded emails to connect with existing and prospective clients, often to increase brand awareness, establish authority, to promote upcoming events, and to inform them about special offers.

The following graph shows a comparison of the effectiveness of various internet marketing strategies.

With emails, it is crucial to establish trust with your audience before you start sending sales pitches. The best way of doing this is by sending valuable content regularly. Once the reader trusts you, you can begin to sending promotional messages without appearing intrusive.

The subject line is the first that a reader sees when they open their email inbox. Make sure that it is short, concise and engaging so that it encourages the user to open the message. You should also integrate a keyword to provide an overview of the contents of the message.

Similar to website content, your email should contain a message that is valuable to the reader. The length is usually dependent on the complexity of the topic you are communicating. Regardless, you should ensure that there are adequate spacing in-between paragraphs. Avoid placing advertisements because they distract the user from reading the message. Lastly, your call-to-action statement should be clear and compelling.

The Importance of Using an Integrated Approach in Digital Marketing in Singapore

There is more to internet marketing than understanding how the different strategies mentioned above work. As a marketer, it is essential to know how you can integrate the tactics to ensure that you achieve your business objectives.

An integrated multi-channel approach is the practice of using several online marketing strategies to ensure that your promotional messages reach your target audience. The most significant advantage of this approach is that it allows you to deliver a unified message and improve the success of your marketing efforts.

The best way of creating a multi-channel marketing strategy is by evaluating how each of the channels can contribute towards the attainment of your objectives. For instance, if you want to boost sales and conversions, you need to figure out how each platform will increase the number of leads you generate.

For instance, you can develop a website and implement SEO and SEM to increase its visibility, which in turn increase the number of visitors it gets. You could also use email and social networks as sources of lead generation by using them to share links to your website.

However, you should make sure that your messaging is consistent across all platforms if you adopt a multi-channel marketing strategy.  The voice and tone you use on Facebook should be similar to what you use on your website as well as on your email messages.  This uniformity is vital in ensuring that your target audience enjoys a seamless experience.

The Benefits of Investing in Digital Marketing in Singapore

As mentioned earlier, Singaporean businesses are spending billions every year on internet marketing, and the figure will continue to grow in the future.  The reason behind this ever-increasing adoption of digital marketing strategies is the widespread use of the web in Singapore.

The table below shows the projected increase of intent users in Singapore, signifying the importance of adopting online marketing strategies.

Year

Number of internet users

2017

4.8 million

2018

5.2 million

2019

5.3 million

2020

5.5 million

2021

5.7 million

2022

5.8 million

2023

5.9 million

Source: Statista

 Here are the top reasons why you need to invest in digital marketing in Singapore.

It is the Most Powerful Form of Marketing

Digital marketing revolutionises the way you reach out to and engage with your potential and existing clients. Companies that implement this strategy often get profit margins that were inconceivable when they used traditional methods of advertising. For instance, blogging can increase ROI by as much as 13 times.

If implemented correctly, internet marketing can empower businesses to attain their objectives within a short period.

Cost-effectiveness

Another benefit of digital marketing in Singapore is its cost-effectiveness. In the past, startups and upcoming businesses found it hard to compete with established companies for the ad space. The introduction of online marketing has since bridged the gap, enabling small businesses to reach their target audience without having to compete with larger institutions.

Also, traditional marketing methods often have several hidden costs. The only shortcoming of online marketing strategies is that they take more time to take effect.

It is Measurable

If you have invested in digital marketing in Singapore, you must measure the impact of your efforts regularly.  This enables you to know what is working or not, and more importantly, whether the investment is worth your time and money.

It is much easier to measure the performance of your digital marketing than it is with traditional methods, such as print media and radio adverts. You can make use of the various analytics tools to measure metrics such as conversion rates, dwell time, and track the activities of users on your website. The insights you gain from analysis enable you to devise ways of improving your strategies for better results in the future.

For instance, if you are running an email marketing campaign to promote a new product, you could send two different messages to your subscribers. Using the report from the subsequent analysis, you can tell which of the two samples is more effective and use it to boost your sales.

You can reduce losses significantly and increase your ROI by measuring the impact of your internet marketing efforts. This is because you do not guess what is working and what is not. When you notice that a tactic is ineffective, you cut it off immediately.

It Allows Targeting

Traditional methods of advertising, such as print media and billboards, are essentially a gamble that the message will reach the target audience. Once you pay for that ad space, you have to hope that the message will reach people who are likely to get interested in your brand.

Digital marketing provides several ways of ensuring that your ads reach the intended audience. By including specific keywords in your content, you narrow down the number of people that can find you on the internet. Also, some strategies, such as social media marketing and PPC advertising, allow you to target particular demographic groups.

Targeting is critical because it allows gives you control over your marketing expenses. On the other hand, traditional marketing is wasteful since you are not sure that your promotional message will reach the target audience.

The Internet is Important in the Buying Cycle

Most people use search engines to look for solutions to their challenges. One popular trend is using Google for research before buying products. In Singapore, 37% of internet users compared product prices and features using their smartphones.

The following is a graphical representation of how Singaporean shoppers use their smartphones online.

how Singaporeans use smartphones

Source: Google Consumer Barometer

By investing in digital marketing in Singapore, you increase your visibility on the web. This means that potential customers are more likely to find your brand when researching before making a purchase.

Broader Reach

Online marketing platforms such as websites, social media and email have a far more extensive reach than traditional channels. For instance, you could use your site or social media page to reach a global audience, while the same does not apply to print adverts. The latter has a limited scope, and you often have to spend colossal amounts of money on expanding the reach of your promotional message. 

The only limitation with intent marketing channels is your creativity and strategy. For instance, Singapore has over five million Facebook users who you can reach if you post quality content at the right time. You also have to make sure that you post consistently.

In addition to reaching wider audiences, you also get the opportunity to interact with them. These interactions allow you to know the opinions that clients have on your brand and make the necessary adjustments.

It Generates Qualified Leads

SEO is one of the standout strategies used for digital marketing in Singapore. When you integrate keywords into your website, you ensure that it becomes visible to a specific audience. Only users who are interested in that particular keyword will see your site on search results, which increase the chances of a better conversion rate.

If you operate a brick-and-mortar store, you should implement local SEO. According to Think with Google, 28% of local searches often end up in purchases. This internet marketing strategy is particularly useful if you are targeting a specific geographical area.

It Connects to Mobile Customers

78% of internet users in Singapore access the web using mobile devices. Digital marketing allows you to connect with consumers who are using handheld devices to access the web.

It is Easy to Adjust

In traditional marketing, you often have to wait until the completion of the campaign to see its impact on your business. While it is possible to use the findings to improve subsequent campaigns, too much is lost before you see positive results.

 In stark contrast, digital marketing in Singapore allows you to monitor its progress continually. You can assess performance in real-time and make the adjustments needed to improve the outcome of the marketing campaign.

For instance, if you have a social media marketing campaign, you can check the engagement levels received by various posts. If a post has a low number of likes, shares and comments, you can delete it.  Similarly, if a post goes viral, you can use the insights to create a related blog post and drive more traffic to your website.

It Reduces the Disparity between Small and Large Companies

Small businesses usually find it challenging to compete with their established counterparts due to the enormous disparity in resources. Internet marketing goes a great length in levelling the playing field by allowing startups to remain competitive on the web.

For instance, almost every business can launch a website or introduce an email marketing campaign. However, the same cannot be said for TV ads, billboards and other forms of traditional marketing. Also, online marketing allows businesses to reach wider audiences, which can be a challenge in traditional marketing if you do not have adequate resources.

Challenges Faced in Digital Marketing in Singapore

Despite its numerous benefits, online marketing has its fair share of challenges. According to HubSpot, the most significant problem is generating traffic and leads.

Here is a table showing the top challenges experienced by companies that practice internet marketing.

Challenge

Percentage of affected companies

Generating traffic and leads

63%

Calculating the ROI

40%

Inadequate budget

28%

Identifying the right technologies

26%

Website management

26%

Targeting  global audiences

21%

Team training

19%

Hiring top talent

16%

Finding sponsors

7%

Source: HubSpot

Generating Traffic and Leads

A substantial number of marketers are struggling to create adequate demand for their content. This is mostly because many companies are implementing digital marketing in Singapore, meaning that competition becomes stiffer by the day. In some cases, marketers are unable to identify the best channel for running their promotions due to the availability of several options.

The best remedy to this challenge is research. When you know the preferences of your target audience, you will create content that captures their attention. Also, you will see the platform that they use the most so that you can reach them.

Calculating the ROI

In any form of marketing, it is vital to measure ROI. In digital marketing, it can be quite challenging to gauge this critical metric, especially if you are using a multi-channel approach.

The solution to this problem is linking the activities you conduct across various marketing channels. You can do this by using automation software that establishes a link between two or more strategies, such as social media and email. This way, you can measure the ROI easily.

Inadequate Budget

Limited resource is a challenge that is prevalent among upcoming companies in Singapore. Although some strategies such as launching a website are relatively cheap, it takes a significant investment to get to a level where you can compete effectively with established companies.

The key to attaining a sustainable budget is by tracking your ROI. When you know the strategies that are working, you can reduce wastefulness significantly. You should also start with the most critical procedures such as SEO before moving onto others that require more money like paid advertising.

Identifying the Right Technologies

Another significant challenge is finding the right technology to help with digital marketing in Singapore. In most cases, marketers are unable to find a specific answer when they ask around for recommendations from friends.

Unfortunately, there is no definite solution to this challenge. The technology you choose depends on your preferences. However, make sure that you go for an option with a proven track record.

Website Management

Your website is perhaps the most crucial asset in your digital marketing campaign.  The most prevalent issues with sites include designing the UI and UX, content optimisation, and so forth.

The remedy to website issues is conducting regular site audits. Once you have the findings, make sure that you reach out to a professional web design agency to assist with optimisation.

Targeting Global Audiences

Targeting is an integral component of digital marketing in Singapore. You have to understand the preferences of your audience if you want to target effectively. This can be a problem if you intend to expand your operations to overseas countries.

If you are planning to grow your scope to other countries, ensure that you include support for multiple languages in your website. You should also remember to use the right monetary references, units of measurement and time zones.

Team Training

The evolution of internet marketing technologies means that training teams become more challenging as the days go by. You have to conduct training regularly to keep up with the fast-paced nature of the industry.

The best approach to training is by assessing the strengths and weaknesses of your team members. You should prioritise training for those hop show signs of improvement and have a passion for the company. You could also enrol your workers for online marketing certifications from Google and other reputable institutions.

Hiring Top Talent

Since more companies are implementing digital marketing in Singapore, it can take time to find the right individual to add to your team. Furthermore, companies are now looking for people who have both the creativity and the technical knowhow to run a successful marketing campaign.

You have to conduct thorough vetting when hiring new employees to your company. Make sure that the candidate to choose has the skills and ambition to grow your company to a higher level.

The Future of Digital Marketing in Singapore

Marketing is an overly dynamic industry that changes at a fast pace. Similar to other sectors, many expect digital marketing in Singapore to start leveraging futuristic technologies such as deep analytics, artificial intelligence and machine learning. The adoption of these advancements will give marketers detailed insights into consumer behaviour, enabling them to develop more effective strategies.

There will also be an increased focus on personalisation.  You will have to develop strategies that build the buyer’s journey.


The Top Digital Marketing Agencies In Singapore

MediaOne

best singapore based digital marketing jobs

Only the very best in SEO, MediaOne provides the complete works for your brand to rank on Google’s covetable pages. It’s digital armour comprises of SEO/ SEM, Online Reputation Management and Social Media Marketing.

MediaOne prioritises search engine marketing and earned media marketing. It simply believes in the power of ranking high and is able to tirelessly achieve this end for your business with the aid of a well-versed technical team.

A leading Google Partner, it has worked with a roster of big names like Singtel, Capitaland, InterContinental Hotel, DirectAsia, Maybank, ST Electronics, Pazzion, University of Cambridge, Sheraton Hotel, Ministry of Law, EDB, e2i, HP Enterprises, Braun Buffel and Changi Airport. They will take care of your online reputation and provide the know-how to gain that big Google advantage.

As an agency, it is a white hat with a customer-oriented attitude unmatched in this industry. Expect regular SEO reports, a lot of hand-holding, explanations and tutorials to explain the “mysteries” of SEO, and journalist-class copywriting for superior keywords and overall: unmatched SEO. The best SEO agency (accredited) in Singapore comes with a highly experienced team.

Find out more why we are the best here.


The Secret Little Agency

This agency was established in 2007 as it is widely known as TSLA. Over the last years TSLA has been making its way to the top and is now one of the global leading digital agencies. Currently, TSLA is operating in Singapore, Shanghai and Hong Kong. 

Here is a tight-knit, home-grown agency on the other side of the data-design spectrum. It delivers creativity and sociability, on point. Its founder, Nicholas Ye, is a proud proclaimer of creativity. He claims the modern app for advertisement should rightly be Whatsapp.

Fundamentally a crew established on the values of medium-breaking, barrier-lifting creativity, TSLA has produced for real household names both nationally and internationally. Its expertise is in its deep understanding of the Asian culture to really help connect brands to the Asian market.

They believe in human connection and their marketing oeuvre has bridged human experiences with the digital world. Creativity is crafted to a delicate Asian understanding and their campaigns have gained responsive consumers experientially and digitally. TSLA has also executed good digital design with sheer brilliance.

Their riveting work has been collaborations with behemoths like Cetaphil, Netflix and Singaporean Tiger Beer. The agency is preparing its expansion internationally, whilst maintaining its Singaporean foothold and identity.


Flok

Flok launched in 2010 and is a company based out of Singapore and Australia. Its specialty is in fusing technology with creativity. Their services include web development, motion design, app design and social media.

They are Facebook’s Preferred Marketing Developer and they are well equipped to turn their developing expertise into pure media gold for their clients. Dubbed digital explorers, they are front of the line when it comes to tech trends and they are your marketers if you require an inspiring tech return. Their impressive longlist of clients, namely DBS, Nivea and Carlsberg, are game-changers in our region.


BBH Asia

They abide by the motto ‘To be the most creative company in the world’. BBH certainly delivers work that is pure play, utterly riveting to its audience. It is a full-service marketing agency with a global presence and offices located in Los Angeles, London, India, New York, Shanghai, Singapore and Stockholm.

A moderate agency in size, BBH has been named one of the top 3 agencies in the world. Its recent Ikea Bookbook campaign garnered above 16 million Youtube views and praise from international press like Telegraph and Time magazine. Its creative ideology is rooted in difference and their enthralling portfolio showcases groundbreaking work. It advertises for large clients like Nike, Virgin Media and Ikea. The Publicis Groupe acquired BBH back in 2012.


Clickworkz Solutions

We Believe To Inspire is the mantra that Clickworkz Solution uses to offer digital marketing services in Singapore. The company has been providing the services in Singapore since 2009 when it was established as a subsidiary of Lins Advertising.

One of the main goals of the company is to provide digital and interactive development solutions for the new market to Singapore business across all industries. The growth of digital marketing industry in Singapore motivated the company to start offering additional services such as SEO and SEM. In 2012, it set up a branch office in Kuala Lumpur.

Some of the companies that have benefited from its digital marketing services include FARMOSA HOLIDAY, DIVANO Boutique Studio, Hairdreams, Hong Thai Travel, JLL and many more.


PurpleClick

PurpleClick offers digital marketing solutions to big companies and SMEs in Singapore and the entire South East Asia region. Its record of accomplishment and consistent delivery of quality services has earned the company more than 30 awards.

The company was established in 2006, and it has grown to become one of the most trusted agencies in Singapore. Some of the services that it offers include mobile marketing, search engine marketing, search engine optimization, and social media marketing.


iFoundries

iFoundries is another major agency in Singapore that supports local and international brands by providing robust digital marketing solutions. The company was established in 2005 and takes pride in delivering innovative and customer-oriented digital solutions.

Instead of pushing clients with sales pitches or bombarding them with countless ads, iFoundries focuses on empowering the target audience with accurate information, providing solutions and answers to their questions.  Some of the companies that it has helped get more customers include China Taiping, SP Telcom, ISA Technology, Subway, Raffles Marina, and Country Holidays and many more.


Construct Digital

Construct Digital is a web-focused marketing agency based in Singapore. Launched in 2010, Construct has grown quite the reputation for scaling ideas to greatness with their tech know-how. They execute digital dexterity with effortlessness.

With strong suits in web development, delivery strategy and digital consulting, it has worked on a multitude of microsites for prominent names like Starbucks and Giant. They also frequently partner with creative firms who may not necessarily have that technical flair. Clients are largely local, and Construct Digital helps build efficient web commerce platforms for these clients.


Arcade

Arcade is a team of creative entrepreneurs who have been assembling digital marketing for brands since 2010. They construct ideas in the colliding space of marketing, entertainment and information in engineering branding, social, games and mobile for brands.

Their entrepreneurial stance on marketing brings a certain delectable newness to their campaigns to likely satiate millennial appetites. Armed with a trend-conscious perspective, Arcade has created for McDonald’s, Google and Ikea. Notably, it oversaw the digital operations of Taylor Swift’s RED Tour.


Kinetic Singapore

Kinetic Singapore is a home-grown creative agency that produces interactive media and design for brands. Their design ethos feels like a subculture in itself and they have been creating for brands like Nokia since 1999.


Convertium

Convertium is a full-service digital agency skilled and experienced at devising digital campaigns. They keep the unique user experience as a priority in their work. They also dabble in content, development, web and mobile design. Convertium has partnered with significant names like Lexus, Harley-Davidson and Brother Industries since 2001.


Interuptive

Interuptive is an award-winning agency that believes in creative disruptive work in the digital space. They are adept at through-the-line advertising, mobile, social management, app development and content. They have worked with the greats, the likes of BBC, Sony and Mitsubishi. Interuptive has been awarded accolades from Creative Circle, AdFest and Webbby.


Carbon Interactive

For more than ten years, carbon interactive has been in the digital marketing industry. This boutique agency situated in Singapore majors in digital strategy, social media, consultation services, web designing, branding and development.

Carbon caters for all integrated and interactive needs of their clients. Among the notable clients they have worked with in Singapore are the April Group, CHANEL, Singapore polytechnic, Esplanade Singapore, Paper One, NTUC Link and StarCruise.


Brand Rich

Brand Rich was found on the philosophy that a brand user can be made rich online, it only takes one knowing how to position that brand, market it by using the right mediums and offer what customers perceive to be something of great value.

The agency specialises in web design, email marketing, search engine optimisation, blogging and online social networking among more services. They follow a strategy which, aims at making sure every customer has a positive experience, increases visibility, reach, loyalty, brand recognition, retention and brand awareness.

Its clients include IQ Dynamics, Ascend Education, Proof Perfect, Ron Kaufman and Casa Sentosa.


RiverOrchid Notch

RiverOrchid Notch was established in 2006 as a digital communication and marketing agency. They specialize in crafting compelling campaigns for the China and Indonesia regions.

They also offer digital strategising, social media, analytics, CRM, loyalty program. Database marketing, web and developing mobile applications. Among their reputable clients are Coca-Cola, BMW, ANZ and Samsung.


Ate Ideas

This is another boutique type agency that was established I 2006. They offer lifestyle companies a dynamic solution for their communications and marketing needs. It has now become the most innovative and creative group company in Singapore comprising of Ate Integrated Communications, Ate Digital and Ate Ideas.

Ate Company is made up of a team of professional with over 35 years of experience in digital and social marketing, public relations and content development, partnership and sponsoring and proprietary products.

Among its prominent clients are Capella, DBS, American Express, Unilever, Keppel Land and TWG tea.


Xpointo Media

Xpointo Media agency was founded in 2008 as a hybrid of a technology lab and a digital agency. As digital marketing agency, Xpointo Media delivers digital campaigns by leveraging social media, rich media advertising, mobile apps, and search among more services.

With their digital technology lab, this agency has developed several platform such as Webii, Lead Genome and Creative x. their most prominent clients are Amazon, Adobe, Nikon and Sony.


Mediatropy

Mediatropy agency was founded in 2001 as a digital company that focuses on helping clients by offering media planning and buying services. They also major in project planning and management, web and mobile development and implementation of campaigns.

One of its most popular technology solutions is Tag Manager. Tag Manager is used for tag managing websites by using multiple tags for media and analytics purposes.


Brandneu

Brandneu organization is a full service digital marketing agency that operates out of Indian and Singapore offices. Founded in 2001, they specialize in digital strategy, social media marketing and search, relationship marketing demand generation and conversion optimization. Some of their clientele include Philips, HP, Novartis and HSBC.


Yoursite

Yoursite is among the youngest digital marketing agencies in Singapore. Established in 2010, they offer Digital Communications Services, Social Media Strategy, CRM Planning & Strategy, user experience design, web analytics and reporting, ecommerce platforms, web and mobile applications and email and database platforms.

Yoursite has been featured in some of the most esteemed web galleries such as One Page Love, FWA and AWWWARDS.


AsianTP

AsianTP as it is widely known is one of the oldest digital marketing agencies in Singapore, established in 1974. They specialised in helping clients develop and maintain websites that supplement the index of publications. It is a developed media house that offers directed content to trade, business and consumer markets in the Pacific region of Asia.

Primarily they offer corporate branding services, search engine optimization and web design. These services gives the company a large coverage area where they can synergize print medium for partners, readers, clients, subscribers and advertisers.

They have worked for IBM, DMB, KBR, UBS, Sterling Bank, Xerox, Williams, Fagan Company and Atlas Door among more.


NotionAge

Nation Age is another full service digital marketing company in Singapore and also operates in China. It was established in 2001 as an agency that offers Digital Marketing and Advertising services, Email Marketing solution, Search Engine Optimisation, Web Application Development and Creative Design.

Trend Micro, Mitsubishi Electric Asia and ESPN Star Sports are among their notable clients.


Aiden Creative

It was founded under the belief that the only means a client can be fully satisfied is when an agency works and behaves like their strategic partner rather than a simple outsourced vendor. Ever since it was established, Aiden Creative agency has always been among the top rapidly evolving digital marketing companies of the digital age.

They offers services such as social media marketing, web design and web development, SEO, pay per click (PPC) advertising, web analytics and email marketing


Wild

Formed in 2009 as a full-service local agency, Wild is agency with Singaporean-ness as its linchpin. Having served local brands like OCBC, Skin Inc. and SMU with adventurous campaigns, Wild has won themselves several local awards. As a company and marketing agency, they feel very rightly Singaporean.


Wave Evolution

Wave Evolution is a digital marketing agency that helps companies get leads online by providing an array of data and digital marketing solutions such as email marketing, SMS marketing, SEO, Database Solution, Social Media Marketing and Web Data Scraping.

One of the highlights of this company is that it uses data to come up with the marketing campaigns for their clients.  Over the years, it has developed a vast consumer contact database that is essential in not only email marketing but also SMS and social media marketing.

Some of the notable clients that have used their digital marketing services include Hong Leong Bank, Siemens, Unilever, Sembcorp, BMW, Audi, Meridien, Westin Hotels & Resorts, and ACCA.


MING Labs

MING Labs agency is made up of a team of experts who are passionate about digital innovation and transformation. The agency firmly believes that most of the scalability challenges that businesses face in Singapore can be resolved through the implementation of robust digital marketing strategies.

It has mastered the art of helping SMEs in Singapore reign supreme online by creating digital strategies and internal enablement. In addition, it also helps companies get more clients online by creating digital products that change the behaviours and perspective of the target customers.

One of the pillars of the agency is the belief that small teams of dedicated digital marketing experts can achieve more results than the large hierarchical delivery organizations. Fewer management layers ensure that each team member contributes fully to the project.


Circus Social

Circus Social helps businesses to better their digital marketing campaigns by providing social listening and analytics tools. The analytics tools enable brands to know the performance of their campaigns as well as pinpoint the specific areas that need to be improved.

Some of the notable brands that have benefited from the service include Coca Cola, Digital Arts Network, ZENO, MasterCard, Wonderful Indonesia, Nikon, Huawei, and Audi.

One of the highlights of this company is that it goes beyond information and data to provide competitor intelligence, accurate consumer insights, inspiring content that motivate the target audience to take the desired action and much more.


RED2 Digital

RED2 Digital is a popular digital marketing agency in Singapore that is well known for helping startups get a stable footing in the digital world. As indicated on their homepage, they collaborate with clients to create strong marketing campaigns that move the target customers.

They break the barriers of technology and perceptions to create exceptional digital experiences that lead to more sales. Some of the services that they offer include mobile marketing, social media marketing, content strategy, real-time marketing, digital media planning, search engine optimization, and many more.

Cutting-edge technology helps them to create engaging, results-driven and integrated social campaigns that leveraging targeting best practices.


Marketyze

Marketyze is a Bangkok based agency that offers digital marketing services in Singapore. One of the aspects that make it stand out is the fact that the team is results-oriented and always willing to go an extra mile to ensure that clients get value for money.

Over the years, it has recruited a team of professionals who are fully conversant with the various digital marketing strategies. This skilled team helps them create and monitor campaigns for their clients smartly and professionally.

Some of the clients that they have worked with include VenueE, Socialgiver, AskSteve, LAZADA Effortless Shopping, Grain, and Absolute Fitfood.


The Top 16 Best Digital Marketing Tools in 2019

  1. Hubspot
  1. Ahrefs
  1. Proof
  1. Survey Anyplace
  1. Yoast
  1. Slack
  1. Trello
  1. Canva Business
  1. Google Adwords
  1. Google Analytics
  1. MailChimp
  1. Asana
  1. BuzzSumo
  1. MeetEdgar
  1. Buffer
  1. Hootsuite

Estimated SME Digital Marketing Costs In Singapore

SEO Costs

SEO Services

Price

Cost per content (1000 words)

$300

Cost for optimization-Monthly Package

$50 to $5000 a month

Cost per project

$1000 to $5000

Cost per hour (Consultants)

$100 to $300 an hour


Facebook Marketing Costs

Ads/service

Average cost

CPC

$1.10

CPM

$7.30

Facebook marketing

$500 to $2000 month


Instagram Marketing Costs

Ads/service

Average cost

CPC

$1.40

CPM

$6.80

Instagram marketing cost

$500 to $5000 a month


Linkedin Marketing Costs

Ads/service

Average cost

CPC

$2.00

CPM

$8.00

Instagram marketing cost

$200 to $2000 a month

Email Marketing Costs

Services

Average cost

Cost per lead

$1

Cost of email marketing

$200 to $5000 a month


Services

Average cost

CPC

$2

Cost of Google ads

$1000 to $10000 a month


CPC, CPM Average Cost 2019

CPC, CPM

Average Costs

CPC (Facebook)

$1.10

CPM

$7.30

CPC (Instagram)

$1.40

CPM (Instagram)

$6.80

CPC (Lindedin)

$2.00

CPM (Linkedin)

$8.00

Cost per lead (Email)

$1

CPC (Google)

$2

cpm, cpc cost average


Typical Digital Marketing Staff Hierarchy

digital marketing staff hierarchy

 


How Much Does Digital Marketing Cost In Singapore?

  • Typical agency basic monthly retainers go for between $1,000 – $5,000 and this does not include the budget for the marketing campaign itself.
  • Project basis fees for freelancer ranges between $5,000 – $10,000 or $50 – $200 for hourly rates depending largely on the experience of the professional.

Expected Price Range When Hiring Digital Marketing Companies in Singapore-2019digital marketing companies price range in singapore


Digital Marketing Courses in Singapore

Name

Digital Marketing Training

Organizer

Intellisoft

Course Outline

The course focuses on ensuring the student understands the fundamentals of creating a web presence, digital marketing, SEO, and leveraging on social media as part of creating a robust digital marketing strategy.

Pricing

SGD$500

URL

Digital Marketing

Telephone

+65 6296-2995

E-mail

training@intellisoft.com.sg

 


Name

Digital Marketing Courses

Organizer

General Assembly

Course Outline

HTML, CSS & Web Design, Data Analysis, Digital Marketing, User Experience Design, JavaScript Development

Pricing

Approximately USD1,250

URL

https://generalassemb.ly/education?where=online#part-time

E-mail

hello@generalassemb.ly

 


Name

Digital Marketing Courses

Organizer

Comat

Course Outline

Digital Marketing Overview, Search Engine Marketing, Search Engine Optimisation and Social Media Immersion

Pricing

SGD342 to SGD1,605

URL

https://www.comat.com.sg/Courses/Information-Technology/Digital-Marketing

Telephone

6323 7911

E-mail

esv_comat_enquiry@stengg.com

 


Name

12 Essentials of Digital Marketing

Organizer

Temasek Polytechnic

Course Outline

Learn the basics of digital marketing in areas such as email marketing, search engine marketing and social media marketing.

Pricing

S$49 for Singaporeans and PRs taking an MLC for the first time with TP!

URL

https://www.tp.edu.sg/courses/part-time-courses/micro-learning-courses/catalogue-of-courses/12-essentials-of-digital-marketing

Telephone

(65) 6789 8220

E-mail

enquiry@tp.edu.sg

 


Course Name

Short digital marketing courses

Organizer

Equinet Academy

Course Outline

2-day digital marketing courses ranging from Search Engine Optimisation, Social Media Marketing, Digital Advertising, to Email Marketing and Web Analytics.

Pricing

SGD 740 ($37 nett after 95% SkillsFuture Funding)

URL

https://www.equinetacademy.com/courses/

Telephone

+65 6816 3016

E-mail

enquiry@equinetacademy.com

 


Name

Executive Course in Strategic Digital Marketing

Organizer

UpGrad

Course Outline

Learn how to use industry-used tools such as Google Analytics and Hootsuite, the nuts and bolts of SEM and SEO, and try out your newfound skills through simulations.

Pricing

USD 1,800 (approximately SGD 2,466.54)

URL

https://www.upgrad.com/digital-strategies-executive-program-cambridge-university/

Telephone

1800 210 2020

E-mail

pearl@upgrad.com


Digital Marketing Certification Courses Singapore-2019

Name

Diploma in Business Administration (Digital Marketing)

Organizer

PSB Academy

Course Outline

It focuses on digital marketing skills such as email marketing, SEO, web analytics, social selling, and online advertising. Students have two study options, ten months while studying part-time and 12 months for full-time studies.

Pricing

SGD$7,230 to SGD$15, 164.53.

URL

https://www.psb-academy.edu.sg/psb-academy/diploma-in-business-administration-digital-marketing/?code=AllBothAllAcad_FB110518

Telephone

+65 6390 9048

E-mail

alumni@psb-academy.edu.sg

 


Course Name

Professional Certificate in Digital Marketing

Organizer

Singapore Management University

Course Outline

Modules are 1) Search Engine Marketing, 2) Social Media Marketing, 3) Creating and Curating Display Content In Your Digital Strategy, 4) Creating and Curating Video Content In Your Digital Strategy

Pricing

SGD 10,272. Those under/eligible for various SSG funding schemes can get up to 95% of their course fees subsidized.

URL

https://academy.smu.edu.sg/professional-certificate-digital-marketing-1771

Telephone

+65 6828 9688 (Anne, SMU Academy)

E-mail

academy@smu.edu.sg

 


Name

Specialist Diploma in Digital Marketing & Analytics

Organizer

Singapore Polytechnic

Course Outline

This specialist Diploma teaches 6 modules contained within 2 Post Diploma Certificates (PDCs). They are digital marketing fundamentals, digital marketing strategies, digital analytics, social media marketing, digital content development and social media analytics.

Pricing

SGD $1,054.49 for Singapore citizens below 40 and SGD $702.99 for those aged 40 and above.

URL

https://www.sp.edu.sg/pace/courses/course-type/part-time-and-post-diplomas/specialist-diploma-in-digital-marketing-and-analytics

Telephone

67751133

E-mail

contactus@sp.edu.sg

 


Name

Specialist Diploma in Digital Marketing and Analytics

Organizer

Singapore Polytechnic

Course Outline

Digital Marketing Fundamentals, Digital Marketing Strategies, Digital Analytics, Social Media Marketing, Digital Content Development, Social Media Analytics

Pricing

$972.64 -$6,484.20, excluding misc. fees

URL

https://www.sp.edu.sg/sp/about-sp/contact-us

Telephone

67751133

E-mail

contactus@sp.edu.sg

 


Name

Diploma in Digital Marketing

Organizer

Chatsworth Medi@rt Academy (CMA)

Course Outline

Branding, Innovative Marketing, Copywriting, Digital Marketing, Content Marketing and Creation (storytelling) and Social Media Marketing

Pricing

Around $6,650 for the 10-month course

URL

http://www.cma-academy.edu.sg/advertising-design-courses/diploma-in-digital-marketing

Telephone

+65 8186 0867

 


Name

Diploma in Digital Marketing

Organizer

M.A.D School

Course Outline

The course will cover aspects of digital marketing such as copywriting for the various social media platforms, branding, and content creation for formats such as videos. Do note that applicants should have GCE ‘N’ Level qualifications with a minimum of 3 credits, or its equivalent. 

Pricing

SGD 5,900 excluding misc. fees.

URL

https://www.madschool.edu.sg/dddm

Telephone

+65 6337 5449

E-mail

info@cma-academy.com


 

Name

Online Certificate in Digital Marketing

Organizer

Squared Online

Course Outline

The course is taught in 5 modules, 1 per month, covering things such as data-driven insights as well as consumer behaviour.

Pricing

USD $2,595 (approximately 3500.65)*

URL

https://www.wearesquared.com/

Telephone

+44(0) 20 3911 3361

Digital Marketing Careers

A digital marketer finds diverse career paths. The popular career paths are shown below.

digital marketing popular career paths

Digital Marketing career includes the following positions

      Brand Manager

      Social Media Marketer

      Online Content Developer

      Business Analytics Specialist

      Search Engine Optimisation Specialist

      Web Designer

      Professional Blogger

      Mobile Marketing Specialist

      Email Marketer

      Search Expert

 

The Benefits of Pursuing a Career in Digital Marketing

      Become an In-Demand Professional

      You can kickstart your career for FREE

      Evolving industry with promising scope

      Rewarding job prospects

      Your creativity gets wings to fly

      Get Paid More Than Your Peers

      Benefit from More Career Choice

 

Digital Marketing Job and Salaries-2019

Digital Marketing Agency Job and salaries-2019

Job Title

Minimum salary
(per year)

Median salary 
(per year)

Maximum salary
(per year)

Account Manager in digital agency

$50,000

$60,000

$70,000

Account Director in digital agency

$70,000

$85,000

$100,000

Business Director in digital agency

$150,000

$200,000

$250,000


 

Salary and Pay Scale for Singapore Digital Marketers

Job Titles

Salary Range (Yearly)

Digital Marketing Executive

$30,000 – $38,400

Digital Marketing Manager

$52,000 – $90,000

Digital Marketing Director

$84,000 – $150,000

Social Media Executive

$30,000 – $38,400

Social Media Manager

$53,400 – $85,000

Social Media Director

$84,000 – $150,000

Search Engine Optimisation Specialist

$30,000 – $38,000

Search Engine Optimisation Manager

$54,000 – 85,000

Paid Media Specialist

$42,000 – $72,000

Lead Digital Strategist

$54,000 – $78,000

Marketing Analyst

$30,000 – $48,000

Content Manager

$45,000 – $78,000

Conversion Rate Optimisation Manager

$52,000 – $90,000

 


Digital Marketing Salaries based on experience-2019

Title of the job

Experience

Salary (yearly)

Digital Marketing Director

(> 15 years)

$220k – $350k

Assistant Director – Digital Marketing

(11 – 15 years)

$160k – $230k

Senior Digital Marketing Manager

(11-15 years)

$100k – $160k

Digital Marketing Manager

(8 – 10 years)

$80k – $1203k

Digital Marketing Executive

(up to 7 years)

$60k – $90k

 


Sample Job Scope and Salaries

Job Titles

Company

Salary

Global Director Digital Marketing

MILLENNIUM & COPTHORNE INTERNATIONAL LIMITED

$13,000 – $15,000 a month

Digital Project Manager – Content Factory

L’OREAL SINGAPORE PTE. LTD.

$9,000 – $12,000 a month

Digital Media Marketing Manager

 

THE OCEAN PICTURES

$4,000 – $5,000 a month

Digital and Social Media Marketing Assistant

LOL PTE. LTD.

$1,500 – $2,500 a month

Performance Marketing Specialist (Digital Marketing)

COMPANY UNDISCLOSED

$4,200 – $7,000 a month

Digital Learning Executive

QUADMARK PTE. LTD.

$4,000 – $6,000 a month

Digital Marketing Executive

EXPLICO PTE. LTD.

$2,500 – $3,500 a month

Digital Marketing Specialist (Performance Mgmt)

RECRUIT HAUS PTE. LTD.

$3,200 – $4,200 a month

Digital Marketing Executive

CAR CLUB PTE. LTD.

$2,500 – $3,000 a month

Digital Content Marketing Manager

LIQUID GROUP PTE. LTD.

$4,500 – $8,500 a month


Freelance or Part-time Job Portals for Digital Marketing Agency in Singapore

Job Board Name

Posting Options

Website

FastJobs

Free trial, but need to pay later

https://www.fastjobs.sg/

Freeboh

Free trial, but need to pay later

https://www.freeboh.com/

Careermums

S$68 for a normal job advertisement

Working Mothers in Singapore

FreelanceZone

Free for the first two job advertisements, thereafter it costs S$9.99 for 4 job ads

https://www.freelancezone.com.sg/

Where to Find Web Digital Marketing Jobs in Singapore

Job Board Name

Posting Options for companies

Website

Indeed

Free and paid.

https://www.indeed.com.sg/hire

Google for Jobs

Free job postings.

https://careers.google.com/jobs/

Glassdoor

Free and paid.

https://www.glassdoor.sg/index.htm

Beam

Free job postings.

https://beam.biz/

Glints

Free job postings.

https://glints.com/

StartUpJobs.asia

Free and paid.

https://startupjobs.asia/

JobsCentral

Starting at $79.00 per posting.

https://jobscentral.com.sg/

STJobs

Starting at $120.00 per posting.

http://www.stjobs.sg/

FindSGJobs.com

Starting at $50.00 per posting.

https://www.findsgjobs.com/

Recruit Socially

Starting at $150.00 per posting.

https://www.recruitsocially.com/

Jobs Bank

Free

https://www.jobsbank.gov.sg/

JobStreet

S$98.60 for a job advertisement

https://www.jobstreet.com.sg/

Monster

US$124 for a job advertisement

https://www.monster.com.sg/

Jobs.com.sg

Free

http://www.jobs.com.sg/

Jobspotting

Free

https://www.smartrecruiters.com/

JobsDB

Free

https://sg.jobsdb.com/

Gumtree

Free trail and paid later

https://www.gumtree.sg/s-jobs/v1c8p1

 


 


Conclusion

In this era, companies need to invest in digital marketing in Singapore. This is because of the widespread use of the internet in the country that is only going to increase in the future.

The secret to a successful online marketing campaign is conducting research and competition analysis. When you know what your audience likes, you develop strategies that increase engagement and boost your sales. Likewise, if you know what is working for your rivals, you can create better tactics and outdo them. Lastly, you should ensure that you measure the progress of your efforts to reduce wastage and improve your ROI.

Get in touch with us for more information on how to digital marketing in Singapore. 

Author Bio

Tom Koh is the CEO of MediaOne, a leading Asia digital agency. He comes packed with 2 decades of international digital marketing experience. In his spare time of maybe 20 minutes a day, he loves coaching, blogging about all things digital and trying to figure out how to make his dog do the roll.
Google+

November 11, 2019

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