Online blogshops were initially started by young female adults who were actively involved in the fashion industry and owned retail shops. Their primary objective for starting these shops was to sell their fashion-based products to the ever increasing online community in Singapore more conveniently. Since then, the number of online blogshops has grown tremendously, and this is clear proof that they are useful in helping entrepreneurs generates sales online.
If you already have an online blogshop or you are planning to start one, here are wise nuggets on how to market it in Singapore.
Email marketing is by far one of the most powerful marketing strategies that you can use to convey information about your products to customers. On the site, include a section that allows existing clients and prospects to subscribe to weekly or monthly newsletters. Record all the emails and use them to market your products. Be sure not to bombard customers with countless and irrelevant emails lest they highlight them as spam. Too many emails could also paint a negative image of your business.
Take Part in Trade Fairs
Many fashion trade fairs are held in the country by the established fashion organizations and companies to empower the targeted audience about the various products that exist in the market. One such trade fair is the International Pool & Spa Exhibition that attracts thousands of people from all parts of the world. Such trade fairs will give you a golden opportunity to display your products and interact with potential customers at a personal level. The interactions will give you a clear perspective of the market and help you to coin your products to resonate with the customers’ needs and expectations.
Finally, you can market your online blogshop by leveraging YouTube and other video sharing platforms. The videos should be entertaining, informative, and captivating to lure the viewers to share them with friends through social media and emails.