According to a Straits Times and Nexus Link, a research company, poll of 500 parents, seven out of ten parents in Singapore enroll their children for private tuition. Parents spend hundreds of thousands of dollars in tuition centers each year to impact knowledge in the children. However, only a third of the parents polled, agree that tuition helps a child to improve their academic performance.
As at 2014, the value of the tuition industry in Singapore, grew to $1 billion and has continued to increase as more parents send their children to the centers. How then can you market your tuition center as one that helps children improve their academic performance in Singapore?
Here are three marketing tips to help gain the trust of parents and guardians.
Search Engine Optimization
Singapore is a highly digitized state, and many of the parents begin their search for a tuition centres online by using search engines. Tuition centres that appear higher on the results are preferable to those that rank lower or in the second and subsequent pages.
Invest in quality search engine optimized content for your tuition center’s website. Combine with other digital marketing techniques; you will see a turnaround in the number of enrolments.
Use Facebook Ads
With Facebook Ads, you have the option of online targeting prospective customers based on locations. You will have to pay for the Facebook Ads, but it will be worth the effort, given the quality of the Ad is magnificent. You can target both students as well as parents.
Your Facebook Ads need to need to be compelling for the target audience to respond to it. Ensure you consider the age as well as the interest of your target consumers.
Flyers are an excellent way to spread information about a business. Though it is a traditional form of marketing, it can be effective when distributed in highly populated areas. You will save time and money printing in bulk and handing them out whenever you need more students for your tuition center.
You can also distribute them by placing them in newspapers. You can get a deal with the newspaper vendor to avoid the high costs of the putting the flyer as an advert in the paper.
It is better to target students and parents that are in the same locality as your tuition center. This will give the consumers peace of mind in that the children will not have to go far to get the necessary tuition classes.
Search Engine Optimisation
Using search engine optimisation (SEO) is an excellent way of getting good traffic and leads without paying though your nose. When you are conducting SEO you need to score from the basics which is the website development.
Try to get your important keywords onto the primary pages to ensure that they are 2nd level instead of secondary keywords on the 3rd level. To give you an example in case you are trying to market a tuition centre in Singapore for Maths:
Example of Website with BAD Sitemap for SEO:
The keyword are too generic and relegated to the 3rd level which indicates to potential clients and search engines that they may not be important.
Example of Website with Good Sitemap for SEO:
This structure is better because it expands the keywords more and places them on the 2nd level (after the Homepage) and signals that each one is an important product/service by itself.
If This Sound Too Much – Engage SEO Experts
Get a free consultation with MediaOne, a leading educational SEO expert in Singapore. Some of our clients include leaders such as Comat, Stansfield, ThePhysicsCafe, BMC, MDIS and many more! Many of our clients stop advertising after enjoying thousands of Page 1 keywords. Imagine how many thousands of adspend dollars it can save you. It could mean the difference of make or break for many centres. Grab that phone and dial 6789 9852 without delay.