Many marketers cringe at the idea of incorporating video Streaming in their content marketing strategies. That’s because they’re intimidated by it or have been misled into thinking it’s a high-cost undertaking with a low Return on Investment.
However, that doesn’t dispute the fact that video marketing is an essential segment of content marketing, as it stands. No serious marketer can afford the luxury of playing coy around it, especially with YouTube being the second most visited platform on the web, next to Google.
So yes, video Streaming should be at the forefront of your content marketing strategy. It could also be your ace in the hole — when your competitors are fast closing in, you simply pull it out of your back pocket and make a beeline leaving them with no option but to play catch up.
It’s to be however noted that quality is key here. If your videos aren’t quality enough to stick out, you’re likely to ruin even the little effort you’ve been putting into content marketing.
Luckily for you, you have a series of video tools that you could use to create perfect clips for your videos. For instance, you may use some of the tool options to customize your video footages and soup them up.
Read on for a list of these tools and what they do:
My Simple Show
Mysimpleshow allows you to create explainer videos for your website or blog posts within minutes — with no special software needed.
Everything is done online. All you have to do is head to mysimpleshow website and provide a basic script for the video you intend to make. You’ll be guided through the process, and even accorded with the necessary assistance with regards to deciding on the most appropriate animation or imagery to go along with the script you made.
You’ll also be allowed access to thousands of illustrations that will be automatically populating your videos. In addition, you have the option to customize the automatic selections of illustrations, just in case you don’t find them right.
Usually, people use explainer videos to educate potential customers about their business, products or services. Once you’re done making the videos you can decide on whether you want to upload them directly to your site or to a video management platform such as YouTube.
Animoto
Animoto is an easy-to-use, drag-and-drop, video editing software. With the editor, you can create outrageously awesome videos for your promotional campaigns, social media ads, and content promotion without so much strain on your part.
The first thing you’ll be required to do is choose a pre-built storyboard for your video content. You also have the option to create a custom one yourself, from scratch.
Even better, you can pull images directly from Getty and incorporate them to your videos and enhance their looks.
The editor is also designed to develop outstanding slideshows and image videos. All you have to do is upload your images on the editor. You’ll be directed on how to incorporate captivating texts to the images to create an engaging visual representation for your business or content.
Those with zero video editing skills will also have an easy time using the editor. That’s because the software was designed with simplicity in mind. You can easily set the tone you like, play around with different element of the tools for a more customized feel, and even finalize the video without struggling much with understanding the ropes.
Hyperlapse
Hyperlapse is the tool you need to make off-the-wall time lapse videos – no expensive tool required.
The best part is that you can do it without a tripod or stabilizer. All you need is the tool, and you’re guaranteed a video of cinematic quality and stability.
Using hyperlapse is a cinch. You just have to get your head wrapped up around the basics and you’re good to go.
Start by scouting the location you need for the shoot. There’re a few trick to apply, but none of them is too complicated to sweat over. One being, once you begin shooting, don’t stop. You keep shooting all the way to end, while maintaining the pace and watching over your timing.
Powtoon
Powtoon saves you the trouble of planning for a real video shoot. With the tool, you get to create jaw-dropping videos from the comfort of your home or PC.
First, the tool comes with thousands of ready-made characters and designs from which you’ll be choosing from.
You can use the elements presented therein to create animated explainer videos and visual representation of your business cruxes.
You’ll also be given free access to royalty-free footages and music, each of which can be customized for something totally unique.
For instance, you could create a video using the tool to announce about a product you’re soon to launch, offers, or discount codes customers are invited to take advantage of.
Instead of going the traditional route and announce it via text, why don’t you incorporate some little flair and come up with something really stunning.
Your possibilities with Powtoon are only limited by how far you’re willing to let your creativity fly. With a broad variety of characters, layouts, objects, and backgrounds, and galleries that inspire you to come up with new ideas, you can solely rely on the tool for all your videos.
Loom
Loom works a whole lot like selfies, except that it’s a little more professional. With the app, you can capture yourself talking using your front-facing camera and with just a few clicks, share your videos to your fans using a unique link.
Works best if you’re looking to make an impromptu video passing an important message or announcement. The only thing you need to do is switch on the app and turn your camera around to capture yourself talking. Now go ahead and state what you want to say, after which you’ll be presented with a link that you can share around to those you created the video for.
Looms understands the important of security in your online endeavours. It’s in fact for this reason that they have all their videos uploaded via an SSL-encrypted web socket –which is to say no other party can access your videos apart from you.
As a marketer, you use loom to cement the relationship you have with your followers. You could even use it to send customized birthday messages to them.
It’s a Wrap
Online users don’t just want to watch more of your video content – they expect even more of them. Luckily for you, the video tools listed are all you need to keep their video appetite sated in every possible way.
Interested in learning more about video editing? Feel free to check out MediaOne for a free video marketing and SEO consultation.
