How Can You Use Surveys To Increase E-Commerce Engagement

website online survey

The social media likes, shares, and backlinks that every Singapore e-commerce accrues as well as the conversions they bring about are all a form of engagement. You will also note that the efforts and investments towards higher search engine rank and increased traffic are all aimed at maximizing engagement. Therefore, apart from asking friends and acquaintances to like and share your content on social media, you can now turn to surveys as a more efficient method of increasing user engagement on your site.

Survey example

website survey sample

How do surveys create engagement?

The interactions and digital conversations every piece of content about your brand elicits are all indicators that the online community is inherently interactive. This implies that the more interactive your site content, the higher the level of customer engagement your site achieves. Additionally, note that individuals enjoy voicing opinions about anything that matters to them. A survey thus provides them an even more interactive platform to air their input.

While interacting with your e-commerce brand through a survey, the customers and site visitors gain acquaintance with different aspects of the product. If well-structured, the survey may even present them a thorough understanding of your brand. The survey also helps you gain a better understanding of your current and potential market as well as their preferences. However, to achieve all this, you must first draft an effective survey.

Creating the right survey for an online brand

A quality survey takes into consideration such factors as the complexity of the questions therein as well as the amount of time it takes to complete. It, therefore, pays to keep the survey brief, precise, and engaging. Most importantly, avoid introducing complex technical questions in the survey as they cause disinterest.

You also have to practice tact in drawing people into the survey as well as be quite careful in choosing your demographic. For instance, avoid being a nuisance and bombarding people with emails and unending notifications about the poll. Remember that they get numerous such requests from similar Singapore online marketing agencies throughout the day.

Additionally, remember that people familiar with your brands, such as past and current product or service customers, will be more responsive to your survey as opposed to others without an idea about your brand. The former’s input is also more objective.

Bottom line

While surveys have been there for centuries, their incorporation into the content and digital marketing trends is relatively new. You, therefore, still got a chance to use them in increasing engagement for your Singapore e-commerce brand. However, you must first invest a significant amount of time in learning how to come up with a proper survey and perfect the mode of delivery.  

January 29, 2018

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