How To Get Your Business Verified on Instagram

How To Get Your Business Verified on Instagram _ MediaOne Singapore

Hey there, fellow entrepreneurs and social media enthusiasts! Today, we’re going to dive into the exciting world of Instagram verification for businesses.

If you’re eager to get that elusive blue tick on your profile, you’ve come to the right place. In this blog post, we’ll walk you through the step-by-step process to make your business Instagram-verified and stand out from the crowd. So, let’s get started on this Instagram adventure!

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What is Instagram Verification and Why is it Important?

First things first, let’s understand what Instagram verification is all about. The blue verification tick is a symbol of authenticity granted by Instagram to notable brands, celebrities, and public figures. It acts as a badge of trust, letting users know that the account is genuine and not an imposter.

For businesses, having that blue tick carries immense value. It enhances your brand’s credibility, increases trust among potential customers, and sets you apart from countless other accounts. Verified accounts also gain access to additional features and analytics that can aid in your social media marketing strategy.

The Requirements for Instagram Verification

Before we dive into the steps, it’s crucial to know the requirements for getting verified on Instagram. The platform has specific criteria to ensure that only deserving accounts receive the blue tick.

  1. Authenticity: Instagram wants to verify real businesses, so your account must represent a genuine company or brand. Ensure that your profile is complete and includes accurate information.
  2. Uniqueness: Your business must be unique and distinguishable. It shouldn’t be a fan page or a generic account.
  3. Completeness: Your Instagram account should be public, have a profile picture, a bio, and at least one post. Also, having a significant number of followers will strengthen your case.
  4. Notability: Instagram looks for accounts that are well-known and highly searched for. Media coverage, press mentions, and mentions in other online platforms can help showcase your notability.

Step-by-Step Guide to Instagram Verification

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Now that we’ve covered the basics let’s move on to the exciting part – the steps to get your business verified on Instagram!

1. Perfect Your Instagram Profile

The first step to impress the verification team is to have a compelling and complete Instagram profile. Ensure that your profile picture represents your brand or logo, your bio clearly describes what your business does, and your website link is added to the designated area.

2. Publish High-Quality Content

Continuing to the next step, you need to establish your brand’s presence on Instagram by posting engaging and high-quality content regularly. Aim to create content that aligns with your brand’s message and resonates with your target audience. Consistency is key, so try to maintain a regular posting schedule.

3. Interact with Your Followers

Engagement is a crucial factor that Instagram considers for verification. Respond to comments, answer DMs, and actively interact with your followers. The more you engage, the stronger your case for verification becomes.

4. Build Your Online Presence

Show Instagram that your business is not only active on their platform but also across the internet. Build a robust online presence through your website, blog, and other social media channels. Guest posting on relevant websites and collaborating with influencers can also help increase your visibility.

5. Monitor Your Brand’s Mentions

Keep an eye on brand mentions and tags on Instagram. When people talk about your business, it indicates your significance in the community. Respond to mentions and participate in conversations related to your brand.

6. Get Featured in Media and Publications

Getting featured in media outlets, online publications, and industry blogs can significantly boost your notability. Reach out to relevant media sources and share your brand’s story, achievements, and unique selling points.

7. Apply for Verification

Once you’ve ticked all the boxes and feel confident that your business meets the verification requirements, it’s time to apply! Head over to your Instagram settings, find the “Account” section, and look for the “Request Verification” option. Fill out the form, providing accurate and up-to-date information about your business. Attach any necessary documents or links to support your application.

8. Be Patient and Persistent

After submitting your verification request, the waiting game begins. Instagram’s verification process can take time, and there’s no guarantee of immediate success. Be patient and continue working on improving your online presence and engaging with your audience.

9. Avoid Common Mistakes

Instagram receives countless verification requests, and many of them get rejected due to common mistakes. To increase your chances, avoid using copyrighted material, misleading information, or attempting to impersonate others.

There you have it, a comprehensive guide to getting your business verified on Instagram. Remember, Instagram verification is a symbol of authenticity and credibility, so it’s worth putting in the effort to meet the platform’s requirements. By perfecting your profile, creating high-quality content, engaging with your audience, and building your brand’s presence online, you’ll be well on your way to obtaining that coveted blue tick.

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Maximizing Your Instagram Verification: Leveraging the Blue Tick for Business Success

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Congratulations on getting that coveted blue tick! Your business is now Instagram verified, and it’s time to make the most out of this prestigious status.

In this next section, we’ll explore how you can leverage the power of verification to drive business success and boost your brand’s visibility.

1. Use the Blue Tick to Build Trust and Credibility

Now that your business has the blue tick of authenticity, make sure to showcase it proudly. The verification badge is a powerful symbol that signifies trustworthiness and credibility. Update your profile picture to include the blue tick, and let your followers know that your account is officially verified. This small but significant change can make a big difference in how potential customers perceive your brand.

2. Focus on Consistent and Authentic Content

Consistency is key when it comes to maintaining an engaged audience on Instagram. Keep your followers interested and coming back for more by posting high-quality, authentic content regularly. The blue tick may get people to visit your profile, but it’s the content that will keep them hooked. Share behind-the-scenes glimpses, user-generated content, and stories that resonate with your target audience.

3. Utilize Instagram Stories and Highlights

Instagram Stories are a fantastic way to interact with your audience in real-time. Leverage this feature to share exclusive content, product launches, behind-the-scenes moments, and live events. You can also create highlights on your profile, categorizing your stories into different topics or products. Highlights provide a lasting impression and allow visitors to your profile to see a curated selection of your best content.

4. Collaborate with Influencers and Partners

Influencer marketing can be a powerful tool for expanding your brand’s reach on Instagram. Collaborate with influencers whose audience aligns with your target demographic. Their endorsement can introduce your brand to a whole new audience, and the verification badge adds an extra layer of credibility to the partnership.

5. Engage with Your Audience

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Your verified status means nothing if you don’t engage with your audience. Respond to comments, answer direct messages, and actively participate in conversations related to your brand. Make your followers feel valued and appreciated, and they’ll become loyal advocates for your business.

6. Host Contests and Giveaways

Contests and giveaways are excellent strategies for increasing engagement and growing your follower count. Offer enticing prizes and encourage users to participate by liking, commenting, and sharing your content. Contests can quickly go viral, especially when your brand is verified, and the blue tick reinforces the legitimacy of the giveaway.

7. Monitor Analytics and Insights

As an Instagram verified account, you gain access to valuable analytics and insights about your audience and content performance. Pay close attention to these metrics to understand what type of content resonates the most with your followers. Use this data to refine your content strategy and ensure that you’re providing what your audience wants.

8. Collaborate with Other Verified Accounts

Networking with other verified accounts can be a smart move for cross-promotion and brand exposure. Reach out to other businesses, influencers, or creators in your niche and explore potential collaborations. Whether it’s a joint giveaway, a guest post, or a live event, partnering with other verified accounts can boost your brand’s visibility and credibility.

9. Run Instagram Ads

Instagram’s advertising platform is a powerful tool for reaching a broader audience. With your verified status, your ads gain an extra layer of credibility, which can significantly impact their performance. Use Instagram’s targeting options to reach your ideal audience and design visually appealing ads that align with your brand’s message.

10. Leverage Instagram Shopping

If you sell products, make the most of Instagram Shopping features. Tag your products in posts and stories, allowing users to shop directly from your Instagram account. This seamless shopping experience can drive more sales and improve your overall conversion rates.

11. Collaborate with Instagram’s @Creators

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Instagram has a program called @Creators, where they partner with popular creators and offer them resources and support. Collaborating with these creators can open up new opportunities for your brand and help you reach a broader audience. Verified accounts are often seen as more attractive partners, so use your blue tick to your advantage when approaching creators.

Instagram Verification Dos and Don’ts: Best Practices for Maintaining Your Blue Tick

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Congratulations on maintaining your Instagram verification! Your blue tick is a symbol of trust and credibility, but it’s essential to use it wisely. In this section, we’ll explore some dos and don’ts to help you make the most of your verified status while avoiding common pitfalls.

Dos:

1. Do Showcase Your Verification Badge Proudly

Your blue tick is a badge of authenticity, so be sure to showcase it on your profile and in your marketing materials. It’s a powerful visual cue that immediately establishes your brand’s credibility to both existing and potential customers.

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2. Do Stay Consistent with Your Branding

Consistency is key to building brand recognition and trust. Maintain a consistent visual style, tone of voice, and branding elements across your Instagram posts, stories, and other marketing materials. A strong, cohesive brand presence reinforces your identity and makes your business easily recognizable.

3. Do Engage Authentically with Your Audience

Your blue tick may attract new followers, but authentic engagement will keep them coming back. Respond to comments, messages, and mentions in a genuine and timely manner. Show your audience that you value their interactions and appreciate their support.

4. Do Collaborate with Influencers and Partners

Leverage your verification status to collaborate with influencers and partners who align with your brand’s values and target audience. Influencer marketing can significantly expand your reach and introduce your products or services to a broader demographic.

5. Do Utilize Instagram Stories and Live Streams

Instagram Stories and live streams provide an excellent opportunity to connect with your audience on a personal level. Share behind-the-scenes content, product launches, and live events to create a sense of exclusivity and encourage audience engagement.

6. Do Use Instagram Analytics to Refine Your Strategy

Take advantage of Instagram’s analytics to gain insights into your audience’s behavior, content performance, and follower demographics. Analyzing this data can help you tailor your content strategy and optimize your marketing efforts for better results.

7. Do Collaborate with Other Verified Accounts

Networking with other verified accounts can lead to mutually beneficial partnerships and cross-promotion opportunities. Partnering with accounts in a similar niche or industry can help you tap into new audiences and strengthen your brand’s position.

8. Do Celebrate Milestones with Your Audience

Take the time to celebrate milestones and achievements with your audience. Whether it’s reaching a significant number of followers, winning an award, or launching a new product, involve your followers in the celebration and express your gratitude for their support.

Don’ts:

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1. Don’t Neglect Your Content Quality

Having the blue tick is a great start, but your content quality matters just as much. Avoid posting low-quality or irrelevant content, as it can tarnish your brand’s image and drive away followers. Always aim to deliver value and maintain a high standard of content.

2. Don’t Be Overly Promotional

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While promoting your products or services is essential, avoid being overly salesy in your content. Your audience wants to connect with your brand on a personal level, so strike a balance between promotional posts and content that adds value to their lives.

3. Don’t Engage in Controversial Topics

As a verified account, your actions are under scrutiny, and engaging in controversial topics can harm your brand’s reputation. Be cautious about sensitive issues, and ensure that your content aligns with your brand’s values and messaging.

4. Don’t Ignore Negative Feedback

Criticism is a part of any business, and how you handle it matters. Never ignore negative feedback or respond defensively. Instead, address concerns professionally, and use the opportunity to showcase your dedication to customer satisfaction.

5. Don’t Buy Followers or Engagement

Avoid the temptation to buy followers or engagement to inflate your numbers artificially. Not only is this against Instagram’s terms of service, but it can also harm your credibility in the long run. Focus on building an organic and engaged audience instead.

6. Don’t Post Without a Clear Strategy

Having a well-defined content strategy is crucial for maintaining a successful Instagram presence. Don’t post just for the sake of posting; plan your content in advance, keeping your brand’s goals and target audience in mind.

7. Don’t Forget to Monitor Your Insights

Regularly monitor your Instagram insights to stay updated on your account’s performance. Identify patterns and trends in your data, and use this information to make informed decisions about your content strategy and marketing efforts.

8. Don’t Engage in Spammy Behavior

Avoid spammy tactics, such as excessive use of hashtags, repetitive content, or mass-following/unfollowing strategies. These practices can harm your brand’s reputation and may even lead to Instagram taking action against your account.

Conclusion

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Getting your business verified on Instagram is a remarkable achievement, and it’s up to you to maximize its potential. Leverage the power of the blue tick to build trust, engage with your audience, and elevate your brand’s credibility. Stay consistent in posting authentic content, collaborate with influencers, and make the most of Instagram’s features.

Remember, Instagram is a dynamic platform, so be open to adapting your strategies as trends change and new features are introduced. With dedication, creativity, and the power of verification, your business can truly shine on Instagram, taking your brand to new heights of success. Good luck on your Instagram journey, and keep spreading happiness and positivity through your content! Happy gramming!

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.

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