When considering attracting more holidaymakers to your hotel, ensure that the Singapore Tourism Board recognizes your business. As at Q3 of 2016, there were over 6,000 hotels under construction and some awaiting approval. The number of already operating hotels is staggering, making it an uphill task to remain relevant. How then can you market your hotel amid the rising number of hotels in Singapore?
Here are four tips to help your hotel business stand out from the crowd and stay ahead of the competition.
Join the Singapore Hotel Association (SHA)
This is the umbrella body of all the hotels throughout Singapore. The member hotels number just under 200, and they account for more than 90% of the licensed hotels by the Singapore Tourism Board. The benefits of being in this association range from help in staffing as well as benefiting from concentrated market efforts by the association.
Your personnel will also get training on the latest trends in the hotel and hospitality industry. This will boost your hotel’s reputation by a significant margin.
Commit to Information Technology
A 2016 Singapore Tourism Board study on the hospitality industry in the country showed that a significant percentage of hotels had integrated information technology into their strategic marketing activities. However, many of the hotels surveyed showed a lag in their commitment to upholding IT.
Information technology will help your hotel reach out to more prospective customers than traditional advertisement practices can. Incorporate a robust IT department to stay ahead of the competition as well as entice more customers.
Diversify Your Services
Singapore has had vibrant growth in its hospitality industry given the robust tourism sector. However, this increase is set to peak given the few natural attractions as well as competition in the Asian-Pacific region.
Diversify the kind of services your hotel is offering other than the standard services. Invest in a feasibility study and thoroughly brainstorm on what new, innovative, and diverse services you can provide.
Apply For Grants
The Singapore Tourism Board offers incentives and grants to the stakeholders in the hospitality industry. The grants will help you to enhance your marketing efforts to boost the competitiveness as well as the growth of your hotel.
Visit www.stb.gov.sg for information on the type of grants as well as incentives at your disposal.
Finally, it is best to collaborate with other businesses that can be a source of clients for your hotel. Seek partnerships with travel agencies, taxi-hailing companies et al.
Using Internet Marketing
Travelers search for hotels and apartments online usually so its really critical that you are strongly visible online. They will pay attention to factors such as reviews, prices and availability. MediaOne helps hotels like the Sheraton, Parc Sovereign as well as Oakwood get more business with our award winning SEO and SEM. Call us today at (65) 6789 9852.