How Do I Market My Accounting Firm in Singapore

How Do I Market My Accounting Firm in Singapore

 

Singapore businesses need to maintain a healthy financial report by updating their books and complying with all the responsibilities stipulated by the ACRA. They are required to declare the estimated chargeable income by filling the ECI form and submitting it to the Inland Revenue Authority of Singapore within three months after the end of the financial year.

Currently, there is a high demand for professional accounting services in the country. Only accounting firms that have the required set of skills and marketing know-how will reap profits from the industry. Here are great tips for marketing your accounting firm in Singapore.

Network with Entrepreneurs

Most of the companies in Singapore are owned solely by entrepreneurs who are financed by the various financial institutions. Networking and let them know the kind of accounting services that you offer. Concisely, disseminating information about the services that you offer to this select group of people will increase your clientele base. Investment forums and conferences are some of the best events that you can use to network with the target entrepreneurs.

Be Part of Conferences and Trade Fairs

The Global Conference on Finance and Accounting that is scheduled to be held on 25th August 2017 is just one among the many conferences and trade fairs that you can attend to network with industry leaders and market your accounting services. Ask questions, be opened minded, and discuss current trends in the industry with other attendees to get the most results. Rest assured that in these conferences, you would meet prospective clients who will at some point need your services.

Word of Mouth

Word of Mouth has being proven to be the most effective marketing strategies. Due to delicate nature of the accounting industry, most people are only comfortable seeking accounting services from a firm that they are sure will deliver the expected results. Disclosure of private financial information could spell doom for a company. Therefore, request existing clients to refer you to their peers and colleagues to expand your network of customers.

Finally, your account firm needs to be actively involved in digital marketing. Social media, email marketing, search engine advertising, search engine marketing and other new era marketing strategies to expand your clientele base and get more revenue.

 

January 12, 2017

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