Easy Hacks That Will Make Any Press Release (PR) 10x Better

Easy Hacks That Will Make Any Press Release (PR) 10x Better _ MediaOne Singapore

Hey there, fellow PR enthusiasts! If you’ve ever been tasked with writing a press release, you know it’s essential to capture the essence of your news and make it shine like a star in the media sky.

A well-crafted press release can do wonders for your brand and reach, so we’ve gathered some fantastic hacks to make your PR 10 times better! Let’s dive right in.

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Easy Hacks That Will Make Any Press Release (PR) 10x Better

1. Grab ‘Em with an Irresistible Headline

First impressions matter, and your headline is the gateway to your press release. Create a headline that demands attention and leaves no doubt about the exciting news you’re about to share. A sprinkle of creativity and a dash of intrigue can work wonders here!

2. Tell a Compelling Story

Every press release should read like a captivating story. Take your readers on a journey that highlights the “who,” “what,” “where,” “when,” “why,” and “how” of your news. Weave in real-life experiences, relatable examples, and emotions to make your story resonate with your audience.

3. Keep It Concise and Clear

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Nobody likes to read lengthy press releases filled with jargon and fluff. Keep your sentences crisp and straightforward. Get to the point quickly and make sure your key messages shine brightly. A clear and concise PR is much more likely to be picked up by journalists and media outlets.

4. Add Eye-Catching Visuals

A picture speaks a thousand words, and that’s no different in the world of press releases. Include relevant, high-quality visuals that support your story and make it more engaging. Whether it’s images, infographics, or videos, visuals can elevate your PR to a whole new level.

5. Incorporate Quotes from Key Stakeholders

Adding quotes from key stakeholders like executives, experts, or customers can add credibility and authenticity to your press release. It personalizes the story and shows that real people are behind the news.

6. Highlight the Impact

What’s the impact of your news? How does it benefit your customers or the community? Showcase the positive outcomes of your announcement, whether it’s a new product, a partnership, or a social initiative. People love stories that bring positive change.

7. Include Relevant Data and Statistics

Facts and figures can bolster your press release’s credibility and make it more newsworthy. Incorporate relevant data and statistics to support your claims and make your PR stand out in a sea of information.

8. Optimize for SEO

In today’s digital age, optimizing your press release for search engines is crucial. Identify relevant keywords related to your news and incorporate them strategically throughout your PR. This will improve your chances of being found by journalists and readers online.

9. Mind Your Language

Steer clear of jargon and technical language that might alienate your audience. Write in a way that anyone can understand and appreciate your news. Simple, friendly language is the key to connecting with your readers.

10. Include a Call-to-Action (CTA)

Don’t forget to include a strong CTA at the end of your press release. Whether it’s directing readers to your website, inviting them to an event, or encouraging them to reach out for more information, a CTA encourages engagement and follow-through.

11. Make It Shareable

Social media is a powerful tool for spreading news far and wide. Ensure your press release is shareable by incorporating social media buttons or links to share the news on popular platforms like Twitter, Facebook, LinkedIn, and Instagram. Encourage your readers to share the exciting updates with their networks, expanding your reach organically.

12. Personalize Your Pitches

When sending your press release to journalists and media outlets, take the time to personalize your pitch. Address the recipient by name and show that you’ve done your research on their interests and beat. Personalized pitches demonstrate that you value their time and are genuinely interested in a potential collaboration.

13. Time It Right

Timing is crucial in the world of press releases. Consider the best time to release your news for maximum impact. Avoid weekends and holidays when media attention might be low. Instead, target weekdays and schedule your release during the morning hours when journalists are most active.

14. Craft an Engaging Boilerplate

Your boilerplate is a brief summary of your company or organization that appears at the end of your press release. While it might seem like an afterthought, a well-crafted boilerplate can leave a lasting impression. Highlight your achievements, values, and what sets you apart from the competition.

15. Proofread and Edit

Errors in your press release can tarnish your brand’s reputation and credibility. Before hitting the “send” button, meticulously proofread and edit your content. Check for grammatical errors, spelling mistakes, and ensure the formatting is consistent throughout.

16. Use Numbers and Lists

Numbers and lists naturally draw attention and break up the text, making your press release more reader-friendly. If you have relevant data or key points to share, consider presenting them in a numbered list or bullet points.

17. Be Transparent and Honest

Honesty is always the best policy. Avoid exaggerations or making false claims in your press release. Transparency builds trust with your audience and the media. If there are any limitations or challenges with your news, address them openly.

18. Engage with Your Audience

Once your press release is out in the wild, keep an eye on the comments and feedback you receive. Engage with your audience promptly and politely. Respond to questions, acknowledge compliments, and address concerns professionally.

19. Measure Your Success

To gauge the effectiveness of your press release, track its performance. Monitor media coverage, website traffic, social media shares, and any other relevant metrics. Analyzing the data will help you understand what worked well and what can be improved in your future PR efforts.

20. Learn from Your PR Wins and Losses

Every press release campaign is an opportunity to learn and grow. Celebrate your successes and learn from any shortcomings. Identify areas where you excelled and replicate those strategies in future releases. Likewise, pinpoint areas for improvement and tweak your approach accordingly.

21. Foster Relationships with Journalists

Building strong relationships with journalists is invaluable in the PR world. Take the time to connect with them beyond your press releases. Attend networking events, follow them on social media, and engage with their articles. A good rapport can lead to more media coverage down the road.

22. Consider Multimedia Press Releases

Incorporating multimedia elements into your press releases can elevate your storytelling. Try creating video press releases, podcasts, or interactive content that journalists and readers can engage with. Multimedia content adds depth and interactivity to your news.

23. Harness the Power of Influencers

Influencer marketing is a booming trend that can greatly enhance the impact of your press release. Identify relevant influencers in your industry who align with your brand and news. Collaborate with them to amplify your message and reach a wider audience. Their endorsement can add credibility and authenticity to your press release.

24. Leverage Email Marketing

Your press release should not only target media outlets but also your existing audience and stakeholders. Send out a well-crafted email to your subscribers, clients, and partners, sharing the exciting news. Personalized emails can create a sense of exclusivity and keep your audience engaged.

25. Create a Press Kit

A press kit is a comprehensive package containing all the essential information about your company and the news you’re announcing. Include high-resolution images, logos, background information, key facts, and contact details. Make it easy for journalists to access everything they need in one place.

26. Localize Your Press Release

If your news has regional or international significance, consider localizing your press release. Translate it into different languages to target specific regions and cultures. This approach can lead to more media coverage in various markets.

27. Embrace Creativity

Don’t be afraid to think outside the box and infuse creativity into your press release. Experiment with storytelling formats, interactive elements, or unconventional press conferences. Creativity grabs attention and can make your news stand out from the rest.

28. Engage with Podcasts and Webinars

Podcasts and webinars are popular mediums for reaching a diverse audience. Collaborate with podcasters and webinar hosts who cater to your target audience. Participate in discussions or host your own virtual events to share your news and expertise.

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29. Address Pain Points or Solutions

Your press release can be more impactful if it addresses common pain points in your industry or presents solutions to pressing problems. This approach positions your brand as a thought leader and problem solver, garnering more interest from journalists and readers.

30. Monitor Trends and Hot Topics

Keep a close eye on industry trends and hot topics. If your news aligns with a trending subject, it’s more likely to catch the attention of journalists who are actively covering that topic. Staying up-to-date with the latest developments ensures that your press release remains relevant.

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31. Collaborate with Other Brands

Team up with complementary brands for joint press releases or co-created content. A collaborative effort can attract more attention and combine your audiences, giving your press release greater exposure.

32. Host Press Events or Webinars

Create excitement around your news by hosting press events or webinars. Invite journalists, industry experts, and influencers to participate. These events provide an opportunity for live interaction and can generate media coverage.

33. Be Socially Responsible

Incorporate social responsibility into your press release. Highlight any charitable initiatives, environmental efforts, or community involvement related to your news. Being socially responsible shows that your brand cares about making a positive impact.

34. Follow Up

After sending out your press release, it’s essential to follow up with journalists and media outlets. A friendly follow-up email or phone call can remind them about your news and gauge their interest in covering it. Be polite and respectful of their time, as they receive numerous pitches daily.

35. Share Success Stories

If your press release leads to positive outcomes or achievements, don’t hesitate to share those success stories. Update your audience on how your news made a difference and how it contributed to your brand’s growth. People love to hear about success, and it reinforces your credibility.

36. Utilize Online Press Release Distribution Services

Maximize the reach of your press release by using online press release distribution services. These platforms can help your news get in front of a broader audience and reach media outlets beyond your regular channels.

37. Offer Exclusive Interviews

Extend the invitation for exclusive interviews to prominent journalists or media personalities. Exclusive access to key stakeholders or behind-the-scenes information can be a significant incentive for journalists to cover your news.

38. Measure Social Media Engagement

Track the engagement of your press release on social media platforms. Monitor the number of likes, shares, comments, and mentions to gauge how well your news is resonating with your audience. Social media analytics provide valuable insights into the effectiveness of your PR campaign.

39. Revise and Repurpose

Press releases don’t have a shelf life. Revise and repurpose your news for different platforms and audiences. Create blog posts, social media posts, infographics, or videos based on your original press release. Repackaging your news in various formats ensures wider visibility.

40. Address Media Inquiries Promptly

When journalists or media outlets reach out with inquiries or interview requests, respond promptly. Being accessible and cooperative can lead to more comprehensive coverage of your news and future collaborations.

41. Celebrate Milestones and Anniversaries

Use milestone events, anniversaries, or special occasions to share exciting news. Celebrate achievements or significant moments in your company’s history through a press release. Such news often garners more attention and media interest.

42. Utilize Data Visualization

Data visualization is a powerful tool for conveying complex information in a visually appealing manner. If your press release includes statistics or data, consider presenting them in graphs, charts, or infographics. Visual representations make the information more accessible and shareable.

43. Conduct Surveys and Reports

Conducting surveys or producing reports relevant to your industry can generate PR opportunities. Share the findings through a press release and offer journalists an exclusive look at the results. Surveys and reports can position your brand as an authoritative source in your field.

44. Establish Thought Leadership

Position yourself or your company as a thought leader by contributing expert opinions or insights on industry-related topics. Publish articles, blogs, or guest posts on reputable platforms, and mention your expertise in your press releases.

45. Leverage Industry Events

If you’re participating in industry events, use the opportunity to issue a press release. Announce your presence, new product launches, or any collaborations that may arise during the event. Events are excellent PR opportunities to gain media coverage.

46. Collaborate with Charities and Nonprofits

Partnering with charities and nonprofits can enhance your press release’s impact and showcase your brand’s commitment to social causes. Highlight your collaborative efforts in your news, and show how your partnership is making a difference in the community. People often resonate with brands that give back.

47. Create Compelling Infographics

Infographics are an effective way to communicate complex information in a visually appealing format. Create compelling infographics that summarize the key points of your press release and share them on social media platforms. Infographics are highly shareable and can reach a wider audience.

48. Conduct Webinars for Journalists

Consider hosting webinars specifically tailored for journalists and media professionals. Offer insights and expert opinions related to your industry or news. Webinars provide an interactive platform for journalists to ask questions and delve deeper into your press release’s subject matter.

49. Engage with Online Forums and Communities

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Participate in relevant online forums and communities where your target audience and journalists congregate. Share your press release or related content when appropriate, and engage in meaningful discussions. Building relationships within these communities can lead to valuable media coverage.

50. Optimize Press Release for Mobile

With more people accessing information on mobile devices, it’s crucial to optimize your press release for mobile viewing. Ensure that your news is mobile-friendly, with clear formatting, easy-to-read text, and quick-loading images.

51. Leverage Influential Employees

Your employees can be powerful advocates for your brand. Encourage them to share your press release on their personal social media accounts, particularly on platforms where they have a significant following. Employee advocacy can increase the reach and authenticity of your news.

52. Monitor and Respond to Comments

When your press release generates comments on social media or other platforms, be proactive in responding to them. Address questions, thank people for positive feedback, and resolve any issues raised. Engaging with your audience fosters a sense of community and builds trust.

53. Create a Press Room on Your Website

Having a dedicated press room on your website is essential for journalists seeking more information about your company and its news. Include press releases, high-resolution images, media contacts, and background information. A well-organized press room makes journalists’ jobs easier and increases the likelihood of media coverage.

54. Conduct Media Training

If your company frequently releases press releases, consider providing media training to key spokespeople. Effective media training equips them with the skills to deliver clear, concise, and impactful messages during interviews and press interactions.

55. A/B Test Your Headlines

Experiment with different headlines for your press release and A/B test them to determine which one performs better. A compelling headline can significantly impact the success of your PR campaign, so invest time in finding the most effective one.

56. Utilize PR Distribution Platforms

Leverage reputable PR distribution platforms to amplify the reach of your press release. These platforms have established relationships with journalists and media outlets, increasing the chances of your news being picked up and covered.

57. Consider Press Release Embargoes

An embargo is an agreement between your company and journalists, allowing them early access to your news with the condition that they won’t publish it until a specified date and time. Embargoes can create buzz and lead to simultaneous media coverage.

58. Analyze Competitor Press Releases

Keep an eye on your competitors’ press releases to gain insights into their PR strategies and messaging. Analyze their successes and failures, and identify areas where you can differentiate your own press releases. By understanding what works for your competitors, you can fine-tune your own approach and stay ahead in the PR game.

59. Build Relationships with Bloggers and Content Creators

In addition to traditional media outlets, bloggers and content creators wield significant influence in the digital landscape. Build relationships with relevant bloggers and content creators in your niche. Collaborate with them on sponsored content, guest posts, or product reviews to reach their engaged audiences.

60. Leverage Trending Hashtags and Events

Stay on top of trending hashtags and events on social media. If your news aligns with a popular hashtag or event, incorporate it into your press release or social media posts. Trending topics can boost the visibility of your news and increase its shareability.

61. Conduct Joint Surveys or Research

Partner with other companies or organizations to conduct joint surveys or research. Co-branded studies can attract more media attention and demonstrate the collective expertise of both entities. Collaborative research often leads to more extensive media coverage.

62. Highlight Customer Testimonials

Include genuine and positive customer testimonials in your press release. Testimonials provide social proof and show potential customers that your brand is reliable and trustworthy. Ensure you have consent from the customers before using their testimonials.

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63. Use Visual Storytelling

Visual storytelling can be a powerful way to convey your message. Consider creating a visual narrative that complements your press release, such as an animated video, a series of images, or a graphic novel-style presentation. Engaging visual content can captivate your audience and generate media interest.

64. Monitor Newsjacking Opportunities

Newsjacking involves capitalizing on trending news or current events to insert your brand’s message into the conversation. Keep an eye out for newsjacking opportunities that align with your press release’s subject matter. Quick, timely responses can lead to media coverage and increased visibility.

65. Conduct Virtual Press Conferences

In the age of remote work and digital interactions, virtual press conferences have become more popular. Host a virtual press conference to unveil your news, answer journalists’ questions, and provide additional insights. Virtual conferences save time and resources while still delivering impactful engagement.

66. Develop a Crisis Communication Plan

Not all press releases are positive announcements. Be prepared for any potential negative developments with a crisis communication plan. This plan outlines how you will handle and respond to crises, helping you manage your brand’s reputation effectively.

67. Utilize AI-Powered Tools

Artificial intelligence (AI) can aid in various aspects of your PR efforts. Use AI-powered tools to analyze data, predict media coverage, and identify relevant journalists or media outlets. These tools can streamline your PR workflow and provide valuable insights.

68. Showcase Awards and Recognitions

If your company or product has received any awards or recognitions, don’t forget to showcase them in your press release. Awards add credibility to your brand and can attract media interest.

69. Capitalize on Seasonal Opportunities

Align your press releases with seasonal events or holidays to make them more relevant and timely. Seasonal tie-ins can help you connect with your audience on a deeper level and spark media attention.

70. Share Behind-the-Scenes Content

Peek behind the curtains and share behind-the-scenes content related to your news. This could include images or videos of your team working on the project, brainstorming sessions, or interviews with key stakeholders. Behind-the-scenes content adds a human touch to your press release and can create a sense of connection with your audience.

71. Engage in Media Partnerships

Explore potential media partnerships with outlets that cater to your target audience. Collaborate on co-branded content, sponsored articles, or joint events. Media partnerships can significantly expand the reach of your press release and increase brand exposure.

72. Showcase Product Demonstrations

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If your press release introduces a new product or service, consider showcasing a product demonstration. Video demonstrations or live virtual events can give journalists and potential customers a better understanding of your offering’s features and benefits.

73. Localize Your Press Release

If your news has regional or global significance, localize your press release for different markets. Adapt the language, cultural references, and relevant data to resonate with specific audiences. Localizing your press release shows that you understand and value diverse markets.

74. Use Humor Wisely

Humor can be an effective way to engage with your audience, but it must be used judiciously. Consider the tone and context of your news before injecting humor into your press release. When done right, humor can leave a lasting impression and create a positive association with your brand.

75. Repurpose Press Releases into Blog Posts

Transform your press releases into engaging blog posts for your website. While press releases focus on delivering news, blog posts can delve deeper into the story, provide additional insights, and encourage more interaction from your readers.

76. Stay Responsive to Media Inquiries

Journalists often work on tight deadlines, so respond promptly to media inquiries. Being responsive and providing the necessary information in a timely manner can increase the likelihood of your press release being picked up and covered.

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77. Leverage Visual Storytelling on Social Media

Social media platforms are ideal for visual storytelling. Use images, short videos, and infographics to share snippets of your press release. Visual content on social media is more likely to be shared, increasing the chances of your news going viral.

78. Create an Engaging Press Release Video

Take your press release to the next level with an engaging video. A well-crafted video can capture attention, tell your story dynamically, and leave a lasting impression on your audience. Share the video on your website, social media channels, and YouTube for maximum visibility.

79. Monitor News Trends and Hot Topics

Stay informed about trending news and hot topics in your industry. Tailor your press releases to align with these trends to make them more relevant and timely. Being part of the ongoing conversation increases the chances of journalists covering your news.

80. Offer Exclusive Media Access

Provide journalists with exclusive access to certain aspects of your news or product launch. This exclusive information can incentivize journalists to prioritize your press release over others.

81. Host Media Roundtables or Q&A Sessions

Host media roundtables or Q&A sessions to address journalists’ questions and provide more context to your press release. These interactive sessions can foster better understanding and lead to more comprehensive media coverage.

82. Share Customer Success Stories

Customer success stories are powerful tools for demonstrating the real-world impact of your products or services. Feature satisfied customers in your press releases and share their stories of how your offerings have solved their problems or improved their lives. Authentic and relatable customer experiences can make your press release more compelling and newsworthy.

83. Incorporate Data Visualization

Data can be a key element of your press release, especially when showcasing growth, impact, or market trends. To make the data more accessible and engaging, use data visualization techniques such as charts, graphs, and interactive maps. Visual representations make complex information easier to understand and more appealing to journalists and readers.

84. Leverage Influential Industry Leaders

Collaborate with influential leaders in your industry to endorse or comment on your news. Featuring quotes or insights from renowned experts adds credibility and can pique media interest. When industry leaders back your press release, it can gain more traction and visibility.

85. Conduct Surveys to Gather Feedback

Before and after issuing your press release, consider conducting surveys to gather feedback from your audience. Ask for their thoughts on the content, presentation, and effectiveness of your news. The responses can provide valuable insights to improve future press releases.

86. Be Proactive in Media Outreach

Don’t wait for journalists to discover your press release; be proactive in reaching out to them. Identify relevant journalists and media outlets, and pitch your news directly to them. Personalized emails or messages are more likely to grab their attention.

87. Monitor Media Mentions and Share on Social Media

When your press release gets covered by media outlets, be sure to monitor these mentions. Share the media coverage on your social media channels, website, and in your email newsletters. It reinforces the impact of your news and shows that it is gaining traction.

88. Use Emotion to Connect with Your Audience

Emotions can leave a lasting impact on your audience. Craft your press release to evoke emotions that resonate with your target audience. Whether it’s joy, empathy, or inspiration, emotional connections can strengthen brand loyalty and prompt action.

89. Optimize for Voice Search

As voice-activated virtual assistants become more prevalent, optimizing your press release for voice search is crucial. Structure your content to accommodate natural language queries and long-tail keywords commonly used in voice searches.

90. Offer Press Kits for Events

If you’re organizing an event, whether it’s a product launch, conference, or charity initiative, prepare press kits for attending journalists. The press kit should contain all the relevant information, background details, and high-resolution images they may need to cover the event.

91. Develop Long-Form Content to Support PR

Create long-form content, such as whitepapers, e-books, or in-depth blog posts, that complements your press release. Long-form content provides more comprehensive information and positions your brand as a thought leader in the industry.

92. Showcase Industry Partnerships

If your press release involves a collaboration or partnership with other companies or organizations, highlight these partnerships in your news. Showcasing joint efforts can increase the appeal of your press release and attract more media attention.

93. Consider Co-branding with Other Brands

Co-branding with other brands can be a mutually beneficial PR strategy. Consider teaming up with complementary brands to create joint press releases or co-branded products. This approach can expand your audience and increase your press release’s visibility.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.

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