Entrepreneurs who are keen on establishing global brands know there is a need to build an e-commerce website in Singapore today. Online business is booming, and studies show that by 2021, e-commerce will be the biggest retail channel in the world.
However, the Asia-Pacific region is leading the rest of the world, with a 13% penetration rate. This is brought about by the fast internet, and smartphone penetration especially in Singapore. This means that you should consider the elements of your e-commerce website design in Singapore to give the target customers the best experience as they shop on the site.
For starters, building an e-commerce website in Singapore will strengthen your business’ reputation and help you reach a wider audience. This calls for you to practice the best digital marketing and local SEO practices. When considering the design of your site, you need to look at some of the best e-commerce sites in Singapore and other countries in Asia Pacific region.
In this article, we look at how you can build your e-commerce website in Singapore. In a nutshell, these seven steps do not require you to have special technical knowledge or experience.
7 Ways of Building an E-Commerce Website in Singapore
E-commerce in Singapore is not easy, especially with all the confusing information available online. A few years ago, building a website required extensive technical experience and skills, but today, you have a variety of e-commerce platforms that make the process a breeze.
Start With a Strategy
To ensure the success of your online venture, you should start with a reasonable and sound strategy. Your e-commerce website in Singapore needs to be just right for your business to get a firm footing. The e-commerce sector is different from working from a brick and mortar store, and this makes it essential to anticipate the needs and challenges of the business.
For example, you must figure out how you will handle the shipping logistics if you will be selling physical products. On the other hand, if you are selling digital products such as software, you must consider your bandwidth needs and delivery options.
Ensure that you list what you will be selling, the delivery options, as well as any foreseeable payment or time limitations. More so, think about everything you need for your business and how they will affect your bottom line.
Ensure that you do your homework and envision everything that you will need to make your e-commerce website in Singapore a success.
Choose a Domain and Platform for Your Website
There are two options when choosing a domain, either a sub-domain or a custom domain. If you plan to develop and extend your brand or sell a variety of products, a custom domain is the best option. Some of the reasons why you should invest in a custom domain are:
- SEO benefits
- A professional email linked to your domain
- A recognisable brand that belongs to you, for example, “mystore.com.sg.”
When picking a platform, you need to pick one that can easily integrate with your existing site. There is a variety of website builder platforms you can use to set up your e-commerce website in Singapore, including WordPress, Shopify, Wix, BigCommerce, and more.
These platforms allow you to build an e-commerce website in Singapore from scratch in a few steps. You preferred platform should allow you to make easy customisations after creating the website.
Decide on Product Pricing and Set up a Payment Structure
Whether you are a new or existing business, e-commerce in Singapore has different factors affecting the pricing of products. These factors include:
- Cost of materials per item
- Website hosting and maintenance
- Percentage per sale deductions and fees from payment processing companies
You also need to consider how customers will pay for the products as well as how you will receive the payments. In many cases, e-commerce websites accept payments via credit card, PayPal, which are all third-party payment processing platforms.
However, you need to consider the following when choosing a platform for your e-commerce website in Singapore:
- Have they integrated SSL?
- Do they have a secure payment handling protocol?
- Can they accept payments from anywhere in the world?
- Do they have WordPress e-commerce integration?
Design Your Store and Products
Other than the products page on your e-commerce website, you will need to include other pages such as an About Us and Contact us page. These pages will come in handy when potential and existing customers want to get in touch with you.
Moreover, you should also consider diversifying your content by including videos, text, animations, and images. The following elements will ensure your online store stands out from the crowd.
- Store name
- Images with real people, preferably your staff
- Payment logos and trust marks
More so, you need to select a theme that represents your brand and allows you to display your products without looking cluttered. Create product categories that are logical for your buyers, and invest in learning as much as possible about your ideal customer and design your e-commerce website in Singapore with their preferences in mind.
Asking for feedback is one of the ways of knowing what customers want, and site heat maps will help you see which parts are the most popular. With that said, you could also hire an agency to do e-commerce website design in Singapore for you.
When it comes to product design on your website, follow this procedure:
- Give your product a name and description
- Set a price and the quantities available for sale
- Get a professional photographer to take images of your products
- Upload the photos of your products, as well as an audio or video preview
One mistake most e-commerce entrepreneurs is that they rush through the product design process. Great product descriptions and high-quality images will convert web visitors into customers.
Crete a Great Checkout Experience
The average online shopping cart abandonment rate is a little over 67%, and it is one of the greatest challenging many e-commerce entrepreneurs in Singapore today. With that said, you can avoid shopping cart abandonment by:
- Offer free shipping if possible
- Be clear about the shipping costs up front
- Allow customers to buy multiple items at once
- Optimise your checkout for mobile users
- Send cart abandonment emails when a buyer leaves without completing the purchase
Reducing the number of steps, it takes buyers to complete a purchase will significantly improve your conversion rates. Test your checkout process by asking your staff, friends and family place a dummy purchase and give honest opinions.
Market Your E-Commerce Business
With your site up and running, the next step is to promote and market your website and products. The aim is to increase traffic, conversions, and sales. Unfortunately, many online vendors choose to sell from top e-commerce platforms such as Amazon and Etsy, but they struggle due to high fees, among other limitations.
You will need to ensure that your marketing plan is targeting the right customer to ensure that you are getting qualified leads. Most e-commerce platforms in Singapore offer different marketing options such as:
- SEO (search engine optimisation)
- Free integration with AWeber, MailChimp, Campaign Monitor, and more for email marketing
- Adding existing customers to your emailing lists
- Linking your website with your social media accounts
- Enabling one-click social sharing
- Option to create discounts, coupons, to drive sales from return customers
On top of this, you should create a blog or an e-book that shows your mastery in your industry. This will go a long way in establishing trust and credibility in your e-commerce website in Singapore.
Analyse Data and Practice SEO
The only way of measuring the success of your e-commerce website in Singapore is by analysing the data. Most of the e-commerce platforms have an independent analytics tool, and they also incorporate Google Analytics.
Such a tool allows you to gain deeper insight into how your e-commerce SEO and marketing tactics are performing. By analysing the data, you will know how to improve your website and product pages to increase traffic, conversions, and sales.
Having an e-commerce website in Singapore is crucial for business success in the modern era. Some of the best e-commerce sites in Singapore have followed the procedure above to increase website traffic, qualify leads and increase sales.
However, to achieve success with your e-commerce website in Singapore, you need to fine-tune your marketing plan as well as the design to suit the changing demographics.
Contact us for professional e-commerce website design in Singapore. Our support staff will be on hand to give you a free and non-obligatory quote as well as book an appointment with our experts.