Google August 2023 Broad Core Update: How it Affects Your Website

Google August 2023 Broad Core Update_ How it Affects Your Website _ MediaOne Singapore (1)

Google August 2023 Broad Core Update: How it Affects Your Website

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Hey there, fellow content creators and digital enthusiasts! We’re diving into the latest buzz in the digital world – the Google August 2023 Broad Core Update.

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It’s that time again when Google shakes things up in the search landscape. But hey, don’t fret; we’re here to guide you through the waves with a smile on our faces.

In this blog post, we’re going to explore how this update can influence your website’s performance. So grab a cup of your favorite beverage, settle into your comfiest chair, and let’s talk about Google’s latest dance!

What’s the Scoop on the August 2023 Broad Core Update?

Alright, first things first, let’s clarify what this update is all about. Google, in its never-ending quest to provide users with the most relevant and useful search results, occasionally releases broad core updates. These updates refine how Google’s algorithm assesses and ranks web pages.

As of August 2023, Google launched one of these updates. Now, you might wonder, why is it essential to stay in the loop about these updates? The answer is simple: they can have a significant impact on how your website appears in search results.

The Impact on Your Website

Here’s where things get interesting for all of us, especially if you’re involved in the content game. Google’s broad core updates are like a mysterious jigsaw puzzle. We don’t always get a complete picture of what’s changed, but we do know they affect how websites are ranked.

Let’s break down how this update might affect your website:

  • Content Relevance: Google’s algorithm is all about showing users the most relevant content. This means that if your website’s content becomes more or less relevant due to the update, it can affect your rankings. The friendly advice here? Keep your content as up-to-date and valuable as possible.
  • User Experience: User experience has always been a key factor for Google, and this update is no different. If your site loads slowly, has broken links, or offers a poor user experience, the update might not smile on your site. So, take a walk through your website, fix what’s broken, and ensure it’s user-friendly.
  • Mobile-Friendliness: In the mobile-first era, having a mobile-friendly website is crucial. If your site isn’t responsive and doesn’t look great on mobile devices, this update could push you down in the rankings. Make sure your website is mobile-friendly to keep those visitors happy.
  • Trustworthiness and Authority: Google wants to promote trustworthy and authoritative sources. If your content reflects these qualities, you’re in good shape. Building trust with your audience and creating well-researched, credible content is a long-term win.
  • Freshness: Some content benefits from regular updates to stay relevant. News sites, for example, need to keep their articles current. If your content relies on timely information, make sure you’re staying up-to-date and refreshing where needed.
  • Links and References: Quality backlinks can boost your site’s credibility. Check for broken links and ensure your references are relevant and accurate. This can positively impact your website’s ranking.

How to Stay Ahead in the Game

Now that we’ve got a better grasp of what this update entails let’s move on to how you can stay ahead in the SEO game and keep that smile on your face.

  1. Regular Content Audits: Conduct regular content audits to identify outdated or irrelevant content. Update or remove such content to maintain your website’s relevance.
  2. Optimize for Mobile: Ensure your website is mobile-responsive and delivers an excellent user experience on all devices. A happy mobile user can lead to better rankings.
  3. Quality Over Quantity: Focus on delivering high-quality content rather than churning out tons of low-quality material. Google loves valuable content that engages users.
  4. E-A-T: Enhance your site’s expertise, authoritativeness, and trustworthiness (E-A-T). This means having well-researched, accurate, and credible content, author bios, and other trust signals.
  5. Backlink Health Check: Review your backlinks and disavow any toxic or spammy links that might be harming your site’s reputation.
  6. Regular Updates: If your content relies on fresh information, make sure you’re keeping it up-to-date. This can be especially crucial for news sites or blogs in rapidly changing industries.
  7. User Feedback: Pay attention to user feedback and address any issues that users report. A happy audience can lead to better rankings.
  8. Competitor Analysis: Keep an eye on your competitors’ strategies. What are they doing differently? Learn from their successes and adapt.

Google’s Ongoing Commitment

One thing to remember is that Google’s commitment to improving the search experience is ongoing. They’re constantly tweaking their algorithms to better serve users, which in turn means evolving the landscape for content creators and website owners.

The Mysterious World of Algorithm Updates

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Google’s algorithms, those intricate and ever-evolving pieces of code, determine how your website ranks in search results. They’re like the wizards behind the curtain, making sense of billions of web pages. While we don’t always get the full details of what these updates change, we do know they aim to make the search results more relevant and trustworthy.

Here are some additional factors to consider regarding algorithm updates:

  • Ranking Fluctuations: After a major core update, it’s common to see some fluctuations in your website’s rankings. This can be a rollercoaster ride for website owners. Sometimes you go up, sometimes you go down, and it can be unnerving. However, these fluctuations tend to stabilize over time, so don’t panic if you see immediate changes.
  • Iterative Process: Google’s approach to these updates is iterative. They release them, see how they perform, and make refinements. So, even if you see an impact after a core update, it might not be the final word. Google often follows up with smaller updates to fine-tune the changes.
  • Transparency: While Google is working on providing more transparency about updates, they can’t reveal every detail due to the risk of exploitation. This can be frustrating for webmasters, but it’s essential to maintain the integrity of the search results.
  • Adaptability: The online landscape is ever-changing. To succeed in this environment, you need to be adaptable. What worked yesterday might not work tomorrow. Being open to change and ready to adjust your strategy is a key factor in long-term success.

Quality Content: The Anchor of SEO

If there’s one golden rule that remains constant in the ever-changing world of SEO, it’s the importance of quality content. Content is the anchor of your website, and it plays a pivotal role in your SEO strategy.

Here are a few friendly reminders on how to keep your content top-notch:

  • Keyword Optimization: While you should definitely focus on producing high-quality content, keyword optimization is still important. Your focus keyword (like “Google August 2023 Broad Core Update” in this article) should appear in strategic places, but don’t overdo it. Aim for a keyword density of around 4%, which is a good balance.
  • User Intent: Understand the intent behind the keywords users are searching for. Your content should provide the answers or solutions they seek. Google loves content that genuinely helps users.
  • Freshness and Evergreen Content: As mentioned earlier, some content benefits from regular updates, while evergreen content remains relevant over time. Find the right balance for your niche.
  • Engagement: Google also takes into account how users engage with your content. High bounce rates or short visit durations can negatively affect your rankings. Keep users engaged with informative, engaging content.
  • Images and Multimedia: Incorporate images, videos, and other multimedia elements to make your content more engaging and informative. Don’t forget to optimize these for SEO as well.
  • Link to Trusted Sources: When citing statistics or referring to external sources, link to trusted and authoritative websites. This not only adds credibility to your content but also benefits your SEO.
  • Structured Data: Implement structured data markup to provide search engines with additional information about your content. This can lead to rich snippets in search results, making your content more visible and attractive.
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User Experience: The Silent SEO Partner

User experience (UX) is a subtle but powerful factor in your website’s SEO performance. Google aims to deliver the best possible results to its users, and a good UX is a significant part of that.

Here’s how you can enhance the user experience on your website:

  • Page Speed: Nobody likes waiting, and Google knows it. If your website loads slowly, users are more likely to bounce back to the search results. Optimize your site for fast loading times.
  • Mobile Optimization: The majority of internet traffic comes from mobile devices, so your website must look great and function smoothly on smartphones and tablets.
  • Navigation: Ensure that your website’s navigation is intuitive and user-friendly. Users should be able to find what they’re looking for easily.
  • Accessibility: Make your website accessible to all users, including those with disabilities. This not only broadens your audience but also aligns with Google’s commitment to inclusivity.
  • Clear Call to Action (CTA): Guide your users on what to do next. Whether it’s signing up for a newsletter, making a purchase, or simply reading another article, a clear CTA can improve user engagement.
  • Content Structure: Organize your content with clear headings and subheadings. This makes it easy for users to skim and find the information they need.

E-A-T: Expertise, Authoritativeness, Trustworthiness

E-A-T is a concept that Google values when evaluating websites. It’s especially important for websites that offer health or financial advice, but it’s relevant to all website owners.

Here’s how you can boost your website’s E-A-T:

  • Author Bios: If you have multiple contributors, create author bios for each. This adds a personal touch and establishes the authority of your writers.
  • Cite Sources: When making claims or providing information, cite your sources. This adds credibility to your content.
  • Avoid Misleading or Sensationalist Content: Stick to the facts and avoid sensationalism. Misleading or clickbait content can harm your website’s trustworthiness.
  • Encourage Reviews and Testimonials: If applicable, encourage your customers or readers to leave reviews and testimonials. Positive user feedback can improve your website’s reputation.
  • Privacy Policy and Terms of Service: Have clear and comprehensive privacy policies and terms of service pages on your website.

The Power of Link Building

Link building is an essential part of SEO, and it’s not going away anytime soon. Building high-quality backlinks can significantly impact your website’s rankings.

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Here are some tips for effective link building:

  • Quality Over Quantity: It’s better to have a few high-quality backlinks than many low-quality ones. Focus on earning links from authoritative and relevant websites.
  • Guest Posting: Writing guest posts for other websites in your niche is a great way to earn backlinks. Make sure the content you provide is top-notch.
  • Internal Linking: Don’t forget about internal links. Link to your own relevant content within your website. This can keep users on your site longer and improve SEO.
  • Backlink Audits: Periodically audit your backlink profile to identify and disavow any toxic or spammy links that could harm your website’s reputation.

Staying Informed

The digital marketing landscape is ever-evolving, and staying informed is crucial to your success. Here’s how you can keep up with the latest trends and changes:

  • Follow SEO Blogs: There are many reputable SEO blogs and news websites that regularly provide updates on industry trends. Make these part of your daily reading.
  • Google’s Official Announcements: Keep an eye on Google’s official blog and social media channels for important announcements.
  • Online Forums and Communities: Participate in SEO forums and communities where professionals discuss the latest changes and strategies.
  • Webinars and Podcasts: Many experts host webinars and podcasts where they discuss SEO updates and strategies. These can be a valuable source of information.

Google August 2023 Broad Core Update – Q&A

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Q1: How Often Does Google Release Core Updates?

Google doesn’t follow a strict schedule for core updates. They typically release several updates throughout the year, each with its own set of changes and refinements. These updates aim to improve the quality of search results, making them more relevant and trustworthy. While Google announces major core updates, smaller tweaks happen regularly and may not be explicitly communicated.

Q2: Why Do Rankings Fluctuate After Core Updates?

Rankings can fluctuate after core updates because Google’s algorithm is reevaluating and re-ranking websites based on the new criteria introduced in the update. Sometimes, your site’s ranking may change as Google determines how well it now aligns with its ranking signals. These fluctuations often stabilize over time, but it’s essential to monitor and adapt your strategies accordingly.

Q3: How Can I Recover If My Website’s Rankings Drop After an Update?

If your website’s rankings drop after a core update, don’t panic. First, assess your content and website quality. Ensure that your content is valuable, up-to-date, and relevant to users. Review your site’s user experience, mobile-friendliness, and loading speed. You may also want to conduct a backlink audit to ensure the quality and relevance of your backlinks. It can take some time for rankings to recover, so patience is key.

Q4: Is There a Recommended Keyword Density?

A keyword density of around 4% is a reasonable guideline, but it’s essential not to overstuff your content with keywords. Focus on creating natural and user-friendly content. Use keywords in a way that makes sense and enhances the user experience. Write for your audience first, and optimize for search engines second.

Q5: How Can I Improve My Website’s Mobile Optimization?

Mobile optimization is crucial in the mobile-first era. Here are some steps to improve your website’s mobile-friendliness:

  • Use a responsive web design that adapts to different screen sizes.
  • Ensure that text, images, and buttons are easy to read and interact with on mobile devices.
  • Test your website’s loading speed on mobile and optimize it for faster performance.
  • Make sure your website’s navigation is intuitive on smaller screens.
  • Consider implementing accelerated mobile pages (AMP) for faster loading on mobile devices.

Q6: What’s the Difference Between Evergreen and Fresh Content?

Evergreen content is content that remains relevant and valuable over an extended period. It doesn’t have an expiration date and can continue to attract and engage users. Fresh content, on the other hand, is time-sensitive and may require regular updates to remain relevant. The balance between evergreen and fresh content depends on your niche and audience.

Q7: Are There Any Tools to Help with SEO?

Yes, there are several SEO tools that can assist you in optimizing your website and content. Here are a few popular ones:

  • Google Search Console: Provides insights into your site’s performance in Google search results.
  • Google Analytics: Offers detailed data on website traffic and user behavior.
  • Yoast SEO (for WordPress): A plugin that helps optimize on-page SEO elements.
  • SEMrush: Offers tools for keyword research, site audit, and competitor analysis.
  • Ahrefs: Provides in-depth backlink analysis and keyword research.
  • Moz: Offers a suite of SEO tools, including keyword research and link analysis.
  • Screaming Frog SEO Spider: A website crawler that helps with on-page SEO analysis.
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Q8: How Can I Build High-Quality Backlinks?

Building high-quality backlinks requires a strategic approach. Here are some tips:

  • Create Outstanding Content: When your content is top-notch, other websites are more likely to link to it naturally.
  • Guest Posting: Write guest posts for authoritative websites in your niche, including a link back to your site.
  • Broken Link Building: Identify broken links on other websites and offer your content as a replacement.
  • Participate in Industry Forums and Communities: Share your expertise in forums and communities, and include links to relevant content when appropriate.
  • Harvest Brand Mentions: Monitor the web for mentions of your brand and request that these mentions be turned into backlinks.
  • Collaborate with Influencers: Partner with influencers in your niche who can promote your content and link back to your site.

Q9: What Are Some SEO Best Practices?

SEO best practices evolve, but here are some timeless tips:

  • Focus on high-quality, user-centric content.
  • Use descriptive and optimized title tags and meta descriptions.
  • Improve your website’s loading speed and mobile-friendliness.
  • Encourage social sharing of your content.
  • Optimize images with descriptive alt text.
  • Implement a clear and organized site structure.
  • Monitor your website’s performance with analytics tools.
  • Build a diverse and natural backlink profile.

Q10: What’s the Best Way to Stay Informed About SEO Updates?

Staying informed about SEO updates and industry trends is crucial. Here are some strategies:

  • Follow reputable SEO blogs and news websites.
  • Subscribe to newsletters and podcasts from SEO experts.
  • Participate in online forums and communities.
  • Attend webinars and conferences related to SEO.
  • Regularly check Google’s official blog and social media channels for announcements.

Q11: How Can I Improve My Website’s E-A-T?

Enhancing your website’s expertise, authoritativeness, and trustworthiness (E-A-T) is vital, especially if your site deals with health, finance, or other sensitive topics. Here’s how:

  • Create detailed author bios for your content creators.
  • Cite authoritative sources and provide accurate references.
  • Avoid sensationalism and misleading content.
  • Encourage user reviews and testimonials.
  • Maintain clear and comprehensive privacy policies and terms of service.

Q12: What’s the Most Important SEO Factor in 2023?

In 2023, user experience (UX) is a critical SEO factor. Google continues to prioritize websites that provide an excellent user experience. This includes factors like site speed, mobile-friendliness, clear navigation, and accessible design.

Q13: How Long Does It Take to See SEO Results?

The time it takes to see SEO results can vary widely. It depends on factors like your website’s current state, the competitiveness of your niche, and the quality of your SEO efforts. Some changes, like improving page speed, can have a relatively quick impact, while others, like building backlinks, may take months to yield noticeable results. Patience and ongoing effort are key.

Q14: Can I Do SEO Myself or Should I Hire an Expert?

You can certainly learn and implement SEO strategies yourself, especially if you have the time and inclination. However, SEO can be complex and time-consuming, and it’s an ever-evolving field. Many website owners choose to hire SEO experts or agencies to ensure they are following best practices and staying competitive.

Q15: Is SEO Still Relevant in 2023?

Absolutely, SEO remains highly relevant in 2023 and beyond. With the increasing importance of online presence, effective SEO is essential for improving your website’s visibility in search results and attracting organic traffic. As long as people use search engines to find information, products, and services, SEO will be vital.

Q16: How Do I Measure the Success of My SEO Efforts?

Success in SEO can be measured in various ways, depending on your goals. Common metrics include:

  • Organic traffic: Monitoring the number of visitors from search engines.
  • Keyword rankings: Tracking your website’s position in search results.
  • Conversion rate: Measuring how many visitors take desired actions on your site.
  • Bounce rate: Assessing how many visitors leave your site without interacting with it.
  • Click-through rate (CTR): Evaluating how often users click on your search result.

Your specific goals will dictate which metrics are most relevant to your success.

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Q17: What Should I Avoid in SEO to Prevent Penalties?

To prevent SEO penalties and maintain a healthy online presence, avoid:

  • Keyword stuffing: Excessive use of keywords in your content.
  • Duplicate content: Replicating content across multiple pages.
  • Paid or spammy backlinks: Low-quality or purchased links.
  • Cloaking: Showing different content to search engines than to users.
  • Thin or low-quality content: Shallow or unhelpful information.
  • Plagiarism: Copying content from other sources without proper attribution.
  • Hidden text or links: Hiding content or links from users but not search engines.
  • Over-optimized anchor text: Using the same keyword-rich anchor text for every link.

Following ethical SEO practices is essential to avoid penalties.

Q18: How Can I Keep My SEO Strategy Sustainable?

Sustainability in SEO involves strategies that provide long-term benefits. Here’s how to keep your SEO strategy sustainable:

  • Focus on creating evergreen content that remains valuable over time.
  • Continuously adapt to industry changes and algorithm updates.
  • Build a natural and diverse backlink profile.
  • Prioritize user experience and mobile optimization.
  • Engage with your audience through social media and email marketing.
  • Stay informed about SEO trends and best practices.

A sustainable approach to SEO can help your website maintain and improve its rankings over the long haul.

Q19: What Are Some Emerging Trends in SEO for 2023?

In 2023, some emerging trends in SEO include:

  • Voice Search Optimization: As voice-activated devices become more common, optimizing for voice search is on the rise.
  • Video SEO: Video content is increasingly popular, and optimizing video content for search engines is a growing trend.
  • Schema Markup: Using structured data and schema markup to enhance rich snippets and improve search visibility.
  • AI and Machine Learning: Utilizing AI and machine learning for personalized search results and content recommendations.
  • E-A-T Emphasis: Google continues to prioritize expertise, authoritativeness, and trustworthiness in content.

Keeping an eye on these trends can help you stay ahead in the ever-evolving world of SEO.

Q20: How Can I Maintain a Positive Attitude in the World of SEO?

Maintaining a positive attitude in the dynamic world of SEO can be a game-changer. Here are some tips:

  • Embrace change as an opportunity for growth and improvement.
  • Focus on creating valuable content that genuinely helps your audience.
  • Celebrate your successes, no matter how small they may be.
  • Seek support and advice from SEO communities and experts.
  • Stay informed and open to learning new strategies and techniques.
  • Remember that SEO is a long-term game, and patience is key to success.

Q21: What’s the Future of SEO?

The future of SEO is likely to continue evolving as technology and user behaviors change. AI, machine learning, and personalization are expected to play more prominent roles. User experience, mobile optimization, and voice search will be critical. SEO professionals will need to adapt to these changes to remain effective in the ever-shifting digital landscape.

We hope this Q&A session has been informative and helpful. If you have more questions or need further insights, don’t hesitate to ask. We’re here to provide friendly and conversational guidance in your SEO journey. 😊🚀

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.

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