How to Go Live on TikTok (Even Without 1K Followers) + Tips

How to Go Live on TikTok (Even Without 1K Followers) + Tips _ MediaOne Singapore

Hey there, fellow content creators and TikTok enthusiasts! 😄 Today, we’re diving into one of the most exciting features of the TikTok platform: going live! And guess what?

You don’t need a whopping 1,000 followers to do it. So, grab your phone, and let’s get ready to share your magic with the world. 🌟

Getting Started with TikTok Live

YouTube video

First things first, what’s the big deal about going live on TikTok? Well, it’s an awesome way to connect with your followers in real-time, answer their burning questions, and simply have a blast while doing it. Plus, it’s a fantastic opportunity to showcase your unique talents and build a loyal community.

Choosing the Perfect Moment

Now, before we jump into the technical stuff, think about when you want to go live. It’s crucial to pick a time when your target audience is most active. Research suggests that evenings and weekends are generally prime times for engagement on TikTok. But hey, don’t be afraid to experiment and find what works best for you and your audience.

Preparation is Key

Going live can be nerve-wracking, but with a little preparation, you’ll shine like a star. Here are some tips to get you started:

1. Lighting and Background: Find a well-lit, clutter-free space where you can comfortably interact with your viewers. Good lighting and an appealing background can make a world of difference.

2. Engaging Content: Plan what you want to share during your live session. It could be a Q&A, a behind-the-scenes peek, or a live performance. Keep it engaging and aligned with your content niche.

3. Interaction: Be ready to chat with your viewers in real-time. Respond to comments, ask questions, and make your audience feel like they’re a part of something special.

4. Promote in Advance: Don’t forget to promote your upcoming live session a day or two before the event. This will give your followers a heads-up and increase your chances of having a great turnout.

How to Go Live on TikTok

Now, let’s get down to the nitty-gritty of going live on TikTok, even if you don’t have 1,000 followers. TikTok has a feature called “Live Access,” which allows creators with as few as 100 followers to go live.

  1. Open the TikTok App: Fire up your TikTok app and log in. If you’re not already following us, give us a quick follow @TikTokTips.
  2. Prepare Your Content: Before you hit that “Go Live” button, make sure you have your content ready. You want to keep your audience engaged from the moment you start.
  3. Click the Plus Sign: At the bottom center of your screen, you’ll see a “+” sign. Tap on it to create a new TikTok.
  4. Select “Live”: Among the options, you’ll see “Live” on the right-hand side. Tap on it to start setting up your live stream.
  5. Add a Title: This is your chance to create a catchy title that will grab the attention of potential viewers. Make it relevant to your content and intriguing enough to make people want to join.
  6. Adjust Your Privacy Settings: Here’s the magic trick for those under 1,000 followers. Click on “Who Can Watch My Live” and select “Everyone.” Yes, that’s right, even with fewer than 1,000 followers, you can go live for the world to see!
  7. Go Live: You’re all set! Hit that “Go Live” button, and you’ll be live on TikTok in no time. Remember to relax, be yourself, and enjoy the moment.

Tips for a Successful TikTok Live

Now that you’re live on TikTok, here are some tips to make your session a hit:

Engage with Your Audience: Interaction is key! Greet your viewers by name, respond to comments, and ask questions to keep the conversation flowing.

Be Authentic: Your audience is there to see the real you, so be genuine, and don’t be afraid to show your personality.

Plan Your Content: Have a rough plan of what you want to share during your live session. It could be a tutorial, a story, or just a fun chat.

Promote Your Live Session: Don’t forget to promote your live session in advance on your other social media platforms to get more viewers.

Stay Positive and Have Fun: Keep a positive vibe, smile, and enjoy the experience. Your enthusiasm will be infectious!

Engage Your Viewers with Fun Challenges

One surefire way to keep your TikTok live audience engaged and excited is by hosting interactive challenges. Whether it’s a dance-off, a trivia quiz, or a dare challenge, these activities can make your live sessions unforgettable.

Dance-Off: If dancing is your thing, consider hosting a dance-off challenge. Invite your viewers to join in and showcase their best dance moves. You can even create a unique hashtag for your challenge, encouraging participants to post their videos using it. This not only boosts engagement but also extends your reach beyond the live session.

Trivia Quiz: Test your audience’s knowledge with a fun and relevant trivia quiz. Prepare a set of questions related to your niche or the topic of your live session. Offer small prizes or shoutouts to the viewers who answer correctly. This keeps everyone on their toes and adds an element of competition.

Dare Challenge: Want to spice things up? How about a dare challenge? Let your viewers suggest dares for you to complete during the live session. Of course, keep it safe and within your comfort zone. This adds an element of unpredictability and excitement to your live stream.

Collaborate with Other TikTok Creators

Collaborations are a fantastic way to expand your audience and bring fresh perspectives to your TikTok live sessions. Partnering with other creators can introduce your content to their followers and vice versa.

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Reach out to fellow TikTok creators in your niche or with similar follower counts. Pitch your live session idea and discuss how you can work together to create an engaging and entertaining live stream. Collaborations often lead to cross-promotion, which can significantly boost your followers and engagement.

Prepare for Technical Hiccups

No live stream is perfect, and technical glitches can happen to anyone. To minimize disruptions and keep the show going smoothly, here are some technical tips:

1. Stable Internet Connection: A strong and stable internet connection is crucial for a hiccup-free live stream. Make sure you have a reliable Wi-Fi or data connection before going live.

2. Backup Devices: Have a backup device (like a second smartphone) ready in case your primary one encounters issues. This way, you can quickly switch to your backup without interrupting the live session.

3. Test Your Equipment: Before you go live, test your camera, microphone, and any other equipment you plan to use. Ensure everything is in working order and positioned correctly.

4. Keep Your Device Charged: Live streaming can drain your device’s battery quickly. Keep it charged or use a power bank to avoid running out of juice mid-session.

Engage with Comments and Questions

Interacting with your viewers’ comments and questions is the heart of any successful TikTok live session. It’s your chance to connect on a personal level and make your audience feel valued.

Respond Promptly: Keep an eye on the comment section and respond promptly to questions and comments. Acknowledge viewers by their usernames and make them feel heard.

Ask Questions: Encourage interaction by asking open-ended questions. For example, “What’s your favorite TikTok trend right now?” or “Where are you tuning in from today?” These questions invite viewers to share their thoughts and create a sense of community.

Shoutouts: Give shoutouts to viewers who are actively engaging with your content. Recognizing their presence can make them feel special and motivate others to participate.

Moderate the Chat: As your audience grows, consider having a moderator help you manage the chat. They can filter out spam, answer common questions, and ensure a positive and respectful atmosphere.

Promote Your Other Content

YouTube video

Your TikTok live session is an excellent opportunity to cross-promote your other social media platforms, website, or merchandise. Make sure to mention and provide links to your Instagram, YouTube, or personal website. You can also tease upcoming content or products to generate excitement and anticipation among your viewers.

Show Behind-the-Scenes Moments

One of the unique aspects of TikTok live is that it allows you to give your viewers a glimpse into your real-life, behind-the-scenes moments. Take advantage of this by sharing candid moments, funny mishaps, or insights into your creative process. Authenticity builds a stronger connection with your audience.

Monetize Your TikTok Live

If you’re looking to turn your TikTok live sessions into a source of income, there are a few ways to monetize your content:

1. Gifts and Tips: TikTok offers a virtual gifting feature that allows viewers to send you gifts during your live stream. You can exchange these gifts for real money.

2. Affiliate Marketing: Promote affiliate products or services during your live sessions. Include affiliate links in your video description, and earn a commission for each sale generated through your links.

3. Brand Partnerships: As your TikTok following grows, brands may approach you for sponsorship deals or partnerships. Be selective and choose partnerships that align with your content and values.

4. Merchandise: If you have merchandise related to your content, showcase it during your live sessions and provide links for viewers to purchase.

5. Donations and Crowdfunding: Some creators use crowdfunding platforms like Patreon or Ko-fi to receive ongoing support from their fans. You can promote these platforms during your live sessions.

Post-Live Engagement

Your engagement with your viewers shouldn’t end when the live session concludes. Here are some post-live strategies to keep the momentum going:

1. Thank Your Viewers: Show your appreciation by creating a short video or post thanking your viewers for joining your live session. Include highlights from the session to pique interest.

2. Recap and Share Highlights: Compile the best moments from your live session into a highlight reel or short video. Share it on your TikTok profile to give those who missed the live session a taste of the action.

3. Promote Your Next Live Session: If you plan to go live again in the near future, promote it on your TikTok and other social media platforms. Building anticipation can lead to higher viewer turnout.

4. Engage in Follow-Up Conversations: Respond to comments on your post-live content and engage in follow-up conversations with your audience. This shows that you value their feedback and input.

Enhance Your TikTok Live with Special Effects

TikTok offers a range of special effects, filters, and stickers that can make your live stream more entertaining and visually appealing. Here are a few ways to use them effectively:

Face Filters: Use face filters to add fun and whimsy to your live session. From cute animal ears to funny distortions, these filters can keep your viewers engaged and amused.

Background Filters: Experiment with background filters to transport your viewers to different virtual locations. Whether it’s a tropical beach or a funky disco, these filters can add a unique touch to your live stream.

Stickers and Emojis: Incorporate stickers and emojis into your live session to express yourself and interact with your audience. You can use emojis to react to comments or create fun challenges.

Green Screen: If you have access to a green screen, you can use it to replace your background with any image or video you like. This can add a professional and dynamic element to your live stream.

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Countdown Timer: Before you start your live session, consider using a countdown timer effect. It builds anticipation and lets viewers know when the fun is about to begin.

Utilize TikTok’s Interactive Features

TikTok offers several interactive features that can boost engagement during your live sessions. Here’s how to make the most of them:

Live Gifts: TikTok allows viewers to send virtual gifts during your live stream. These gifts can be converted into Diamonds, which you can later cash out. Encourage your viewers to send gifts by setting goals or milestones.

Questions and Answers: Use the Q&A feature to allow viewers to ask questions during your live session. You can select questions to answer, making it easier to manage the flow of the conversation.

Polls and Challenges: Create polls and challenges during your live stream to involve your audience. For example, you can run a poll to let viewers choose the topic of your next video or challenge them to recreate one of your popular TikToks.

Collaborative Features: TikTok allows you to invite viewers to join your live stream as guests. This can be an excellent way to bring in different perspectives and personalities.

Audience Control: As your live session grows, you may encounter unruly or inappropriate comments. Don’t hesitate to use the moderation tools TikTok provides to maintain a positive and respectful atmosphere.

Plan Themed Live Sessions

To keep your TikTok live sessions fresh and engaging, consider planning themed sessions. Here are some ideas:

Tutorial Tuesdays: Dedicate a specific day of the week to sharing valuable tutorials related to your niche. Whether it’s makeup tips, cooking hacks, or DIY crafts, themed sessions can attract a dedicated audience.

Q&A Fridays: Reserve Fridays for Q&A sessions where you answer viewer questions. This can be a great way to connect with your audience on a personal level and address their concerns.

Behind-the-Scenes Saturdays: Pull back the curtain and show your viewers what goes into creating your TikToks. Share your creative process, challenges, and funny moments.

Challenge of the Week: Introduce a weekly challenge that viewers can participate in. Encourage them to create their own content based on the challenge and use a specific hashtag to showcase their efforts.

Guest Takeovers: Invite fellow TikTok creators or experts in your niche to take over your live session for a day. This cross-promotion can introduce new audiences to your content.

Live Performances: If you have a talent like singing, dancing, or playing an instrument, schedule live performance sessions. They can be a hit among your followers.

Stay Consistent with Your Schedule

Consistency is key to building a dedicated and engaged audience on TikTok. Stick to a regular live streaming schedule that your viewers can rely on. Whether it’s once a week, bi-weekly, or monthly, having a predictable schedule helps your audience plan to tune in.

Additionally, communicate your schedule with your viewers through your TikTok bio, captions, and stories. The more your audience knows when to expect your live sessions, the more likely they are to show up.

Analyze Your Performance

After each live session, take some time to analyze your performance. TikTok provides analytics for your live streams, including viewer count, comments, and gifts received. Use this data to understand what worked well and where there’s room for improvement.

Audience Insights: Pay attention to the demographics of your live viewers. Are they predominantly from a specific region or age group? This information can help you tailor your content to your audience’s preferences.

View Duration: Analyze the average view duration of your live sessions. This metric can tell you how engaging your content is. If viewers are dropping off quickly, consider adjusting your content or interaction strategies.

Comments and Questions: Review the comments and questions viewers posted during your live stream. Were there recurring themes or popular topics? Use this feedback to plan future sessions.

Gifts and Diamonds: Keep track of the gifts and Diamonds you received. This can give you an idea of the financial support your live sessions generate.

Engagement Growth: Monitor your follower count and engagement metrics before and after your live sessions. Are you seeing an increase in followers and likes? This can indicate the effectiveness of your live content.

Build a Community

As you continue to go live on TikTok, focus on building a strong and supportive community around your content. Engage with your viewers not just during live sessions but also through comments, direct messages, and collaborative projects.

Consider creating a unique hashtag for your community, allowing your viewers to connect with each other and share their experiences related to your content. Encourage them to use this hashtag in their posts and stories, further promoting your brand and content.

Remember that a loyal and engaged community can be one of your greatest assets as a TikTok content creator.

Conclusion

Going live on TikTok, even if you don’t have 1,000 followers, is an exciting way to connect with your audience, showcase your talents, and grow your presence on the platform.

Remember to plan your content, engage with your viewers, collaborate with fellow creators, and be authentic in your interactions.

As you continue your TikTok live journey, keep experimenting, learning, and having fun. Your energy and passion will shine through, attracting more followers and making your live sessions a must-watch event. So, go ahead, hit that “Go Live” button, and let your TikTok star shine! 🌟

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.

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