How Often Should I Test My Site?

Test My Site

A professionally designed website that is responsive will help you get a firm footing in the Singapore digital marketing world. However, you need to Test My Site to know if you are headed in the right direction.

Today, we will go through some of the primary reasons why you need to carry out regular performance tests.

Does the Content Offer Value to the Target Audience?

Quality content that offers value to the target audience will help you to unlock the full potential of your website. Tests will help you to know if the content you are publishing on the site is in line with what your customers are looking for or expect from you. For example, if the test shows a high bounce rate, then this is the high time you considered new content ideas.  

Know Conversion Rate of Each Landing Page

You probably already know that you should have a landing page for each PPC campaign. These pages need to be continuously assessed to know if certain elements need to be tweaked. For instance, if you are spending hundreds of dollars on a PPC campaign, recording high click-through-rates but very few customers convert, you need to do your research to find ideal keywords for the campaign.

Low conversion rate could also be because of the layout of the page. Get in touch with a professional Singapore content marketing agency for a quality and affordable landing page design service.

Ranking on Search Engines

Websites that rank high on search engines get more traffic than their counterparts do. After launching the site, you need to monitor how it is ranked on various search engines continuously. The information that you will gather will help you to know the specific steps that you need to take to improve its ranking.

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A backlink is one of the strong ranking factors that Google uses to rank websites. Strive to get as many quality backlinks from authority sites as possible without violating any of the set backlinking rules to get on the first page of Google.

Browser Compatibility

Nowadays, there are superior web development tools that you can use to make your website compatible with the various browsers. This move will ensure that the target audience gets full access to the content and other resources that you offer on the site regardless of the browser that they use.

In the recent past, I have come across companies that advise their users to use a particular browser to get full access to their websites. Unfortunately, this tactic never works – who wants to change a browser only to view one site while other companies offering the same products have sites that are compatible with the existing browser? You are most likely going to alienate some of the potential clients if your site is only compatible with certain browsers.

Finally, usability tests will help you to know if customers can access the various pages and features quickly. You can reduce bounce rate by making sure that your site is responsive and user-friendly. That is, your web visitors should be able to navigate the site easily and without having first to contact the support team.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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