Singapore has one of the largest event management industries in the world. The country’s reputation as the top convention city and top international meeting hub positions it as the preferred destination for exhibition, meetings, conferences and other events. The recent introduction of Integrated Resorts will boost the country’s reputation as an ideal destination for organisations and companies that want to hold conferences.
According to a recent study, the media and entertainment sector in Singapore has grown by more than 150% from 2010 to 2016. It contributes to more than S$33.1 billion revenue to the economy and more than 76, 400 people work in the industry. One of the most sort-after services in this industry is event entertainment services.
Event management is a massive industry in Singapore and it is rapidly growing in step with the city’s position as a business city in the world. The government’s vision is to expand its entertainment, arts and sports sectors, and appropriate infrastructure developments, the city’s event management industry will certainly become a larger part of its economy. But how do you make your business stand out from others as the ideal event organizer in Singapore?
Here are a few marketing tips to help you establish your business as the best event organizer:
A well designed brochure will help you to build your reputation as an event organizer. Potential customers in Singapore will make judgments about your business based on how you’ve designed your brochure; therefore, make sure that it is professionally designed.
Your brochure should contain all the information in your business card and allow you to expand on it, especially by adding photos of successful events you’ve organized. Don’t forget to add a photo of yourself.
Increase your chances of success by ensuring that your company brochure matches your type of business. Make sure that the brochure looks professional; however, if you are marketing your business to a budget-conscious group, a flashy brochure can send the wrong message. Just like business cards, make sure that you leave your brochures with photographers, caterers and other vendors you’ve worked with.
Connect With Corporate Companies
Government incentives such as tax rebates and favorable business environment have led to an increase in the number of foreign companies that are setting up offices and warehouses in the country. Most of these businesses hold outreach and in-house events on a monthly basis and require entertainment services to entertain their guests and employees. Networking and pitching your services to these corporate companies will help you to get more contracts and compete with other providers.
Customer Service Management
If you want to maintain high customer satisfaction rates and keep them coming back, you need to look out for new ideas on how to improve the service you offer. Here are a few points that you need to consider:
- Take a course on event management
- Talk to an industry consultant
- Join trade organizations
- Attend arts-related functions
- Subscribe to professional newsletters
Direct Mailing Campaigns
You can distribute your brochure through direct mail. If you choose this option, make sure that you check your mailing list well. Although word of mouth is one of the most effective methods of advertising, mailing list can help you to deliver results.
As an event planner, you must be social by nature. It is no wonder most of them find networking as the most powerful marketing tactic. It involves nurturing and developing relationships with friends, family, and businesspeople who can refer you business. It can be as easy as a mutual referral like a planner referring a wedding client to a hotel and the hotel referring a party customer to a planner. Find reliable and reputable partners that reciprocate the gesture. Regularly reach out to existing and former clients and inquire from them if they know anybody who could be in need of your services.
Emails can be used in three different ways. First, emailing former and existing customers to check whether they or their associates require event planning services. Secondly, you can build a list through the website (using inducements like free e-newsletters) and using information gathered at trade shows and other fora then periodically emailing these contacts with useful events related information. Third, involves using email contacts to link up with prospects and referral partners to share expertise and exchange leads back and forth across community members.
You will first need to create a Facebook page for your event organizing business, but only use it to promote your business. When posting on your Facebook page, make sure that you include some fun tidbits about what you’ve learned about a new business event venue in Singapore. Check out Facebook pages of other event organizing businesses and learn how there are using the social media platform to their advantage.
It requires a well-crafted Facebook page and building a good number of fan page “likes.” Develop more likes by asking acquaintances to like your page, including links to your Facebook page on your website page, newsletters, and email footers. You will also need to make regular posts to develop your Edgerank. The posts should include videos and photos. The process can also be automated using specific software.
Twitter allows you to tweet quick messages to those who have subscribed to your twitter handle to remind them about your event marketing business. For example, “Zoe Toy has just confirmed his attendance at Stones Concert! Get your ticket now!” This message not only promotes your business but also offers benefit to the reader.
For any event company marketing technique to be useful, it must be employed consistently and as recommended. As a rule of thumb, any event marketer should understand that nothing can market his business as much as the quality and reliability of his services. Leaving a memorable impression on customers and guests will surely keep you ahead of the rest.
Build A Great Website
Having an awesome website designed and built for you helps you broadcast your experience and extensive portfolio easily to clients locally and abroad. Let them know about the various services and value add-ons you provide that can create a bang for the client’s press conference, showcase, roadshow, conference or exhibition.
Make Some Noise When You Hold An Event
Whenever you are organising an event for a client. Make sure your name is displayed and passed around surreptitiously so that people know you did a kickass job (without usurping the limelight from your client’s event).
Use Printed Materials and Outdoor Signage
Printed materials and outdoor signage will complement your digital marketing campaigns by helping you connect with customers at a deeper and more personal level. Make sure that the design of the materials is professional and the information printed on them is accurate. Marketing materials such as flyers and brochures can be distributed to potential customers at trade fairs and conferences.
It is not easy to build a service-oriented enterprise like an event planning company in Singapore. This is so, as you mostly market and sell yourself and your capacity to do what you say you can do.
Why Not Use The Services Of A Professional Digital Marketing Agency?
You need to be actively involved in online marketing to reach out to millions of Singaporeans who use mobile devices and computers to access the internet. Hire a professional SEO and SEM service provider that has a proven track record to help you plan, execute, and monitor your online marketing campaigns.
MediaOne is a top rated company that helps businesses that offer event entertainment services to market their services online in Singapore. For example we have SEO-ed Adrenalin Events to 10 out of 10 for all their important keywords. Find out how we did it! Call us at (65) 6789 9852 to learn about our search engine marketing and optimization services.