Guide To Planning For Social Media Marketing in Singapore

social media marketing

Planning is essential if you want success for your social media marketing in Singapore. The primary reasons for failed social media campaigns are failing to plan or planning poorly. Mostly, social media marketers try to do too much without the required knowledge. They also forget that social media is all about followers, not them.

How to Plan for Social Media Marketing

Social media marketing planning is not as challenging as many people think. You do not need several scheduling tools, complex templates and multiple analytics platforms to run a successful social media marketing campaign.

Here are the most critical aspects of social media planning.

  • Research
  • Choose a starting platform
  • Set your goals
  • Define your volume
  • Build your calendar
  • Plan your content
  • Implement the plan
  • Interact with your audience
  • Evaluate the progress

Best Planning Strategies for Singapore Social Media Marketers

The following are tips on how to plan for a social media marketing campaign.


Before anything, you have to take time and do research. Launching a marketing campaign without proper research increases the chances of failing.

The best thing about research is that it takes a short time, especially if you run a small business. Here are the areas you should focus your survey on before doing social media marketing in Singapore.

  • The platforms used by your target audience.
  • The best time to post on social media to get maximum engagement.
  • The best hashtags for your marketing campaign.
  • The best practices for each social network.

Choose a Starting Platform

After completing the research, the next step is picking your first platform. You must start with one social website.

Many social media marketers find it hard to resist the temptation of launching their campaigns on multiple channels. After all, this is the easiest way of increasing brand exposure. The problem with this approach is that beginners are not experienced enough to market on several channels simultaneously.

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If you are currently running an unsuccessful marketing campaign on multiple channels, you need to evaluate what is working. Focus your efforts on the channel that gets the highest engagement levels and abandon unproductive networks. For instance, if you are getting many views on YouTube and little activity on Facebook, you should stop the latter and focus on YouTube.

If you are new to social media marketing in Singapore, you should choose a channel based on your target audience and the type of content you want to post. Here is a brief guide on the best social media platform for your company.

  • LinkedIn – best for professional brands and B2B sales.
  • Twitter – best for service providers who need to communicate constantly with customers.
  • Facebook – best for B2C companies that post long-form content.
  • Tumblr – best for youthful audiences and brands that post casual content.
  • Pinterest – best for lifestyle content.
  • Instagram – best for photos, videos and other visual content.

It is worth noting that the guide above is not conclusive. You need to do research to identify the social media platform that is best for your business.

Set Your Goals

Every aspect of digital marketing in Singapore needs to have a clear and attainable objective. This includes social media.

When starting, set small goals. You should not expect to get 100,000 followers within the first month.  Instead of setting numbered objectives, you should use percentages. For instance, you could plan to increase your engagement levels by 20% every month for a specified period.

Lastly, you should start with a few goals. Having too many objectives will only increase the chances of failure.

Define Your Volume

In this case, volume refers to the amount of content you intend to publish on your social media channels. The following are factors that affect your posting volume.

  • The volume of your existing content – if you already have a blog, you need to repurpose the content for social media.
  • The platform you choose – some social networks require high volumes of content, while others are fine with occasional posts. For instance, you will need multiple daily posts if you are on Twitter, but a weekly video is enough for YouTube.
  • The amount of time you need to spend on social media – most marketers spend at least one hour daily on social channels.

Build Your Calendar

Once you have a defined volume, you need a calendar that shows the times you will post on social channels.  Make sure that you pick the times that based on your earlier research. You need to identify the times that guarantee the maximum engagement to make your social media ion Singapore successful.

Plan your Content

Once you have a calendar, you need to plan your content. It is advisable to create posts in advance. Waiting for the last minute could hurt your social media marketing efforts.

The best approach when planning your content is linking your social posting calendar to your existing content. You could also link to other marketing campaigns and anything important to your target audience.

Implement the Plan

You should invest in a social scheduling app to help in posting and scheduling your content. If you have never used one, you should try several options before settling on a particular choice.

A scheduling app makes it easier to implement your plan.

Interact with Your Audience

Interacting with your audience is part of implementing your plan for social media marketing in Singapore. It involves replying to comments and messages, liking posts and sharing content posted by other people.

You should use the three-to-one rule, which means that you do at least three interactions for every post you publish on social media. Responding to direct messages should not count as interactions, as the sender is already a lead.

Evaluate the Progress

It is crucial to continually measure the progress of your social media marketing in Singapore. If you fail to do this, you cannot tell whether your efforts are working or not. Having this information allows you to know if the campaigns are generating a positive ROI.

At the start, you should evaluate your progress every three months. If you evaluate too soon, you will not notice any impact. This can force you to prematurely abandon your digital marketing in Singapore.  Once you start posting high volumes of content, you can reduce the period to one month.

Evaluating the progress of your social media marketing campaign is as easy as gathering data about the levels of engagement and number of followers. You can also measure the number of leads generated from social channels.

You should then use the results to improve on the strategies that are not working. After making the adjustments, evaluate again to see if they were impactful.


Social media marketing in Singapore is simple, especially if you have a sound plan.  Here is a quick recap of the stages you need to follow when doing social planning.

  • Research to identify the best platform that suits your campaign.
  • Use the results from the research to choose a suitable social network.
  • Set the goals of your marketing campaign.
  • Define the amount of content you will post on social media.
  • Build a calendar of the times you will publish your posts.
  • Plan your content at least one month before posting.
  • Implement the plan.
  • Interact with your audience by commenting, liking and sharing content.
  • Evaluate the progress of your campaign.

It takes time to see the impact of social media marketing on your business. Keep in mind that you need to post high-quality and valuable content so that your followers remain loyal to your brand.

Get in touch for more tips and guidance on how to do social media marketing in Singapore. 









Author Bio

Tom Koh is widely recognised as a leading SEO consultant in Asia who has worked to transform the online visibility of the leading organisations such as SingTel, Capitaland, Maybank, P&G, WWF, etc. Recently he was instrumental in consulting for a New York-based US$30B fund in an US$4Bn acquisition. Tom is a Computational Science graduate of the National University of Singapore. In his free time he performs pro-bono community work and traveling.

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