Google Analytics Course Singapore: Complete Guide 

Google analytics course Singapore

What opportunities are you missing without a Google Analytics Individual Qualification (GAIQ) certificate? Whether you are an e-commerce professional, a blogger, or online business owner you will need analytics to help you make crucial decisions. 

Google offers the best analytics tool that will come in handy when interpreting user behaviour. It collects a variety of metrics to help you know what is working, what is not, and how to maximise your website’s performance. 

With so much riding on website analytics, you should master Google’s analytics tool. But where should you start? Trial and error will waste your time, and the best option is to take a Google Analytics course in Singapore. 

In this article, we give you a complete guide into the Google Analytics course in Singapore. We will explore what you should learn, the benefits of a attaining your certificate, the resources you need, and so much more. 

How Does Google Analytics Work?

Google’s analytics tool is a website analytics service, which tracks and reports on website traffic. The service has been around since 2005 shortly after Google acquired Urchin.

It works by including a block of JavaScript code on your web pages. As soon as a user views a page on your website, the code references a JavaScript file which executes the tracking operation for Analytics. 

The tools lets you measure the ROI on your ad spend, and in tracking video, Flash, and social networking sites as well as applications. It offers information about the traffic grouped by acquisition, audience, behaviour, and conversions carried out on the website.

It is the dominant tool, and offers more metrics and data than any other analytics tool available today. This chart shows how Google Analytics compares with other analytics tools.

Google Analytics data

Source: Business 2 community

 It works on several elements such as:

  • Number of site visits
  • The duration of each visit
  • Source of the traffic
  • Pages visited

Moreover, Google Analytics provides useful information in sections such as your users’ preferred section on your site, the keywords they used to get to your website, and the technical details of the visitor’s device. However, its rise to fame is its compatibility with other Google tools.

This makes it possible to combine Analytics with YouTube, Ads, or Blogger. Moreover, you also get amazing Analytics resources on Google Chrome.

Importance of Google Analytics Course in Singapore

Why you should enrol for the course in Singapore? If you speak to certified professional, you will get tens f reason. However, they include:

1. Know Which Markets Are Working

The most important feature of Google Analytics is its ability to help you distinguish between the marketing activities that are working and those that are not. When you couple it with goal tracking, you will understand which digital marketing campaign is bringing in the intended ROI.

However, as much as you know the source of your traffic, you must set UTM parameters in line with your business objectives. By taking the course in Singapore, you will know how to set and use these parameters to your advantage. 

2. Goal Tracking and Measurement

Setting out clear and SMART goals will determine the success of your digital marketing campaigns. The goals will give you a blueprint with which you should track key metrics such as the number of qualified leads, conversion rate, and ROI.

Taking the course will help you understand how to set up the different goals on Google Analytics. These goals are duration, destination, and pages per visit event. The resulting metrics will help you understand user behaviour as they browse through your website.  

You will get a fresh perspective on the more important business activities and using goals to audit the necessity of each activity. You will know how to measure the overall success of a digital marketing campaign by knowing which goals to monetize.  

3. Avoid Data Misrepresentation 

How many times have you made the wrong decisions due to data misinterpretation? If you are not careful, the chances are that you could be using improper data collection methods. A Google Analytics course in Singapore will help you utilise an appropriate data collection method for your website.

For example, your e-commerce tracking software could be giving your different data from that of your shopping cart software. By taking the course, you will learn how to set up your account properly, collect useful data, and interpret it correctly.

This excerpt shows you how Google Analytics represents e-commerce tracking.

Google Analytics Ecommerce data tracking

Source: Smart Now

4. Know Your Traffic Sources

Personalisation is a big part of digital marketing in Singapore today. It allows brands to create wholesome experiences to increase brand awareness and engagement. Taking the course, will help you know the source of your traffic, which come in handy when creating personalised experiences.  

You will get a variety of data right from the user’s geographical location, language, gender, interest, age, income, and more. The analytics tool will also help you know the type of device they are using to access your website. With time, you will be able to accrue enough information to create buyer personas.

These personas are instrumental in creating personalised experiences. You will learn how to interpret acquisition reports and how to track the user flow from all the traffic sources.

5. Understand User Content Preferences

Do you know which content you should be creating for your audience? Statistics show that the type and quality of your on-site as well as blog content will affect your SERP rankings and margins. It will be infuriating when you do not get the results.

For starters, you should have a consistent posting schedule, and use Google Analytics to gauge user behaviour. This way, you will know the content preferred by your target audience. By taking the course, you will be able to make data-driven decisions in your content planning and creating process. 

6. Understand Targeted Marketing Campaigns

If your digital marketing strategy is to create content and wait, you are chasing the wind. Professional marketers today know that using targeted marketing campaigns is what will ensure success.

Google Analytics provides you with the necessary insights to optimise your conversions. While this does not end with targeted marketing campaigns, the information will be helpful throughout your content marketing journey.

7. Increase Conversions

If you are yet to take the course, the chances are that you are not utilising website analytics fully. For instance, if you run an e-commerce website, have you used Google Analytics e-commerce traction function?

It will provide you with useful information that will help you smooth out the buying channel on your platform. You will also be able to track the e-commerce checkout funnel and understand where the customers are dropping off during the buying journey.

This is a representation of how Google Analytics shows the conversion tracking report.

Google Analytics Conversion tracking

Source: SlideShare

Benefits of Google Analytics Certification

Since success in the online marketplace rides on website analytic data, here are the benefits of attaining the Google Analytics certification in Singapore:

1.  Advanced Competency 

With the certificate, also known as the Google Analytics Individual Qualification (GAIQ) you will achieve mastery in using web analytics. Google has a set of videos that will take you through the software, from the basics to the advanced features.

Even if you have used a web analytics tool before, attaining GAIQ offers you a structured path to mastering its free analytics suite.

2.  Competency Check

There is a huge difference between watching or reading online tutorials and mastering the material. While Google’s tutorial will cover everything, they are a preparation for the test. However, to pass the test, you must show that you have learned the material.

By taking the course in Singapore, you will be confident in your abilities in Google Tools, especially when you apply them professionally.

3.  Resume Builder

Competency in Google Analytics is mandatory for all individuals looking to excel in digital marketing. Many people fluff their resumes when applying for jobs, and anyone can claim to have mastery in web analytics.

However, with GAIQ, you are sure to stand out from the other applicants. Better yet, there is no way of faking a Google certification, since the records are available online. This will surely give you the upper hand when competing for limited vacancies as well as internal promotions.  

Other than that, if you are a freelancer, showing proof that you are Google certified will make people want to use your services. This way, you will get an edge over the competition. 

4. Company Benefits

With GAIQ, potential employers will come after you since you can help them become and stay certified as a Google Partner. This status gives them specialised technical support from Google, exclusive products, and conference information only available to certified partners.  

Moreover, they also get an official listing on Google, which helps to drive more business. However, they should have at least one individually certified employee to achieve and maintain partner certification status.

Continued status also depends on the customer’s positive feedback to Google. If you have the Analytics certification, you are sure to attract many job offers.

By gaining insider knowledge of how web analytics work, you will be able to apply it better in your profession. The bottom line is that you will get better prospects.

Google Analytics Course Modules in Singapore

There are various ways of preparing for your Google Analytics Individual Qualification (GAIQ) exam in Singapore. The Analytics Academy will help you learn about Google’s measurement tools to help you grow your business. 

The instructors will help you learn how to interpret intelligent data collection and its analysis. The tutorials are taught in several modules:

Google Analytics for Beginners

Here you will learn the basic features of Google Analytics, which includes:

  • How to create a GA account
  • How to implement the tracking code
  • Analysing basic reports
  • Setting up goals
  • Campaign tracking

Advanced Google Analytics

The Advanced Google Analytics module will teach you about advanced GA features. You also learn about more complex analysis and marketing tools. 

GA For Power Users

The next module teaches and encourages the practice of actionable analyses to track business performance and identify areas you can improve your business. 

Google Analytics 360

This module teaches you about the powerful features of Google Analytics that are not available in the standard product. You will gain insight into the benefits you stand to gain by integrating other Google Marketing Platform products, BigQuery and Google Ad Manager.

Other than this, you will get an introduction to Data Studio, and the fundamentals of Google Tag Manager. However, not all platforms that offer a Google Analytics Course in Singapore will follow these modules. 

How to Get the Google Analytics Certification

Irrespective of the reason, having the GAIQ certification in Singapore is an advantage. Here are the steps you need for certification:

1. Sign up to Google Partners

Google Partners offers the perfect channel for Google’s collaborations and interactions with digital marketing agencies and freelancers. You can only attain your GAIQ if you have an account. Besides, it is free to create it.

However, if you are taking the exam for work and your company is a Google Partner, you should use your work email. 

2.  Research

You need a comprehensive working knowledge of the Google Analytics and digital analytics platforms to pass the GAIQ exam. You will get good material from the Google Academy resources, whether you are a beginner or an experienced user.

To pass, you need to revise on every aspect of the following Google IQ courses:

However, you will need to go beyond the course content to thoroughly learn and understand the material. You can find many free digital marketing resources to help you master the material to pass your GAIQ.

This ranges right from taking mock tests,  signing up for podcasts and watching videos online, forums for help, case studies, and the official Google Analytics channel on YouTube.

3. Take the GAIQ Exam

The GAIQ is modular, which means that you can take the exam one topic at a time. Here is the process for taking the GAIQ test:

  • Go to Google Partners
  • Click on ‘Certificates’
  • Click on ‘See Exams’
  • Hover above the exam section and click on ‘Exam Details’
  • Click on ‘Take Exam’

The exam will then start in your web browser with a 90-minute timer. Here are things to consider when before sitting for your GAIQ:

  • You can pause but not restart the timer. However, you need to finish the exam 120 hours after starting
  • You cannot flag questions and answer them later,
  • You need a score of 80% or higher to pass, which is equivalent to 56 questions correct out of 70 questions
  • If you fail, you will have to wait for seven days before retaking it

In the chance that you pass, you will get a unique GAIQ certificate. Your Google Partner profile will also be updated to reflect your certification status.

However, you need to retake the exam every year since Google requires that you refresh your certification each year.

Here is a video that offers step by step guide on how to get Google Analytics Certification.


Source: Loves Data

Factors to Consider When Picking a GAIQ Tutor in Singapore

The tutorials available on Google Academy are meant to help you be prepared when taking the tests. The tests, on the other hand, require that you have the practical expertise to pass. This is where third-party tutors come into play.

Here are several factors to consider when choosing a GAIQ tutor in Singapore:

Tutor’s Competence 

The first thing that you need to consider is their certification status. You need to use a person who has already passed the exams. Moreover, you need to ensure that they have experience tutoring the module you want to sit for in the exam.

For example, if you are seating for the Power Users exam, the tutor needs to have passed the module and accrued experience in tutoring students as well as experience putting it to practice. 

Quality of Resources

Preparing for the GAIQ exam is not a walk in the park. The chances are that if you are not GAIQ Analytics resources, ensure that you are getting your money’s worth. You can do this by researching the available resources and taking mock tests.

Course Content

The appropriate Google Analytics course content should cover all the topics in the Google Academy. Some of the essential topics the course needs to addresses include:

  • Campaign tracking and Google Ads integration
  • Internet site search
  • Event tracking and virtual page views
  • Motion charts
  • Domains and sub-domains
  • Custom reports
  • Cookies, tracking code
  • Regular expressions
  • E-commerce tracking
  • Regular expressions
  • Filters, goals, funnels
  • Traffic sources
  • Interface navigation
  • Accounts and profiles

With these topics covered, you will be set to get the right resources to sit for your GAIQ.

Google Analytics Courses in Singapore

For digital marketers, the data from Google Analytics is the proverbial “writing on the wall.” It would be too bad for you if you cannot comprehend the data to improve your brand. For this reason, enrol for a GAIQ course in Singapore.

Here are the top places you can enrol for a Google Analytics course in Singapore.

1.  MediaOne Marketing

MediaOne Marketing is one of the best GAIQ tutors in Singapore. We have worked with some of the top brands in the Asia-Pacific region and tutored hundred of professionals. The course will help you prepare for the GAIQ in the most effective, interactive, and result-oriented fashion.

The GAIQ course includes:

  • Lifetime access to the latest content
  • Live instructor-led sessions
  • Hands-on assignment and projects
  • Research-based internship
  • Placement assistance for fresher’s and digital marketing experts
  • Round the clock trainer’s support on the discussion forum


Telephone: +65 6789 9852


Address: 4B Craig Road Singapore 089664

2. Impossible Marketing

Impossible Marketing provides valuable insights into their GAIQ course in Singapore. Theirs is a one-day classroom-based training assessment.

Students learn the foundations of Google Analytics, how it works, how to use the data in the reports and to conduct an analysis to improve their websites. The trainers conduct a live analysis to demonstrate how various factors that affect online traffic performance.

Impossible Marketing offers several modules:

  • Module 1 – Introduction to Google Analytics
  • Module 2 – Setup
  • Module 3 – Different ways to install tracking code to your website
  • Module 4 – A Dashboard walkthrough
  • Module 5 – Reports analysis
  • Module 6 – Campaign tagging
  • Module 7 – Setting up alerts and account linking
  • Module 8 – Live analysis

As a bonus, you will get insight into how to reduce the bounce rate. This includes website optimisation, marketing promotion analysis, campaign optimisation, and the different types of software to use. You will also get email support for six months and the ability to re-attend the class at a discounted rate. 

Impossible marketing asks for $500 for the class, which you can pay 100% using SkillsFuture credit.


Telephone: +65 9374 0111


Address: 14A Yan Kit Road, Singapore 088266

3. Equinet Academy

SkillsFuture Singapore has approved the Equinet Academy to offer a variety of digital marketing courses. Their GAIQ course is a two-day training workshop that is classroom-based, instructor-led, and hands-on. Its modules outline the benefits, features, and advantages of using web analytics.

As a student, the course will be beneficial in that you will discover why customers do the things they do online. By the end of the course, you will be able to present intelligent marketing insights to your team.

The course fees range from $500 to $900. However, you can apply for an SSG subsidiary, and you will not pay a penny.


Telephone: +65 6816 7831 / +65 6816 3016


Address: International Plaza, 10 Anson Road, #25-08, Singapore 079903

4.  General Assembly

General Assembly is another of the institutions that offer a comprehensive GAIQ course in Singapore. It teaches everything from the introduction to Google Analytics to how evaluating business performance.

The course starts with key metrics and basic terms, and slowly builds up a foundation of knowledge before you move on to the complex analytics techniques.


Telephone: +65 3158 9593

Email: singapore@generalassembly

Address: 79 Anson, Level 20, Singapore 079906

5. FutureMarketer

FutureMarketer offers the GAIQ course in Singapore, and it will help you improve your organisation’s digital marketing strategy. In the class, you will be exposed to the best practices and technical aspects of Google Analytics.

The best thing is that FutureMarketer uses real-life case studies. This puts you in a good place to pass your exams. FutureMarketer asks for SGD 895 plus GST.


Telephone: +65 6653 8060


Address: 281 River Valley Road, #01-02, Singapore 238322

Salary of a GAIQ Professional 

After attaining the GAIQ certificate, you will have the competency to use empirical data from Google Analytics to make informed business decisions. Moreover, the ability to understand digital marketing reports is becoming very marketable today. 

So, what are the qualities of having a GAIQ certificate?

  • Ability to measure the impact of mobile users and performance on mobile apps in the business’s ROI
  • Ability to identify traffic source, 

However, with such qualities, how much can you expect to be paid? The average salary for a Google Analytics certified professional is SGD 51,000. 

Understanding the Google Analytics Technical Terms 

Before you sign up for a Google Analytics course in Singapore, you need to understand the technical terms used in the class. Sometimes, the tutor will not have time to go through all of them, especially if you pick the 1-day course.

Some terms are simple and straightforward, such as visits, page views, unique visitors, and page views, new and returning visitors. Here are some terms that could be more technical that you should know:


Segments allow you to view the data in more detail by filtering the results to show the data for specific traffic. Segments can also be used to compare results between groups of visitors, organic vs. Paid search traffic. For an in-depth analysis, you can create your segments on Google Analytics.

Bounce Rate

A bounce rate represents the number of visits when users view only one page and then leave your site. This is regardless of how they arrived on your site and how long they stayed. The bounce rate is presented as a percentage.

Landing Page

Unfortunately, most people think a landing page is similar to the homepage. However, a landing page is the page a user starts their visit.

Visitor’s Flow

This is a report that shows how users moved through your site right from the landing page until they leave. The visitor’s flow can be used to show additional information such as the traffic source or their geographical location.

You will also see how many people terminated their engagement at each stage of interaction.

Traffic Sources: Referral vs. Direct

Traffic source is a report that shows how users got to your site. Google Analytics splits into referral and direct traffic.

Direct traffic includes the visitors who typed a URL directly into the address bar, selected an auto-complete option when typing your URL, or clicked a bookmark to get to your website. Referral traffic is when a user landed on your website by clicking a link from another site, social media, or on a search engine.

However, if Google Analytics cannot determine the source of the traffic, it will classify it under direct traffic.

Organic and Paid Search Traffic

Google Analytics will also show you the percentage of traffic that came from search engines. It further categorises the traffic into organic and paid.

Organic search traffic represents the people who landed on your site by clicking on organic links on the SERP. These results appear below the ads and are determined by the effectiveness of your SEO.

Paid search, on the other hand, shows users that clicked on your ads. The ads typically appear before the results and to the side of the SERP.

Here is how Google Analytics will represent your audience overview:

Google analytics report

Source: Neil Patrick


Events in Google Analytics help you to measure activity not recorded by the tracking code. An event is when users download factsheets, plays a video, and uses an embedded tool, among other on-site interactions.

Tracking Code

This is a code installed on every page of your website. Google Analytics will then use it to track where a user goes, and this way, it can track all of its data.

The Best Books on Google Analytics

Third-party resources will come in handy to help you in preparing for the GAIQ exam. Fortunately, some of the best Google Analytics professionals have penned books that will help you gain a deeper understanding of the material and ace your GAIQ exam.

Here are some books you should consider:

You can download them as e-books or PDF, or buy the hard copies. 

Google Analytics Events in Singapore

Getting your GAOQ certification is not enough; you will need to interact with peers to expand your horizon beyond your digital marketing campaigns. The best way to do this is to attend Google Analytics events in Singapore.

While the dates will not always be the same every year, or you might read this article after the events have passed. The best thing to do is to monitor the Google events happening in Singapore

Overview of the Google Analytics Course Packages in Singapore

It is possible to work alone to attain your GAIQ certification. However, taking classes or a course in Singapore will help you interact with other students and tutors who will give you a live instructor-led session.

Most people pay between SGD 500 and SGD 900 to enroll at the GAIQ classes in Singapore. However, here is a breakdown of the packages you will receive in Singapore. 

Google Analytics Course Packages

Google Analytics for beginners

Advanced Google Analysics

Google Analytics for Power Users

Google Analytics 360

Google Academy





Third-party trainers

SGD 500

SGD 650

SGD 800

SGD 900

The tables below highlight some of the critical services provided by social media agencies and professionals in Singapore






Google Analytics for Beginners

How to create a GA account




How to implement the tracking code





Analysing basic reports




Setting up goals





Campaign tracking





Advanced Google Analytics


Marketing tools




Data collection methods




Data processing and configuration




Data Analysis








Google Analytics of Power Users




Google Analytics 360









Live instructor-led sessions




GAIQ class retake discount




Questions To Ask a Google Analytics Tutor 

Picking the right institution or tutor could be the difference between you passing or failing the GAIQ exam. However, the first thing should be to view the fees charged by the various institutions and tutors in Singapore.

In spite of this, price should not be the only factor to consider when choosing a Google Analytics course in Singapore. Here are questions you should ask a GAIQ tutor:

How Long Does Your Course Take?

If you are a professional already working in digital marketing, you know that time is of the essence. Since most courses are classroom-based, you need to know how long you will be away from your core duties.

Most GAIQ classes in Singapore are one or two days long. Knowing how long it will take will help you in organising your schedule.

Do You Have Any Work Experience?

Most people have been known to start tutoring as soon as they get their Google Analytics Individual Qualification certificate. Unfortunately, this might not be the best type of tutor for you.

For the best results, you need to enrol with a tutor who has experience working with Google Analytics on a professional basis.

I Do Not Have Time to Do Digital marketing. Why Should I Enrol?

The GAIQ classes are not limited to existing and aspiring marketers. Business owners, too, should also take the course while you might be busy facilitating the running of other business activities.

The marketing team is sure to give you reports and recommendations. However, their suggestions might be discordant with the overall business strategy. Taking this course will help you provide direction to your team.

Do You Offer Laptops?

One of the requirements when taking the Google Analytics Individual Qualification class is that you should bring a laptop. However, some institutions acknowledge the fact that not everyone has access to a laptop.

For this reason, most will provide you with a laptop. Before you enrol, ensure that they can provide you with a laptop in case you cannot bring your own.

What Happens If I Fail My Google Analytics Individual Qualification Exam, Can I Retake The Course?

The chances are that you might fail your Google Analytics Individual Qualification (GAIQ). Fortunately, you can retake the Google Analytics course every seven days until you pass it.

Should you decide to retake the course, you should get a discount on the fees paid. The tutor or institution should be open to giving you a discounted rate for retaking the class.


If you want to excel in digital marketing in Singapore, you need to make proper use of analytics. While there are many website analytics tools available, none can compare to Google Analytics.

We hope that this guide on the Google Analytics course in Singapore will be of help to you. Be sure to use the resources mentioned above alongside the materials offered by the Google Academy on analytics.

Contact us today for professional digital marketing services in Singapore. We also offer digital marketing, search engine optimisation, search engine marketing, and social media marketing courses.

Author Bio

Tom Koh is widely recognised as a leading SEO consultant in Asia who has worked to transform the online visibility of the leading organisations such as SingTel, Capitaland, Maybank, P&G, WWF, etc. Recently he was instrumental in consulting for a New York-based US$30B fund in an US$4Bn acquisition. Tom is a Computational Science graduate of the National University of Singapore. In his free time he performs pro-bono community work and traveling.

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