What Should You Consider When Getting A New Website Design In Singapore?

New Website Design In Singapore

Start A New Website Design In Singapore

Choosing a new website design in Singapore can be difficult given the fact that there are dozens of designs to choose from. When redesigning your site, it is advisable that you settle on a design that will maintain and even improve the navigability and user-friendliness of your website.

Indeed, various reasons necessitated the redesign of your website. You have to take note of the fact that getting a new design for your website is akin to a home improvement project. The new design is supposed to make your site more attractive and in the process, attract more Internet users.

You should consider redesigning your website if you aren’t getting enough leads, if the site is outdated, or doesn’t simply match your branding. The redesign of your website is a big project, which needs to be done correctly for it to have long-term benefits.

When choosing a new website design in Singapore, proper planning and research are needed. Similarly, the process requires a little foresight since this will help you settle on a design that can accommodate future growth. Having the guidance of a competent web designer in Singapore will greatly aid in your redesigning project. Here are some of the things that you should take note of when getting a new website design.

Evaluate Your Current Website

You should only decide to choose a new website design if you think that the current design isn’t addressing the needs of your business. In line with this, you should audit your site to pinpoint its strengths and areas that need improvement.

Once you know which pages on your site are most popular with visitors and what you could be missing, you will have a general idea of what needs to be repurposed and refreshed. An audit of your website will help you determine what needs to be retained, and what needs to be done away with in your new website design.

Follow and Social Share Buttons are Crucial

When choosing a new website design, you should only go for designs that incorporate social share and follow buttons. Websites that are shareable on social networks and have a considerable following are deemed to be more credible than those with no shareable buttons and few followers.

In today’s digital age when Internet users always look forward to sharing whatever they read online, your online visibility can only grow if your site visitors are given the opportunity to share your content. Besides producing great content, you should provide users with an avenue to share it.

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If your current web design doesn’t accommodate share buttons, you are likely missing out on lots of social media traffic that gets generated from Internet users who are reading your content. This underlines the significance of choosing a website design that allows you to share your pages in social networks and other platforms.

Choose Website Designs that Allow You to Implement CTAs

Your website could be generating an insignificant number of leads simply because its design doesn’t allow the implementation of call-to-action. Once Internet users land on websites that don’t have CTAs, they won’t know, they won’t even know what to do next.

Similarly, they won’t even know which pages they should view, and what actions they should take due to the lack of direction from website owners. A CTA indicates the steps that visitors should take once they land on your website. Therefore, your new website design should allow you to incorporate CTAs that will guide visitors through your site.

Navigation is Crucial

When redesigning your website, navigation is one of the most crucial aspects that you need to look out for. There is nothing worse than choosing a web design that makes your site disorganised. While selecting a new design, it is critical to ascertain that your visitors will easily find whatever they are looking for.

Some of the characteristics related to website navigation which you should look out for include content streamlining, the responsiveness of the design, and navigational hierarchy. You have to take note of the fact that if visitors fail to find whatever information they are looking for, they won’t have any reason to linger on your website. Instead, they will look for another site with better user experience.

Identify and Update Your Target Audience

Your website redesigned could be informed by a shift in your target audience. Target audiences often evolve with time. As new products or services are added to your site or you expand to unexplored markets, your website needs to be redesigned and updated to reflect it.

One of the things that you need to do when getting a new website design in Singapore is ensuring that your ever-changing target audience is captured. The competitive nature of today’s business world makes it necessary for you to ensure that your new design allows the incorporation of visual feature and elements that make your website stand out from competitors.

The New Design Should Allow Personalization

Your website is the face of your company on the Internet. The design that you use will speak a lot about your ability to provide the products and services that you purport to be offering. Therefore, your website and its new design should show off your brand’s personality as well as communicate with the target audience.

It is crucial that in your redesign, you choose a website design that visitors can relate to you. Also, you should focus on designs that allow you to add new landing pages that can convert users. In this regard, each of your web pages in the redesign should aim at converting visitors on specific offers.

To choose designs that personalize each visitor’s web experience, you should make use of website optimisation reports that help you monitor users’ behaviour. Once you have information about what your visitors do on each page, it will be easy for you to choose a design that can be customised to reflect the performance of each web page.

Your Content Needs to Be Reviewed and Updated

It is useless to redesign your website and still hold onto old content, which could be outdated. A website redesign should go hand in hand with the creation of a new content strategy. A fresh approach as far as your content is involved will make your redesigned website appear more professional and detailed.

To review and update old website content when getting a new website design in Singapore, it is advisable that you pinpoint and single out all old and outdated blogs. Rather than deleting them, consider updating or rewriting them to generate more leads.

You should also consider establishing a new publishing schedule when choosing a new website design since this will boost user engagement. In this regard, look out for your web content that is performing and thereafter, use it as a template for the creation of new content for your redesigned site.

Responsiveness is Crucial

Regardless of how impressive your new website design may look, it will still underperform if it isn’t responsive. Currently, the number of mobile users surpasses the number of those who use PCs to access the Internet.

Since more browsers will use their tablets and smartphones to check out your site, it is advisable that the design you intend to use makes your site responsive.

The responsiveness of your website implies the ability to reconfigure itself basing on visitors’ devices and screen sizes. This is what Internet users expect even as you redesign your website. Failure to use a responsive design means that they are likely to look elsewhere.

You Must Create, Update, and Review Brand Styles and Guidelines

To create a cohesive site as you get a new design for your website, it is advisable that you create, update, and review your brand styles and guidelines.

Your team should evaluate the standing of your branding guidelines. Establish whether it feels dated or the font is hard to read. Likewise, find out whether there is a font hierarchy and if the tone of your brand is depicted accurately by this style.

This is a crucial step as far as choosing a new website design is concerned since it ensures that every aspect of your website is consistent with the redesign project as you have envisioned. Other crucial elements that should be included when updating your website include logo usage, button styles, iconography, and image examples.

You Need a Realistic Timeframe

Choosing a new website design goes beyond altering the appearance of your website and updating its content. Lots of processes are involved in a website redesign process. To avoid rushing through these processes, it is advisable that you create a realistic timeline for the project.

When redesigning your site, your focus shouldn’t only be on you. Instead, you also need to look at what your users think. Collecting your views will help you establish what needs to be retained, and what needs to be discarded even as you redesign your site.

Depending on the size of your site, you should allocate between two to five months to a website redesign project. If need be, find ways of expediting this timeline by reducing the size of your web pages for instance. You could even choose to take a Growth-Driven interactive approach to website redesign.

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This involves focusing on pages that you deem to be most important to your users and redesigning them first. Thereafter, you update the rest of your site in stages. Regardless of the approach that you take towards website redesign, it is recommended that you dedicate enough time to working with the agency that will handle the project.

Goal-Setting is Important

Just like any other improvement project that your company undertakes, website redesign should be guided by objectives. There is always something that you intend to achieve from redesigning your website. Whether it is to attract more traffic or simply improve the outlook of your site, setting goals when undertaking website design will help guide the entire project till its conclusion.

The time and resources that typically go into website redesign projects make it critical for you to know whether or not it is a success. In this regard, you must create realistic goals for your website since it will help you measure the success of the project.

Similarly, you must have real-time data about the current performance of your site so that you set objectives even as you embark on the website redesign project. If for instance your site currently has a steady traffic stream yet no leads are pouring in, you could set a starting objective of increasing the conversion rate by 1%.

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Whatever goals that you set before embarking on website redesign should be communicated to teams that will work on the redesign. This will keep them apprised as far as your objectives are concerned, and what needs to be done to achieve them.

When getting a new website design in Singapore, you must keep in mind the fact that website redesign is not a magic wand that can fix everything. It is only one among many strategies that you can use to improve your statistics, grow leads, and boost engagement with your clients.

You shouldn’t expect to see an extraordinary shift in numbers as soon as the redesigned website is up and running. It will take time for the website to achieve those incredible numbers and therefore, you should put in place analytic tools that help you analyse the performance of your website.

9 Impressive Website Design Trends You Should Follow In 2022 (With Examples)

Considering the factors discussed above will help you get the ideal website design for your business. However, in 2022, expect competition for customers’ attention to be more cut-throat. Google is also expected to pay more attention to the user experience when ranking websites. 

Here are impressive website design trends that you should follow to stay ahead of the competition and rank better. Note that online shoppers gravitate towards websites whose design is user-friendly and offers unique browsing and shopping experience.

  • Use of Inclusive Design Mania

Inclusivity is a concept that any professional designer will mention in your discussions when creating a roadmap for the web design project. Inclusive design impacts every process from strategic decision-making to personalization and selection of the right tone of voice in the website copy. 

As you strive to expand, it’s imperative to have a website design that resonates with all genders, situations, customers’ viewpoints, and experiences. The number of websites offering such playful diversity has started to pop up, and the results in organic traffic and conversion rate are promising.

Expect to see more brands use images and illustrations to offer exceptional user experiences and memorable experiences to their customers. The influence of the gaming industry in eCommerce cannot also be ignored. Soon, the number of websites using avatars and non-human characters will increase.

Rainbow Fashion is one of the companies already leveraging this website design to engage with their target audience well. The video is partly gender fluid and doesn’t show the face of the model, thereby leaving the audience guessing who it is. Also, the animated background on the homepage immediately captures visitors’ attention and inspires them to browse the other pages. 

  • Scrollytelling

The human brain has been proven to process visuals faster and better than text. Most of the information that the brain processes daily is visual. Scrollytelling web design seeks to create better browsing and shopping experiences to leverage this human aspect.

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It will take advantage of the digital interface to convey or highlight an intricate story about a brand in an easy-to-understand and memorable way. Designers are more innovative and strive to create smart visual effects that pique the audience’s attention and serve engaging content, increasing conversion rate.

Scrollytelling website design is also commonly referred to as narrative visualisation as it entails the use of a series of different visual elements. They are sequenced and synchronised to deliver a specific message to the website visitors.

Still, puzzled about this new website design trend? Don’t be; just like you’re able to read your favourite novel at your own pace, the websites allow visitors to navigate and take full control of their flow in a more custom and personalised way.

It’s based on the fact that every customer or web visitor has different needs and expectations from the brand.

Infrared Mind and Body, a company based in Texas, US, is among the first brands to embrace this design trend. It displays large text and images using modern animations that articulate their value to the business and visitors. Other elements that make the website unique are:

  • Large close-ups.
  • Large-scale typography.
  • Dimly lit images.
  • A series of subtle soft, and smooth transitions create a special sauna vibe in a modern and sophisticated way.
  • Brutalist Typography

When creating a website, choose a design that depicts the bold nature of your business to cut through the noise. Brutalist Typography is tailored to help brands exhume and flaunt their bold attributes using dominant and rugged elements. 

Unlike the conventional designs, the carefully selected elements on the homepage and other parts of the website work in tandem to help the website stand out. The trend can also be described as a positive response to the current web designs’ optimism, lightness, and minimalism.

It’s an unapologetic rugged way of designing websites that goes against the grind to give brands an added advantage. Typography is used to create a dynamic grid, and letters are structured to build the paragraphs, headers, content segments, and sections. 

If you desire to create a unique responsive website that radiates a metropolitan vibe, Brutalist Typography is the perfect option for you.

Take a look at the Zona de Propulsão website to get a clearer perspective of this design. This tech innovation hub uses gigantic typography to create a unique and captivating urban-like festival-themed website. The design gets the job done by presenting rare and sophisticated technology information in a more friendly and accessible way.

  • Nostalgia Website Design

Website designs are coined to help website visitors recollect past events and experiences that have been around for the last three or so years. The Covid-19 pandemic turned the lives of millions of people upside down. Businesses that couldn’t withstand the pressure and changes in the eCommerce industry had no option but to close.

Today, online shoppers are looking for comforting experiences or forms of escapism when shopping online. The Nostalgia website design was born out of this necessity. Using imagery and typography slows things down and offers a more friendly and analogue feeling.

The design also entails using retro fonts, grain, textures, soft lighting, image filters, and modern pastel colour palettes. These elements create memorable and relatable experiences that spark engagement and encourage visitors to convert.

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Bravenewlitis uses this design to develop literary, a playground for its audiences. It elicits a sense of closeness and familiarity using a curvy and romantic typeface. The earthy pastel tones complement the soft grainy images to help the brand establish a solid bond with the audience. 

The designer also went the extra mile to give the website a tangible look by including quality scanned text images. The post-it note appearance and feel make users feel as if they are part of the writing process.

  • Use of Contrast Colours in Website Design

First, website colours play a vital role in grasping website visitors’ attention and evoking the desired emotions. For millennials, it’s difficult to be unconcerned to a neon collared website today. 

We have started noticing an insurgence of websites that use contrasting colours to set themselves apart from the rest who still use the polished designs. This style is characterised by vibrant popping design aesthetics complementing underground acid shapes. Neon is used on black and bright contrast as well as gradients.

However, it seems to work best for websites in the entertainment and art industries. Super glow uses it to reflect the brand’s vision and image. A section of the website has a solid yellow background and large black titles that are conspicuous. 

When you hover over the menu list, it automatically changes to fuchsia. The homepage has saturated photos enhanced by the fade-out mouse animation that comes to life when you hover the mouse on it to give you an idea of the project.

  • Kinetic Typography

Kinetic typography is also referred to as typography animation in the design world. 

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The beautiful addition enables brands to tell a story using animated characters and typography. The moving or dynamic text is effective in capturing the audience’s attention. 

The text also establishes the solid tone desired by the brand and highlights all the important elements on the pages. Concisely, they help guide website visitors’ eyes as they browse through the pages. This trend is not new; in the 19060s, filmmakers relied on animated opening titles instead of static text to grasp the viewers’ attention from the film’s initial stages.

Dillinger’s recent success is attributed to the company’s decision to embrace this new website design. The company is based in Paris and specialises in film production. One of its website highlights is the menu which has dynamic fonts that change depending on the option selected.

The typography transition patterns help visitors navigate the website seamlessly and retain their attention by displaying different grids at different intervals.

  • Imagery Multilayer Website Design

Focus on minimalist website designs that are root for clean and pixel-perfect interfaces has increased over the last three years. The impact has been so much that most website designers were discouraged from implementing visually complex designs last year.

However, the Imagery multilayer concept has started to gain traction. This new design goes against the conventional components that we are accustomed to seeing on websites. It uses typographical elements and photo galleries to give users more immersive browsing and shopping experience by telling the website story. 

The immersive experience eventually leads to the visitors spending more time on the website, thereby giving you additional opportunities of convincing them to convert. General Condition website uses this design to synchronise everything from the photos to the black ground and elegant and captivating animation. 

The elements deliver a cohesive and memorable experience that gives the brand a higher cutting edge. Another reason to embrace imagery multilayer web design is that it enables designers to present more content in one section or limited spaces. This aspect is important, especially if your main target is customers who browse the web using mobile devices as the screen space is smaller than the desktop.

  • Off the Grid Web Design

Any professional web designer can attest that the grid is one of the essential tools they use to create custom designs. It guides them through the different stages and ensures they don’t stray from the client’s specifications and preferences.

Your website needs to be unique from others that offer similar products and services. Your site needs to be memorable to succeed in the current competitive online business landscape, as mentioned repeatedly. One sure way of achieving these goals is by moving off-centre to emphasize the most valuable sections of the website.

Today, website designers no longer rely on intermediaries to actualise their vision in the modern world. Thanks to advancements in tech, it’s now possible to transform the craziest website layout you’ve ever envisioned into a website. 

There are plenty of web builders online that you can leverage to save money for hiring a web designer. If you decide to travel this road, choose a web builder that allows you to customise the template to stand out from other brands that previously used the same template to create their websites.

Borrow a leaf from the Arrowww Space homepage, where Maxim Aginsky uses his creativity to highlight his primary design mantra. The elements and animation on the hero page/homepage, coupled with the background of the linear structure, immediately grasp visitors’ attention. It’s nearly impossible to ignore the urge to spend more time learning what it offers on the site.

  • Horizontal Scrolling Website Design

Over 90% of websites today have a vertical navigation. Even though this kind of navigation is intuitive and user-friendly, there is a need to consider moving away from the herd by embracing horizontal scrolling.

A side scroll website layout creates awesome synergy between the images and text. This new website design is set to redefine how catalogue and portfolio websites are designers. The sideway navigation makes it easier for users to explore cities, discover projects and browse through online galleries better. 

Concisely, unlike conventional vertical scrolling, the horizontal scrolling design is more fun, appealing and memorable. Use it to give your website an edge over the competitors. 

SIRUP website uses horizontal scrolling to enable visitors to listen to the playlist in a more futurist and engaging way. The design elements’ fluid motion creates the desired sense of progression that triggers the users to continue scrolling.

Take time to compare and contrast these nine new website design trends to find one that best suits your brand’s needs and plans. Involve all the departments, especially the digital marketing and SEO team, in the decision-making process to achieve the best results from the redesigning project. 

Also, be open to making adjustments as needs and market trends change to continue scaling up your business. For example, if sections of the page are not generating sales, consider making them responsive, deleting, or changing the copy. Monitor how website visitors browse your site to know which areas you should focus on more when redesigning it. 


As your business grows, so does the need to update its website regularly. Getting a new website design in Singapore will go a long way in ensuring that current and prospective clients keep up with whatever products and services that you are offering.

Your redesigned website needs to be in line with the mission and vision of your company. This is particularly important if the redesign project aims at turning over a new leaf for your business and its engagement with users. It is vital to ensure that website redesign focuses more on what your clients need since they are the driving force behind the growth of your business.

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Frequently Asked Questions About Website Design

Some of the most frequently asked questions concerning Website Design are addressed here.

What exactly is a web design, and how does it differ from other types of design?

The process of designing a website’s appearance and feel is known as web design. Graphic design and page layout are just two of the many topics covered.

The terms “web design” and “web development” are often used interchangeably, but there is a significant difference between the two.

It is widely accepted that web design is responsible for the visual components of websites, whereas web development is responsible for the programming and coding parts.

When it comes to web design, how do you know what’s good?

Viewers and potential clients are more likely to take specific actions if a business’s website is properly designed. An excellent user experience includes optimising the design for mobile devices, as well as making it easy to browse and utilise on a smaller screen.

How do I create a website?

Establishing a website has never been simpler, but building a decent website is exactly as challenging as it has always been. If your website is a reflection of your company or organisation, then it is critical to develop it correctly.

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There are a total of four steps in this process. To begin, pick a domain name and register it, then locate a web server and install a design interface, such as WordPress.

Online design and content production is the next step, followed by a secure web platform that is built to last.

Is there a limit to the variety of web design styles that may be employed?

This question can be addressed in two distinct ways. Firstly, from the point of view of how it’s constructed, and secondly, why it was made. That is what function was it developed to satisfy. For design, the site can be either simple or complex.

Why is it necessary to have a responsive website?

All websites today need to adopt the responsive design, for the obvious fact that so many people read online pages using smartphones. Responsive websites are built such that they automatically resize their information and components to match the display resolution on which they are being read.

Users will have to perform a lot of extra efforts, such as scrolling the viewing window from left to right and up and down, if this is not done. Also, Google penalises non-responsive websites by giving them lower rankings in their search results.

Is Web Design the same as graphic design?

Graphic Design is also known as Communication Design. In order to convey a client’s desired message, designers build visual representations.

Web designers, on the other hand, construct & adjust the design of websites, which includes the graphic design portion. Graphic designing is frequently regarded to be the more artistic discipline and is widely employed in the production of printed items.

When it comes to web design, what’s most important?

It doesn’t matter if it’s your personal brand or your company’s. Your brand’s perception will be influenced by your website’s design. A good first impression can either keep them on your site and educated about your company, or they can leave and go to a rival. You can retain your viewers on your website’s pages with good web design.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


Search Engine Optimisation (SEO)

Search Engine Marketing (SEM)

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