SEO companies have recently being issuing reports have indicated that mobile search engines will drive approximately 33 billion clicks-to-call to businesses this year. This means that mobile search engines exceed the mobile landing pages by 19% this year.
It is these staggering reports may have triggered Google’s decision to introduce automated call extensions in mobile ads. According to emails sent out to advertisers, the update will go live on February 6, 2017.
The new call extensions will be accessible at both the ad group and campaign level. However, the information about the calls will not be made available in the extension report but in the primary extension report. Singapore digital marketers will have access to the mobile phone numbers from potential clients on one page.
Google team has also confirmed that digital marketers who have already installed call extensions in their campaigns will not need to add the new call extensions. The team has also stated that advertisers who currently have their own DNIs in their landing pages but are yet to start using these extensions, the system will automatically identify such scenarios. That is, it will come up with unique call extensions whenever a DNI is detected.
Online advertisers who do not who do not want to subscribe to the call diversion phone number can deactivate this option before the extensions are launched on the set date, February 6th. All one needs to do to unsubscribe by selecting the “Do not use specific automated extension for this account” option at the end of the extension report. If you opt out, you will also need to get rid of all automated call extensions that were automatically generated by Google. These extensions are listed in the call extension section.