How Do I Choose the Right Website Design Template for My Business?

How your customers interact with your brand and the success that you will achieve in the end is dependent on the design template used to create your website. Templates can help you save time, money, and effort – if you select the right one! There are plenty of templates online, both free and premium, you just need to find the right one.

Here are a few questions that you need to ask during the selection process to make the right decision.

What type of website do we need?

The website template will determine the structure, feel, and look of your site. If you want a site with a catalog of hundreds of product images, make sure that the template you choose can accommodate that. You also need to make sure that the template resonates with the theme of your company. For example, a sports site cannot use the same template as a real-estate company.

Which layout meets your expectations and needs?

The template layout will determine how information will be structured and presented on every page of your site. Your goal throughout the selection process is to find a template that works for you and does not need too many tweaks.

A website template that looks great but needs to be extensively redesigned is not ideal, as you will have to incur additional costs and spend hours testing new elements to be sure that they work for your brand. If you have graphs and tables in some of the pages, make sure that the layout you settle for can accommodate such elements.

Does the template offer Good UX?

If your site has bad UX, potential customers who land on it from search engines and other platforms such as social media sites will not hesitate to close it and move to your competitors. Therefore, it is important to make sure that the website template offers nothing but the best user experience. Carry out A/B tests to find the most appropriate template for your business.

Ideally, the design template should enable you to come up with web pages that look professional and the content on them should be easily readable. The best templates are created by both Singapore website designers and web developers to ensure that usability and design are in perfect harmony.

Consider these three factors when choosing a design template. Be sure to seek the opinion of a professional Singapore website design agency as well as Singapore SEO Company to make sure that the complete site complies with Google guidelines, ranks high on search engines, and convert visitors into customers.

November 05, 2017

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