The Step-by-Step Guide To Becoming A Successful Influencer In 2023

The Step-by-Step Guide To Becoming A Successful Influencer In 2023 - MediaOne Marketing Singapore

The idea of making a living as a social media influencer is a goal for a lot of young people these days.

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Becoming an influencer may provide many benefits, including the chance to work with exciting brands, access to new people, and the development of a loyal fan base that will return for more of your insights.

A powerful influencer can have an effect on their entire sector, but in order to reach that desired status, one must put in a lot of effort and dedicate themselves.

In addition, it is essential to keep in mind that there is not a single answer that will immediately guarantee fame and popularity among a large number of people.

However, there are several tried-and-true strategies you may employ to give your efforts a leg up and help you become an established expert in your field.

This article will provide you with all the information you require regarding the sequential steps involved in the process of becoming an influencer. The advice ranges from determining your area of expertise to selecting the appropriate social media sites and gaining a deeper understanding of how to maintain one’s online reputation.

Keep reading!

Find your niche.

First things first, you have to figure out what your specialty is before you can move on to concentrate on other important aspects. It is essential that you select an area of interest in which you have a strong level of passion.

This will allow you to feel more at ease when you are among others who are producing content of a similar nature and will keep you motivated to produce content on a regular basis.

To further establish yourself as a reliable authority in the eyes of your audience, you should pick a topic in which you are already well-versed.

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Your work as an influencer will need you to talk on a variety of subjects and conduct a significant amount of study. People will be quick to point out any inconsistencies or misleading pieces of information, and if you post something that isn’t real, you run the risk of having your followers unfollow you.

Because it is so simple to lose followers and so challenging to win back their trust, you should position yourself for success from the very beginning by selecting the appropriate niche that corresponds to your areas of expertise and interests.

You need to settle on a certain path, and it doesn’t matter if you’re an avid follower of the latest trends in the fashion world or an exceptionally skilled do-it-yourselfer with a deep-seated interest in environmental protection. You might also opt to combine two or more of your passions, such as painting and do-it-yourself projects, or fashion and cosmetics.

However, you should be careful not to pick a variety of topics that aren’t very related to one another, since this could give the impression that you’re extremely disorganized and all over the business.

Make sure you use the appropriate social media channels.

Social Media Channels - MediaOne Marketing Singapore

If you want to see an increase in the number of people following you on social media, you will need to select the platform that is the most appropriate for your specific specialized audience as well as the people you intend to attract.

In order to accomplish this, you will need to keep a careful eye on your analytics, make use of hashtags that are appropriate and popular, and frequently poll your audience to find out what content they would like to see.

You will also need to do a study into the platforms that they typically make the most use of. For example, if the majority of your audience is comprised of young adults, Insta and TikTok may be your best bet.

On the other hand, if you want to focus on those over the age of 40, you may need to concentrate on Facebook, YouTube, or Twitter.

Remember that the type of information that you intend to share is an important consideration that you should take into account when selecting the appropriate platform for your needs. For instance, if you are interested in fashion and make-up, you may find that using Instagram or TikTok will be beneficial to you.

If you’re really into do-it-yourself projects, though, you could find that YouTube is the greatest location to share your videos because it allows for lengthier movies than most other sites and because it’s where many people go to find tutorials.

Maintain a content strategy at all times.

To develop your online presence and ensure that you are not overshadowed by other influencers, you will need to provide content that is of high quality and topical to your field. This content should demonstrate that you are an authority in your field.

The manner in which your material is presented is another significant factor that will influence your level of success (or lack thereof). When making a decision, it is important to take into consideration the type of platform, since various kinds of postings are suited to different platforms in slightly different ways.

If you want to maximize the impact of your influencer marketing efforts, you can use a single platform for all of your content (Instagram, for example) by posting videos, photographs, and Instagram Stories.

If you wish to produce any content, it’s probably best to do it on a distinct platform, such as a blog hosted on WordPress or Blogspot, rather than on your main website’s blog.

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Maintain your uniformity.

If you aren’t already a well-known celebrity, maintaining consistency in your social media presence is one of the most important factors in determining whether or not you will be successful as a social media influencer.

You’ll need to consistently provide content of a high quality if you want to maintain your current audience while also continuing to build your subscriber base.

As time goes on, your followers will come to expect new content or updates from you.

If you don’t post or upload for a while, especially without notice, people may assume you’ve stopped using the account and unfollow or forget about you, leading to little or no interaction.

You can utilize social media scheduling tools to assist you in being consistent if you wish to make a timetable for yourself. These options are available.

Continuity is key.

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Keep in mind that it will take time and effort on your part to build a following and establish yourself as an influencer in your field.

People who engage in online activities value it when they are able to anticipate when their favorite influencers will be publishing new content.

As a result, they are much more likely to like, share, and comment on your postings if you do it on a consistent basis.

This can also help you strengthen the relationship you have with your followers and bond with them on a deeper level.

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What About Micro-Influencer?

A micro-influencer is an individual who has a smaller following on social media or other platforms, typically between 1,000 and 100,000 followers.

Micro-influencers are often seen as more authentic and trustworthy than influencers with larger followings, as they may have a closer relationship with their audience and be seen as more relatable. Micro-influencers can be effective for brands looking to reach a specific niche audience or for influencer marketing campaigns on a smaller scale.

They may be more affordable for brands to work with than influencers with larger followings, and their endorsements can be more authentic and genuine to their followers. Micro-influencers may also have higher engagement rates with their followers, as they may have a more personal connection with their audience.

This can make them more effective at driving conversions and sales for brands.

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Overall, micro-influencers can be a valuable asset for brands looking to reach a targeted audience and create authentic, engaging content.

Can You Make Money by ‘Influencing’ on Social Media?

Yes, it is possible to make money through social media influencing. Influencers are individuals who have a large following on social media platforms and use their influence to promote products or services to their audience.

Brands may work with influencers by paying them to create sponsored content or by providing them with free products or services in exchange for promotion.

Influencers can also make money through affiliate marketing, where they promote a product and receive a commission for each sale made through a unique tracking link.

Some influencers also monetize their social media presence by selling their own products, such as merchandise or digital products like ebooks or courses.

It is important to note that becoming a successful influencer requires a significant amount of time and effort.

It is not an easy task to build a large and engaged following, and it requires consistent, high-quality content and a unique perspective or voice. Successful influencers also need to be skilled at building relationships with their audience and connecting with them in a genuine way.

Why Influencer Marketing Is Important?

Influencer marketing is a form of marketing that involves promoting products or services through individuals who have a large and engaged following on social media or other platforms.

This type of marketing is important for a number of reasons:

  • Reach: Influencers have the ability to reach a large and targeted audience, which can be particularly valuable for brands that are looking to reach a specific demographic.
  • Trust: Influencers are often seen as trusted sources of information and recommendations by their followers, which can make their endorsements more effective than traditional advertising.
  • Engagement: Influencers often have high levels of engagement with their followers, which can make them more effective at driving conversions and sales.
  • Authenticity: Influencer marketing can feel more authentic and genuine to consumers, as it often involves real people sharing their experiences and opinions about products or services rather than traditional advertising.
  • Cost-effectiveness: Influencer marketing can be a cost-effective way for brands to reach a large and targeted audience, especially when compared to traditional forms of advertising such as television or print.

Overall, influencer marketing is an important tool for brands looking to reach and engage with consumers in a genuine and authentic way.

Best Platform To Try As An Influencer

Best Platform To Try As An Influencer - MediaOne Marketing

The best platform for an influencer to try will depend on a number of factors, including the influencer’s interests, skills, and target audience.

Some of the most popular platforms for influencer marketing include:

  • Instagram: Instagram is a visual platform that is particularly popular among influencers in the fashion, beauty, and lifestyle industries.
  • YouTube: YouTube is a video platform that is popular among influencers in a variety of industries, including gaming, beauty, and lifestyle.
  • TikTok: TikTok is a short-form video platform that has become popular among influencers in recent years, particularly among younger audiences.
  • Twitter: Twitter is a microblogging platform that is popular among influencers in the news, politics, and entertainment industries.
  • Blogs: Many influencers also use their own blogs or websites as platforms to share content and promote products or services.

Ultimately, the best platform for an influencer will depend on their specific goals and target audience.

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It is important for influencers to choose a platform that aligns with their interests and allows them to connect with their audience in a genuine and authentic way.

How Much Should An Influencer Earn?

The amount that an influencer earns will vary widely depending on a number of factors, including the influencer’s following, engagement rate, industry, and location. Some influencers may earn only a few hundred dollars for a sponsored post, while others may earn tens of thousands of dollars or more.

In general, influencers with larger followings and higher engagement rates will typically command higher fees.

Influencers in certain industries, such as fashion, beauty, and lifestyle, may also command higher fees due to the demand for their content. 

Location can also play a role in an influencer’s earning potential, as influencers in certain countries or regions may have higher earning potential due to a larger market for influencer marketing.

It is important to note that becoming a successful influencer requires a significant amount of time and effort, and it is not a guarantee that an individual will be able to earn a significant income through influencer marketing. It is also important for influencers to be transparent with their followers about sponsored content and disclose any financial relationships they have with brands.

How To Received PR Packages As An Influencer?

There are a few steps that influencers can take to receive PR (public relations) packages:

  • Build your following: To increase your chances of receiving PR packages, it is important to have a large and engaged following on social media or other platforms. Brands are more likely to send PR packages to influencers who have a significant audience that they can potentially reach through their promotions.
  • Create high-quality content: Brands want to work with influencers who create high-quality content that resonates with their audience. It is important to consistently produce engaging and visually appealing content that aligns with your brand and target audience.
  • Collaborate with brands: Reach out to brands that align with your interests and values and ask if they are interested in collaborating. You can also attend events and networking opportunities to connect with brands and industry professionals.
  • Join an influencer network or agency: Influencer networks and agencies can help connect you with brands that are looking to work with influencers. These organizations often have relationships with brands and can help you secure sponsored content opportunities.
  • Use hashtags and tagging: Use relevant hashtags and tag brands in your posts to increase your visibility and make it easier for brands to discover your content.

It is important to note that receiving PR packages as an influencer requires persistence and patience. It may take time to build relationships with brands and secure sponsored content opportunities. 

However, by consistently creating high-quality content and actively seeking out collaborations, you can increase your chances of receiving PR packages.

Influencer Marketing: 2023 Predictions

Influencer Marketing: 2023 Predictions
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It is difficult to make specific predictions about the future of influencer marketing, as it is a rapidly evolving industry.

However, there are a few trends that may continue to shape the industry in the coming years:

  • Increased focus on authenticity and transparency: Brands and consumers are becoming increasingly aware of the importance of authenticity in influencer marketing. As a result, there may be a greater emphasis on working with influencers who are transparent about their relationships with brands and are genuine in their endorsements.
  • The continued growth of micro-influencers: Micro-influencers, or individuals with smaller followings, may continue to be a valuable asset for brands looking to reach specific niche audiences. Micro-influencers may be seen as more authentic and trustworthy to their followers, which can make them more effective at driving conversions and sales.
  • Increased use of artificial intelligence and machine learning: There may be increased use of artificial intelligence and machine learning in influencer marketing, such as to analyze influencer data and identify the most effective influencers for a given campaign.
  • Greater emphasis on influencer-generated content: Brands may place a greater emphasis on working with influencers to create original, authentic content that resonates with their audience.
  • Expansion into new platforms and formats: Influencer marketing may continue to expand into new platforms and formats, such as audio and virtual reality, as these technologies become more prevalent.

The future of influencer marketing is likely to be shaped by a continued focus on authenticity, the growth of micro-influencers, and the use of new technologies to enhance and measure the effectiveness of influencer campaigns.

The Bottom Line

When you’re trying to make a living as an influencer, the people that follow you will have certain expectations of you.

As soon as you develop a following, people will turn to you for information regarding the most recent events, trends, and developments in the industry that you are a part of. 

You need to put in a lot of effort and make sure you’re current on everything that’s significant in your field so that you can continue to grow and maintain your relevance.

If you begin your journey as an influencer by determining what your area of expertise is, it will be much simpler for you to select the appropriate niche, organize your content strategy, and be cohesive with anything you decide to create and put online in the future.

I wish you the best of luck, and don’t forget to enjoy yourself!

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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