Google Magi: The Force That Will Make You Rethink Your SEO Strategy

Google Magi_ The Force That Will Make You Rethink Your SEO Strategy _ MediaOne Marketing

Google has dominated the digital space for years now, shaping our online experiences, guiding our searches, and influencing our decisions.

So, you can only imagine how Shocked Google’s employees were to learn that Samsung, a powerhouse for consumer electronic devices, was deliberating on swapping Google as their device’s default search engine for Microsoft’s Bing

This comes after Microsoft bought ChatGPT and integrated it with their search engine, Bing. 

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Bing, once considered a small player, is now making some serious waves in the tech world, enough to make the Big G shake in its boots. 

Google knew that it had to do something fast if it wanted to stay ahead of the game. An estimated potential loss of $3 billion from their Samsung contract, and another $20 billion tied to a possible contract renewal with Apple, left Google no choice but to take a closer look into its own search engine.

Now, they’re racing against time to develop their own AI-powered search engine. Enter Google Magi, the force that will make you rethink your SEO strategy

Google Magi: What’s It?

Google isn’t new to AI stuff. If at all, they have been using large language models to improve the quality of their search results. However, they were reluctant to fully integrate AI because it would likely generate incorrect or biased information.

But with their competitors breathing down their necks, Google had to take a leap of faith. They’re developing their own AI-powered search engine, and they’re calling it Google Magi. 

Although the project is still in its early stages, we know that Google is starting by adding new features to its existing search engine. 

Here are some of the features they’re adding:

GiFi Image Generator: Besides Magi, Google is also working on another generative AI feature called GiFi, which generates AI images in Google search results.

  • Tivoli Tutor: Tivoli Tutor is an AI-driven language tutor. It will teach users a new language through AI-text conversations.
  • Searchalong: Searchalong is an AI tool that helps Google users find information faster. Think of an AI chatbot that can answer questions and guide users to the right information.
  • Google Earth Mapping Technology: Google has always been at the forefront of mapping technology, and they’re taking it to a whole new level with their AI-driven Earth Mapping Technology. This tech will allow users to explore the world in a whole new way, using AI-generated maps and images.
  • Search for Music: Google’s AI-driven search engine is great for finding music. It can scour the internet to find the perfect song or artist you’re looking for. It can even suggest music based on your tastes and preferences.

Google is also working on facilitating transactions. In other words, Google is creating a platform where people can easily purchase goods and services online. With this, businesses can offer their products and services on the platform without necessarily launching their own website.

So, Why is Google Launching Magi?

So, Why is Google Launching Magi?

Google is all about providing users with a more personalized and convenient search experience. They react to what the user wants or prefers to be served. With the introduction of the Magi, Google is taking a huge step towards catering to its users’ needs.

The technology behind Magi enables it to provide users with more precise search results. It uses a hybrid of artificial intelligence (AI) and machine learning (ML) algorithms to prioritize the most relevant results in the search results. 

Magi will also be more conversational, enough to debug and write code. It will certainly change the way we search for information online. Google has been using AI for over a decade, and introducing the Magi is the next step in its evolution. 

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SEO professionals no longer need to rely on guesswork and manual actions – Magi will do all the work. This will result in a better user experience, with more accurate results being delivered to the users. 

What Marketers Need to Understand About Google Magi

What Marketers Need to Understand About Google Magi

Let’s clarify: Magi isn’t here to kill SEO. It’s here to change how SEO is done and helps us rethink our SEO strategy. 

So, if you’re planning to continue generating organic traffic, here’s what you should know:

Magi Will Trigger a Shift in SEO Strategy

The SEO strategy we have been using will no longer be enough. With Magi, users will no longer rely on websites or blogs for answers. Instead, the search engine will pull data from various sources and provide direct answers.

SEOs have no option but to get creative with their marketing strategy. They must figure out how to make their content appear in AI-generated responses.

They can also collaborate with AI to create more accurate search results. For instance, they can use AI to refine keywords, optimize images and videos for search platforms, or create more relevant content.

Personalization is Key

Generic content isn’t enough anymore. SEOs must create an immersive user experience by tailoring content for individual searches. For example, when a user searches for “the best running shoes,” the search engine should present them with information specific to their needs.

Make sure your content caters to their specific needs and preferences. 

Google Magi will help you do this in no time. It can recognize user intent, analyze input data, and recommend the best content to match their needs.

That calls for more in-depth analysis and segmentation of your content. Magi can help you identify which areas to focus on and how to optimize for each.

Conversational Content

As we usher in the new era of conversational search, where people talk to their devices like they talk to their friends, your content must be able to keep up with the times. 

First, you need to optimize your content for voice search. Whenever someone speaks a query into their device, they’re likely looking for an immediate answer. Magi can identify the best content to provide as a response and ensure your website gets visibility for these queries.

Second, you need to be able to converse with your users. Every statement should answer users’ burning questions; you must do this in natural language.

Where we’ve only been optimizing our content for search engines and users, modern SEO demands that we also optimize it for AI. 

The idea is to make your content part of user conversations with machines.

Stiff Competition

Things are about to tighten up in the SEO world.

With Google facilitating transactions, websites must be more than just a pretty face.

Not only do you have to provide great content, but you also need to ensure that the website is structured correctly and has the right “back-end” to respond to users properly.

That could mean focusing on the following:

Simple– think outside the box and create an experience that will keep your customers coming back.

Google Magi is Google’s new way of allowing everyone to be seen in the search results.  

New Metrics to Measure

As SEO evolves, so should our metrics and ranking factors.

First, marketers should start prioritizing “User Intent” satisfaction. That’s incredibly important as it helps ensure the content you’re producing and optimizing your site for is relevant to the user’s query and intent.

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They can also measure how well a page satisfies the user’s intent by analyzing factors like:

  • Content relevance
  • The quality of the answer provided
  • The overall user experience

To stay relevant and maintain your site’s visibility in the SERPs, you want to ensure you’re always one step ahead of the new metrics.

User Engagement and Retention

Run-of-the-mill SEO strategies are not enough to stay ahead of your competition. To make the most of Google Magi, craft content that attracts visitors, keeps them engaged, and encourages them to stay on your site.

Go the extra mile and figure out something your website visitors can interact with.

This could mean:

  • Creating interactive content like polls, quizzes, and videos
  • Improving your website’s usability and design
  • Providing personalized experiences with tailored content and recommendations

You must roll out the carpet and make your website the go-to destination for the ultimate search experience.

psg digital marketing

When Is Google Launching Magi?

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Google launched Magi as a beta version in May 2023, but to only 1 million users in the US.

They’re testing its features on a limited number of users, and if all goes well, they plan to expand it to 30 million users by the end of the year, releasing the full version of the search engine just about the same time. 

Given the rate at which Google rolls out its products, it’s quite possible that Magi could be available worldwide within a couple of years.

What Does Magi Mean For SEO?

What Does Magi Mean For SEO?

The answer to that question is both simple and complex: A lot. 

Magi is expected to be far more sophisticated than existing algorithms in understanding a user’s intent and behaviour.

Think of having a real-time conversation with a search engine, the same as asking a friend for advice. The same way you can ask your friend for more information by asking additional questions, it’s the same way you can prompt Magi with additional queries. 

In other words, SEOs must step up their game of reading the mind of their target audience. Instead of striving to provide content that appeals to what they think people are searching for, they will have to focus on providing content based on what people actually want.

Magi will use a combination of machine learning and natural language processing (NLP) to identify patterns in the way people search and the kind of content they’re looking for. That will allow it to serve relevant, high-quality results tailored to each user’s needs.

Furthermore, Google Magi will also be able to adjust its search ranking algorithms in real time, taking into account not only the content of a website but also its social engagement and user feedback. That means businesses will have to focus on creating content that people can engage with and respond to.

It looks like Google is taking cues from Hollywood’s most famous AI actors, like Jarvis (Iron Man), Samantha (Her), and HAL 9000 (2001: A Space Odyssey), and bringing a whole new level of intelligence to search. You’ll want to ensure you’re prepared with the right content so your site can rise to the top when users ask questions or seek information.

The Final Wrap

AI-powered search engines are the future of search, and Google Magi is leading the charge. By combining powerful algorithms with human intelligence, this technology will revolutionize how people search and find content on the web.

It’s a new challenge for marketers and SEO experts, but one that can be met with clever strategies and creative approaches.

It doesn’t mark the end of organic search results but calls for a shift in approach and attitude.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


Search Engine Optimisation (SEO)

Search Engine Marketing (SEM)

Social Media




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