How Do I Market My Online Blogshop in Singapore

How Do I Market My Online Blogshop in Singapore


Online blogshops were initially started by young female adults who were actively involved in the fashion industry and owned retail shops. Their primary objective for starting these shops was to sell their fashion-based products to the ever increasing online community in Singapore more conveniently. Since then, the number of online blogshops has grown tremendously, and this is clear proof that they are useful in helping entrepreneurs generates sales online.

If you already have an online blogshop or you are planning to start one, here are wise nuggets on how to market it in Singapore.

Email Marketing

Email marketing is by far one of the most powerful marketing strategies that you can use to convey information about your products to customers. On the site, include a section that allows existing clients and prospects to subscribe to weekly or monthly newsletters. Record all the emails and use them to market your products. Be sure not to bombard customers with countless and irrelevant emails lest they highlight them as spam. Too many emails could also paint a negative image of your business.

Take Part in Trade Fairs

Many fashion trade fairs are held in the country by the established fashion organizations and companies to empower the targeted audience about the various products that exist in the market. One such trade fair is the International Pool & Spa Exhibition that attracts thousands of people from all parts of the world. Such trade fairs will give you a golden opportunity to display your products and interact with potential customers at a personal level. The interactions will give you a clear perspective of the market and help you to coin your products to resonate with the customers’ needs and expectations.

Finally, you can market your online blogshop by leveraging YouTube and other video sharing platforms. The videos should be entertaining, informative, and captivating to lure the viewers to share them with friends through social media and emails.

Let us shift gears and look at advanced ways of marketing your online blogshop in Singapore.

Online and Offline Marketing Tips for Blogshops in Singapore

To run a successful business in Singapore, you will need to have a strong online presence alongside your brick and mortar store. However, with growing competition in the modern business era, we have prepared for you ingenious ways to market your blog shop.

Social Media Marketing

Facebook remains one of the most popular social networking sites, and there are at least 4.6 million users in Singapore. Instagram, Twitter, and Pinterest also attract a huge following as well. On average, Singaporeans spend as much as 2 hours and 16 minutes on various social media platforms, and this presents the perfect opportunity to market your blog shop.

With that said, there is more to Singapore social media marketing than making posts. You need to invest in paid ads, boosting posts, and analysing the data from the metrics to create buyer personas.

Millennials make up the majority of social media users today in Singapore and the world over. They are the most populous, and they are bound to be the biggest spenders in the near future. When done right, social media marketing will ensure that you reach out to your target audience for increased brand awareness and engagement.

Run Online Contests

Contests are a great way to improve customer trust and increase brand engagement as long as there is an irresistible prize. You can run contests on social media, which will increase organic traffic and following as well as offline.

Stick to the following rules to run a successful contest that will appeal to both the existing and potential customers

  • Establish clear rules and guidelines for your promotion
  • The contest should be free to enter
  • Accept all valid entries
  • The winner should be chosen at random
  • You must award the prise

You can also run the contests offline in places with high foot traffic to increase awareness of your brick and mortar store. The bottom line here is to appeal to as many people as possible to increase interest in your brand and sales.

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Create Compelling SEO Content

Statistics show that 8 out of 10 people turn to the internet to find information about products before making a purchase. Their first stop is Google or any other search engine, and for this reason, you need to invest in creating search engine optimised content.

This will help you to rank higher for your preferred keywords, location, and product offering. However, SEO trends keep on changing alongside the search engine algorithms, and so it is better to hire with a professional SEO copywriter or digital marketing agency.

However, the SEO content should create value to your existing and potential customers as well as relevant to your brand. This will go a long way into getting other websites in your niche to linking to the content, which will improve your overall search engine results page ranking (SERPs).

Paid Advertising

Advertising is a crucial aspect of running a successful business today, but the costs can run into millions of dollars, especially with traditional advertising.

However, thanks to online paid advertising such as pay per click (PPC), you can reach out to your audience at a much lower expense. The beauty of PPC and other forms of paid advertising on social media platforms is that you only pay when a user clicks on the ad.

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What this means is that even if you do not rank for your preferred keywords, you will still appear on the first page. This will increase your click-through rates and traffic to your blog shop.

With that said, you should be wary of click fraud, which is where your competitors click on your ads with the intent of diminishing your daily or monthly budget. Digital marketing agencies in Singapore have devised a variety of software that will detect click fraud.

Influencer Marketing

Singaporeans visit social networking sites more frequently than other websites and blogs. Influencers are people with a huge following on their blogs or social networking accounts that can help you increase your brand awareness.

However, you need to choose influencers that will bring in results for your brand. Influencers are not restricted to social networking platforms, but also blogs and YouTube. For example, you could choose to sponsor a video on YouTube with a link to your blog shop.

Use Flyers

Many businesses are giving too much focus on digital marketing that they forgot about creating a physical presence for their brand. Singapore has one of the biggest printing businesses in the Southeast Asia region, and this means that you can get a good deal for printing and designing flyers.

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You can hand out the flyers in high foot traffic areas such as the mall, bus stop, concerts, festival, and more. All you need is a professional graphic designer who can give you a good designing and printing deal.

You should include all the information about your blog shop on the flyer, right from the physical location, e-commerce site, as well as social media accounts. This easy marketing campaign will attract more customers without breaking your marketing budget.

Since the flyers are easy to carry around, you can keep some in your bag or car and distribute them randomly at trade fairs, networking events, expos, and more.

Content Marketing

Most people associate content marketing with blogs, social networking platforms, YouTube, not knowing that the concept has been around longer than the internet. Content marketing is all about telling stories and humans will gravitate towards the brand telling the most captivating and believable story.

All you need is compelling content and a long–term strategy to extend value to your customers. The goal is to increase brand loyalty from your customers, and the chances are that they will recommend it to other people. Compared to one-off advertising, content marketing shows that you care about the customers.

Affiliate Marketing

Affiliate marketing is a performance-based marketing approach where you use other people or businesses to direct traffic to your site or store to make a purchase. Since affiliate marketing uses the ‘pay per performance’ model, you can drastically cut back on your marketing expenses.

The advantage of this marketing approach is that you will receive increased brand visibility given that over 90% of Singaporeans access the internet daily. With that said, you need to use the most suitable affiliate marketers, especially for online affiliate marketing.


Many blog shops in the past have failed due to the lack of client confidence, unreasonable prices, lack of uniqueness, as well as lack of combining both offline and online marketing. With the above offline and online marketing tactics for blog shops in Singapore, you will be in a position to grow your brand.

Contact us today for professional digital marketing services in Singapore today. Our team will help grow your brand in Singapore and achieve both short and long term goals.

Author Bio

Tom Koh is widely recognised as a leading SEO consultant in Asia who has worked to transform the online visibility of the leading organisations such as SingTel, Capitaland, Maybank, P&G, WWF, etc. Recently he was instrumental in consulting for a New York-based US$30B fund in an US$4Bn acquisition. Tom is a Computational Science graduate of the National University of Singapore. In his free time he performs pro-bono community work and traveling.

February 15, 2017

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