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Travel agencies are vital in making Singapore an exciting destination for visitors by facilitating their travel arrangements. According to statistics released by the Singaporean government on December 23, 2016, arrivals of visitors to the country had an annual growth of 5.1% annually between 2006 and 2015. Both locals and foreigners may need to tour the country at some point in their lives. In this post, we will discuss some tips on how you can market your travel agency in Singapore.
Considering the high number of foreigners flocking the country, starting a travel agency looks like a lucrative venture. You will come to realise that you aren’t the only one getting into the game. There are many other travel agencies looking for clients just like you. How do you ensure you come out on top?
Use the Power of Branding
Building a successful travel agency depends on your brand. Remember you are getting into a marketing which already has many players. You have to make the prospective clients choose you over the others. There are various ways to boost your brand. You could do it by offering incentives to your loyal customers. Or offering the best services. The point is – create a travel agency that stands out.
Having said that, let’s now look at some ways you can market your travel agency in Singapore.
Encourage Word of Mouth Marketing
There are over 1,000 travel agencies in Singapore each offering a unique travel experience for visitors as well as locals. It is easy to get lost in the crowd. When you are confident you have the best service in the industry, you should tap into the power of word of mouth marketing.
The best kind of marketing is that coming from satisfied customers. You also need to create a culture of asking for referrals from every client you come across. This will help grow your customer base.
Partnerships will grow your agency in leaps and bounds. Collaborating with a business involved in the travel and tourism industries will ensure you always get clients. Business partners that can get clients to your agency include hotels, resorts, business leaders, airline carriers, etc.
Get a lawyer to compose a partnership agreement and seek out possible partners. This way your partners will direct clients to your agency in the hope that you will also generate business for them.
Build a website
Keep in mind that there is a large number of internet users when creating a marketing plan for you travel agency. Millions of people can access the internet in Singapore so if you don’t have an online presence, you are missing out on many opportunities. First, start by building a website for your business.
A website will have all the details about your company and the services you offer. Aside from contacts and services, there are many other things you can put in your website. You can have a blog in the site where you talk about interesting holiday destinations in Singapore. Just remember to keep the site simple and visually appealing.
Search engine optimisation (SEO)
So, you just created a site for your travel agency. But then you realise that there are other travel agencies with websites too. You need to employ SEO techniques to improve your rankings on search engines. Start by ensuring that the site loads faster and is responsive so that visitors will stay on it a bit longer than rival sites.
Search engine optimisation is one of the keys to ranking at the top of the major Search engines like Google. Therefore, when a travel agency is designing their local SEO campaign, it is essential that they understand what works and what does not. For instance, the site must have engaging content posted that keeps people visiting the site and the right associated keywords and keyword phrases that make it easy for the site to rank number one to Singaporeans that want to buy a local retail product or a service.
Secondly, focus on updating and posting green content. Search engines usually favour websites that post relevant and fresh content. You could also get reputable websites to link to your site. When readers of such a site see a link to your blog, there will definitely get interested and check out your services.
Search engine marketing (SEM)
SEM is where you pay to advertise your travel agency on search engines. When a user searches a term, the link will appear above the normal search results. You need to target some industry keywords in order to attract more visitors. The good thing about this strategy is that you only get to pay when an internet user clicks on your advertisement.
Social media is another great place to promote your travel agency. A large number of internet users in Singapore are active in at least one social media platform. Some platforms you can use include twitter, Instagram and Facebook.
When you have a social media handle for your business, you have to keep it active by posting engaging content regularly. The posts could be about best destinations, great travel deals you are offering or even tips on how to budget for travel. If you do this, you will notice an increase in number of followers, which means you’ll attract more clients.
Whenever a new site is published to the public, there is no need to wait to deploy a marketing campaign. In fact, it is best to actively generate brand awareness. This can be done in a number of different ways including encouraging the public in Singapore to give their own comments and contributions too. By keeping visitors in the travel community engaged, there is also an increase in activity on the site.
Use Creative Viral Online Ads Campaigns
Customising a digital marketing campaign to Singaporeans does not have to be a difficult task. Particularly, because this group of people usually love a good deal. Therefore, you may want to launch freebies on the site that will draw lots of visitors for longer periods of time. Also, because Singaporeans love lucky draws and other contests, even more, it is easy for an ad campaign to go viral. For instance, a campaign that sponsors videos that require viewers to respond to several questions before they can win a daily challenge is often a big splash. Especially, when the winners are participating in these contests to win travel tickets to a luxurious hotel in a popular destination.
Maintaining a good relationship with your clients is good for the growth of your business. One of the best ways to do this is to send weekly/monthly newsletters. If a customer uses your services, it means they might need those services in future. You have to ensure that they do not go to another travel agency.
Include a call to action on your website and encourage current clients to also sign up to your newsletter. Keep these clients updated about travel. For instance, you could suggest various places people can visit during the summer and offer your services.
If you are serious about growing your business, you have to start marketing to the community around you. Once you have landed a significant number of local clients, it is much easier to expand.
Start by advertising your services in the local newspapers/magazines. You can also do it on the local radio station at a time when a popular program is on air. Most local clients are likely to be loyal to your agency so promoting to them is vital.
Blogging is a critical part of any travel agencies online marketing campaign. According to information posted by Hubspot’s Asia Pacific Content Marketing Report in 2016, approximately 45% of all marketers surveyed agreed that blogging is still very effective in delivering a successful content strategy. For instance, to keep travelers coming to the site for information that they need and want, you can provide the pros and cons to various hotels in an area, hot spots to visit when traveling to a specific location to eat and popular culture locations that’s a must-see for the family. All of these topics and more will make the travel agency’s site a valuable resource to both infrequent travelers and those savvy travelers that stay on the road in Singapore.
Based on a telling report published by Hubspot’s “21, 2016 statistics revealed quite a bit of valuable information in regards to Content Marketing in Asia Pacific. This study states that 58% of all marketers in Asia are having problems with defining the best content and influencers. In particular, those that are meant to help with building, reaching and supporting conversion. Due to the problems that these travel agencies are experiencing, they are always looking for winning strategies that can help them to be successful with their marketing campaigns.
Spice it up with Humour
Even though some travelers may not get the joke that the site owner tells, they are still relevant to keeping large groups engaged. In fact, people who run the company’s travel site should not be afraid to have a good sense of humour. Typically, good humour is also a key to running a successful social media travel agency’s campaign. Particularly, when the dialogue used is positive, relaxed in tone, and conversational. In these situations, a humorous tone is often playful when travel agents are recommending the best places to visit in Singapore on their next vacation.
With the above tips, you are set to be on the road to major success in the travel agency industry. Nowadays, you need to focus on the internet since millions of Singaporeans use it on a daily basis. As you conduct online marketing, you may find it difficult to use techniques such as SEO and SEM. MediaOne is a top Singapore digital marketing agency that helps you reach out to the online community.