For any enterprise, it’s of vital importance on how to do SEO Your WordPress Website to optimize your search engine. My favorite CMS (Content management system) to assure this is WordPress.
WordPress offers a wide variety of plugins. You can pick and choose from what you need. It’s quite easy to work with this program.
The overall structure of your CMS is not only flexible but even users with limited understanding of coding may easily adapt this information to best serve your website.
Here, we’ll share some of the best tips to enable you to set up SEO Your WordPress Website (Search engine optimisation).
One of the first things necessary to facilitate the setup is to get Yoast’s Plugin.
To best optimise your website, the first order is to develop a theme. A theme. You need a theme that is well-designed and popular in order to best increase your SEO ranking.
Page Structure and overall layout of site
Before attempting any change, the first consideration should be the layout and page structure of your personal website. It’s important to know how to link pages together to allow the visitor easy and understandable access.
The way you set up your URL and the manner in which the sections are laid out, one leading to another.
To achieve the most satisfying and greatest reception of your blog, it would be preferable to keep the order of information.
This means that the home page of your blog will have within each blog links from the category lead the visitor to the ultimate category.
When this is properly set up, SEOs will see the pages displayed as having the highest priority for the crawler.
The more activity and interest in your blog, the more you should see your site rise within the ranking of search engines.
The best way to optimize your pages according to category is the use of keywords. Later, we shall explain this in greater detail. The main point to remember is the importance of having the structure of links within your blog properly correctly made to assure the more effective way for SEOs to assimilate the content for your benefit.
You have to make certain to set up your permalinks in proper order.
WordPress adds the date of your post to the URL. For you and visitors alike this is rather useless. You can, however, change this at Settings>Permalinks. There you may select the Post Name radio button as shown here.
In this way you ensure that te URLs your blog posts will make sure that your posts will contain targeted keywords within your headers.
Creating external back links to your articles, you should never forget the vital importance of creating internal links to each post as well.
This gives you the benefit of having PageRank cut through to your websites feature page while SEO crawlers easily move through your content.
It is inadvisable to add too many links within each individual post. As a general rule, it’s best to have a maximum of three links within each four to five hundred words. This however is only a generality. The content of your blog
Titles for your pages and how to optimise them
Perhaps the most important thing to remember in the creation of your web pages will be titles. The titles you choose for your web pages are of the utmost importance.
Using Yoast’s SEO plugin mentioned earlier, the difficulties of setting up web pages so that each post has its own SEO.
You may also place a footer at the end of every post taking advantage of the various options that Yoast’s plugin includes.
Titles must always be relevant to the content of your post. This would demand the inclusion of keywords in order to target the reader so that they will appear in the SERPs and be easily understandably by the user.
To post your primary web page on Google would render it without value unless insure that your titles make sense. Not do so would only have a negative effect on the surfer who clicks quickly through web pages.
With the great page title installed you may preview its final appearance within SERPs.
Optimise images within the pages
Since so the number of blended search results will appear, it is of utmost importance for you to make certain that all images that you’ll have appear on your web pages be optimised for more elaborate inclusion in search engines.
This can easily be accomplished in three easy steps as follows:
- You should be sure to include relevant keywords inside the file name of the image you select (for example: wooden-ladders. jpg.)
- Be sure to include relevant keywords within the ALT attribute (for example: alt=’Image of wooden ladders’).
- Make certain that the folder for your images cannot be blocked by your robots.txt file.
The first two steps are self-explanatory and can be done at the time of inserting a new image into your post.
You may save your image on your hard drive. You should then give it a new name including a keyword Here you need to place hyphens between each word. Following this the next step is to fill in the fields: ‘title’ and ‘attributes’ with keywords. Next you press ‘insert into post’ and this aspect of your website is done. Quite simple. Just follow the instructions.
You’ll want to be sure that your website doesn’t keep search engines from crawling your website in any way. Therefore, it may be necessary to make a few changes to your robots.txt file. Below is a popular way as an example of the way a proper WordPress site robots.txt should appear.
- Disallow: /trackback/
- Disallow: /wp-content/
- Disallow: /wp-includes/
- Disallow: /xmirpc.php
- Disallow: /wp-
WordPress at this time doesn’t offer you the ability to directly edit your robots.txt file. There is, however, a way for you to do this simply by downloading this little free plugin.
Set up a Sitemap
At this point you’ll want to set up a sitemap. It’s extremely important that you create an XML (extensible markup language) sitemap for your blog. In this way you permit search engines to know exactly what to look for and where they’ll find it.
Earlier we spoke of a plugin for the dashboard on your WordPress site. You have only to use it once more. Search the Yoast SEO plugin setting and locate: XML Sitemaps.
You now simply tick the box labeled: ‘check this box to enable XML sitemap functionality’ and now the plugin will do the heavy lifting for you. It should now create your sitemap automatically : www.yourdomain.com/sitemap.xml.
You’ll want to have your Blog Social-Ready
Today, social signals have become and continue to grow more important than ever for the SEOs. Therefore, it’s vital for you to make it as easys possible for others to share all your content. There is a free plugin with the title: Sociable. You should find this to be of immense value to you in that it allows you to place social media sharing buttons on your blog. You’ll be able to customize these buttons with a good many option so that you can fit these to suit your needs.
Yoast’s WordPress SEO plugin offers another exceptional feature. This has simplified the way in which you can encode your articles allowing you to link your Google+account to them. In your user profile on the dashboard (Users>Your Profile) and there enter the URL of your Google+profile. Now the plugin automatically adds the necessary code to the sections of your web pages.
Having completed the tasks above, you now have only to go to your Google+ profile and add your WordPress website into the section labeled ‘Contributor to’ section.
Although it may take a week or more for you to be able to review the changes you’ve made, your profile image (remembering to follow the rules of Google’s Terms of Service) should be displayed within your SERP search engine results page)snippet.
A recent study shows that WordPress powers more than 25% of the internet and 1 in every 4 websites is built using it. Singapore is no exception, most of the website design and development agency prefer WordPress to other content management systems due to its flexibility and advanced security features.
In the context of search engine optimisation (SEO) in Singapore, WordPress is the best platform as most of its features and templates are in line with Google and other search engines SEO best practices. However, that does not mean optimising a website that is powered by WordPress is easy or straightforward.
There are a number of WordPress SEO mistakes that most web developers make and affect site visibility on SERPs. Let us look at these mistakes as well as how to avoid them.
Top 10 WordPress SEO Mistakes
Mistake 1# Not Setting the Time Zone
When creating a new WordPress website, one of the most ignored yet the most important option is selecting the time zone. This option is found under Settings > General.
If you do not set time, you will realize that your scheduled posts are not published at your preferred time. Make sure that you set it correctly to ensure that your content is published on time.
Mistake 2# Not Setting Google Analytics Goals
Google Analytics will come in handy when monitoring the performance of your website. The results will help you to know if your SEO campaign was successful. For instance, you can increase your site organic traffic to 1 million page views a month, but if a majority of the visitors do not end up purchasing your product, it means your pages are not well optimised or conveying the intended message to the customers.
Ideally, if someone takes an action that leads to revenue such as joining your email list or purchasing the product, redirect him or her to a congratulations page. Such simple adjustments will have huge positive ramifications on your website performance.
Set Google Analytics goals to know how each page on the site is performing. The results will also help you to pinpoint the friction areas and solutions.
Mistake 3: Not Adding Open Graph Social Meta Data
Even though social signals do not have a major influence site ranking, it is no secret that social media can help you increase your clientele base and organic traffic. Your goal when creating content is to get as many people to click on the content. To achieve this goal, you need to make sure that your content is top-notch and in line with the needs and expectations of your target audience.
To achieve this goal, you need to activate open graph data for Facebook. Twitter Cards should also be activated on Twitter. You can do this in a couple of button clicks if you have Yoast SEO plugin. To enable open graph data on Facebook or any other social networking site, head over to Yoast Settings and Enable it as shown in the image below.
You can also instruct Facebook which image it should draw whenever your article is shared on the platform as shown below.
Twitter cards can also be acted in the Yoast Settings as shown below.
Mistake 4# Not Creating and Submitting a XML Sitemap
Simply put, a XML sitemap is a list of every page, post and media posted on your site. It is what you submit to Google through the Search Console to inform them which pages or elements you want to be indexed.
Yoast SEO Plugin will help you create this sitemap as well. Head over to SEO Settings > XML Sitemaps. Make sure it is enabled and you can see the sitemap by using the link below.
Be sure to submit the sitemap to Google Search Console.
One of the main goals of Google is to offer content that is user-friendly. This means that your permalinks will have a small but significant impact on the manner in which your website pages will be ranked.
Under WordPress Settings > Permalinks, go for the option that shows the permalink will include keywords used in the post. The easiest and most convenient way of doing this is by selecting the Post Name.
In addition, indicating the day and month in the permalinks is important on how Google perceives your site, so consider using Month and Name or Day and Name options.
Not linking to the homepage from the footer is probably one of the most common WordPress SEO mistakes that businesses and website designers make. Majority of websites have their names or brand name in the footer, so why not use it as an anchor text for linking to the homepage. That simple improvement will enhance your site internal linking strategy and assist Google identify your site through a branded anchor text.
Mistake 7# Failing to Publish Fresh Content Regularly
In the current dynamic digital marketing landscape in Singapore, Content is Everything. Publishing more fresh content that is relevant to the target audience and in line with your nice is the key to success in SEO. More content means you will get more chances to rank for the target keywords. You will also be able to use more keywords, both primary and secondary, to optimise your articles thereby increasing your site visibility on SERPs.
You will also notice a sharp increase in organic web traffic when you increase the number of articles that you publish on a daily or weekly basis. Concisely, Google rewards Singapore sites that provide great content that meets users’ needs. Less publishing also means Google will crawl your site less often.
Mistake 8# Not Updating Content Regularly
Apart from publishing content more often, it is imperative to make sure that existing content on your site is also regularly updated. If a searcher finds your article on the SERP but discovers that the content is out date, he or she will not hesitate to hit the back button to look for other articles that are accurate. Google bots do take note of such actions and could de-value your content if it does not seem to provide value to users.
Take the time to review and update old content to continue reigning supreme in SERPs. In fact, updating the content is a sign that you care about your website visitors and do not want to mislead them. Sites with high bounce rates and low time on site on Google Analytics should be the first to be updated.
Mistake 9# Not Checking for Broken Links
The first thing that you need to note about this common WordPress SEO mistake is that Google and other search engines love clean websites. Broken links will direct visitors to the wrong images or show 500 and 400 errors thereby resulting in a high bounce rate.
You can automate this process by installing Broken Link Checker. Every time a link is broken, you will receive an email. Fix them promptly to avoid compromising user experience.
Mistake 10# Not Implement Simple Schema Markup
Most of the websites in Singapore and abroad do not leverage schema markup to influence how their pages are displayed on SERPs. Even though this might not have a major impact on ranking, it has a significant effect on click-through rates in Google search.
Simple improvement such as star rating schema markup to show searchers how other visitors like and engage with your content could entire them to click on your links instead of the competitors who are ranked better due to having a 5-star rating.
If you are planning to create a website in Singapore, WordPress is a great way to go! Make sure that the website design is expertly crafted and tested to ensure all elements are working optimally. More importantly, avoid all the top 10 WordPress SEO mistakes we have discussed in this article. Regular website audit can also help pinpoint flaws and cushion you from Google penalties.
Get in touch with us today for custom SEO services in Singapore.