Guidelines for Developing SEO For Singapore SMEs

seo for singapore sme

In recent times, the internet has advanced to create a space individuals can meet, interact and share ideas on all matters that used to be predominantly done in the physical world. The internet these days provides fronts on which we buy goods and products from different markets in the world.

A customer at the convenience of their home or workplace can order a product from halfway around the globe, and the product is delivered at their doorstep in a matter of days or hours. The digital space has created convenience to the extent that an individual does not break a sweat to avail themselves physically in a shop to purchase a product or service.

Therefore, Small-to-Medium Enterprises all over the world and Singapore are provided with a platform to market their products to a bigger market that is more demanding and consumes a lot of products in the mainstream markets.

Small and medium-sized enterprises are business that does not retain a maximum of two hundred people as permanent employs. SMEs as breeding zones for entrepreneurs offer the ability to take the products to the user to a place that they can easily access it at their convenience.

It is a cutting-edge advance in the online marketing sphere. Startups in Singapore need to invest in a good SEO services. Search Engine Optimization is the art of optimizing the number of users that frequent a site by guaranteeing a site materializes mostly on results published by a search engine. Fundamentals of a proper SEO should involve the following.

  1. Content Marketing

Content in SEO For Singapore is the most significant reason for attracting search engine users, and assisting your clients associate with your business online.

The higher the quality of your website content, the higher the website is ranked by the search engine operators on the search page, and the more familiar the content on your page, the more traffic from users.

Thus, it is essential to crafting quality and relevant subjects for the website to promote its relatability.

  1. Links within Your Website

Search engines crawl web pages with the help of links present or availed on the official page of a business entity. The unavailability of the links renders your website inaccessible due to the lack of a mode to reach your website.

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Therefore, it is advisable to design your links using short and precise words, that aptly describes the product. It is essential that you link your content to authoritative sites. By this, you drive more traffic to your site and make the users believe in your authenticity.

You can use interlinks which relate to the content on your site. Including links that are not topically relevant to the content in your site wards of your clients. Bearing in mind, the more the users interact in your site, the more your site generates leads that converts.

Links are significant for search optimization because they are the means engine robots canvass webpages.

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  1. Emphasize on Unique Offerings

It is essential to set yourself apart from other similar business in the digital space to stay ahead of the competition. For you to stand distinguished from your competitors in your business space, you should use words that offer more insight into your product.

For example, you could include an herbal ingredient, present in your product with medicinal value to enhance its significance. Keywords you buy are also part of the competition in a PPC campaign, where your advert is listed on the free search category.

In this scenario, every time your link is clicked on, you pay the search engine company. Hence, the importance of focusing on keywords when you are operating on a small or fixed cost.

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  1. Avoid Overstocking Your Website with Keywords

Google’s guidelines state that pages are meant mainly for users and not for search engines. The overstuffing of your website with keywords threatens to alter the essence of your product and in the process, infuriate your prospective leads.

Precedence should be placed on the legibility and readability of your web contents with relevant information on about the product. Thus, you should use moderate keywords that relate to the pillar subject. Look for phrases that translate to the subject matter to provide contextually relevant content.

The core function of any search optimization engine is to furnish clients with answers concerning products they would like to access.

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The sound plan for getting more traffic to your website is to develop captivating substance, by lacing your web content with images, videos, and articles that offer valuable info to your clients.

Consistent updating of web contents ensures the website stay significant to your target market.

  1. Ensure Your Website Is Relatable

Your website should be easily navigable by the customers. The website at its first pop-up on a page should supply your users with comprehensive information concerning you and your business.

The information could include what sales you are offering, the physical location of your business and contact information in case of inquiries and follow-ups.

Speed to your site is also essential in making your website user-friendly. A lethargic webpage risks irritating your client and reduces the likelihood the customer will wait for your page to load to access the information on your website. Hence, it keeps deterring your clients.

A good website is one enhanced for mobile phones, due to the high use of mobile phones by almost every living being on the planet. Mobile phones have become our gateway to every content available on the internet.

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It is paramount to make your website is smartphone-friendly or risk being penalized by search engine companies. That is how essential it has become to optimize your website for mobile phones.

To conclude, internet and search engines continues to play a vital role in providing information to customers at the click of a button, hence reducing time wasted in supermarket queues waiting for services or products.

The convenience provided by online transactions fuels the popularity of the internet and search engines as sources for necessary information required by clients.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


Search Engine Optimisation (SEO)

Search Engine Marketing (SEM)

Social Media




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