Looking for web designers in Singapore can be a daunting task especially if you are creating a website for the first time. There are dozens of options to choose from so commit ample time to the selection process and consult widely to make the right decision.
When choosing a website developer, you will be doing a lot more than merely picking someone who will create a nice-looking site for your business. This is a long-term business decision bearing in mind that web designers have a significant impact on your digital marketing strategy.
Factors such as search engine optimization (SEO), website scalability and flexibility, testability, security, branding, and performance should influence your choice of web designer. A web designer will be your partner as you roll out your digital marketing campaign.
How to Choose Web Designers in Singapore
Here are some wise nuggets that will be helpful during your search for a web designer in Singapore.
Review Credentials, Portfolios, and Client Reviews
One of the first questions that you should ask web designers is whether they have the requisite qualification and expertise in web design and graphic design. Having the necessary professional requirements alone proves that whoever you intend to work with qualifies for the job.
Similarly, ask for proof about their past work. Reviewing portfolios will not only help you understand what you want but also know who you should work with. Rather than looking at screenshots of whatever sites the web designers built in the past, visit the sites and check out the style and design used. In doing so, you will gain an insight into what a web designer is capable of delivering.
Find Out Whether They are Good at Content Creation
Web design doesn’t end with the setting up of a website’s structure. As impressive as your site might look, attracting the right traffic can be difficult if you have subpar content. At a time when websites are leveraging the power of content to attract traffic, your site needs high-quality and engaging content.
While reviewing past projects undertaken by web designers under consideration, you should evaluate the quality of content that they used. Check out the calls-to-action sections of the website and gauge whether they are suitable enough to convert visitors.
Clients’ reviews sections also need to be checked out. If there are complaints about navigability and other related issues, it means that whoever you are considering isn’t the most suitable web designer to handle your project.
When embarking on a web design project, you certainly wish to work with someone will make your site both attractive and functional. This means you must choose a web designer who can incorporate advanced technologies such as e-commerce capabilities and data integration. Similarly, you need to work with someone who is well-versed in the use of the latest programming software.
Don’t Forget About Search Engine Optimization
Your website’s visibility will determine its success. You will definitely want it to appear on the first page of search engine results. Therefore, it is essential to partner with web designers in Singapore who are proficient in SEO best practices. Web designers who possess such proficiency can easily make your website search engine-friendly.
When looking for web designers for your project, you should not only base your choice on the promise that all timelines will be met. Instead, it is advisable that you also look at the services that different web designers offer. It is good practice to only work with website designers who provide all the services that you will need as you create your site.
Ask those under consideration whether they can help you acquire a domain name, and whether they will handle all matters that relate to hosting. It is also prudent to establish whether you will be able to conveniently update the site by adding new content yourself once it is up and running, rather than relying on them.
Instructing Web Designers
There are dozens of other companies that offer services and products that are similar to yours. While creating your website, it’s good to check out competitors’ sites to check out their style and designs. This will give you an understanding of the right style to use.
Your site needs to be different from your competitors’ since this will make you stand out. The secret to customising your website lies in communicating with the chosen web designer about what you want. This way, your ideas will be incorporated into the project.
Communication is Crucial
Your needs and ideas can only be incorporated in the project if there is a seamless flow of communication between you and the web designer that you choose. Effective communication and faultless collaboration will help both parties realise their goals.
You can only learn to instruct your website developer in Singapore by asking the right questions. Indeed, your web designer is more informed about creating websites more than you do. The technical terminologies that you’ll encounter might be intimidating.
Even so, never hesitate to seek elaboration. Understanding the technicalities involved in web design will put you in a position to instruct the web designer. You should be detailed in your communication since it will help your web designer know what you need and the right direction to take.
Know Your Needs and Goals
The best way to prepare yourself for a web design project is knowing how you want your website to look like, and the audience that you are targeting. If you cannot state the goals of your project, you won’t be able to communicate your needs to the web designer. As a result, giving instructions will be cumbersome.
While shopping for a web designer, you should explain why you are creating your website in the first place. Even if you are uncertain about anything related to the project, be honest with the web designer. This way, they will be able to advise you in the most suitable method of presenting your ideas.
Provide Feedback at Every Stage
While designing your website, it is advisable that you provide honest feedback to the web designer at every stage. Even when things don’t go according to plan, avoid giving vague comments such as “do it better.” Instead, be specific and elaborate while giving direction or communicating your ideas and apprehension.
Be Open to New Ideas
Web designers are professionals in their line of work. Along the way, they will offer you advice and ideas about things that need to be incorporated into your website to make it successful. Reputable web designers in Singapore will also try as much as possible to include your ideas in the project.
To effectively instruct your web designer about what exactly you need, you should be receptive to the ideas that he/she will put forward. This will go a long way in preventing the disappointments and frustrations that typically arise when clients and web designers fail to share ideas that might be bubbling in their minds.
Once you tell a web designer about your idea, it’s easier for you to provide instructions about how you want that idea incorporated into the project.
Have Only One Point Person
It’s hard for web designers to do their work to the highest standard if they keep getting conflicting feedback from different quarters within your company. Even if different people within the company have a stake in the project, ensure that all instructions come from a single source. Filtering your instructions and feedback will eliminate confusion besides organising your communication to the web designer.
Avoid Prescribing Solutions
There will always be moments when you feel that the web designer isn’t doing what you specifically want. When this happens, describe the problem rather than prescribing the solution. For instance, if the font used is smaller than what you prefer, avoid statements such as “make this text bigger and bolder.” Something along this line “the text is important and should stand out,” will be more appropriate.
Trust Your Website Designer
For the web design project to be successful, you need to ensure that trust is the foundation of the relationship that you have with your designer. Lack of trust means that instructions passed to the web designer will be cagey. Working together will also be problematic. In this regard, you should find a web designer whom you can trust, understand, and appreciate.
Finding the right web designers in Singapore is a step towards the right direction if you want your site to be the core of your digital marketing campaign. Nonetheless, the buck does not stop there because you will need to work with someone whom you can effortlessly instruct.
Communication is the basis of all the instruction that you will pass to the web designer during the project. Therefore, you must make use of all communication channels to ensure that your instructions get incorporated into the project. Keep in mind that creating a website is a significant business undertaking and therefore, mistakes should be avoided.
MediaOne has a team of pro web designers who can create a responsive website for our brand. Check out our website development and design services. We look forward to helping your business thrive.