How to Get Other Websites to Link to Yours

Link Building

Link building is one of the best ways to build the credibility of your site, drive traffic and stay in-sync with search engine requirements. Internal links are the easier part, but when it comes to getting other sites to link out to your website, it can be quite challenging.

Even though the intention here is to discuss how you can get other sites to link out to you, it is important to mention that you should target sites that have high-value links and that will improve your credibility as opposed to denting it.

How to Get Other Websites to Link to Yours 1

Create a blog

When linking, content is going to be your greatest asset. One way you can do this is by having a blog where you can link out to other sites and in turn ask them to link out to you. Having a blog will give you the opportunity to build your links naturally and in today’s SEO market, having a blog is paramount for your survival.

Ask for a link

You can send out polite email requests to other webmasters asking them to link out to your websites. For this to work, your site has to have valuable resources that can benefit the readers of these sites and the webmasters.

With this approach, you have to be careful about who you approach to reduce your chances of getting rejected. You should try to avoid sites that are competing with yours in the same niche. Instead, go for sites that complement yours and vice versa. For instance, if you have a site that sells books on website promotion in Singapore, you could ask for links from a site that deals with web authoring or tutorials. The two sites would complement each other, and the other webmaster would benefit from the association.

Offering freebies

Offering services or goodies is a great way to earn a link from another website. It could be a quick SEO tune-up, free software download or even a simple testimonial. You have to be willing to part with something where the webmaster does not have to earn the link.

Guest posting

Guest posting is one of the most reliable ways to build links to your website. First, you need to find webmasters that are willing to use your content in their niche. Once you have made the selection, you create content in your area of expertise (with links back to your website of course) and let the other webmaster use the article according to the agreed terms.

You can also do this for newsletters or blog posts. In some cases, at the end of the article, there will be a resource box which provides information about you and your website. This can also be an excellent opportunity to insert a link back to you. However, for guest posting to work, you have to find webmasters in a related field or ones whose readership would find your input or article helpful.

Distribute free eBooks and PDFs in your area of expertise

You can either sell or give other webmasters the right to distribute your eBooks and PDFs through their websites or in their newsletters within Singapore. The idea is to have links back to your websites and content on your website. This would help boost the value of the other websites as well as build inbound links for you.

Link exchange

You could also create a partnership with other websites that compliment yours to exchange links. This means that you will link out to them from your site and they will also link back to yours as well as other sites in the partnership. For this, you would have to first identify the webmasters and then send them a personalized email asking them to join you in the partnership. The best thing about this approach is that you can get inbound links continuously over a long period.

As you can see from the pie-chart below, link building forms a big part of SEO which makes back linking very instrumental to your success.

How to Get Other Websites to Link to Yours 2

In-bound link building in Singapore is some serious business and one that requires dedication and persistence. You can use any of the different methods share here to help improve your inbound links and consequently your SEO ranking in Singapore.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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