Table of Contents
A good website is vital for any business. A website is the face of your business and acts like an extra employee working 24/7.
Its functions include providing a company’s information, answering customer’s questions, and making sales.
However, your site may be of no use if it does not get online visitors. According to statistics, there are approximately one point two four websites in the world.
The high number similarly applies to Singapore which causes massive competition.
Your primary goal is getting your target audience to visit your site. Website traffic is important in monitoring your marketing progress, gathering your audience insights, and increasing your search engine optimization for search engine credibility.
This will enable you to generate more leads conversions and build a vast customer base.
How to get more website traffic to your Singapore website.
1. Perform On-Page SEO
SEO helps improve your website ranking on the search engine results page. Performing SEO tactics will rank you higher in the search engines resulting in more site visitors. One of the SEO tactics is publishing high-quality and valuable content that will be useful to your audience. More so, writing brief and clear site pages meta descriptions enables the online users to know what the page is about easily. Meta descriptions always appear in search results below your URL. Online users are more likely to click on a page that they are aware of the content details. This will get your site more traffic.
2. Get Listed
Getting listed in review sites and online directories is another way to increase traffic to your Singapore website. Your profile contains a link to your site. You should thus regularly and actively update these listings and get positive reviews. This move will more likely result in more website traffic for your Singapore website.
3. Posting in Social Media with Hashtags
Social media is one of the popular marketing platforms in the world today. The majority of Singaporeans are on Facebook, Twitter, Instagram, and LinkedIn raising the probability of getting your target audience through social media. You can promote your website by the use of blog posts and other useful content on social media. Through these, you can get both your social media followers and their followers with who they share your content to your site. Adding hashtags to your social media posts that promote your website pages gives more exposure beyond your customer base. More online users searching for your products and services will discover you results in more website traffic.
4. Use Landing Pages
Excellently designed landing pages are essential for increase website traffic. They can act as a source of website traffic. Make sure that you create specific landing pages for your business offers. These offers may include a free guide download, redeeming discount codes, and starting a free trial. Your website landing pages should consist of the appropriate details that the online users want for them to convert to actual customers.
5. Target Long-Tail Keywords
The majority of the people often search short-tail keywords more frequently. However, these short-tail keywords are difficult to rank on search engines. By targeting long-tail keywords, you will have a higher chance to promote your Google ranking. You are more likely to be ranked higher for searches related to your products and services. More top ranking on the search engine means that your site will receive more traffic. More so, you should know that Singaporeans are using more specific keywords with the advancements of voice-to-text capabilities and search engines.
6. Start Email Marketing
Customer retention requires you to keep in touch with them. This is perfectly achieved through sending promotional offers and regular newsletters through email. Email marketing is effective in providing your website page links and useful information. This directs your prospects and customers to your site blog posts, and landing pages offer to help to get more traffic. However, take care not to over bombard your customers with emails that can lead to disengaging or unsubscribing from your emails. More so, design influential email subject lines to convince your customers to open the emails. Otherwise, you won’t get traffic if the emails do not get opened.
7. Online Advertising
Online advertising is a remunerative option for small and big businesses regardless of their budget size. Investing in paid online advertisements is a worthy way to promote your Singapore business. More so, it is an effective way of getting people to visit your website. PPC advertising provides great channels including display, social media, and paid search advertising to increase your website visitors.
8. Guest Blog
Getting a micro-influencer to upload a blog post on your site can effectively promote your website traffic. This is because the influencers will share the blog post with a broader audience that follows or subscribe to their channels. More so, you can ask the influencers to mention your company in their reviews or posts or get into an interview about your business with them. Being a guest blogger involves identifying the complementary businesses with an audience that are relevant to your business. Write a blog post to their website that may be valuable to their audience with a link back to your website. The audience will most likely be interested in visiting your site which will build more traffic.
9. Engage Online
Engaging with your online community gives you more exposure and profile visits. You need to be more active in online groups and websites that are relevant to your business industry. Take part in conversations about your industry, comment on social media posts and blogs and answer questions asked by online users. Avoid hurting your online business reputation by being moderate and sincere. Don’t include your website links in your comments. The website’s links should be on your online profiles. Let the website traffic be a secondary result rather than being the primary goal.
10. Learn from Your Analytics
Using tracked marketing campaign links and regularly checking your website analytics is vital in analyzing the digital marketing progress. Website analytics tools will help you know the effective type of content, those that need improvements, and those that cannot generate more traffic for your website.
The first step to launching a new business online is by creating an SEO-optimized and user-friendly website. Once the site is up and running, you need to continuously monitor its performance to know the specific aspects that you need to improve on moving forward. Google Analytics is one of the principal tools that you can use to monitor your website traffic.
Here are four essential types of web traffic that any company in Singapore should track especially if its attempting business SEO:
Organic traffic refers to the people who land on the website from search engine results pages. This data will help you to know if the various SEO strategies that you use to rank high for multiple keywords on the search engine are working. New sites often record low organic traffic, but you can reverse that by continuously producing high-quality content and becoming more active on social media.
As the name suggests, direct traffic is a metric that is used to measure the number of people who visit the site by typing the site URL on a search engine. The visitors are usually individuals who have heard about your brand offline or returning customers. Experts who are offering various SEO services could also influence the tally whenever they check your website for errors. Enhancing your brand awareness efforts offline can increase your site’s direct traffic.
Social traffic refers to all inbound visitors who are directed to your site from any of the social media networking platforms. It is possible to increase this form of traffic by interacting with the target audience and creating more ads and publishing them on social media. This metric will help you to know which platform channels more visitors to your site.
Referral traffic refers to visitors who land on your site from external or outside sources. For example, if you post links on external platforms, a potential customer or someone who is interested in your business can click on the link to access the site. You can boost this form of traffic through link building and guest posting. For example, posting a link on an authority site will direct tons of traffic to your site. Affiliate links can also help you to get new traffic.
How To Organically Increase Your Website Traffic
Think of website traffic as the lifeblood of your business. More crucial than owning a website in the first place is how you plan to get those eyeballs rolling. Conversions come next, way after you’ve figured out how to make the bulk of your prospects and potential clients land on your page and NOT that of your competitors. Forget about paid advertisements for a moment, and let’s focus on how you can naturally position your website in the SERPs and start directing a good chunk of organic traffic your way. For all we know, there’s a whole lot you can do to boost your organic traffic at absolutely no cost, save for your time.
Here’s what you can do:
1. Forget About Search Engines, and Optimize Your Site for Your Target Personas
Before you even think of running a thorough keyword search, take your sweet time to focus on your target buyer personas. These are the people you’ll be addressing with the kind of content you produce.
The point is to make sure that you’ll be consistently supplying them with high-quality content that strikes a chord with their personas. The content should be mostly educational and informative.
So you can start by figuring out what it is they’ll be interested in reading. Were you in their shoes, what kind of content would you wish to find. That’s the content you should be creating and using to attract your target audience and drive the much-needed web traffic.
And while at it, be sure to tap into their personas while making a calculated guess on the kind of keywords they’ll be using in the search query. It’s after you’re done with optimizing your site’s content for your target audience that you can go ahead and also factor in search engines.
2. Consider Blogging
Blogging is one of the most effective ways to boost up your organic traffic. That’s because it lets you address specific topics in great depth as opposed to posting it on your website directly.
You can start by adding a blog section to your website and work it out in such a way that your blog readers will be directed to your landing page to take action. A simple Call to Action link at the end of each article is enough to make them consider checking you out.
The content you create must be high-quality and persona-optimized. In which case, you might want to steer clear of spammy or poorly-written content, as this is bound to do your site more harm than good over the long haul.
3. Plug Yourself into the Blogosphere
The blogosphere means being part of what’s happening in the overall blogging space. You don’t want to post and disappear. Rather, you want to comment, read, and even link to related sites and blogs.
You want to make the entire blogging space feel your presence and contribution. You also want to cement yourself as an authority voice that other people can respect and want to work with.
Do some little bit of digging within your niche and find forums, blogs, and communities that you can plug yourself in and become an active participant.
4. Narrow down to Specific Search Terms by Focusing on Long Tail Keywords
You’ll be tempted to go with some of the most commonly used keywords in your area of specialization. While there’s nothing wrong with that, you might want to consider narrowing it down to a list of keywords that are more specific to your type of product or service.
By doing that, Google and other search engines will learn to identify your site or blog as the key destination for that particular list of products and services. This will go a long way to boost your ranking in the SERPs together with making it a whole lot easier for your prospects to find you.
5. Focus on Your Meta Data
Every single post you make will feature a meta title, description, and URL. For what’s worth, these are three crucial elements of the content that appears in the SERPs, and which will be determining the number of online visitors that will be clicking through it to view your site’s content.
If you’re running your site on WordPress, then you have the option of using YOAST plugin, which guides you through the entire process of optimizing your pages for metadata,
But that’s NOT to say the plugin handles everything. You’re the person in charge of coming up with the meta title and descriptions, and the more interesting they appear, the more attractive they’ll be to the bulk of visitors checking you out in the SERPs.
6. Be Consistent
Learn to write and publish high-quality content as often as it’s humanly possible. The more you feed your blog section with thought leadership articles and posts, the more you’ll be allowing your website to direct organic traffic your way.
You’re also encouraged to come up with a publishing calendar that you’ll be strictly observing. For instance, if you publish once a week, then make sure you have a specific day and time for doing that. This is important as you want your returning audience to figure out when exactly to expect a new post from you.
7. Use Internal Links
First, start by focusing on building a decent catalog of high-quality content on your website. And once you achieve that, the next thing you do is link all the blog posts on your site with each other.
Where there’s a relevant article connecting to any of the keywords in a piece of article, link it up so your visitors can have an easy time checking it out as well.
You’re encouraged to do this as it also helps to keep your site’s visitors on your website for much longer, thus cutting back on the bounce rate. It’s however important NOT to overuse internal links. When search engines find out that you’re using too many backlinks on your site, they’ll be tempted to mark it as a spam site — and you know how detrimental this can be to the overall well-being of the website.
8. Encourage Incoming Links
Imagine a situation where so many other sites link back to yours. Not talking about any random website, but authoritative sites that have cemented their place as an authority voice in the field.
Google knows about the value of other sites linking back to you, and they have a generous reward to anyone who pulls it off. Simple, find out which one among your friends, suppliers, partners, or family members is into the blogging business and find out if they can link back to you.
Learn to maintain camaraderie with fellow bloggers within your niche and find out if they’re friendly enough to link their blogs to your site. In which case, the more incoming links your site attracts, the more search engines will respond by ranking you favorably in the SERPs, unless otherwise.
9. Learn to Hype Up Yourself
There’s nothing wrong with self-promoting yourself with every little chance you get. Be proud of what you do, and the rest of the world will learn to echo back your sentiments.
The only problem is with blowing up smoke, but where you feel like you’re the best fit in the industry you’re in, be loud enough about it. You can start with your blogs, your Facebook account, Twitter, StumbleUpon, LinkedIn, and the rest. Let your follower know that you’re the best provider of a particular service or retail or supplier of a specific product.
Ask them to check you out, but be keen enough NOT to come off as a spammer or an empty braggart.
10. Leverage Social Media
All this is meant to help you sell your name out there and muster a huge following. You’ll also be making it easy for your prospects and potential clients to find you on the internet should they decide to go ahead and search for you and your business.
Make sure you’ve integrated your site with a social share button that will be encouraging a majority of your content readers to share out your blog posts and get them all over.
Lastly, you want to focus on writing a piece of content that’s worth sharing. One that you wrote with share triggers in mind and even made it enjoyable enough to attract social shares naturally.
11. Learn to Exploit Metrics
You have plenty of tools that you can use to track your site’s visitors and make necessary calibrations to your marketing strategies to attract an even more significant number of visitors and convert the bulk of them.
Speaking of which, Google Analytics should be your friend. Use it to track every aspect of the kind of traffic your site is attracting. Where is the bulk of your traffic coming from? What keywords are they using to find you?
this is meant to help you fine-tune your web content and attract and an even more significant number of easy-to-convert web visitors to your site.
12. Have Multiple Landing Pages
You have a landing page on your site already but it’s time to upgrade. Increase your chances of getting more customers by having multiple landing pages. There is no reason to just stop at just one page. In the current highly competitive online business realm, having a one-size-fits-all approach will not deliver the expected result.
According to a study by HubSpot, companies record a 55% increase in leads on average when they increase the number of landing pages from 10-15. Multiple landing pages will give you golden opportunities to rank for different high-value keywords, get more organic traffic, and more importantly increase conversions. Make sure that each page is fully optimized and addresses the specific needs of the customers to boost the conversion rate.
13. Include Infographics in your Content Formula
Infographics are your ticket to generating massive traffic from renowned search engines such as Google as well as new search engines. Studies show that infographics get shared and liked 3x more on social media platforms than videos and other forms of content. They are highly visual, easy to follow and make it easy for the audience to comprehend complex information.
14. Hold Live Videos
Live video is a new trend in online marketing that is gaining traction fast. Virtually all social media platforms such as Facebook, Instagram, and YouTube allow users to live stream. Embrace this technique to connect with the target audience better and in real-time. This type of video has been proven to be effective in spurring a massive influx of traffic from search engines and increase engagement levels.
Why Choose MediaOne for Organic SEO?
MediaOne is a working example of how far you can get with organic SEO. We’re a firm believer that organic SEO campaigns are crucial in helping businesses strengthen the very foundation of their web presence.
By deciding to work with MediaOne, what you’ll be choosing is years of hands-on experience and technical expertise in the field of digital marketing in Singapore. We’ll be helping you grow your audience, as we work on growing up your leads and sales. That’s besides walking you through the details of the progress we make through our scheduled reports.
That said, make a point to get in touch with us today, and let’s help you transform your business.
Here Is A Video Tutorial To Get More Web Traffic
Sudden Drop In Traffic? What Every Singapore Website Owner Should Know
A well-optimized site will inevitably have a higher ranking on the google search results. To achieve such rankings, you must consider factors such as search engine algorithmic changes. However, you may be surprised at some point, finding your highly ranked site has dropped.
A ranking crash is a scenario that no website owner would wish for since when it occurs, it is associated with several drawbacks. The major drawback is the reduction of website traffic that has adverse effects. If the website does not reach a significant number of people, then its effectiveness has greatly reduced.
Developing a website to the point of achieving high rankings on Google is not an easy task. It requires great effort, while dropping is as easy as it can happen overnight. One moment the rankings are high, and then after a short while it has dropped drastically. The first action after you realizes the drop would be to try and get the rankings back. Regaining the rankings then requires you first to establish the source of the hitch after that take the necessary action(s).
This article shall provide some of the ways to aid you in analyzing and identifying the cause of the drop. After identification, then you can go ahead and try to fix the issue.
There’s hardly anything more disappointing for a website owner than a sudden drop in traffic. However, it’s definitely something that most, if not all, have experienced. So does this mean that it’s the end of your site? Absolutely not. By taking an in-depth look at your website or consulting with your SEO services agency, you can determine the factors that may be causing issues. Below is a list of the most common problems that Singapore business owners tend to overlook.
Here Are Some Common Causes
1. Inaccurate Data
If you’ve noticed a recent drop in your search engine traffic, then take a look at your data. Is it accurate? More importantly, are you missing certain pieces of it? This is especially the case when it comes to devices and page types. Luckily, these missing pieces are usually pretty easy to find as well as prevent. If all else fails, you can always use Excel to measure your drop in traffic against the average search engine traffic fluctuations. Calculating the average deviation will give you an idea of whether or not this change is normal.
So you’ve just discovered that all of your data is accurate and that the dip in traffic is abnormal. It’s now time to consider the possibility that your website may have been manually penalized. To find out for sure, go to the Google Search Console. After logging in to your account, select ‘Search Traffic’ and then ‘Manual actions’. If you’ve been penalized, you’ll notice a red card along with a notification that explains the reason for the penalty and how your website has been affected.
There are several reasons that you may have been penalized. For instance, your website may have been hacked. This could happen to anyone and it’s definitely fixable. So visit Google’s comprehensive list to find out what steps you should take in order to get everything back on track.
Your site could contain duplicate content. Since content is a key part of the ranking, it’s extremely important that you remove all of the duplicate and thin content. Google tends to favor websites that have a lot of original content. So make sure to use Copyscape before posting.
Your website may contain user-generated spam. This usually comes in the form of irrelevant links and suspicious content. So comb through your website and get rid of these elements. You should also identify and block spammers.
Perhaps your website has a lot of redirects. One of the best ways to frustrate potential customers is to make it so that certain pages cannot be found or direct them to other websites. To find out if you have too many or suspicious redirects, visit WebSite Auditor and enter your website’s URL. After your website has been completely crawled, go to the dashboard, and visit the 301 redirects, 302 redirect, or meta refresh Pages, so that you can get an idea of what needs to be changed.
Your website may also contain malicious links. If you have a lot of toxic backlinks, it could result in off-page violations. And that’s why it’s a good idea to perform regular audits. SEO SpyGlass can be a very useful tool in this regard. Start by creating a project and then select ‘SEO PowerSuite Link Explorer.’ You should also use Google Search Console so that you can fully analyze these links. Lastly, select the Penalty risk tab and then the Penalty Risk column so that you can sort through them. Pay close attention to values that are higher than 50%. When you find malicious links disavow them and select Export.
After taking care of your penalties, go back to your Google Search Console and submit a request for Google to reconsider. Go to ‘Manual Actions’ and then select ‘Request a review.’ You should receive a response within 2 weeks.
3. Updates to Google’s Algorithm
Unfortunately, when Google makes changes to their algorithm, they don’t usually tell everyone. And that’s why it’s best to remain up to date with search engine news. These outlets will let you know about all of the major updates so that you can make the necessary improvements.
There are also times in which an algorithm change will only affect certain sites. So make sure that you manually monitor the SERPs. A great tool for this is Rank Tracker. Login to your account and select ‘SERP Analysis’ and then ‘Record SERP data’. Once your top 30 search results have been recorded, select ‘SERP History table.’ The Fluctuation Graph will show you just how the SERP is changing for every keyword and those that you have chosen separately.
The best thing about this is that it gives you the ability to go back and forth between your target search engine. Just remember to adjust your date ranges so that you get the most accurate and timely information. And if you want to keep Penguin and Panda off of your website altogether, crawl your site and check your link profile on a regular basis.
4. Website Changes
In some cases, the problem could simply be due to your own updates, redesigns, or websites migrations. Log back into Google Search Console and select ‘Crawl; and then ‘Crawl Errors.’ Look at the graph and see if you notice any changes that occurred after you renovate your website.
If you spot something, download your broken URLs in CSV format and then crawl with WebSite Auditor. Then enter the URLs into the search bar of the Pages dashboard. Select ‘Links to page’ and this will show you where the broken links are located so that you can fix them. If this doesn’t work, then you could always visit the Site Audit dashboard, located in the Site Structure module–though this may take time.
5. Missing Links
Most Singapore website owners will agree that backlinks are like gold. But what many may not realise is that it’s possible to lose some of these backlinks, which can be particularly devastating if they come from high-quality websites. The good news is, this issue can be fixed with the SEO SpyGlass tool.
Log in to SEO SpyGlass and make sure that your Backlink Progress graph is going up. Then switch to the Backlinks dashboard, choose all your links, select ‘Update Backlinks,’ then select ‘Backlink Page Info.’
After the tool has analyzed your backlink pages and searched for links to your site, view the Links Back column. This will give you the current statuses of your links. See if you can spot those with missing links statuses. If you do, get in touch with the owner of the site and politely ask if you could get the link back. Keep in mind that if you want to prevent traffic drops, you should make it a habit to monitor your backlinks. A monthly audit should do the trick.
It’s said that the best place to hide something is on the second page of Google. If you have just experienced a dip in traffic, then it may be because your competitors have outranked you. In order to better understand how they were able to outrank you, log in to Rank Tracker and select ‘SERP History.’ Visit the Rank Tracking dashboard, select the ‘SERP Analysis’ tab, and then ‘Record SERP data.’ This is one of the best ways to spy on the competition. And the best part is, every time you perform a check Rank Tracker saves all the SERP. You can also automate these checks by selecting the ‘Preferences tab,’ then ‘Scheduler’ and clicking the “plus” button. You can then make a few preference adjustments from there.
7. SEM Traffic Trumps SEO’s
SEO focuses on organic traffic and SEM focuses on paid traffic. When you compare the two, there is no doubt that SEM traffic will win every time. This is because paid ads are positioned at the top of the search results. So you need to take a look at your PPC campaigns.
First, compare your organic keywords to those that are a part of your PPC campaigns. If you find duplicate keywords, then pause those that come from your PPC campaign. There is no need to pay for traffic that you could get free of charge. Also, you should consider how much your competitors are bidding on your keywords. Perhaps they increased them, which means that you could increase your bid as well–that is, if they are of value to you.
8. Mobile-First Indexing
If your site isn’t mobile-friendly, then it’s going to have a phenomenal impact on how much traffic you receive. Over the last few years, Google has made it clear that one of the most important ranking factors is if your website accommodates mobile users. Those who don’t have a mobile-friendly version of their website will lose a lot of traffic. So it stands to reason that if your competitors recently optimized their site for mobile devices they would get a big boost in traffic–perhaps leaving your website in the dirt. If you want to get a better idea of where your drop in traffic is coming from, use Google Analytics to filter your traffic by device.
9. SERP Changes
Last but certainly not least, you may be experiencing a dip in traffic due to changes in the SERP in Google.com.sg. For example, in order to make search more convenient for users, questions are now being answered directly in Google’s search results. This happens infrequently, it could still have a big impact on your queries. This is another great instance in which Rank Tracker could be used so that you could see exactly what has changed.
As you can see, there are several things that could be causing a loss of traffic. However, there are also several things that you can do to turn this situation around. With the use of a few tools and a little investigation, you can get your traffic back to its original state and maybe even better.
What Can You Do About It
Use Google Search Console (GSC)
One of the best analysis tools developed by Google is the Google Search Console. It helps you monitor the performance of your website, identify various hitches and offer solutions in a bid to troubleshoot the possible problems. Therefore, if you are hit by a drop in your site rankings, the first most effective way you should consider is getting the search console into action.
The tool comprises several sections to help break down the analysis into smaller comprehensible bits. The first section is the overview; it analyses the general performance of the website. With a broad understanding of the rate of performance, you can proceed to other analysis sections thoughtfully.
The other section is the coverage which aids in detecting any errors that might have occurred in the webpage. Such errors could be resulting from the webserver or omission of index metatag. These errors sometimes lead to penalties from Google, and if that is so, this section will let you know. A penalty might lead to a significant drop with more than ten positions in the ranking. Coverage will display the reasons for the drop as well as the cause of the penalty if any imposed.
Some slight drops might be caused by broken or lost links as well. At this point, the URL inspection comes into action. It helps to analyze the entire web page, go through included links and the content, to identify any issues with them.
The tool has a security section as well which helps in identifying any malicious infection in the website. These include malware and virus that might have gained entry into your site.
While developing your website, you might have made a mistake in the inclusion of the schema markup that ought to help increase the visibility in the search results. The Manual Actions section enables you to figure that out; thence you can take necessary actions.
The Google Search Console service is efficient for identifying apparent issues and will notify you about any of them via email. However, sometimes the tool might detect no problem, but your site remains under-ranked. Failure to identify such does not denote an absence of an issue as it might be serious, beyond GSC’s recognition. Therefore, applying other techniques might be perfect for you.
Evaluate the quality of your content
The internet is full of websites, and they are all competing to gain high ranks in Google. Therefore, if a site emerges with high-quality content that surpasses the quality level of your website’s content, then definitely they will outdo you. Furthermore, the Google algorithm is continuously experiencing modifications necessitating improvement in the quality of page content. Drops this case occurs gradually rather than drastically, as more and more web pages continually beat you in the rankings.
Anytime your rankings drop, it is time to now analyze your content. Formerly, Google had not considered the size of the content on websites as a measure of productivity. A page could even dominate in the search results despite having few words count. That could not be the case currently as pages with substantial content tend to lead in the rankings. However, other than increasing word count, you should also ensure the relevance of your content as that would matter more than the count itself.
Optimization of the content is also essential to gain an advantage in Search Engine Optimization (SEO). Identify the current up-to-date keywords as well as the structure of content to increase the chances of attaining a high ranking.
Identify the chances of hackers’ invasion
Most hackers are thought to only attack systems storing databases. Well, that could be correct in some way, but the fact that your site contains no data does not limit invasion from hackers. As much as a hacker would aim at data comprising pages, they like to play around with their malware tools. It means that your website could also be at risk.
At times, a hacker might only be interested in the dispersion of viruses to several systems and your website could offer a perfect avenue. A hacker will replace your links with there which will redirect users to their threatening sites. Therefore, leaving your website vulnerable might be detrimental as hackers are looking for the most accessible means to reach systems like computers. It is essential to ensure safety by protecting your site by regularly scanning for viruses and deleting them if they are present.
Sometimes hackers will develop fake websites mimicking yours. In such a case, users who try to access the site might be the vector used to obtain information about your website. The hacker will then have it, and after alterations, you end up getting beaten in the ranking levels. Once you recognize such an act, you can send a reconsideration request to Google where they will analyze and act upon your issue.
Noindex and Nofollow reduce the visibility of a website in the google search results. It affects the SEO ratings, and since it occurs due to errors during the development and coding of the site, it mostly affects a new website. Once you have created a new website and ensure that all other factors are in perfect order, but you still realize afterward that the ranking of the site is not rising, then you can check for possible Noindex or Nofollow in the development code.
Hosts such as WordPress have provided an analysis tool to help you review various settings such as the index and page level settings. This tool also analyzes any plugins installed to determine whether they might have blocked the site’s visibility.
You might also consider checking for errors in the robot exclusion protocol since a wrong format might inhibit search engine visibility.
As much as inbound links cause an increase in the rankings, they might also be the cause of your site’s drop. First of all, if the link is lost or degraded, that might lead to a rank crash since links are essential in SEO ratings. On the other hand, a link might violate the Google Webmaster Guidelines through manual action.
If you find that there is a loss of links, you can try to solve the issue by creating more inbound links. Besides, if the available links caused the drop by the violation, you should remove them from your site and consider getting some fresh ones.
Achieving the best results for your site compels you to have gone the extra mile. You should consider strategies that help you troubleshoot any issue that occurs on your site. Ensure that you strictly adhere to the trending techniques and eventually, you will conquer the internet. With a website that has high rankings thereby attracting a high level of traffic, it means that your tactics are successful. We hope that the information we have provided will boost your website’s rankings in the case when it trips.
Guide to Segmenting Organic Traffic Audience for Digital Marketing
We have already discussed ways to attract and boost organic traffic to your website by applying different techniques such as optimizing landing pages, getting listed, leveraging social media platforms, targeting long-tail keywords, guest blogging, and performing on-page SEO.
Let’s now go ahead and look at a guide to segmenting organic traffic audiences for digital marketing.
Google Analytics obtains loads of data using various metrics and dimensions, which can help you analyze your website’s visitor’s behaviors and demographics. It also has reports that show statistics, “All Users/Sessions,” charts, and graphics. With all this information, it’s crucial to break it down to gain valuable insights that you can apply in your digital marketing strategy.
To effectively maximize on data, we shall segregate and segment data. To get a comprehensive presentation of collected data over a specified time frame (last 30days by default), click on any report – audience, behavior, acquisition, or conversions.
Based on the insights you want to obtain, break the audience segment data into smaller, manageable sections—segment group visitors based on your preferred traits and behaviors.
Establishing the number of visitors, you had over a week is essential. However, breaking down this data to determine the number of visitors that visited your site via desktop, from Singapore, visitors who bounced off your site without making purchases etc. is a very significant segment.
With segments, you gain targeted insights into the visitor’s behaviors, such as audience using mobile devices to access your site, the number of sessions with conversions, demographics, the source of traffic, browser types, locations, value, and much more.
You can create up to 1000 data segments that you can edit in whichever View and 100 for any specific view. The segments you make should be exact for monitoring and tracking analysis that is particular to your needs and represents your exact requirements.
Hit, Session, and User
You can assign scope to segments as either user, session, or hit. Let’s examine their difference;
- A hit is an interaction that sends data to analytics. Whenever user behaviors trigger a tracking code, for example, when a user loads a page on a website, analytics records that as an activity.
- A session entails a group of interactions hits (user interactions) with your site over a given time frame, i.e., a period when the user is active on your site.
- A user is a visitor on your website who has initiated a session. When a visitor lands on your site, Analytics classifies them as either new or returning users.
Basic Analytics Segments
You can create elementary and straightforward segments, have a look at the below most relevant data segments;
Segmentation by traffic source (offsite customer behavior)
You can gain insights into different types of visitor’s journeys through your site and the value they have generated:
- Email campaigns and newsletters
- Social media platforms (a custom segment on individual social media channels)
- Search engine marketing
- Direct traffic
By Visitor Type (Customer Engagement)
There are two groups of visitors;
- New visitors vs. returning visitors
- Technology platform used
- Non-customer vs. customers
- Non-registered vs. registered visitors
By Geographical Location
It indicates a company’s performance in its market share, such as in Singapore, India, Japan, etc. You can create a custom report to showcase the breakdown.
By On-Site Customer Behaviour (Content Viewed)
It gives insights into particular sites pages where visitors are more likely to make purchases and helps you understand related pages they are viewing.
- Key landing pages
- Products page
- Checkout complete or thank you page
By landing page type (combines both on-site and offsite customer behavior)
Landing pages or simply entrance pages. Analytics shows visitor’s behaviors getting through landing pages.
By Action Performed
It indicates visitors who have converted by taking a particular call to action, such as purchasing a product through an e-commerce site.
- Segmentation by conversion types
It enables digital marketers to identify the source and costumes journeys with the most valuable customers; to ensure this is successful, set Google Analytics to track value for conversion goals and e-commerce. Custom segments show visits where the value is above a specific value.
It requires a custom set up with variables for recording customers leaving information about their characteristics such as;
- Age, sex, and gender for business-to-consumers
- Business size, sector, industry, or a person’s role for business-to-user
There are different levels of customer engagements on site that includes: >5pages, <3pages, > 10 seconds, <10 seconds
It enables you to filter out advanced segments you can create as custom segments.
By Technology Platform (Visitor’s Device)
It gives insights into which devices your audiences access your site from includes;
- Browser type and version
- Screen resolution
- Mobile platforms such as Android, iPhone, e.tc.
Advanced Analytics Segments
The first technique in utilizing segments in Google Analytics is comparing segment’s performances. A report is generated in an additional row for each segment applied, which you can use to compare versions for the whole site and other segments.
Once you have applied the segment, you can review measures of engagements, the value generated, and the volume and compare them with other segments to determine which are performing better than others.
You can also determine different visitors’ preferences for specific types of content on your site or products; this can help you review and improve various elements of your sites.
Another way to use segments is choosing a single segment and filtering out visitors, in the same way, to create a new profile. For example, you can create a new profile for new visitors or returning visitors to examine their behaviors.
How To Create Segments
To start, on top of any report, click on the +Add Segment button.
It will take you to the segment dashboard, where you will find several options.
On the View segments column, select All.
- System: preloaded segments like New Users, Organic traffic, and Converters
- Custom: Segments you have created
- Starred: those saved as favorites using stars
- Selected: those that you are using currently
If you need to work on an existing segment, you can select it from the list, import it from the gallery (these include segments created and shared by others), or create a new one by clicking on the +New segment to start from scratch or use Actions drop-down to select Copy to use as a base.
Let us copy Organic traffic to allow us to build an incoming organic traffic custom segment.
The next dashboard displayed shows the current segment elements. Since we chose to copy and build upon the Organic Traffic segment, we have one criterion listed:
Medium > Exact matches > Organic
A summary of the segment has real-time updates on the right, and down on the left are categories and categories for defining segments. Options include Technology, Traffic Sources, behaviors, Enhanced E-commerce, Conditions, Sequences, Date of First Session.
Click on the +Add Filter button to add more filters to this segment.
Click on the +Add Content drop-down menu to view a list of criteria and filters. Explore as you click around, utilize the search field to save time.
Let’s create a segment of users who have viewed at least three pages in a session.
- On the search field, type “page depth” and select it
- Click “=” and select the “>” symbol
- Enter 3 in the field
Under conditions, you will view Medium: organic and Page Depth > 3 listed on the summary update. The segment now entails all organic traffic from an audience that has viewed three or more pages during their session.
Add a country Filter for visitors from Singapore. You can this filter by either;
- Adding another condition: User> Country>Contains>Singapore Or,
- Click on Demographics > Location> Country > Contains > Singapore
- The summary updates with visitors from Singapore only.
To make the “organic” segment even more exact, Let’s add a filter under Traffic Sources > Sources > Contains > Google.
Lastly, name the segment. The name should tell what the segment is about, for example, Singapore Page Depth > 2, then click on Save.
Your segment now contains organic traffic from visitors who viewed at least three pages from Singapore and arriving from Google.
Let’s create a segment that contains frequent and recent visitors who haven’t made any purchases yet.
- Click on +Add segment
- Behaviour: Days Since Last Session < 5
- Behaviour: Sessions > 4
- Behaviour: Transactions = 0
This article on universal analytics by Google provides step-to-step guidance on building segments.
Segments Advanced Options
Sequences and Conditions are considered advanced options.
Conditions are a set of criteria applied to visitors for them to be part of a specified segment; this allows room for customization.
On the other hand, Sequences set a series of conditions that a visitor must fulfill in a particular order, such as Step 1, step 2, and so on. For example, (Step 1) visitors added a product to the cart but didn’t make actual purchases (Step 2).
Using Segments to Create Audiences
From segments, we obtain relevantly targeted data to create an Audience segment.
For example, From the segment: Singapore Page Depth > 3, let’s create an audience based in Singapore that we can use to create a targeted ad with a discount.
First, ensure that your Analytics and AdWords accounts are linked. Then, go to the segment list, search for the segment> Actions > click Build an audience.
Select the View, eCommerce website, and Destination, your linked AdWords account. Then define your audience.
Your audience definitions will be prepopulated according to your choice of segments.
See more fields on your right:
- Segments that are scoped to hits or sessions; Users are limited to the last 7days.
- Membership duration shows how long the visitors remain as members of a specific audience they are added to; this may vary between 1- 540 days.
- Segments scoped to users provide options for lookback days, either 7, 14, or 30 days. During this time frame, Analytics finds users that qualify for the audience.
- Eligibility allows us to share this audience, like AdWords (Display Ads), Google optimizes for testing and personalization, and search.
Name the audience so that you can remember it in AdWords, then click Save.
Now, head over to your linked AdWords account, select the audience you created, and build a targeted ad with a discount.
We now examine the benefits of Segments:
- They allow you to identify strengths, weaknesses, and patterns.
- Identify reliable resources.
- Establishes guidelines to build on areas that are not performing.
- Lower marketing costs.
- Increased focus.
Need More Practice?
Utilize custom segments that are ready to import. Experiment and create your own or use the ready-to-go standard segments.
The Google Analytics Help portal contains comprehensive information about segments. You can use this information to identify your markets, establish how, when, and where your customers are coming from, and retarget specific groups appropriately.
Once you hack the fundamentals of segments, you can head over to learn advanced segments techniques.
Seven Segmentation Mistakes That You Should Avoid
Your Segments Not Aligning with Your Business Goals
It’s crucial to align your segments with marketing goals to create more targeted marketing campaigns. Whether it’s attracting more customers, increasing customers’ lifetime value, or generating more revenue, your segments should help you achieve your goals.
Use this SMART Framework to set goals and determine your campaign success.
- Specific: Set a goal that is clear and specific to everyone on your team.
- Measurable: Define the particular criteria that you will use to measure success.
- Achievable: Make sure your goal is reasonable.
- Relevant: Often, segmentation is a cross-functional exercise, and goals must be relevant to each team.
- Time-based: Give your goal a start and end date so you can evaluate segmentation success.
Your Base Your Segments on Instincts, Not Concrete Data
Segmenting based on customer profiles is a great starting point; however, ensure you use data to back it up. Because what you might think as a profitable marketing campaign might bring low revenues due to poor and untimely retargeting.
Creating Segments Based on Limited Data
Segments created from small data fields and variables will lead to a market strategy with limited information. Ensure your websites are set up with collect parameters to enable you to gather enough data.
For example, if you need your customer’s gender data, update your lead-generation forms and user registration to ask for those details. Similarly, set up UTM parameters to track and monitor people visiting your website from email marketing campaigns.
Using “Dirty Data”
With so much data, it becomes difficult to determine which ones to analyze, what metrics to create, what generates ROI, or even which relationships matter.
Segmentation best practices begin with diving data and grouping it into customers with similar behaviors. If this data is outdated, duplicated, or erroneous, you will gain inaccurate segmentation. Ensure your information is clean, streamlines, and accurate.
Lack Of Tracking Segments Performance Over Time
Conduct A/B testing to analyze what’s working. Compare one segment’s performance with another to evaluate disparities in their performance.
Tracking and monitoring performance allows you to measure the improvement of your marketing strategy for a specific group of audiences.
If your segment performance is:
- Going up, you can apply what’s working across other segments.
- Going down, utilize different techniques to fix the challenges.
Ignoring Channels While Creating Segments
Keep in mind, despite using multiple communication channels for reaching your target audience, not all of your audience want to hear from you on all of those channels.
Figure out platforms that your audiences are primarily using so that you can retarget them better. For example, instead of targeting your audience on all social media platforms, identify the right channel for each segment that resonates with them based on their attributes and past activity.
You can analyze the age distribution of all users on the top of social platforms. If your target segment is 18-24 years, you are more likely to reach them via Instagram. On the other hand, in audiences aged 65 years, you can mostly find them on Facebook.
Not Considering the Time of Engagement
In addition to communication channels, consider creating segmenting based on time engagements because segment response varies depending on days and time.
For example, working professionals are more likely to respond to emails during weekdays. Sending emails outside this time frame might lead to them missing your content. Coschedule data indicates that Tuesday is the most appropriate day to send an email.
Similarly, social media posts updates engagements vary depending on when they are published, i.e., when the target audience is online. Identify time zones when your target audience is online and ensure you post your content during that time to gain much-needed engagement and traction.
Optimize your marketing strategy by applying the same criteria like frequency of purchase, last purchase date, or renewal data; additional data will help you reach your target audience at the correct times, increasing your conversion rates.
Other Useful Tools to Segment Your Organic Traffic
Apart from Google Analytics tools, much other software’s have segmentation and targeting features built-in.
The two are automated email systems that have built-in setups for segmenting audiences.
Facebook’s Custom Audiences tool
Incorporates simple ways to target Facebook Ads via emails. Export emails into Facebook, create a custom list based on preferred behaviors.
How to Increase Traffic to Your Singapore Website
A website is an excellent platform for generating leads for your business and converting them into customers. However, many business people know this, which is why you need to implement strategies to stay ahead of your competition. It doesn’t stop at SEO – you have to go a step further to attract prospective customers to your business.
Here are some ways to increase traffic to your Singapore website.
1. Syndicate Your Content
Syndication on authority sites works like guest posting in that puts your content in front of audiences who would have otherwise not seen your blog posts. For instance, if you syndicate your content on prominent sites like Business Insider and Entrepreneur, you can get more new traffic to your website.
2. Answer Questions on Quora
Quora is a social platform where users ask questions on various topics. It is a great platform for interacting with people interested in your industry and direct them to your website. All you need to do is create a profile and regularly provide answers to questions related to your brand.
However, you should avoid being overly promotional about your website. Only include a link to your site in your profile information or in answers that direct users to a relevant blog post. Otherwise, you might appear like a spammer and this will tarnish your reputation.
When you provide accurate and relevant answers regularly you are likely to draw the attention of readers. That said, you need to be smart about how you go about this – there’s no need to provided answers to questions that are already saturated with responses.
3. Post on Reddit
Reddit has enjoyed ever-increasing popularity since its inception in 2005. It is now a leading platform for entertainment, news, and networking. When you post on this site, other users can vote your post either ‘up’ or ‘down’ – this affects the visibility of the post.
Because of the increased number of users, Reddit provides an excellent opportunity for generating more traffic for your website.
Reddit in Singapore Source: Google Trends
Like Quora, the secret is to promote your site subtly and smartly. Only join subreddits that talk about topics related to your brand and familiarise yourself with the users before you start posting. If you submit irrelevant links, others will label them as spam, and this can get you banned from the platform.
4. Rank Videos on YouTube
Ranking for high-intent keywords on Google is highly competitive, and understandably so. After all, it is the world’s most popular search engine, and many sites want to appear on its first page of search results.
On the contrary, YouTube SEO isn’t as competitive. Every user has an equal chance to engage and rank their content. How is this possible? Although keywords and search intent are important, YouTube SEO values engagement more.
On YouTube engagement refers to metrics such as average watch time, likes and dislikes, number of subscriptions, etc. YouTube wants users to spend more time on the platform, as this makes them more money through adverts.
If you want to rank your videos on YouTube, follow the steps below:
- Do keyword research: you won’t get traffic if you target the wrong keywords. Luckily, you can use tools like Ahref’s YouTube Keyword Tool and Google Trends to discover popular search terms.
- Identify search intent: enter the keyword you’re targeting and see what the top five results are talking about.
- Create engaging videos: plan accordingly before posting on YouTube. After creating the video, ensure that you edit strategically to increase engagement rates.
- On-page video optimisation: include your target keyword in the video’s title, description, tags, and thumbnail.
- Publish and promote: use YouTube analytics to discover the optimum posting time for your region. Then, reply to all comments and share with other social platforms and websites.
5. Blog Commenting
Despite its effectiveness, commenting on blogs is a lesser-known method for increasing your website traffic. To get started, you need to find sites that post content related to your niche. BuzzSumo and SEMrush are useful tools for discovering sites that publish pots relevant to your industry.
It’s worth noting that comments left on blogs related to your industry will generate more traffic than posts that are not related to your niche.
Take a look at the graph below.
Source: Neil Patel
This is because traffic from industry blogs is more targeted than traffic from other platforms. Subsequently, they are more likely to convert if you present them with a chance to sign up to your mailing list or visit your website.
When commenting, ensure that you add value to the discussion. Take time to provide thoughtful answers to questions. This shows that you’re an expert in that particular niche, and other users are likely to click on your profile and later visit your website.
Avoid integrating links in your comments, as this comes off as a desperate attempt to gain attention. It’s also unwise to leave comments on competing websites since it shows disrespect. Also, refrain from using your business’s name – instead use your full name.
6. Merge Similar Posts
Check out the following URLs:
Have you spotted a similarity? If not, both are talking about how to get more traffic to your website. We decided to merge them into one post to increase site traffic. This is called the Cocktail Technique.
By merging similar posts on your site, you not only increase site traffic but also improve your rank on SERPs.
Here are the two reasons why merging similar posts works to your benefit:
- Better content: over time, content gets outdated and starts losing rank on SERPs. Combining posts makes it better and attracts more traffic.
- Consolidation of authority: combining articles increases their authority.
Top Tools that Get More Traffic to Your Site
The objective of every online business is to drive more traffic to their website. However, this takes a lot of time and effort, as you have to research, create content and optimize it before putting it in front of your target audience.
Fortunately, there are several tools that can help you get more traffic to your site. Here are some of the best options:
SEMrush is a platform that allows you to analyze your competitors to see what and what’s not working for them. It works by collecting comprehensive information about your competition, analyzing it, and suggesting the strategies you can use to stay ahead of them.
Besides competitive analysis, SEMrush is also useful for keyword research, link building, site auditing, and content creation. It also compares your site and to your competitor’s rank on SERPs.
The keyword research function goes beyond suggesting popular search phrases used by your target audience. It also shows you the keywords that are likely to generate the most profits for your business.
Additionally, many companies worldwide trust SEMrush. The platform currently supports over 80 million domains and has a database with over 100 million keywords.
Google Analytics is hugely popular among marketers for several reasons – it’s free, has multiple useful features, and it’s a product of a renowned technology organization.
Once you embed the Google Analytics code into your website’s source code, the tool will start measuring the metrics you define. These include the number of visitors, click-through rates, dwell time, bounce rates, etc. For instance, you can tell how long a visitor stayed on a particular page. Every time an action is completed, the tool saves it on your analytics report.
Another standout feature of this platform is the Goal Funnel, which allows you to set up a string of addresses that a customer clicks when buying an item from your site. This way, you get a clear picture of your conversion rates and cart abandonment rates. Using this information, you can adjust your strategy to create an optimized purchasing experience for customers.
Furthermore, Google Analytics shows you the search phrases that drive traffic to your site, who refers them, and the browsers and devices they are using.
Regarding customization, you can track the campaigns that drive traffic to your site, create custom reports, and set up custom notifications.
Many people know Bitly as a link-shortening tool, but it offers more functionality. After shortening the links, this tool allows you to share them efficiently and analyze their performances.
For instance, Bitly can generate detailed reports showing a link’s click-through rate, the location of the people clicked on it, and the time they did it. The report also tells you where the links were shared, enabling you to identify your largest source of traffic. You can get this report hourly, daily, weekly, or monthly.
Cyfe is a comprehensive dashboard that helps you track metrics across several apps and websites, including WordPress, PayPal, and Google Ads. Besides seeing this data in one place, you customize the dashboard with over 40 widgets from third-party platforms or use the inbuilt widget tool to create your own. All you have to do is upload a file in CSV or Google Sheets format.
Once you customize the dashboard, you can create reports that you can then download or share.
Open Web Analytics
Open Web Analytics is an open-source platform that allows you to analyze an unlimited number of websites. Some of the metrics you can track include unique visitors, number of clicks, views, etc.
This platform has three distinct features that aren’t available on Google’s services. These include:
Heat maps – these show you where visitors click when browsing your website.
Ability to record mouse movements – this shows you the path taken by visitors when navigating through your site.
Document Object Model (DOM) click tracking – this uses code snippets to alert you when users click on specific buttons, images, and links.
SimilarWeb is an online resource that lets you ‘spy’ on your competitors. With it, you can get detailed insights about rankings and traffic and compare it against your performance.
After entering a URL, SimilarWeb returns the website’s rank worldwide. It also shows traffic by country. You can further analyze the data such that you get the number of visitors by the platform over the past six months, which are further divided by dwell time, bounce rate, and pages browsed per visit.
This platform is useful for marketers who want to identify the channels that need more attention.
FAQs about Website Traffic
Here are some of the frequently asked questions about website traffic.
What is Website Traffic?
Web traffic refers to the internet users who visit your website.
How Do I Increase Website Traffic?
The best way to increase the number of people who visit your site is by creating relevant content and optimizing your site’s structure – this is called SEO. However, you can also invest in other strategies like email marketing, PPC advertising, social media marketing, and so on.
What are the Types of Web Traffic?
The two types of website traffic are organic traffic and paid traffic. With organic traffic, you implement strategies that help boost your rank in SERPs, mainly SEO. On the other hand, paid traffic means that you pay to increase your visibility on search engines, other websites, and social platforms, intending to attract more visitors to your site.
Can I Buy Website Traffic?
Yes, but it’s not advisable. Buying traffic usually means that you get visitors who are not likely to be interested in your products and services, meaning that they won’t convert. In worst-case scenarios, they might be bots and Google will penalize your site.
If you want to generate more traffic to your website, you need to use free and paid strategies. Given that most of the tactics mentioned above are either free or require little investment, paying might seem like an unwise decision.
The tips above are only some of the many marketing strategies you can use to get more website traffic for your Singapore website. Increasing your website traffic is a long-term motive that requires time, dedication, and hard work. The listed points give you directions on what you have to do to get more traffic. Start implementing them today and improve your website traffic to help you have an edge in the competitive Singapore business.
However, it’s worth remembering that paid ads take a shorter time to rank than organic content. This is why many companies, whether big or small, invest heavily in paid advertising. Contact MediaOne Digital for more tips on how to generate leads in Singapore. Get in touch for more details.