Importance Of Creating High-Quality Backlinks

Importance Of Creating High-Quality Backlinks

You’ve probably heard of the backlink, the unvisited link on a website that leads to another website. Backlinks are fairly obvious, those are the links on your website that lead to other sites. When someone clicks on one of these links, that person leaves your site to go to the linked site.

Backlinks are extremely important because they are a measure of trust. When people see that your linked-to website is reputable and has many backlinks, they may consider you even more. When people see that your linked-to website has a lot of shady links, they may see you as equally untrustworthy.

Why Are Backlinks Important?

Backlinks are important for a couple of reasons. One, it’s an indicator of the quality of content on your site. If you want to show people that you’re a trusted source of information, you should probably try to get some links pointing to your site. Second, backlinks can improve your search engine rankings. The more links you have, the better your search engine rankings.

To start, create a list of keywords and phrases that describe your product or service. For example, maybe you are a fitness website, and you want to grow your audience by attracting more women to your website. So you create a list of keywords and phrases relating to women and fitness, such as “gym pants,” “lactation consultant,” “Rachel ray weight loss,” and “female fitness.”

Next, go to Google and enter these keywords and phrases. You want to target the search engines you’ll frequently use in your niche. For example, if you are a personal trainer who wants to grow your clientele by attracting more women to your company, you would enter “gym pants” and tweak your bids so that the personal trainers who show up on the first page of your search have the perfect set of qualifications for your audience.

How Do I Get More Backlinks?

If you’re looking to grow your business, you’ve probably heard of the ‘Permanent (or Forever)’) link. These are essentially like gold and extremely beneficial to your SEO and your website.

Nowadays, creating high-quality links is more important than ever before. To make your website stand out from the crowd, you can use the following seven tips to increase your chances of getting a high-quality link.

  1. Focus On Building Trust

Creating a high-quality link doesn’t just mean throwing a few keywords in the text and hoping for the best. If your site is brand new, try establishing yourself as an authoritative source or a go-to person for your topic. You can do this by creating high-quality, well-written, engaging content.

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The goal is to provide value to your target audience without upselling your product or service. To do this, you should create a ‘trust bridge’ between your website and the reader. This way, when considering whether to purchase your product, they’ll have no qualms about doing so.

For example, if you’re selling shoes, but you’ve written an informative article about choosing the right pair for your daughter, you’ve established a connection with the reader that will be valuable in encouraging them to buy. You’ve built trust by providing useful information that will encourage them to choose your product.

  1. Build Something That People Want

If you’re providing valuable information and you’ve built enough trust with the reader, they’ll be more inclined to click on your link and visit your site. To put it simply, people will naturally trust the sources of valuable information.

If you’re looking to create a high-quality link, you should look to establish yourself as a source of information on your topic that is both authoritative and trustworthy. Suppose you can do this effectively by creating valuable content that is also well-written. In that case, you’ll be able to drastically increase the chances of getting approved for a high-quality link.

  1. Make Sure That The Link Is ‘Live’

Just because you’ve established a connection with the reader doesn’t mean they’ll automatically link to you. If you want to ensure that they link to you, you should ensure that the link is ‘live’ and not dead. This sounds simple enough, but there are some clever ways to ensure a link is live. For example, you can register your website with Google. Once you do this, you’ll see ‘check for updated URLs’ appear in the upper right-hand corner of Google Search results. When a potential link becomes available, you’ll see a little blue ping symbol next to it. This means that person has linked to a live website.

If the link isn’t live, it won’t do you any good. In addition to that, if you’re using SEO to grow your business, it could severely hurt your efforts. Many pitfalls come with attempting to ‘game’ the system, so if you’re looking to increase your link’s quality, research and learn the trade tricks.

  1. Don’t Overuse Capitalization

Another common mistake that you should avoid at all costs is overusing capitalization. While it’s understandable that you’d want to capitalize words that begin with a capital letter, lowercase is the preferred writing style for the most part.

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Why? In the majority of cases, the link will be to an entire article, not just a single word or phrase. For example, take a look at the following two sentences:

This article is about ‘Capitalization’

This article Is About ‘Capitalization’

The first is the preferred style, as ‘capitalization’ is a commonly used word that shouldn’t be overemphasized. However, the second one could be completely acceptable if the emphasis is on the word ‘is.’ You should always look to use proper grammar and spelling, but you should avoid going overboard and using “capital letters’ where “lowercase’ would do.

  1. Backlinks Are Central To A Successful SEO Strategy

Creating high-quality backlinks is one of the most important aspects of a successful SEO strategy. Why? Besides the obvious reason that high-quality backlinks improve a website’s search engine ranking, the ‘hidden’ benefits are also pretty spectacular. Backlinks support your website’s content, establish yourself as an expert in your industry, and give your website a wider audience.

To create high-quality backlinks, you should look to link to content that is both authoritative and useful. You can also use various backlinking techniques, such as referring to important and authoritative sites in your industry, creating an internal link within your website, or even using tools such as HYIP links to create a temporary backlink.

The important thing to keep in mind is that you should only be creating backlinks to valuable and authoritative sources. Just because your friend mentions your website on her social media platform doesn’t mean you should immediately go out and get a backlink. You should wait until you’ve built enough credibility in your industry to warrant the effort.

  1. Avoid Anything That Might Look Like A Ponzi Scheme

Another common SEO pitfall is attempting to get free content in exchange for a backlink. One of the biggest mistakes you can make is trying to ‘game’ the system by promising to get lots of targeted traffic or earn huge profits in return for a backlink. This is a classic ‘Ponzi scheme’, and it’s something that you should never, ever do.

Why? Well, as we’ve established, backlinks provide support for your website’s content, and the faster your site crawls and the more often it’s searched, the more valuable it becomes. If a website owner were to ‘promise’ to provide a lot of targeted traffic or earn significant profits from their website, the whole game would change, and it would become less about providing value and more about attracting visitors for financial gain.

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Another important thing to remember is that a Ponzi scheme usually only works for a short period. Eventually, the person running the scheme will be caught, and all the other participants will be out of luck. The same goes for any link scheme that you try to get going. People may initially be receptive to your offer to provide links, but eventually, they’ll realize that you’re just trying to take advantage of them. This will hurt your chances of getting approved for a high-quality link.

  1. Use Long-Tail Keywords

When you try to ‘game’ the system and get approved for massive amounts of affiliate or PPC traffic by using generic keywords such as ‘shoes’ or ‘handbags,’ you’ll inevitably find yourself at the receiving end of a major Google penalty. These penalties can completely wipe out your SEO efforts for a particular search term.

On the other hand, using ‘long-tail’ keywords allows you to target smaller groups of people and generates less competition. Take a look at the following two examples:

shoes – A wide range of shoes, such as ballet slippers, can be worn for different occasions. As you can see, this is a fairly generic keyword that can be used to target a wide range of people.

handbags – If we search for ‘handbags’, you’ll see that this is a keyword that is quite competitive. However, if we search for ‘ballet slippers’, there aren’t many results, as these are considered ‘long-tail’ keywords that aren’t as competitive.

Using longer keywords gives your content more flexibility and makes it easier for search engines to understand. This, in turn, will increase your chances of getting a high-quality link.

Creating High-Quality Backlinks

Do you have a blog? Are you looking to grow your audience and gain more traction with your existing readers? Then backlinks are for you. Backlinks are arguably one of the most influential factors when it comes to determining the popularity of a site or blog. Luckily for you, we’ll already lay out the steps to creating high-quality backlinks to earn you backlinks. Do not just throw your money away on cheap “link packages” that don’t get any results. So get started today!

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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