How To Get TikTok Famous: 5 Steps To Success

__How To Get TikTok Famous_ 5 Steps To Success _ MediaOne Marketing Singapore

If you’re looking for fame on TikTok, you’ve come to the right place.

With over 500 million monthly active users, TikTok is one of the biggest and most popular social media apps around.

It’s extremely popular with millennials, so much so that a third of all American adults use it.

With over a billion users, TikTok is also the third biggest social media app in the world. If you’re looking to make your mark on the big social media scene, you can do so with the help of these five steps.

YouTube video

1. Master The Basics

While it’s fun to be creative and come up with new content every week, if you want to gain popularity on TikTok, you should probably focus on mastering the basics first.

This means getting plenty of views on your videos, gaining enough followers, and gaining enough engagement to keep your viewers interested.

If you can do this, the creative side will take care of itself.

One of the best things you can do for your video is to master editing.

Even if you’ve never done any video editing, you should probably learn because there are a lot of shortcuts available on YouTube that can make your videos look much more professional.

Learning the proper way to edit (using software such as Final Cut Pro or Premiere) will also give you a better understanding of what is going on in your video, which will in turn make you a more engaging conversationalist and storyteller.

2. Post Regularly

While it’s okay to experiment with posting less frequently or even sporadically, to get more engagement and gain more traction on TikTok, you should probably post more often.

Every few weeks is a good target for a post, and if you have new content frequently, you’ll gain more and more followers simply through frequency.

Posting frequently also helps you establish yourself as an authoritative voice on your topic.

Frequent posting shows that you’re constantly engaging with your audience and keeping the conversation going.

This gives you credibility because people will start to believe that you know more about your topic than anyone else.

When this happens, you can pretty much guarantee that your advice and suggestions are going to be heeded because the person receiving the advice usually has authority in the first place.

3. Get In Front Of The Camera

In addition to posting regularly, another good tip is to get in front of the camera and practice. This might seem obvious, but a lot of people hide behind social media platforms when it comes to videos.

Don’t be afraid to get in front of the camera and experiment with different angles, lighting, and focus.

There are many apps and blogs that can help you figure out where to focus and what angle to use when shooting a video.

Experimenting with different apps is a great way to find the one that suits you best and allows you to express yourself creatively.

Once you’ve found the right app, take advantage of its features and learn how to use them effectively.

This will help you get the best shot that you can and allow you to tell your story effectively.

Learning how to use different features will also give you an edge over other content creators who might not be as familiar.

4. Research Your Topic

While it’s fun to experiment and try new things, all this openness can potentially lead you down the wrong path.

To avoid this, you should always try and discover the right way to research your topic before you dive in.

There are many tools out there that can help you research a topic and determine the right information to share with your audience.

For example, if you’re researching how to write a business plan for a tech startup, you might come across terms like “Pricing Strategy” or “Marketing Research”.

When you come across these, you know that you’re not alone in your quest to learn more about business planning in general or tech startups in particular.

There are many other people out there who are also trying to learn about this topic.

This is how you should conduct yourself on social media platforms like Twitter and LinkedIn.

The right way to do research is to join relevant communities on social media platforms. You can also subscribe to blogs that are associated with your industry.

By doing so, you will learn about new developments, gain access to reliable experts, and be able to engage with those who are doing the same thing as you.

This is how you should conduct yourself on social media platforms like Twitter and LinkedIn.

5. Customize Your Avatar Up

One of the first things that your viewers will notice about your video is your avatar.

When people talk about social media avatars, they usually mean the display picture that you’ve chosen for your profile.

These images are usually in a small square shape, and up to four different images are allowed.

You can also choose to add a text link below your avatar, which will give your viewers more information about you.

When it comes to marketing videos on social media, the devil is in the details. It’s all about the little things you do to make your video stand out.

This might mean using a relevant and creative avatar, adding relevant and creative hashtags, and posting at a regular and informative pace. These are all things that can help you get more views and gain more followers quickly.

What’s Next?

As we mentioned above, getting your videos to stand out is pretty easy.

All you need are the right tools and an open mind.

The next step is to put all this knowledge to work and create your own successful YouTube or Twitter account.

The first few steps to getting noticed on social media don’t require a lot of effort, but it’s important to continue to build upon these basics because it all starts with a good base.

Make sure to follow the above-mentioned advice, and you’ll be able to get your hashtag and your brand mentioned more frequently on social media sites such as Twitter and YouTube.

How to Increase Likes for Your Videos in TikTok?

YouTube video

What’s drive these sales? Video.

TikTok users are driven by visual content that they can share and engage with others around.

According to TikTok analytics platform TikTok Metrics, the average user spends 28 minutes per day on the app, watching a total of 11.5 hours per week.

If you’re creating videos for the platform, you’ll want to consider how to stand out among your competition.

To do this, you’ll need to master a few key video strategies, which we’ll discuss in this article.

Create High-Quality Video Content

The first and most important step to becoming a successful content creator on TikTok is to produce high-quality video content.

ALSO READ
TikTok Shares 10 Ways to Create a Meaningful Impact

To start, you’ll want to ensure that your smartphone or webcam is in good condition and that the recording software you’re using is of good quality.

If you’re not happy with the quality of your current smartphone’s camera, now is the perfect time to upgrade. It’s never too late to improve your photography skills and make your images look like professional studio shots.

Additionally, you’ll want to consider investing in good-quality recording equipment and software.

The better the video quality, the more your viewers will appreciate your content and stay engaged with it for longer.

In a nutshell, high-quality video content means watching your videos on a large-screen TV or on a smartphone at the highest possible pixel density.

Curate Exclusive Content For Your Audience

Another important thing to consider as a content creator on TikTok is to develop exclusive content for your audience.

When someone subscribes to your channel, you’ll want to respect their time and ensure that they’re getting value from your content.

To do this, you’ll want to create videos or blogs that are only available to subscribers or to those who contribute to the growth of your channel. (ie. buy a t-shirt from our store and you’ll get early access to our next project, etc.)

For example, if you’re working with a clothing brand, you could create a blog post once a month with information about the latest trends.

Or, you could create a series of short-form videos sharing the most current looks and styles. By limiting your content to exclusive areas, you can ensure that your audience is getting the most value out of your content and continue attracting new subscribers.

In short, curating exclusive content means creating a podcast, blog, or even a Youtube channel around a theme that only you can cover. This allows you to build a following and become more influential in your niche.

Invest In Growth Hacks

Invest In Growth Hacks TikTok | MediaOne Marketing Singapore

If you’ve been following our blog for any amount of time, you’ll know that we’re huge believers in growth hacks.

Instead of spending money on expensive ads or paying for pricey social media platforms, you can use strategies such as;

  • Affiliate marketing
  • Community building
  • Product reviews
  • Email marketing
  • Display ads
  • Offers
  • Blog tours
  • Press releases
  • Content creation

These are all proven methods of getting people to use your products or services.

While it’s not always possible to grow your audience organically, you can always use growth hacks to get more subscribers or gain more Instagram followers.

Use Hashtags, Liked Bytes, And Compete With Friends

When you post a new video on TikTok, there’s a chance that it won’t immediately appear above the fold.

This means that your video may go unnoticed by anyone who doesn’t already know about your channel.

To ensure that your videos get the attention of your audience, you can use a few hashtags that will help your video be more discoverable. (ie. #wedding #bachelorette #engagementring #honeymoons.)

To really make your videos stand out, you can use keywords in the title and description areas of your video.

Additionally, you can use liked bytes, or ‘Likes’, to show how many people have ‘liked’ or ‘commented’ on your content. A single ‘like’ or comment can boost your video’s reach by 10,000%!

This makes them an invaluable tool for content creators on TikTok. (YouTube, “How to Use Social Media to Increase Your Brand’s YouTube Views”)

Last but not least, we want to discuss competing on TikTok.

If you’ve created a YouTube channel, you’ll know that there are thousands of other content creators who are also trying to grow their audience.

To stand out among your competition, you can start by using the same tactics we’ve discussed so far:

  • High-quality content
  • Curate exclusive content for your audience
  • Product reviews
  • Offers
  • Blog tours
  • Press releases
  • Content creation

To truly grow your channel and make it stand out, you can use the following strategies:

  • Create themed playlists based on your content
  • Comment on other people’s videos to create engagement and build a following
  • Join groups with other content creators to create niche content
  • Use social media to discover and connect with new people
  • Include other platforms like Instagram and Facebook in your strategy

These are just a few tips on how to become a successful content creator on TikTok.

If you want to continue learning and growing, now is the perfect time to start a blog or channel of your own.

Top 5 Tips for Success on TikTok in 2023Top 5 Tips for Success on TikTok in 2023 | MediaOne Marketing Singapore

TikTok is one of the most popular social media platforms and has recently surpassed YouTube in monthly active users.

The video-sharing website was purchased by TikTok in 2018 for $16 million and has since exploded in popularity, allowing it to completely change the media landscape.

If you’re unfamiliar, TikTok is a video-sharing platform where users can post and share their content.

The content can be comedic, entertaining, or educational in nature.

Some popular topics on TikTok include travel, fashion, and music. You can follow specific creators’ accounts to see their content regularly pop up in your news feed.

1. Be authentic

For years, TikTok has been an outlet for users to experiment and try new things.

This is largely due to the fact that the platform is completely free, allowing anyone to join and share content.

In the past year, this has changed as TikTok has begun experimenting with paid memberships.

However, even with the paid membership, users can still post and share whatever they want.

If you want to be successful on TikTok, you need to be authentic.

This means that you need to be careful about what you post on your behalf.

While it’s okay to post about your travel adventures, it isn’t wise to post about your latest purchase or promotion on behalf of a brand.

2. Have a healthy dose of self-awareness

One of the most important aspects of being successful on TikTok is having self-awareness.

This doesn’t mean that you need to be obsessed with your appearance, as there are many other things that you need to be self-aware of.

For example, you need to be aware of how your actions are perceived by others.

An excellent way to improve your self-awareness is by analyzing the trends on TikTok.

This helps you to see patterns in the way people use the platform and allows you to become more familiar with how you behave on the app.

3. Find your voice

YouTube video

TikTok is a place for everyone to experiment with content creation.

For some, this can mean creating funny videos using artificial intelligence tools to make them more entertaining, while others may opt to create serious content focused on a particular niche.

However, to be successful on this platform, you need to find your voice.

This is why it’s important to analyze the trends on TikTok and determine what content will be most engaging to your audience.

Once you’ve found this content, continue to post regularly to keep your audience engaged.

ALSO READ
Benefits and Advantages of Newspaper Advertising

4. Use social media to explore new content creation ideas

TikTok is a place where you can find inspiration for all sorts of content creation projects.

Whether you’re a comedian, musician, or fashionista, you can find a community of people who can help you to develop your creative thoughts into something tangible.

Since content on the platform can be so varied, it can help to explore different topics to find what inspires you.

This is especially important if you’re looking for new creative projects as every piece of content you produce will be able to showcase your skillset and help you to find new fans.

5. Understand the algorithms that power TikTok

Understand the algorithms that power TikTok | MediaOne Marketing Singapore

To understand how to be successful on TikTok, you need to understand the algorithms that power the platform.

Like any other social media platform, the success of your content on TikTok is largely determined by the algorithm, which prioritizes content that users are more likely to engage with.

This can mean that the most popular content on the platform is often based on trivial matters such as the number of likes or comments a video receives rather than the quality of the content itself.

However, not all is lost. There are ways for you to have greater control over the content you see on TikTok.

From the settings menu on the app, you can change the sort order of your content, hide content you don’t want to see, and even delete content altogether.

Hopefully, this will allow you to build a following on the platform and become more familiar with how to optimize content for greater engagement.

TikTok Algorithm: Explained

So you’ve decided to join the crowded world of social media and you’ve opted for TikTok. Congrats!

But there’s so much more to this seemingly magical app than just colorful, animated videos of funny memes or wacky antics.

Behind the scenes, TikTok is a sophisticated algorithmic and statistical marvel that keeps users engaged through a sophisticated blend of ingenuity, data mining, and human intuition.

In this article, we’ll delve into the inner workings of TikTok and how it all works. We’ll cover:

The Algorithm Behind the Popularity of TikTok

YouTube video

Even if you’ve never given much thought to the topic, you’ve probably heard of Google’s search engine (aka the Google algorithm).

The ubiquitous search engine determines how often you see certain results when you search for content on the Internet. It’s the fundamental building block of the digital age and it’s enabled companies like Google and Facebook to thrive in the digital sphere.

If you’ve ever tried to find information online, you may have seen the flashing icons at the top of a search engine results page.

These are called spiders, and they are the small programs that crawl the web and index content for search engines like Google and Bing.

The same concept applies to TikTok, with one major difference: Google and Bing’s spiders can only index the content on the Internet, while TikTok’s spiders can and do index all the content on the app as well.

The Math Meets AI Mixing Pot

TikTok is a combination of two trends that came together in glorious, chaotic fashion: the mathematical algorithm and artificial intelligence (AI).

AI is a massive field and it’s been around for a while.

The most basic form of AI is machine learning, the ability of software to learn without being explicitly programmed. You can think of it as a sort of trial and error for software.

For example, if you’ve ever rented a car and met with unexpected trouble, you may have heard the car’s automated voice system warn you that your insurance may be void.

In that case, you would have been presented with options for an insurance policy that actually costs less than the one you had before the trip.

Now take that same scenario and apply it to cryptocurrency mining.

The mining of cryptocurrencies is a process that’s meant to be costly and difficult. But due to the exponential growth in popularity, it’s become somewhat automated.

So if you’ve ever tried to mine cryptocurrency and been frustrated by the amount of computer power you need to bring to the task, you’ve come to the right place.

The Algorithm For Achieving Perfect Retweets

So you’ve got Google’s search engine and a combination of AI and machine learning powering the success of your favorite app, TikTok.

How else could a five-second video of a cat or a dog doing something funny end up being one of the most popular videos on the entire app?

In order to understand why, we need to dive into the mathematical formula that drives the popularity of these videos on TikTok. The answer might surprise you.

The Mathematics Behind TikTok

YouTube video

TikTok is a type of social media platform known as a viral video platform.

Like many other viral video platforms, including Vidyard and TikTok itself, Burst.fm uses a combination of AI and machine learning to determine which videos to show users and which ones to hide from view.

If you’ve ever used these other platforms, you’ll know that they all use a formula which generates a set of numbers that represent the viral potential of a given video.

These numbers are then used to rank the potential of a given video to go viral.

Let’s take a look at Hindsight Engine’s viral video analysis tool to see exactly how they work.

Hindsight Engine’s viral analysis tool uses a combination of algorithms to determine the overall virality of a video.

To begin with, they use something called LSA, or latent semantic analysis.

LSA is a type of AI which helps computers identify meaningful connections between different things. In other words, it helps computers mine data from text.

As the name would suggest, LSA is all about analyzing textual content, like blog posts, articles, or videos.

But it does more than analyze text. It also uses machine learning to analyze the visual content of photos and videos.

This allows it to study how shape, color, and composition of images influence a person’s emotion in the moment they are viewing it.

So, for example, if someone sees a photo of a dog with a smiling face, they are more likely to associate that photo with happiness.

Combining LSA with neural networks enables Hindsight Engine’s software to analyze a video and identify the exact moment when the most compelling content begins.

From that point on, the algorithm tracks how the video’s contents build on each other until a point of no return is reached.

At that point, the software considers the video to be viral and sets off a series of functions, including notifying the creator of the viral content and helping them to spread the word about their new viral video.

So far we’ve mostly covered the theoretical underpinnings of the algorithm. Now it’s time to put it into practice.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.

Share:

Search Engine Optimisation (SEO)

Search Engine Marketing (SEM)

Social Media

Technology

Branding

Business

Most viewed Articles

Other Similar Articles