Meta Business Manager, formerly Facebook Business Manager, is a one-stop tool for managing all aspects of your business on Facebook and Instagram. It allows you to collaborate with team members, manage advertising campaigns, track performance analytics, and more.
It’s even more important if you have more than one ad account or page to manage.
With Meta Business Manager, you can easily switch between accounts and pages, tracking each ad account’s performance, creating reports, and analysing data to make informed decisions for different services or ad accounts.
In this article, we promise to provide you with a comprehensive guide on how to take full advantage of Meta Business Manager, from setting up your account and adding team members to creating successful advertising campaigns. We will cover everything you need to know to make the most out of this powerful advertising tool.
So, let’s dive in and begin our journey towards mastering Meta Business Manager! Whether you are a beginner or an experienced marketer, this guide will have something for you:
What’s Meta Business Manager?
Meta Business Manager, as the name suggests, is a Meta tool specifically designed to help you create, monitor, publish, and analyze your business presence on Facebook and Instagram. This powerful tool streamlines the process of managing multiple ad accounts and pages in one place, making it easier for businesses to maintain a strong social media presence.
Why is it important?
Essentially, the tool allows businesses to stay organized and efficient by centralizing all aspects of their Facebook and Instagram presence. That includes managing ads, tracking performance metrics, collaborating with team members, and more. With Meta Business Manager, you can easily keep track of your various accounts and pages, ensuring that all aspects of your Facebook and Instagram social media presence are running smoothly.
How to Set Up Meta Business Manager
To get started with Meta Business Manager, you must first create a personal Facebook account if you don’t already have one.
Note that while you need a personal Facebook account to use Meta Business Manager, your personal information will not be visible to anyone using the tool. That is just a necessary step to access the platform and its features.
Once you have a personal account, you can follow these steps to set up Meta Business Manager:
Step #1: Go to business.facebook.com
Go to business.facebook.com and click “Create Account” at the bottom left of the screen. That will take you to the account creation page.
You’ll be directed to a Facebook logging page.
There are two options:
Option 1: Log in with your existing personal Facebook account
Option 2: Create a new personal Facebook account.
Step 2: Fill in Your Business Name, Name, and Email in the Modal Popup
Once you have created a personal Facebook account and logged in, a modal will appear asking for your business name, personal name, and business email address.
If you’ve just created a new account, you might have to wait one hour at least to create the account.
Fill in the required information and click “Submit” to continue.
A confirmation email will be sent to the email address you provided. Click on the link in the email to confirm your account.
Once confirmed, you’ll be directed back to the Meta Business Manager. You can set up your ad accounts and pages and add team members here.
It might look intimidating at first, but don’t worry — we’ll walk you through the process in detail and provide tips and tricks along the way. We promise that by the end of this guide, you’ll feel confident navigating through Meta Business Manager and using it to grow your business on Facebook and Instagram.
How to Add Your Facebook Business Pages
On opening Meta Business Manager, you’ll be directed to your dashboard, where you’ll see three menu items on the left side: “Ad Manager, Ads Reporting, and Events Manager, not to forget the hamburger menu at the top.
The middle section displays two modules:
- Ad Account Performance
- Pages
That said, here’s how you add your Facebook business pages to your Meta Business Manager:
#1. First, Scroll Down to the Pages Module and Click on “Go to Business Settings.”
Since you’ve just created your account, you won’t have any pages or ad accounts connected yet. So, let’s start by adding a page.
To connect a Facebook page to your Meta Business Manager account, scroll down to the Pages module and click on the “Go to Business Settings” button.
From here, you can either create a new page or request access to an existing page from another Business Manager account. If you have an existing page associated with your personal Facebook account, it will automatically show up in Business Settings.
#2. Click the “Add” button and then “Add a Page” in the Drop-Down Menu
After clicking on Go to Business Settings, you’ll be directed to a page with an add button at the centre of the page.
The Add button has a dropdown menu. Click on the dropdown menu and select “Add a Page.”
Once selected, you’ll be taken to a page where you can add an existing page.
#3. Type In Your Facebook Page Name or URL
To add an existing page, type in the name of your Facebook business page or its URL in the search box and select it from the options that appear.
If you have multiple pages linked to your account, you can add them all by following these same steps. That is especially useful for businesses that have multiple pages for different products or services.
Here’s the thing:
You can only Add a Page if your business owns it. In other words, the page must have been created by your personal Facebook account.
However, if you don’t have ownership of the page, or it was created by someone else, you can request access to it.
The last option in the add dropdown allows you to create a new page if you haven’t done so already. Use this option if you’re new to Facebook and do not have an existing page yet.
Click on “Create a New Page”, and a popup will appear asking for your page name and category. Fill in the information and click “Create Page” to finish the process.
Once you have added all of your existing pages, they will be visible in the Pages module on your Meta Business Manager dashboard. From there, you can easily switch between pages and manage them all from one central location.
On the next page, you’re allowed to assign people to manage your page. You can search them by ID or name.
How to Add Your Facebook Ads to Your Meta Business Manager
In addition to managing your Facebook business pages, you can also use Meta Business Manager to manage your ads and ad accounts. That allows you to keep all aspects of your social media presence in one place, making it easier to track performance and make strategic decisions.
To add your ads, follow these steps:
#1. Click on Accounts => “Add accounts” on the left menu.
Again, you’ll see an Add button with a dropdown menu. Select “Add an Ad Account” if you already have an existing ad account created by your personal Facebook account.
#2. Click the “Add” button and Select “Add an Ad Account.”
From the dropdown menu, select “Add an Ad Account.” You’ll be directed to a page to add your existing ad account.
You can add your own ad account, someone else’s add account (with their permission, of course), or create one from scratch.
#3. Enter the “Ad Account ID.”
To add your own ad account, type in the ad account ID and click “Add Ad Account.”
You can find your account ID in your Ads Manager.
Log into your Ads Manager, and you’ll see a table with your ads and their respective IDs.
To request access to someone else’s ad account, type their ID into the designated field and click “Request Access.”
How to Add People to Your Meta Business Manager
Now that you know how to add your Facebook pages and ads to Meta Business Manager, you can also add people to help manage them. That is especially useful for businesses with multiple team members working on social media.
Not only that, you can also limit the access and permissions of each team member, ensuring that they can only make changes within their designated role.
To add people to your Meta Business Manager account, follow these steps:
#1. Go to the Side Panel (Under business settings) and click “Users” => “People.”
The first tab under the side panel is “Users,” which allows you to manage who has access to your Business Manager account.
On clicking “Users,” you’ll be presented with a list of options in the dropdown menu:
- People
- Partner
- System Users
#2. Select “People.”
Select People to add new team members to your Business Manager account.
Anyone you add will have access to your account, so only add the people you trust or have experience working with.
To add someone, type in their name and select them from the available options. This person must be your friend and must have liked your page. Otherwise, their names won’t show on the list of options.
Once you have selected all your team members, assign their roles by clicking “Assign Assets” next to their name. That will allow you to specify what actions they can take within your Business Manager account.
Note: Make sure only to add team members who are authorized to make changes and have the necessary skills to manage your business pages and ads.
#3. Assign Roles
Just check off the box next to the permissions you want each team member to have, and uncheck the ones you don’t. Then click “Save” to finalize their assignments.
You can add as many or as few people as necessary and make changes to their roles at any time under the People tab in Business Settings.
You have two options:
You can assign partial roles to the team members you add, depending on your needs. For instance, you can assign someone to create, manage, delete, or edit posts on your Facebook page. Or you can assign them to create, manage, and delete ads only.
Alternatively, you can assign full admin roles, which allows team members to manage all aspects of your Business Manager account and make changes without restrictions. Members with this role can even assign roles, remove or block other members, and manage integrations.
#4. Click “Done” to finish the process and save your changes
After assigning roles to a user, a modal popup will appear. Click the “Done” button to save your changes and finish the process.
You can add or manage existing users and their roles by clicking on the “People” tab. So, if you have multiple team members who need access to your Business Manager account, simply add them here and assign appropriate roles based on their responsibilities.
Now that you know how to create a Meta Business Manager account and add your Facebook pages, ads, and team members, it’s time to explore the dashboard and see what it offers.
The Meta Business Suite Dashboard is your central hub for managing all aspects of your social media presence on Facebook. It provides an intuitive and user-friendly interface that allows you to easily navigate between different pages, ads, and team members.
Here are some key features of the Meta Business Suite Dashboard:
#1. Planner
Meta Business Suite Dashboard’s planner feature allows you to create, schedule, and publish posts on your Facebook pages. You’ll be presented with a full calendar with summaries of the posts you’d like to share for a particular day, week, or month.
Moreover, the Planner also allows you to track post-performance and engagement, making it easier to analyze what type of content resonates with your target audience and adjust your content strategy accordingly.
So, how do you access the Planner? Simply click on Planner on the left menu to view a calendar. You can select specific dates from there and add or edit existing posts.
How to Create a Post and Schedule It Using the Planner
#1. Click on Planner in the left menu.
Once you’re in the planner feature, click the dropdown icon next to “Create Post” and choose between Create Post, Create Story, and Create Reel.
Each option corresponds to a different type of content you can post on your Facebook page, allowing you to choose whichever best suits your marketing goals.
#2. Next, You’ll be directed to a page where you can craft your post.
Enter your post in the text field, adding a photo or video and any relevant links or hashtags.
On the left side of the Planner, you’ll see a preview of the post, as it will appear on your Facebook page. Click on the mobile icon on the top-right side to preview how your post will look on mobile devices.
#3. Once your post is ready, toggle the set time and date button to schedule it for a specific time and date.
Scheduling your posts is as simple as setting the desired date and time and clicking “schedule.” You can also publish your post immediately by leaving the toggle button off.
You can even save the posts as drafts by clicking “Finish Later” if you’re not ready to publish yet or want to come back and make changes before publishing.
#4. Click “Schedule” or “Finish Later,” depending on your preference.
Once you’re satisfied with your post, click “Schedule” if you want to publish it later or “Finish Later” if you’re going to save it as a draft.
#2. Content
Another helpful feature of the Meta Business Suite Dashboard is Content. Here, you’ll see a list of all your published and unpublished posts, scheduled posts, and expired and failed posts.
It allows you to easily keep track of all your content and make changes or updates as needed. You can also filter the content by platform, date, and status for better organization and management.
To access this feature, click “Content” in the left menu.
You’ll be directed to a page with a list of all your posts and their corresponding details, such as the date published, platform, status, and actions you can take (edit or delete).
In the Mentions and Tags tab, you can also view any posts where other users have mentioned or tagged your page. That is a great way to keep track of user-generated content and engage with your audience.
#3. Insights
The Insights feature in the Meta Business Suite Dashboard provides valuable data and metrics to help you understand how your page performs on Facebook. From post reach, engagement, and audience demographics, you can gain insights into what type of content resonates with your audience and adjust your strategy accordingly.
You can access this feature by clicking on Insights in the left menu. You’ll be presented with a dashboard of various data and metrics, and you can also choose to view specific insights for your posts, stories, or reels.
The Insights feature is vital for tracking your page’s growth and engagement while making informed decisions about future content.
In other words, the Insights feature acts as a guide, helping you understand what works and what doesn’t so you can continuously improve your content and maximize your reach and impact on Facebook.
#4. Ads
If you’re interested in running ad campaigns on Facebook, the Meta Business Suite Dashboard has got you covered with its Ads feature. Here, you can create and manage ads for your pages, set budgets and schedules, and track ad performance.
To access this feature, click on Ads in the left menu. You’ll be taken to a page where you can create your ads by choosing objectives, target audience, budget, and schedule.
You can also view the performance of your ads through various metrics, such as reach, clicks, and conversions.
#5. Notifications
Keeping track of your page’s activity and engagement on Facebook can be overwhelming, especially if you manage multiple pages. That’s where the Notifications feature comes in handy.
By clicking “Notifications” in the left menu, you’ll see a feed of all notifications related to your pages, such as comments, messages, and mentions. That allows you to stay up-to-date with your page’s activity and respond promptly to any interactions with your audience.
You’ll be notified when someone likes or comments on your posts, tags you in a post or photo, mentions your page, sends you a message, and more.
#6. Inbox
Another helpful feature for managing your page’s interactions is Inbox. This feature allows you to view and respond to all user messages sent to your page.
You don’t have to go through each message individually, as the Inbox organizes them in one convenient location. You can also create labels and filters to manage your messages better.
To access this feature, click on Inbox in the left menu. From there, you can view all your page’s messages, reply to them, or mark them as read or unread.
You can even connect your account to Instagram to view and respond to Instagram direct messages right from the Inbox. That saves you time and effort by centralizing all your Facebook and Instagram messages in one place.
#7. Monetization
Lastly, for creators and businesses looking to monetize their content on Facebook, the Monetization feature offers a comprehensive overview of the monetization tools available to you.
From Stars to Instream Ads to Status, you can learn about and apply for different ways to earn money through your content on Facebook.
To access this feature, click on All Tools in the left menu. Next, scroll down to Sell Products and Services and click on Monetization. From there, you can explore the different options to monetize your content.
- Stars: Viewers can purchase a virtual currency called Stars and send them to creators during live streams, videos, or posts they enjoy. Creators can then redeem those stars for cash.
It’s currently only available to eligible gaming creators and select live streamers.
- Instream Ads: You can earn money by showing ads in your videos or live streams, with Facebook retaining a portion of the ad revenue.
- Status: You can charge viewers a monthly fee for access to exclusive content and perks.
These are just some of the ways you can monetize your content on Facebook, and the Monetization feature provides all the necessary information and tools to help you get started.
It’s a Wrap
In conclusion, the Meta Business Suite Dashboard offers a wide range of features to help you manage and grow your page on Facebook. From content creation and scheduling to insights and monetization options, this dashboard is a one-stop shop for all your page management needs.
So why wait? Sign up for the Meta Business Suite today and take your Facebook presence to the next level.
