Google constantly reminds that content is king, yet the search giant hasn’t really rolled out any sort of guide. Well, help has arrived.
In a nutshell, the guides revolve around the concept that code, content, and UX altogether comprise a high-quality page.
Attention: Content Creators!
Here are some best practices as suggested by the Developer Documentation Style Guide:
- Use a purposeful, conversational tone
- Sound as if you’re a knowledgeable friend who understands
- Observe standard American spelling, grammar, capitaliSation, and punctuation
- Keep sentences short and use simple words that could be translated well
- Ensure quality outbound links to reputable sites
For Technical Creators/Developers
Here are some tips and things to avoid, as derived from the Developer Documentation Style Guide:
- Implement the correct use of tables and lists.
- Consider optimized .png files and give ALT text a meaningful value
- Whenever possible, select HTTPS for embedded files like images, CSS, and scripts
- Use HTML5 in UTF-8 with no BOMs for HTML templates
- Apply CSS for visual layout and HTML for page structure
- Fill with buzzwords, technical jargon, slang
- Put please in instructions nor add placeholder phrases
- Start sentences in the same way
- Place “click here” for the anchor text
- Use CSS hacks
Though these are only general guidelines, you’d already have an idea what content Google deems essentially of high-quality. The do’s and don’ts serve as an invaluable tool for both digital marketers and content creators alike.