Top 10 Most Effective Google Ads To Alternatives For Increased Lead Generation

Top 10 Most Effective Google Ads To Alternatives For Increased Lead Generation _ MediaOne Marketing Singpore

Hey there! Are you tired of not seeing the results you want from your Google Ads campaigns? Don’t worry, you’re not alone. 

While Google Ads can be a powerful tool for driving leads, it’s not the only option out there. 

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In fact, there are plenty of other advertising platforms that can help you generate even more leads.

In this blog post, we’ll be taking a look at the top 10 most effective alternatives to Google Ads. 

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These platforms offer unique features, targeting options, and pricing structures that can help you get the most out of your advertising budget and generate even more leads. 

Hiring a professional link-building service is an important step in the link-building process, but it is not the only important step. It is necessary, but not sufficient. When done correctly, they will make your efforts more effective.

So, whether you’re looking to branch out from Google Ads or simply find a more effective solution, this post is for you!

Facebook Ads

Facebook Ads | MediaOne Marketing Singapore

When looking for an alternative to Google Ads, Facebook Ads is often at the top of the list. 

Over 2.7 billion people use it on a monthly basis, so you may reach a sizable audience with your ads. 

Facebook also has sophisticated targeting capabilities that let you reach users based on things like their likes, dislikes, and demographic data.

Having the option to target both specific and similar users with Facebook Ads is a major perk. 

With custom audiences, you may send ads only to people who have shown interest in your business in the past. 

People who are similar to your current customers can be identified using lookalike audiences, giving you access to new users who may be interested in your products and services.

A further perk of Facebook Ads is the variety of ad formats available. Images, videos, carousels, and even augmented reality adverts are all available to you. 

You can try out several types of advertisements to see which ones generate the most interest in your company.

Facebook Ads, like Google Ads, uses an auction method for setting prices. As a result, the price of advertising might fluctuate based on variables like the demand for your ad and the precision with which you aim your campaign. 

Nonetheless, advertising on Facebook is typically more cost-effective than advertising on Google due to the enormous size of the Facebook user base.

In comparison to Google AdWords, Facebook Ads is a better option for generating new business leads

It’s worth considering as part of your advertising plan because of its large user base, sophisticated targeting capabilities, and adaptable ad formats.

Bing Ads

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If you’re looking for an alternative to Google Ads, Bing Ads is a good choice. Microsoft’s Bing search engine, where Bing Ads can be found, attracts more than 330 million unique users per month. 

As a result, you can reach a sizable demographic with your marketing efforts.

When compared to Google Ads, Bing Ads has less competition for ad space, which is a major advantage. 

This has the potential to increase the reach of your campaigns at a lesser cost.

You may reach your desired audience with Bing Ads’ extensive targeting options, which include geographic, demographic, and interest-based targeting.

One more benefits of using Bing Ads is that it works hand-in-hand with other Microsoft products. 

This broadens the scope of your advertising efforts by letting you connect with users on several platforms.

Similar to Google AdWords, Bing Ads uses a pay-per-click (PPC) pricing mechanism. This means that the cost of the advertisement is incurred only when it is actually clicked. 

There are a number of different bidding choices available in Bing Ads, from cost-per-click (CPC) to cost-per-thousand impressions (CPM), so you may pick the one that works best for your campaign.

Bing Ads allows advertisers to choose from a number of different ad forms, including text, picture, and video. 

Ad extensions, such as sitelinks and location extensions, allow you to deliver additional information to users and boost the exposure of your advertising.

To sum up, Bing Ads is a viable substitute for Google Ads when it comes to producing sales leads.

 It is a great opportunity for businesses to reach their target audience and create leads because of its lower competition, sophisticated targeting capabilities, and compatibility with other Microsoft platforms.

Amazon Ads

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Increasingly, businesses are turning away from Google Ads in favour of Amazon Advertising

There are more than 310 million monthly Amazon users, so businesses may reach a sizable demographic with their ads.

The high purchase intent of Amazon users is one of the key draws of Amazon Advertising. 

Amazon’s popularity as a shopping destination makes it a prime location for companies to promote their wares and gain new customers. 

Advertisers on Amazon can take use of in-depth targeting options like product and keyword targeting to connect with shoppers who are actively looking for what they provide.

Integrating with Amazon’s massive customer data, such as purchase history and browsing habits, is another perk of Amazon Advertising. 

That way, you can increase the chances of user engagement and lead generation with advertising campaigns that are tailored specifically to them.

Amazon Advertising’s pricing structure is quite similar to Google Ads’ PPC strategy. 

But because Amazon customers are more likely to make a buy after seeing an ad, Amazon advertising can be more expensive. 

To further accommodate your advertising objectives, Amazon Advertising offers multiple bidding alternatives, such as cost-per-click (CPC) and cost-per-thousand impressions (CPM).

Amazon Advertising provides multiple ad forms, such as sponsored items, sponsored brands, and sponsored display ads. 

Ad extensions, such as product listings and product display advertising, allow you to give users more information while while raising your ads’ visibility.

In sum, Amazon Ads are an effective substitute for Google Ads in the realm of lead generation. Its large user base and strong propensity to buy present a once-in-a-lifetime chance for brands to connect with their ideal customers and create leads. 

Advertisers can benefit greatly from this platform due to its superior targeting capabilities and interaction with Amazon’s consumer data.

Linkedin Ads

Linkedin Ads | MediaOne Marketing Singapore

To generate leads, especially for business-to-business companies, LinkedIn Ads can be a potent substitute for Google Ads. LinkedIn’s 700+ million users make it a great resource for reaching out to a qualified consumer base.

LinkedIn Ads’ sophisticated targeting possibilities are a major plus. 

There is a variety of information on its users available on LinkedIn, such as their occupations, industries, and employer sizes. 

As a result, you can tailor your advertising campaigns to specifically appeal to the kinds of people who are likely to be interested in your goods and services.

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LinkedIn Ads also provide the added benefit of being able to reach company decision-makers. 

In order to contact C-suite executives, managers, and other decision-makers within enterprises, B2B companies can benefit from using LinkedIn due to the site’s reputation for its professional user base.

LinkedIn Ads uses a cost-per-click pricing structure, the same as Google AdWords. LinkedIn’s extremely specific and educated user base means that advertising there can be more expensive than on other sites. 

Sponsored content, sponsored InMail, and display advertising are just some of the ad forms that may be created and displayed using LinkedIn Ads. 

Advertisers can boost their ads’ visibility and engagement with the use of ad extensions like lead generating forms and sponsored events.

Finally, if you’re a business-to-business (B2B) company looking for a substitute for Google Ads for lead creation, consider using LinkedIn Ads. 

It offers companies a one-of-a-kind chance to reach their target audience and create leads because to its sophisticated targeting options and access to decision-makers within organisations.

Twitter Ads

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With over 330 million active users each month, Twitter Ads is a viable alternative to Google Ads for lead creation. 

Advertising on Twitter is effective because it gives companies access to a sizable, highly-engaged audience.

The ability to reach a sizable and active audience in real time is a major strength of Twitter Ads. 

Twitter’s active and ever-changing user base makes it a prime location for businesses to connect with customers and find new prospects in real time. 

You may reach users who are most likely to be interested in your products or services by using Twitter Ads’ advanced targeting options, such as keyword and interest targeting.

Twitter’s huge user data, such as user interests, habits, and interaction with past advertising campaigns, is incorporated into Twitter Ads, which provides an additional benefit. 

That way, you can increase the chances of user engagement and lead generation with advertising campaigns that are tailored specifically to them.

Twitter Ads uses a cost-per-click pricing structure, the same as Google AdWords. Twitter ads can range in price from free to several hundred dollars, depending on the audience you’re trying to reach and the type of ad you decide to run.

Twitter Ads can display advertisements in a number of different formats, including promoted tweets, promoted accounts, and promoted trends.

Ad extensions, like website cards and lead generating forms, allow you to provide users extra information and boost your advertising’ exposure.

Finally, if you’re looking for an alternative to Google AdWords, consider Twitter Ads.

Its enormous, active user base and sophisticated targeting capabilities present a unique opening for businesses to communicate with their ideal customers and produce leads in real-time. 

It’s a powerful advertising platform because of how well it integrates with Twitter’s user data and how many different ad formats may be used.

Instagram Ads

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Since Instagram has more than one billion monthly active users, Instagram Ads have quickly become a popular substitute for Google Ads in terms of lead generation. 

Instagram is a valuable medium for advertising campaigns because it gives businesses access to an audience that is highly engaged and focused on visual content.

The fact that Instagram is primarily a visual medium is one of the most significant advantages of using Instagram Ads. 

Because Instagram is known for having material that is pleasing to the eye and has a user base that is highly engaged, it is a fantastic platform for businesses to display their products or services and get leads from. 

You are able to reach users who are most likely to be interested in your products or services thanks to the comprehensive targeting options that are provided by Instagram Ads

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These targeting options include demographic targeting and interest targeting.

Integrating with Facebook’s massive database of user information is yet another perk of using Instagram Ads. 

Due to the fact that Instagram is owned by Facebook, businesses are able to make advantage of the user data and extensive targeting capabilities that are available on Facebook while advertising on Instagram. 

This gives you the ability to develop advertising campaigns that are highly targeted and relevant, which in turn increases the possibility of user engagement and the creation of leads.

Comparable to Google Ads in terms of its pricing structure, Instagram Ads utilises a pay-per-click (PPC) approach. 

The price of advertising on Instagram might change depending on the ad format and targeting choices that are selected by the advertiser. 

Instagram Ads allows for a wide number of ad formats to be used, including photo ads, video ads, and carousel ads, among others. 

You may also use ad extensions to give viewers with additional information and to boost the visibility of your advertisements. 

Some examples of ad extensions include call-to-action buttons and lead generating forms.

To summarise, Instagram Ads is a beneficial alternative to Google Ads for the generation of lead potential customers. 

Because of the visually-oriented nature of its user base and the sophisticated targeting capabilities it offers, it presents a one-of-a-kind chance for businesses to demonstrate their goods or services and create leads. 

In addition, the platform’s integration with Facebook’s user data and its versatile ad format options make it a highly effective advertising medium for companies that want to communicate with the customers they are trying to reach.

Snapchat Ads

Snapchat Ads | MediaOne Marketing Singapore

With over 280 million DAUs, Snapchat Ads is a viable alternative to Google AdWords for lead generation. 

As a result of Snapchat’s large and active user base among the young, it has become an important medium for marketing and promotion.

Snapchat’s Ads are useful in many ways, but maybe most notably for the platform’s emphasis on narrative and user-generated content. 

Snapchat’s user base consists largely of young people, and the app’s reputation for providing fresh and visually appealing material makes it an useful platform for businesses to present their wares in a unique and interesting way. 

You may contact customers who are most likely to be interested in your products or services by using the sophisticated targeting options made available by Snapchat Ads, such as demographic and interest targeting.

Moreover, Snapchat’s distinctive ad styles are a major selling point for the product. 

Snap Ads, Collection Ads, and Sponsored Lenses are just some of the ad formats available on Snapchat, giving companies a wide variety of opportunities to promote their wares and attract new customers.

When it comes to pricing, Snapchat Ads follows a pay-per-click (PPC) strategy not dissimilar to that of Google Ads. 

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Snapchat advertising costs can change based on the ad format and audience you choose to reach. 

Users can interact with Snapchat Ads in a variety of ways, including swiping up for more information or tapping to visit a website or make a purchase. 

Snapchat’s high pace of user interaction makes it an attractive marketing medium for companies seeking new customers.

To summarise, Snapchat Ads is an effective and valuable alternative to Google Ads for the production of leads. 

It offers businesses an opportunity to exhibit their products or services in a creative and engaging manner while also generating leads because to its highly engaged and youthful audience, new ad formats, and powerful targeting capabilities. 

In addition, because of its emphasis on narrative and its high user engagement, the platform is an excellent medium for advertisers.

Quora Ads

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More than 300 million people use Quora each month, making Quora Ads a viable option to Google Adwords for lead creation. 

Businesses may reach a highly engaged and informed audience on Quora, making it a viable advertising opportunity.

The platform’s emphasis on user-generated content and high-quality information is one of Quora Ads’ primary perks. 

Quora is useful for businesses that want to inform potential customers about their products and services and establish themselves as thought leaders in their field because users may ask and answer questions on a wide variety of topics.

Quora Ads’ extensive targeting possibilities are another perk. With Quora, brands can zero in on the ideal audience with pinpoint accuracy by catering to their specific interests, geographic area, and device kind. 

To add to this, Quora’s audience analysis tools help businesses better understand their audience, which in turn allows them to fine-tune their advertising strategies for optimal results.

Like Google Ads, the pricing structure for Quora Ads is based on a cost-per-click basis. Quora advertising rates change based on targeting criteria and ad format selected. 

Quora, however, offers a variety of bidding choices, so companies can pick the method that works best for their promotional needs.

Advertisers can choose from a variety of formats on Quora, including Promoted Answers, Promoted Questions, and Display Ads. 

There is a wide range of advertising formats available to businesses today, each with its own unique advantages for promoting products and services and attracting new customers.

In sum, Quora Ads is an effective substitute for Google Ads in terms of generating new leads. 

Thanks to its highly-informed and responsive user base, precise demographic segmentation tools, and wealth of authoritative content, it presents a one-of-a-kind chance for brands to teach prospective buyers about their wares, cement their position as industry leaders, and attract new customers. 

The variety of ad styles and bidding choices available on the platform also contribute to its efficacy as an advertising medium for companies seeking to reach their intended demographic and generate sales.

Outbrain Ads

Outbrain Ads | MediaOne Marketing Singapore

In comparison to Google Ads, Outbrain offers businesses a more personalised and interactive way to reach a broad and responsive audience with native advertising. 

Commercials for Outbrain’s services appear next to editorial pieces on high-quality websites including CNN, Forbes, and the Wall Street Journal.

With over 1 billion monthly unique visits across the Outbrain network, one of Outbrain’s primary advantages is its ability to reach a massive and engaged audience. 

Advertising campaigns that are tailored to fit in with the surrounding content give a tremendous chance for businesses to attract potential customers and create leads from this demographic.

One of Outbrain’s many benefits is the precision with which it may be used to target certain audiences. 

Using Outbrain, businesses can narrow their audience reach depending on demographic information such as geography, device type, and user interests. 

In addition, with Outbrain’s audience analytics capabilities, organisations may learn more about their target demographic, which is essential for creating effective advertising campaigns.

When advertising with Outbrain, companies pay based on the number of impressions their ads receive rather than the number of times those ads are clicked on.

 Outbrain offers a variety of bidding alternatives, so businesses may select the best one for their advertising goals and budgets, despite the fact that the cost of advertising on the platform can vary widely based on the targeting options and ad type selected.

Display advertisements, sponsored content, and native video ads are just some of the ad types Outbrain offers to its corporate clients. 

There is a wide range of advertising formats available to businesses today, each with its own unique advantages for promoting products and services and attracting new customers.

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Taboola

Taboola | MediaOne Marketing Singapore

In addition to Google Ads, Taboola is widely used as a lead generation alternative since it gives businesses access to a highly engaged and captive audience through native advertising. 

Taboola is able to make money because it places advertisements next to editorial material on high-quality websites like NBC, USA Today, and the New York Post.

Taboola’s capacity to reach a broad and interested audience is one of its main selling points, with over 1.4 billion monthly unique visits across the Taboola network. 

Advertising campaigns that are tailored to fit in with the surrounding content give a tremendous chance for businesses to attract potential customers and create leads from this demographic.

Taboola’s high-end targeting tools are another plus. 

With Taboola, businesses can precisely contact the relevant customers depending on a variety of criteria, like their location, the type of device they use, and the content that they browse. 

And with Taboola’s audience analysis capabilities, companies can learn more about their target demographic, which in turn helps them better tailor their ads to the people most likely to respond to it.

Businesses using Taboola pay based on the number of impressions their ads receive rather than the number of clicks they receive. 

Taboola offers a variety of bidding alternatives, so businesses may select the best one for their advertising goals and budgets, despite the fact that the cost of advertising on the platform can vary widely based on the targeting options and ad type selected.

Ad formats that Taboola offers its corporate clients include display ads, sponsored content, and native video ads. 

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There is a wide range of advertising formats available to businesses today, each with its own unique advantages for promoting products and services and attracting new customers.

Finally, Taboola is an effective substitute for Google Ads in terms of generating leads. 

Advertisers can reach a sizable and highly targeted audience while yet maintaining a natural flow of content with the blend-in advertising strategy. 

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.

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