How Does Google Analytics Help My Business Website in Singapore

Google analytics

You’re simply browsing a random webpage on the net. But unknown to you, the owner of the site has added some JavaScript code to the webpage you’re browsing.

Once your web browsers finish to load up the page, the JavaScript code then runs automatically. What the code does is send a string of data to the site’s server, informing it of the webpage you just loaded, the IP address of the computer you’re using, your language, and a distinctive code that specifically identifies you.

What follows is Google retrieving the data and organizing it in a manner that can easily be understood by an average web user. From the IP address, Google can easily tell where you’re operating from — or on the very least where your Internet Service Provider (ISP) happens to be.

Usually, the information provided by Google will be accurate to a few miles err.
Here’s the information that Google can collect using the JavaScript code:

1. Your identity – not your name, but some random ID that specifically identifies you.

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2. Where you’re operating from. The web pages you’ve been visiting, and in their rightful order

Now think like the web owner, and what you could do with all this information when it’s availed to you in an organized manner. As a matter of fact, that’s what Google does via its Google analytics platform.

Through the tool, you’ll be provided with all the information you need to make necessary adjustments to your site and the marketing strategy you employ for better results and user experience.

Here’s a relatable example:

Through your Google Analytics account, let’s say you’re able to find out that the bulk of your visitors are from Germany. That means that if the trend continues then perhaps, you’d want to consider adding a German language version of the site.

Again, it also occurs to you that people that land on a particular web page clicks the exit button almost immediately without checking any other page. That’s a dead giveaway that that webpage is a total bore and that you should be thinking of doing something to it.

Lastly, imagine a scenario where the information supplied through Google Analytics shows there’s a particular page on your site that visitors frequent the most. Meaning this is the page you should be paying most attention to compared to the other pages you have on site. Of course, there’s more to analytics than what we just mentioned. But this sums up pretty much everything you need to know about the tool at the basic level.

A real-time analogy you can relate to:

Think of Google Analytics as a member card you’re required to fill at the local grocery store in Singapore. Whether or NOT they require you to enter your name, that piece of information is irrelevant to them. All they care about instead is your spending habit.

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Through the card, the store wants to find out about your spending habits. They want to find out about your preferred day of the week for shopping. They want to find why you’re so loyal to a particular brand or why you prefer your pizza frozen.

With the information they get from you and hundreds of other members that also fill a similar card, the company will be able to make a few adjustments to their marketing strategy and their mode of operation as well, just to make you happy and get to attract even more customers of your kind.

Analytics tools help give you a complete view of your customers insights helping you grow your business to higher levels. It features advanced apps for learning about potential customers, products and lead conversion. You need to know the performance of its website, the customer’s reactions, and their competitor’s context.

So, What Exactly is Google Analytics and Why is it so Important to a Singapore Web Owner?

As the name suggests, Google Analytics is a web analytics tool offered for free by Google. It’s the tool web owners use to analyse their site traffic. Web analytics may sound like something of negligible importance, but there’s so much to it than you can afford to ignore. Its implications stretch far and beyond.

As with most companies, your website is at the centre of all the digital traffic you’re driving. Whether you’re running a search ad or social media ad, every single one of the visitors you attract will be landing on your website.

That means your website is the best place to look for a holistic view of how effective your marketing campaigns are. Keep in mind that all this information is provided for free. All you have to do is familiarize yourself with the tool and you’re good to go.

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Google analytics helps us to optimise art marketplace in your business. You only need to connect it to your WordPress site and get the hundreds of metrics. With this program, you can use it to track highly relevant and specific conversion goals.

Google analytics is currently used by more than fifty per cent of the top ten thousand websites globally. It gives you the power to see the location of your website visitors, what they are doing in your site and how often they visit. This makes it one of the most popular analytical tools among the customers. It is free of charge.

As it stands, more than 50 million websites from every corner of the worlds are using Google analytics to keep track of their website traffic. So, if you’re NOT using it, then there’s a whole lot you’re missing in terms of positioning yourself favourably for web traffic. You can make a point to sign up today and be among the 50 million enjoying the indisputable benefits of tracking their web traffic.

Distinctions Between Metrics and Dimension

There’s a clear distinction between metrics and dimension even though people have a tendency of using the two terms interchangeably. First, metrics are nothing more than the statistics Google collects with regards to user behavior on your website, while dimensions are the numerous ways you’ll be viewing the numbers presented depending on the kind of business question you’re attempting to answer. In other words, dimensions tend to be more specific, whereas metrics is the generic data offered in crude form.

An example to help you understand:

Through Google analytics, it’s easy to tell by a casual glance the number of people your site is attracting. This information is important, but it doesn’t leave you with an idea of what to do to increase the number.

But if the information is presented in a granular form – like the number of visitors your website is attracting based on age, location, and interest, it’s possible to look at the data and develop a rough idea of how best you can adjust your campaigns to attract a more significant number of visitors.

Let’s say you come to find out that a great majority of the people visiting your website are women. The next logical thing to do is to start focusing on attracting more women. You can do this by switching your content to something women-centric and adjusting your social media campaign to start targeting women more.

The same applies to location and age. The information you get should help you figure out the best group of audience to start targeting, which should lead to more positive traffic results in the future. For this case, the statistical number provided in the crude form is the metric, while the granular presentation based on age or location is the dimension.

The Kind of Data You will be found on Google Analytics. The kind of data presented on Google analytics can be broadly classified into two:

User Acquisition Data: This kind of data includes any information about your online users before they landed on your site. This includes their age, gender, location, and known interests.

• User Behavior data: User behaviour data includes any information on your users after they landed on your website. They include:

• Information on the length of time users spends on your site after landing on it.

• Information on the first and last page visitors spend on your site.• Information on their navigation pattern. Which path do they take upon landing on your page?

How to Use Google Analytics to Improve Your Singapore Business

One of the significant roles of google analytics is helping to measure the entire business process. In the past, google analytics used to be a snippet sitting in a website corner. Today, the new technologies have made it an entire ecosystem f technology that can measure the performance of your website.

Google analytics measurement protocol is allowing one to analyse their websites backend elements and surface improvement directly. You can use this tool to detect backend performance errors, measuring customer call centre and inputting return data into google analytics.

Teams can be able to notify their third-party suppliers in case of any issues as the google analytics measurement protocol allows you to measure the surface API errors.

This will help your business to reduce the number of failed orders and improve your business brand ratings. These measurement improvements are crucial in giving your customers a compelling experience.

Google analytics for firebase is enabling the joining up of offline and online experiences. This Google analytics is helping businesses to surface native mobile applications data for use instore such as in digital signage, cash desks and staff devices.

An excellent example of the use of this firebase analytics is its use of large companies such as Nike. The store staff looks whether the stock is available in the stores near them helping the customers to know if the product is available and make quick sales.

For your Singapore retail business, you can utilise Google analytics for firebase to analyses how often your employees use the feature hence giving you insights on how to improve the industry such as speeding up the time it takes for the employees to do a task by enhancing their morale and happiness.

The customer is the primary target of your business, and you cannot afford to assume any effort aimed at improving the customer experience. That brings the need to automate customer reporting.

Most of Singapore businesses spend more than a month doing customer reporting. That is a lot of time that can be used effectively in understanding and visualising the data.

Why most businesses spend a lot of time is copy and pasting from a system to another a thing that will consume a lot of time. Google Analytics has several tools that make reporting easy and fast. API is a good example in which it is directly queried from google spreadsheets or Microsoft excel automating the whole process of creating reports.

More so, Google Data Studio makes it easy for you to review your regular report and also gives universal accessibility.

Many Singapore business brands are not aware of the enhanced ecommerce google analytics feature. This feature educates one about a venue collection and even supports refunds. Based on the likes of product season and colour, the feature helps you to see their return data. You can use a bit of code to automate it fully or populate the report with that information using Google’s data import functionality.

The key to making your data easy to access and interpret is through data visualisation. This is made possible by a google free tool known as Google data studio. This tool effectively transforms your data into informative and visual reports that are easy to study, customize and share.

This way, your clients self-serve their data and view the information they are interested in seamlessly. Through google data studio, your Singapore business can utilise the tool to build intuitive dashboards that give you the needed insights to make positive business changes.

Google Analytics Reporting Tools

Google analytics has crucial reporting tools that offer you a glance at the significant key performance indicators to help keep your business in the loop. These tools help to save your valuable time as well as helps you to make key business decisions. Some of these include:

1. Google analytics dashboard

2. Google analytics add-on for google spreadsheets

3. Google analytics add-ons for excel

4. Sum All -combine multiple apps in a single report

5. Handsome stats

The above tools are free and help to enhance how your business data is presented. These will save on the time you spent pouring out and analysing your data.

Using Google Analytics to Measure Your Website’s ROI

Google Analytics provides a lot of useful information about your website traffic and usage. Among other, uses, one of the best uses of google analytics is keeping track of your return on investment to the various traffic platforms in your website. ROI enables you to know the lifetime values of your visitors.

If you only guess the more valuable platform, you might risk losing money due to poorly planned campaigns that bring unprofitable streams. One of the ways to use google analytics in determining your business ROI is enabling tracking of goals. Determine your business goals and view more details on setting the type of goal that you choose.

Google analytics provides to measure four types of goals;
• Time on site

• URL destination

• Events

• Pages per visit

Secondly, you can determine your business ROL by setting up advanced traffic segments. This enables separation of your business goals by traffic sources that are sending visitors to your website. You will set this by navigating to ‘standard reporting and clicking on the advanced segment. Some of the segments to consider include;

• Traffic from google

• Social media traffic by site

• Overall social media traffic

Lastly, ensure that you use google analytics to track your business ROI performance over time. Visit your dashboard and navigate the ‘conversions’ section. Make an application to the custom advanced segments that you set your goals data.

You will have a highlight of the results based on visitors from each traffic source. This way you will have insights on traffic sources that give the highest profits and ROI for your business.

It’s a Wrap

It’s all clear – there are numerous ways your business can benefit from Google Analytics. This post comes only as a small segment of what you’re likely to gain by using Google Analytic to keep track of your web traffic. Google decided to make one of the most effective online marketing tools, yet vailed it for free for all and sundry — what a generous act. Make good use of it while you still can and get to stand out from the other businesses you’re competing with.

MediaOne has been helping businesses in Singapore work on developing a sound marketing strategy that should propel them to the next level. Here’s your chance to make good use of their super-friendly customer relation team by contacting us today for a free SEO consultation.

Author Bio

Tom Koh is widely recognised as a leading SEO consultant in Asia who has worked to transform the online visibility of the leading organisations such as SingTel, Capitaland, Maybank, P&G, WWF, etc. Recently he was instrumental in consulting for a New York-based US$30B fund in an US$4Bn acquisition. Tom is a Computational Science graduate of the National University of Singapore. In his free time he performs pro-bono community work and traveling.

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