Weight management is a multi-billion industry and two in every five residents of Singapore are unhappy with their weight. For this reason, slimming and diet products businesses are experiencing exponential growth in Singapore and around the world. How then do you market your slimming and diet products in Singapore?
Here are three golden tips on how to market your weight management business in Singapore.
Make the Products Available
Presently, there are many platforms, digital as well as traditional, that you can use to make your products available to the residents of Singapore. Statistics show that people are spending twice as much time, approximately 27 hours a week, on the internet than they did ten years ago.
You should then ensure you incorporate digital marketing activities to get you products on the mobile device screens to market your products. Also, combine digital marketing activities like SEO and social media marketing with traditional advertising techniques to reach out effectively to a wide range of customers.
Customize Your Products
Many people have tried countless slimming and diet products without any considerable change in weight. This has led to many of the Singapore residents to lose faith in the effectiveness of the products. However, different people will experience different changes in their weight after using slimming and diet products. It is imperative that you get customer feedback to know the regimens that work and those that do not work.
Invest in a feasibility study to know the majority of the body types in Singapore and the products that have worked then provide the befitting products. You will have to increase your overhead so that you may gain an in-depth understanding of the weight management industry in Singapore.
Quality Attractive Packaging
As with any consumer product, you ought to invest in quality and attractive packaging to ensure your products stand out. Human beings are attracted to packaging that picks their interest. Invest in a focus group that will critic the current packaging of your products and change it if necessary.
Ensure to keep your brand fresh by staying abreast of the market trends in the slimming and dietary products industry.
A sales plan will guide you in estimating the turnover of you slimming and diet products business. This will then help you to understand the intensity with which to apply the above marketing tips.